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Olympic Studies 23rd INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS Published by the International Olympic Academy and the International Olympic Committee Athens, 2017 International Olympic Academy 52, Dimitrios Vikelas Avenue 152 33 Halandri – Athens GREECE Tel.: +30 210 6878809–13, +30 210 6878888 Fax: +30 210 6878840 E-mail: [email protected] Website: www.ioa.org.gr Editor: Konstantinos Georgiadis Editorial coordination: Roula Vathi Photographs: IOA Photographic Archives Production: FOTOLIO S.A. ISBN: 978-960-9454-41-4 INTERNATIONAL OLYMPIC ACADEMY Olympic Studies 23rd INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS 1–30 September 2016 Editor KONSTANTINOS GEORGIADIS Professor, University of Peloponnese Honorary Dean of the IOA ANCIENT OLYMPIA EPHORIA OF THE INTERNATIONAL OLYMPIC ACADEMY (2016) President Isidoros KOUVELOS (HOC Member) Vice-President Michael FYSENTZIDIS (HOC Member) Members Spyros CAPRALOS (HOC President – ex officio Member) Emmanuel KATSIADAKIS (HOC Secretary General – ex officio Member) Lambis V. NIKOLAOU (IOC Honorary Member) Ioannis SGOUROS (HOC Member) Efthimios KOTZAS (Mayor, Ancient Olympia) Christina KOULOURI (Professor, Panteion University) Dora PALLIS (Deputy Director, IOTC) Honorary President Jacques ROGGE (IOC Honorary President) Honorary Members Pere MIRÓ (Director, Olympic Solidarity, IOC) Makis MATSAS Honorary Dean Konstantinos GEORGIADIS Director Dionyssis GANGAS IOC CULTURE AND OLYMPIC HERITAGE COMMISSION (2016) Chair Ching-Kuo WU Members Valeriy BORZOV Ung CHANG Iván DIBÓS Timothy Tsun Ting FOK Aïcha GARAD ALI Nat INDRAPANA the Princess Nora of LIECHTENSTEIN Samih MOUDALLAL Mounir SABET Franco B. ASCANI Roman BABUT Mehrez BOYSSAYENE Maria BULATOVA Spyros CAPRALOS Beatriz GARCIA Bouchra HAJIJ Hall of Birkenhead Isidoros KOUVELOS Admire MASENDA Alicia MASONI De MOREA Norbert MÜLLER Koji MUROFUSHI Christiane PAQUELET Tubby REDDY Martin ROTH Klaus SCHORMANN Sylvia SWEENEY David WALLECHINSKY Honorary Chair Lambis V. NIKOLAOU Director in Charge Director of Culture and Heritage IOC COMMISSION FOR OLYMPIC EDUCATION (2016) Chair Philip CRAVEN, MBE Members Beatrice ALLEN Mikaela COJUANGCO JAWORSKI Barry MAISTER, ONZM Sam RAMSAMY Paul K. TERGAT Helen BROWNLEE Anastasia DAVYDOVA Gudrun DOLL-TEPPER Dionyssis GANGAS Kostas GEORGIADIS Keith JOSEPH Marion KEIM LEES Young Hee LEE Denis MASSEGLIA Judy SIMONS, J.P. Luzeng SONG Ryan STOKES Stephan WASSONG Thierry ZINTZ Director in Charge Director of Public Affairs and Social Development through Sport CONTENTS Foreword by the Honorary Dean of the International Olympic Academy, Prof. Dr Konstantinos GEORGIADIS ................................................................... 15 STUDENTS’ PAPERS Olympic Games’ symbols and their artistic implementation at the 1984 Los Angeles Olympic Games Helena RUDI (GER) ......................................................................................... 21 Sports Museum and Olympic Education in China Yang LI (CHN)................................................................................................ 33 The Paniberian Association of Olympic Academies. Genesis, context, inheritance and consequences of its creation Augusto JIMÉNEZ DE LA FUENTE (ESP) ................................................................ 41 Development of Olympic Studies Chairs in Colombia Mg. Luz Stella RAMÍREZ ALARCÓN (COL) .......................................................... 58 Importance of the implementation of voluntary sports programs with a social approach in Guatemala Jose Gabriel SAGASTUME RIOS (GUA) ............................................................... 65 The domestique cyclist and the sacrifice Rafael CAMPOS VELOSO (BRA) .......................................................................... 72 Olympism is praxis: The environmental protection – Action sports, sustainability, and the Olympic Movement Eva ELLMER (AUS) .......................................................................................... 82 Contemporary challenges of Olympic National Federations Loïc PEDRAS (FRA-POR) ................................................................................. 92 11 23rd INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS Olympic values in the Spanish Physical Education Curriculum. A case study of the Santa Ana and San Raphael Schools in the community of Madrid Natalia VENTOLA LÓPEZ (ESP) ........................................................................ 102 “Olympics is a heart that keeps the world in shape”: Determination of Olympics perceptions of children attending Olympic education presentations by drawings Tuğçe KARAȘAHİNOĞLU (TUR) ....................................................................... 111 Olympism in the Thai Educational and Physical Education System Preeyaporn GULSIRIRAT (THA) ....................................................................... 123 On sports and politics: The 1968 Olympic Games in Mexico City Dhênis ROSINA (BRA) .................................................................................... 131 Repeatability of political developments during the Olympic Games as an exemplification of the recurrence syndrome Mateusz ROZMIAREK (POL) ............................................................................. 142 The infant stage of Olympism in Ethiopia versus Ethiopian-NOC governance Daniel Abebe KIFLE (ETH) ............................................................................. 153 Project management, promotion and marketing in the process of the Olympic Games Joanna S´RUBARCZYK (POL) ........................................................................... 162 Olympic Games and sponsorship benefits: An empirical study of Athens Classic Marathon Nikolaos PAPACHARALAMPOUS (GRE) .............................................................. 172 The management of elite athletes’ return to play: A multidimensional perspective Anna MARTIROSYAN (ARM) ............................................................................ 183 Identifying the major environmental stakeholders in the Olympic Games Walker J. ROSS (USA) ................................................................................... 195 The construction of Olympic athletes’ roles and responsibilities through their engagement in the Olympic Movement: A Canadian perspective Rosannagh (Rosie) MacLENNAN (CAN) ............................................................ 206 Where are they now? An investigation of the career pathways of Sochi 2014 staff Ekaterina GURYEVA (RUS) .............................................................................. 217 The sport we love: Promoting health and protecting Earth David GRASSI (ITA) ........................................................................................ 230 12 CONTENTS CONCLUSIONS The ancient Olympic Games and their philosophy ........................................... 245 The modern Olympic Movement, the revival of the Olympic Games and the history of the modern Olympic Games ................................................ 247 Olympic education and socio-political aspects of the modern Olympic Games (media and communication, management, organization and marketing) ............. 250 The ethical and philosophical issues of Olympism as well as the athletes’ rights in the modern Olympic Movement ................................................................ 255 CLOSING CEREMONY Ancient Olympia, 28th September 2016 Closing address on behalf of the Participants of the Seminar by Jose Gabriel SAGASTUME RIOS (GUA) and Rosie MacLENNAN (CAN) .............. 263 Closing address by the Coordinators Ewa Magdalena MALCHROWICZ (POL) and Charitomeni TSORDIA (GRE) ............. 265 Closing Address on behalf of the Supervising Professors of the Seminar Prof. Dr Nigel CROWTHER (CAN) ................................................................... 266 Closing address of the Seminar proceedings by the IOA Honorary Dean Prof. Konstantinos GEORGIADIS ...................................................................... 268 List of Participants ........................................................................................ 273 13 Commemorative photo. FOREWORD The International Seminar on Olympic Studies for Postgraduate Stu- dents is a program which attracts the interest of postgraduate students worldwide. It was organized once more by the International Olympic Academy from September 1st to September 30, 2016 in the IOA premises in Ancient Olympia. The seminar is famous for creating a unique multicultural environment giving the students the possibility to advance their research and develop their knowledge on Olympic and sports subjects. The Seminar is organized by the International Olympic Academy aspiring to enhance the students’ understanding and knowl- edge of all aspects of the Olympic Movement. The 23rd International Seminar on Olympic Studies for Postgradu- ate Students generated a magnificent experience for 22 participants, 11 men and 11 women from 17 different countries from all five con- tinents. The selection of the students was based on the qualifications, aca- demic achievements, recommendation letters and research topics of the applicants nominated by their National Olympic Academies, their National Olympic Committees or by the departments of the Universi- ties which collaborate with the IOA. Among the 22 students, 6 were PhD candidates, 8 Master’s Degree holders and 4 Master’s Degree can- didates. Ten eminent academic professors, specialized on Olympism