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Turkcell Widens Its Mobile Wallet Platform with Akbank

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Turkcell Widens Its Mobile Wallet Platform with Akbank Turkcell Widens its Mobile Wallet Platform with Akbank Istanbul, Turkey, January 2, 2012 - Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey is collaborating with Akbank to merge payment systems with the mobile world. Those Turkcell customers with Akbank’s Axess credit card will now be able to enjoy contactless shopping both in and beyond Turkey with Turkcell’s Cep-T Cüzdan (mobile wallet) application. Akbank’s Executive Vice President in charge of Payment Systems, Mehmet Sindel commented that “We closely monitor and adopt technological changes that facilitate our customers’ lives. Mobile phones have now become such a necessity that they top our ”must have gadgets” list. In this sense, mobile operators, their sales channels, and services are also vital in the communications arena. By integrating mobile payment transactions to mobile phones via Turkcell, we will provide our card holders with the advantage of securely using this technology. We thereby add further convenience to their lives.” Having underlined Turkcell’s history of firsts, particularly in the area of Near Field Communications (“NFC”), in the context of mobile financial services, Chief New Technology Business Officer Cenk Bayrakdar added that “We have initiated a new era with the Cep-T Cüzdan, which is one of the global firsts in the commercial application of NFC technology. By turning mobile phones into wallets with the Cep-T Cüzdan application, Turkcell customers can enjoy secure and practical contactless payment. We are glad to collaborate with Akbank, one of the most innovative banks in the sector, and introduce their clientele to the advantages of mobile payment.” About Turkcell Cep-T Cüzdan Turkcell Cep-T Cüzdan is an NFC based mobile wallet service enabling users to realize contactless transactions through their mobile phones for different purposes such as shopping, public transportation, and building passes, etc. without having to use plastic cards. Customers, having a Turkcell SIMPlus 256 SIM card with an NFC featured mobile phone can download the Mobile Wallet application at http://www.t-market.com, Turkcell’s application store. After Yapı Kredi and Garanti Bank, Akbank has been the 3rd bank which takes place in Turkcell’s mobile wallet platform. Turkcell, working with MasterCard, has succeeded in becoming first mobile operator in the world that presents more than one bank application in its Cep-T Cüzdan platform. Turkcell will be enriching its platform with both payment and nonpayment applications in the upcoming days. ABOUT AKBANK With a consolidated asset size of around USD 76 billion, strong and extensive national distribution network comprising over 900 branches and 15,000 employees, Akbank is one of the leading banks in Turkey. Akbank’s robust capital, low leverage, high level of liquidity, low loans to deposits ratio and effective risk management policy constitute its pillars of strength and support the Bank’s profitable growth. Some of the Akbank’s local subsidiaries are Ak Securities, Ak Asset Management and Ak Lease. Since its inception, Akbank continuously reviews and upgrades its operations and business processes to ensure the sustainability of its stakeholder’s welfare. Implementing its corporate social responsibility activities within the context of creating sustainable value, Akbank significantly contributes to the further progress of the society through the diverse projects such as culture & arts, education, entrepreneurship and environment which it undertakes and supports. Akbank also pioneers its sector with projects that represent firsts in Turkey like GRI rated Sustainability Report, initiating Carbon Disclosure Project in Turkey, the signing of the Durban Communique urging governments to cooperate and take actions against climate change; and takes pride in investing both in Turkey’s and world’s future. ABOUT TURKCELL Turkcell is the leading communications and technology company in Turkey, with 34.4 million subscribers and a market share of approximately 53% as of September 30, 2011 (Source: Operator’s announcements as of September 30, 2011). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 63.3 million subscribers as of September 30, 2011. The company covers approximately 87% of the Turkish population through its 3G and 99.07% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution. Turkcell reported a TRY2.5 billion (US$1.5 billion) net revenue with total assets of TRY16.6 billion (US$9.0 billion) as of September 30, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr For further information please contact Turkcell Nihat Narin, Investor and International Media Relations Tel: + 90-212-313-1244 Email: [email protected] [email protected] www.turkcell.com.tr You can now follow the most up-to-date Turkcell developments on twitter by clicking on the link below. http://twitter.com/TurkcellNews .
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