21St Century Instructional Guide for Career Technical Education s4

21st Century Instructional Guide for Career Technical Education

Digital Imaging/Multimedia II

Business and Marketing Cluster Interactive Media Concentration

Title: Digital Imaging/Multimedia II (WVEIS 1432)

Standard Number: Digital Imaging/Multimedia Employability Skills BE.S.DIM2.1 The student will demonstrate advanced knowledge of principles to digital imaging for employability. Essential What are the necessary skills to pursue a career in digital technology? Questions: Objectives: Students will Learning Plan & Notes to Instructor: BE.O.DIM2.1.1 research careers in the Students research careers in digital/interactive/multimedia and E-business digital/interactive/multimedia and E-business fields. fields. Pick two and compare the educational requirements, salary, etc. Prepare a presentation on the chosen career and try to convince other students why this is the “optimal” field. BE.O.DIM2.1.2 assess new and emerging trends in digital and Research new and emerging trends on the Internet. interactive media technologies. Use a class blog or wiki to update topics and get feedback from students weekly. BE.O.DIM2.1.3 correlate how digital and interactive multimedia Visit local businesses to see how digital and technologies are utilized in business and interactive multimedia technologies are utilized. industry. Students will create a documentary and share with businesses during an open house showcasing your classes. BE.O.DIM2.1.4 use advanced vocabulary as it relates to digital Students will prepare an on-going vocabulary photography, graphics, animation and video presentation that will showcase the vocabulary and software. samples. Teachers can use personal responders to review vocabulary in the classroom. The review can be created from the presentations that the students create. BE.O.DIM2.1.5 produce an electronic portfolio for employment Students will create an electronic portfolio or higher education of projects produced in showcasing their best work and a digital resume. 1 Digital Imaging/Multimedia I and this course. The portfolio will be judged The interview is an opportunity for you to promote yourself, qualifications and skills to a future employer in the media design industry. BE.O.DIM2.1.6 apply copyright laws/issues, ethical behavior Students will apply and adhere to all laws and will and use of digital information in the production site on all projects where they obtained information. and distribution of digital materials. Obtain permission to use a copyrighted piece of information (music, art, video, etc.) in a publication. This will be part of all project rubrics. BE.O.DIM2.1.7 implement licensing agreements for digital, Invite the local or county Technology Integration interactive and multimedia software. Specialist (TIS) or county technology contact to discuss licensing agreements for software being used in school. Standard Number: Lighting Techniques and Advanced Imaging Software Features BE.S.DIM2.2 Students will create digital images utilizing lighting techniques and advanced feature of imaging software. Essential Why is layering images important? Questions: Objectives: Students will Learning Plan & Notes to Instructor: BE.O.DIM2.2.1 produce a series of digital images in different Students will take a series or photos or create digital exposures. images in different exposures. Utilizing software such BE.O.DIM2.2.2 produce multiple layer images using opacity as GIMP (free) or Photoshop, students will create a techniques such as a collage. poster promoting Internet safety. This poster will be BE.O.DIM2.2.3 produce multiple layer images using masking geared to young students ages 4-9. Utilize techniques. techniques in objectives 2.2.1 – 2.2.4. BE.O.DIM2.2.4 create buttons, banners, and cartoon characters. Standard Number: Advanced Techniques for Creating Computer-Generated Drawings BE.S.DIM2.3 Students will create graphics utilizing advanced techniques of a software drawing program. Essential Why is design consistency important? Questions: Objectives: Students will Learning Plan & Notes to Instructor: BE.O.DIM2.3.1 create advanced logo designs that include Using editing software such as GIMP (free), layers and text. Photoshop, Publisher, etc., create a flyer that BE.O.DIM2.3.2 create business imaging package which advertises the business, business card, letterhead includes logo, letterhead, packaging design, and business website homepage. 2 and advertisements. BE.O.DIM2.3.3 develop a web imaging package which Utilizing the products created in Objectives 2.3.1 and includes buttons, banners, and web graphics. 2.3.2, develop a business website homepage that advertises the business and the featured products or services offered. Include buttons, banners and web graphics that are student created using GIMP or Photoshop or other free sources. Standard Number: Animation Software Tools BE.S.DIM2.4 Students will create animations utilizing advanced animation software tools. Essential What are advanced animation software tools? Questions: Objectives: Students will Learning Plan & Notes to Instructor: BE.O.DIM2.4.1 create animations with different layers and Utilizing software available, create an animation such as scenes. a drawing of a dog or cat and add it to another picture. BE.O.DIM2.4.2 produce an animation with interactivity. Create a scene by having the dog or cat move throughout the scene. Create an avatar. Standard Number: Advanced Digital Video Features BE.S.DIM2.5.0 Students will create video projects utilizing advanced scene techniques and advanced features of digital video software. Essential Why use advanced scene techniques? Questions: Objectives: Students will Learning Plan & Notes to Instructor: BE.O.DIM2.5.1 produce same scene from different camera Students will work in teams to develop and produce angles. video scenes for a short story movie about an Internet BE.O.DIM2.5.2 develop and produce different video Safety issue. Different transitions, scenes, and camera scenes. angles will be used for effect. Students will edit and use BE.O.DIM2.5.3 produce a short story movie which includes software to include titles and credits. titles, transitions, different scenes, different camera angles, and credits. Other topics might include: Local organization recruitment, skills events, or a current event. Standard Number: Producing and Presenting an Advanced Digital Imaging/Multimedia Presentation/Project BE.S.DIM2.6 Students will produce and present a digital imagining/multimedia business presentation. Essential What are the essential components of an effective business presentation? Questions: Objectives: Students will Learning Plan & Notes to Instructor: BE.O.DIM2.6.1 critique the components of an effective As a class, students will utilize interactive media to 3 presentation. compose a rubric that will be used to create and score a BE.O.DIM2.6.2 develop and design a digital business presentation that will be created. imaging/multimedia project. BE.O.DIM2.6.3 edit and proofread a digital Students will work in teams and research a different imaging/multimedia project country to open a new business. The business will offer BE.O.DIM2.6.4 convert an electronic publication to an a product or service. Teams will research business interactive multimedia project. requirements to enter into that country. BE.O.DIM2.6.5 enhance a digital imaging/multimedia project with features (color, backgrounds, Students will create an interactive multimedia and transitions). presentation to be presented to the class, local BE.O.DIM2.6.6 apply visual elements using digital organization, and competition if applicable. photography, graphics, scanned images, and video images into a digital The presentation will include features such as color, imaging/multimedia project. backgrounds, and transitions. Will also include scanned BE.O.DIM2.6.7 apply prerecorded and live audio digital images, video images, voice, music, Web clips, be elements, such as voice/sound clips and visually appealing, and professional in appearance. music into a digital imaging/multimedia project. Students will practice and present in front of peers and BE.O.DIM2.6.8 insert audio and visual elements from the panel of judges for a student organization competitive Web into a digital imaging/multimedia event. project. BE.O.DIM2.6.9 integrate advanced animation techniques into a digital imaging/multimedia project. BE.O.DIM2.6.10 present a digital imaging/multimedia project using the principles of effective communication. Standard Number: Participating in a Local Student Organization Students will participate in a local student organization. Essential What are the benefits of joining and participating in a local student organization? Questions: Objectives: Students will Learning Plan & Notes to Instructor: BE.O. DIM1.7.1 assess the purposes and goals of the local Invite students to participate in an FBLA chapter event. student organization. Invite State FBLA Officer to present at a chapter meeting or to a class on the activities, purpose and benefits of membership. Show the FBLA promotional video located on www.FBLA-PBL.org web site. Have students to 4 locate and discuss the FBLA-PBL goals, mission statement, and pledge. BE.O. DIM1.7.2 discover the benefits and responsibilities Invite FBLA-PBL alumni members to be guest speakers of participation in student organization as in the classroom and during chapter events. Coordinate an adult. a chapter event with another service organization in the community (such as Lion’s Club, Women’s Club, Jaycees, Rotary, etc.). BE.O. DIM1.7.3 demonstrate leadership skills through Have the local FBLA officer team to develop a program of participation in student organization work for the school year and form various committees to activities such as meetings, programs, and complete the task using chapter members. Encourage projects. students to actively participate in State, regional, and national conferences and vie for leadership positions. 21st Century Skills Learning Skills & Technology Tools Teaching Strategies Evidence of Success Culminating Activity 21C.O.9- Student analyzes and Students complete a project Student prints a Information and 12.1.LS2 interprets visuals and such as an advertisement, professional document for Communication recognizes the impact digital poster, a greeting card in competition, business Skills: media influences (e.g. design, which students must use, or presentation. technique, and rate of speed) consider the target audience. have on audiences. The Student uses project for a student’s visual products Project creating a 30 second presentation such as a reflect a sophisticated commercial, interview video class presentation, senior understanding of subject, of another student, parent or project, competition, or for digital media and design mentor. an organization or techniques. business. 21C.O.9- Student uses audio, video, 12.1.TT4 pictures, clip art, moviemaker programs, webpage design software, electronic documents and other files to collaborate for the creation of electronic products that inform multiple audiences both inside and outside the school environment. 21C.O.9- Student evaluates current Research case studies Students will debate the 5 12.3.TT3 trends in information discussing copyright issues. prepared case studies. technology, discusses the potential social, ethical, political, and economic impact of these technologies, and analyzes the advantages and disadvantages of widespread use and reliance on technology in the workplace and society. 21C.O.9- Student engages in a problem Students will work in groups Students do a Thinking and 12.2.LS1 solving process by formatting to brainstorm, develop, and presentation on the Reasoning Skills: questions and applying create a marketing plan for a marketing plan. complex strategies in order to product or service. independently solve problems 21C.O.9- Student collaborates with 12.2.LS2 peers, experts and others to contribute to a content-related knowledge base by using technology to compile, synthesize, produce, and disseminate information, models, and other creative works. 21C.O.9- Student demonstrates ethical Students will be given class Use his/hers own Personal, and 12.3.LS1 behavior and works time to develop their ideas creativity and materials to Workplace, Skills: responsibly and and strategies to accomplish produce a final product. collaboratively with others in their personal goals. Students use team skills the context of the school and Students will work in groups to work together to stay the larger community, and to learn leadership and team on task, meet project he/she demonstrates civic skills. deadlines, and work in responsibility through collaboration with others. engagement in public discourse and participation in service learning. Student exhibits positive Students will practice Students will take 6 leadership through leadership, personal leadership roles, such as Entrepreneurship interpersonal and problem- management, club officers and mentors. Skills: solving skills that contribute to communication, and achieving the goal. He/she interpersonal skills as they helps others stay focused, engage in collaborative work, distributes tasks and decision-making processes, responsibilities effectively, operate multimedia and monitors group progress equipment, and draw career toward the goal without conclusions. undermining the efforts of others. Culminating As a high school student, you plan to continue your education and enter a business/marketing Assessment: profession. You will create an digital portfolio showcasing your resume and examples of your work (pictures, designs, videos, etc.)

Adobe Certified Expert-ACE (Adobe).

IC3 Certification-applies to 36-week course only (Certiport)

FBLA Competitive Events Handbook

End-Of-Concentration Performance Assessment Contacts Links and Other Resources: http://www.careeroverview.com

http://www.bls.gov/oco/home.htm

http://www.calmis.ca.gov/file/occguide/

http://www.kn.att.com/wired/fil/index.html

http://www.thinkfinity.org

http://school.discoveryeducation.com/schrockguide/index.html

7 http://www.ncsu.edu/midlink/hr/hr.hot.list.htm#Standards http://wvde.state.wv.us/21stcenturydigitalresource/ www.chacha.com www.google.com www.classchattter.com www.wetpaint.com www.think.com http://del.icio.us www.soundsnap.com www.gcast.com www.pixlr.com www.autostitch.com

www.picnik.com www.freemusicclips.com http://www.fbla-pbl.org/ http://careertech.k12.wv.us/ http://www.wvtechprep.wvnet.edu/edge.htm http://www.nbea.org/

8 http://www.ncsu.edu/midlink/

Contacts: Business Teachers: Utilize K12 Business Marketing Listserv at [email protected] Business Coordinator: Abby Reynolds, [email protected] OCTI Assistant Executive Director: Donna Burge-Tetrick OCTI Executive Director: Gene Coulson