Issue 366 Beards Are Back: No Shave November Growth Is Undeniable – and We’Re Not Just Talking Facial Hair
October 7, 2013, Issue 366 Beards Are Back: No Shave November Growth is undeniable – and we’re not just talking facial hair. No Shave November went from raising $38,000 its first year to more than $138,000 last year. For 2013, the buzzword is “teams” as stations, labels, companies and artists try to get the largest teams and biggest donations possible on behalf of St. Jude Children’s Research Hospital. And one station new to the NSN fold is taking things even further with a promotion that could become a model for others. For all the bald-faced rookies out there, the NSN concept is pretty simple: Stop shaving for the month of November and donate the money you might have spent on razors, shaving cream, stitches and more to St. Jude – at least Freeze Frame: Warner Bros./WMN’s Blake Shelton winds $30. The homepage is www.stjude.org/ down his Ten Times Crazier Tour in Tulsa Friday night (10/4) noshavenovember. The emphasis on teams with a surprise plaque presentation commemorating platinum is an outgrowth of last year’s event, where sales of his album Based On A True Story.... Pictured (l-r) are KTGX/Tulsa’s JJ Ryan, KWEN/Tulsa’s Matt Bradley and Karla Keifer competition between artist teams, label Cantrell, Shelton, WMN’s John Esposito, KVOO/Tulsa’s Crash Thompson teams and others led to some pretty big Poteet and Dave Austin, KJKE/Oklahoma City’s Owen Pickard donations and lots of social media traffic. and WMN’s Mark Niederhauser. The 30-date tour wrapped in Team Thompson Square took honors as the top artist Wichita the following night (10/5).
[Show full text]