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4 5 A ringing song of a town, its toes lapped by the Thames 6 7 8 9 Table of Contents Table of Contents Part 1 12 — 41 Part 5 105 — 127 The Town St Lawrence’s Gardens Part 2 42 — 59 Part 6 128 — 153 The High Street The Apartments Part 3 60 — 83 Part 7 154 — 165 The Lanes West London Part 4 84 — 104 Part 8 166 — 157 The Waterside Ballymore 10 11 THE TOWN THE BRENTFORD PROJECT Part 1 The Tow n 12 13 THE TOWN THE BRENTFORD PROJECT The Undiscovered Waterside in the We s t On the doorstep of West London’s new powerhouse of creative, commercial and academic development is a remarkable riverside location at the meeting point of the River Thames and River Brent. The Brentford Project is away from the rush, yet directly connected to the city and the wider world. Within view of the River Thames and on London’s doorstep, The Brentford Project is a place to make a home with a mix of urban life and rural escape that is all but impossible to find in a position that offers so much connectivity to the city. To the north are the West London offices of some of the world’s most successful established brands, as well as a thriving new generation of emerging enterprises. To the south and west are wide open, wild spaces rich in natural life. The re-discovery of this hidden gem sees the Yards and Lanes of this proud west London town re-established, and the water’s edge brought back to ABOVE Swathed in green, one of a row of 18th century residences in The Butts. life. OPPOSITE a small community call their houseboat home. 14 15 THE TOWN THE BRENTFORD PROJECT A place of wordsmiths, music makers, boat builders and bakers 16 17 THE TOWN THE BRENTFORD PROJECT Along the towpath the Sunday walkers amble, overtaken by lycra joggers Cycle bells chime with church clocks 18 19 THE TOWN THE BRENTFORD PROJECT Where commerce and community are bound together ABOVE Lock gates on the river bear the hallmarks of its industrial history. 20 21 THE TOWN THE BRENTFORD PROJECT A Place of History, With a View of the Future Few places on the Thames would have rung to the sounds of industry in the same way as Brentford and its riverside. The confluence of the Thames and the Grand Union Canal was the source of this blossoming of trade, establishing a place that performed a critical role in the movement of goods and raw materials. At Brentford Dock, made to a design of Isambard Kingdom Brunel, shipments would transfer from river to rail, and vice versa. Barges, that paused in their steady progress along the Thames would release their cargo to the freight carriages of Great Western Railway. From here to the four corners of the world, coal, steel, timber, wood and pulp all passed through Brentford’s acres. Makers could be found down the lanes and in the yards, from the timber mill at Montgomery’s Wharf to potteries, brickworks and breweries Brentford’s industrial past leaves an irreducible ABOVE Still part of the industry of the area, boat building in Brentford dates back to the 17th century. outline that The Lanes are proud to retrace. OPPOSITE the 137 miles of The Grand Union Canal starts in Brentford. 22 23 THE TOWN THE BRENTFORD PROJECT ABOVE Dining by the water’s edge is the best way to appreciate the charm of the river. OPPOSITE competitors prepare for a single-file ‘bumps’ boat race between Syon and Chiswick. 24 25 THE TOWN THE BRENTFORD PROJECT OPPOSITE AND ABOVE Within easy reach of Brentford to the east, the River Thames is lined on its north and south shores with a blossoming selection of places to eat and drink - in Kew, and further on to Barnes. 26 27 THE TOWN THE BRENTFORD PROJECT The Arcadian dream of peace and pleasure Runners and fishermen threading the banks 28 29 THE TOWN THE BRENTFORD PROJECT Escape to a botanical beauty right on Brentford’s doorstep ABOVE Newly discovered plants from the four corners of the world would have reached high into the Great Conservatory. 30 31 THE TOWN THE BRENTFORD PROJECT ABOVE Syon Park’s Great Conservatory is an architectural wonder. OPPOSITE TOP Light floods through Charles Fowler’s magnificent glass dome. OPPOSITE BOTTOM The Great Conservatory’s stunning facade. 32 33 THE PLACE THE BRENTFORD PROJECT A Retail Story 1. of Three Parts The High Street The connection point to the west and the city, a host of carefully selected stores Across a series of Lanes and Yards, this transformational development will and one of Britain’s most established supermarkets will revitalise the high street re-connect the High Street with the Waterfront, creating a place for Londoners and transform Brentford. to eat, drink, play and walk, and experience independent makers, growers, art, music and waterside activities. Story ANNOTATIONS TO BE ADDED 2. 3. The Lanes The Waterside An echo of Brentford’s past, The Lanes connect the urban and the rural in a series Open, light, full of life, the Waterside and its public spaces will bustle with activity. of quieter, more intimate spaces. Lined with independent stores that spill onto the There’s fine dining and casual eateries, alongside cafes and coffee shops. On the Parts street, they offer a wonderful change of pace. river, paddle boarders pass by slowly. 34 35 THE PLACE THE BRENTFORD PROJECT Part 2 MORE BUSTLING HIGH STREET CGI TO BE ADDED The High Street 36 37 THE PLACE THE BRENTFORD PROJECT The heart of a town A Tow n is it’s high street Begins The backbone of the community, a well- connected hub lined with shops, cafes and convenience stores - The Lanes will see Brentford’s high street transformed, bringing new retailers and new life to both sides of this long-established street. Joining the pharmacy, dry cleaners, bank - and the other names already familiar to existing residents - will be one of Britain’s best known supermarkets. Already well connected by road and rail, bringing the high street back to life will make Brentford a destination again, On it’s a place with choice and variety for those who want to shop for the essentials, grab a coffee on the way to work, or browse the new season’s offerings from outposts of major high street retailers. It will be a place that people take time to walk around - not just pass through. And for those who need a break from their shopping, this is all within moments of the riverside, and the quieter open High Street spaces and water’s edge cafés down at the dock. 38 39 THE PLACE THE BRENTFORD PROJECT MORE BUSTLING HIGH STREET The transformation of Brentford High Street is about balancing and expanding the CGI TO BE ADDED shopping options - for residents of Brentford and visitors - on both the existing north side of the street and the stunning new scheme to the south with new stores and a major supermarket outpost. 40 41 THE PLACE THE BRENTFORD PROJECT A hidden gem of a high street for bustling, busy Brentford For those in search of retail therapy and a spot of gentle browsing before lunch to the shopper who sets out knowing exactly what they’re after, the new Brentford high street will be lined with new discoveries and familiar names including one of Britain’s most established supermarkets. 42 43 THE PLACE THE BRENTFORD PROJECT 44 45 THE PLACE THE BRENTFORD PROJECT A high street of variety Thriving stores of grocers, From taste and flavour to style and wellness, the revitalised high street will be lined with stores carefully chosen to meet the needs of locals and residents bakers and throughout Brentford. On the doorstep of The Lanes will be some of Britain’s best known retailers including one of Britain’s best known supermarkets, a bookstore and delicatessen and famous names in health, beauty and wellness, interiors and fashion. butchers 46 47 THE PLACE THE BRENTFORD PROJECT Across the square to the busy high street and The Lanes, the mix of Brentford’s past, present and future is set out before you. 48 49 THE PLACE THE BRENTFORD PROJECT Welcome to the A family business spearheaded by Merlin McCormack New Merlin McCormack is one of the more remarkable people that call The Lanes home. An entrepreneur from a very early age (he sold his first car aged 11), his business ‘Duke of London’ has become a destination for classic car enthusiasts from all over the world. After a brief spell in the city, Merlin joined his father’s restoration business, and slowly began to helping him find his clients their own classic cars. He opened his first showroom in 2014, and made the move to Brentford in 2017. From restoration and servicing to the 20 or 30 remarkable machines he usually has on display and for sale, fans of the finest automobiles seek out Duke’s Brentford 3,000sq ft showroom to sometimes just stand and stare. Growth has been steady to the point now where Merlin and his Duke family are expanding, and along with informal gathering like ‘Classics and Cake’, the showroom space will become a place for art shows, pop-up eateries and more. Entrepeneur 50 51 THE PLACE THE BRENTFORD PROJECT “I just love the history of the place” Duke’s Brentford showspace is far from just a treasure trove of the most beautiful automotive engineering.