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Sakshi Singh Dhoni Powered by Brought to you by BACKGROUND ● Influencers have become a very important lever for brands to increase awareness and disposition. Consumers do look out for what Influencers have to say about trends, products etc. At the same time, there has been little standardization of selecting suitable Influencers ● The ranking system that has been developed is a more holistic, authentic & transparent system that takes into account not just the follower base but also several quantitative factors to evaluate the relative influence an Influencer has on social media ● In our estimate 80% of all purchases are influenced by moms, making this report an extremely valuable resource for marketing professionals and brands across industries, to make better decisions with regards to choosing the right Influencers. Methodology Disclaimer: This list was formulated from a sample of 300,000 Indian influencers who had trackable data. The tracking works leveraging the keywords of the content of the posts and the bio descriptions. The keywords tracked are also a strong indication for the automated categorization of an influencer. It is general practice to not share location details on the internet for reasons of privacy and security. Thus some influencers may not have been included in the sample for the above reasons. Data is backed by secondary research on Google and Wikipedia and the numbers used for calculations were as on 16th August 2020. PARAMETERS Platform For the purposes of creating a comprehensive, Weightage Graph accurate list, we use the Qoruz score, which uses the following metrics to calculate the performance of mom influencers on Instagram: High Follower Count Medium Follower Growth Rate Average Likes Low Average Comments Engagement Follower Follower Average Average Average Average Video Views Rate count Growth Rate Video Views Likes Comments Engagement Rate *Weightage has been allocated based on years of research and data analysis that *For more details, check appendix helped identify and measure the various indicators of influencer effectiveness. Top 100 Mom Social Media Influencers of India #1 #1 Qoruz Score 9.60 West Country Zone 20,701,671 1.17% 389,087 Followers Follower Growth Average Likes 1,896 869,873 1.89% Average Comments Average Video Views Engagement Rate Top Instagram 47.19% 28.16% Content Affinity Dance Movies *Click on image to visit profile #2 #2 Qoruz Score 9.55 West Country Zone 10,648,807 1.30% 359,502 Followers Follower Growth Average Likes 2,839 1,051,030 3.40% Average Comments Average Video Views Engagement Rate Top Instagram 27.68% 18.79% Content Affinity Movies Family & Parenting *Click on image to visit profile #3 #3 Qoruz Score 9.53 West Country Zone 17,359,842 2.79% 267,200 Followers Follower Growth Average Likes 1,314 564,210 1.55% Average Comments Average Video Views Engagement Rate Top Instagram 20.29% 19.5% Content Affinity Food & Drink Yoga *Click on image to visit profile 4 5 6 7 8 W E W S W Kareena Kapoor Khan Sakshi Singh Dhoni Ritika Sajdeh Radhika Pandit Mira Rajput Kapoor Score: 9.52 Score: 9.49 Score: 9.45 Score: 9.44 Score: 9.43 Movies, Fitness Cricket, Movies Cricket, Movies Movies, Dance Movies, Lifestyle 9 10 11 12 13 W W N W W Sushmita Sen Genelia Deshmukh Ritu Rathee Taneja Karishma Kapoor Twinkle Khanna Score: 9.41 Score: 9.38 Score: 9.37 Score: 9.37 Score: 9.33 Movies, Beauty Movies, Parenting Travel, Food & Drink Dance, Beauty Literature, Movies *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 14 15 16 17 18 W W W W W Kanika Kapoor Raveena Tandon Gauri Khan Farah Khan Shweta Tiwari Score: 9.33 Score: 9.33 Score: 9.32 Score: 9.32 Score: 9.32 Movies, Dance Movies, Beauty Movies, Gadgets Movies, Food & Drink Parenting, Travel 19 20 21 22 23 W W W W N Sameera Reddy Neha Dhupia Sonali Bendre Behl Arpita Khan Sharma Sowmya Sathyaraj Score: 9.32 Score: 9.32 Score: 9.31 Score: 9.31 Score: 9.31 Parenting, Movies Movies, Parenting Literature, Movies Movies Dance, Automotive *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 24 25 26 27 28 S W W S S Suma Kanakala Soha Ali Khan Sunidhi Chauhan Anjana Rangan Aarti Ravi Score: 9.14 Score: 9.05 Score: 9.04 Score: 9.04 Score: 9.01 Beauty, Movies Literature, Movies Movies, Beauty Movies, Photography Food & Drink, Photography 29 30 31 32 33 S S S E W Alya Manasa Geetha Madhuri Shyamala Swastika Mukherjee Juhi Chawla Score: 8.93 Score: 8.80 Score: 8.77 Score: 8.75 Score: 8.74 Photography, Beauty Movies, Beauty Movies, Music Movies, Photography Movies, Beauty *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 34 35 36 37 38 W W E N W Kabita Singh Tisca Chopra Barsha Rani Bishaya Shruti Arjun Anand Mandira Bedi Score: 8.72 Score: 8.63 Score: 8.60 Score: 8.58 Score: 8.56 Food & Drinks Parenting, Activism Movies, Photography Beauty Fitness, Movies 39 40 41 42 43 E N W S E Mary Kom Gul Panag Avantika Mohan Prithi Ashwin Konkona Sen Sharma Score: 8.56 Score: 8.50 Score: 8.46 Score: 8.44 Score: 8.17 Boxing, Athletics Movies Beauty, Clothing Cricket, Parenting Literature, Movies *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 44 45 46 47 48 N W W N N Komal Narang Amrita Raichand Neelam Anupriya Kapur Tanu Verma Score: 8.14 Score: 8.10 Score: 8.08 Score: 8.06 Score: 8.05 Beauty, Parenting Food & Drink, Movies, Photography Travel, Food & Drinks Beauty, Skincare Parenting 49 50 51 52 53 S S N W N Nisha Ganesh Kiran Bedi Ahana Mehta Mehrotra Soni Razdan Saru Mukherjee Sharma Score: 7.95 Score: 7.94 Score: 7.91 Score: 7.88 Score: 7.83 Food & Drink, Travel Parenting, Politics Parenting, Travel Movies, Activism Parenting, Travel *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 54 55 56 57 58 N N W N W Pooja Poonam Dhillon Lata Tokhi Surbhi Sharma Rituka Negi Bisht Score: 7.81 Score: 7.79 Score: 7.75 Score: 7.75 Score: 7.75 Parenting, Clothing Parenting, Clothing Beauty, Food & Drink Parenting, Healthcare Food & Drink 59 60 61 62 63 W N W S N Ritcha Anandita Agrawal Neha Jain Suprava Prerna Vats Score: 7.74 Score: 7.74 Score: 7.74 Score: 7.74 Score: 7.74 Beauty, Clothing Parenting, Travel, Parenting Travel, Clothing Parenting, Travel Food & Drink *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 64 65 66 67 68 N W N N N Swayampurna Mishra Nisha Oswal Gurbaani Mansi Wadhwa Farha Score: 7.73 Score: 7.73 Score: 7.71 Score: 7.70 Score: 7.70 Parenting, Beauty, Clothing Family & Parenting Clothing, Lifestyle Travel, Parenting Food & Drink 69 70 71 72 73 N E N N W Pallavi Tiwari Papri Ganguly Harpreeth Suri Shivangi Goel Chandni Bhagat Score: 7.70 Score: 7.70 Score: 7.69 Score: 7.69 Score: 7.69 Food & Drink, Literature, Travel Food & Drink, Parenting, Movies Parenting, Travel Parenting Parenting *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 74 75 76 77 78 W W W N N Shveta Salve Ishna Batra Lucky Lady Preety Tiwari Neetika Sharma Score: 7.69 Score: 7.69 Score: 7.69 Score: 7.69 Score: 7.69 Travel, Parenting Travel, Parenting Parenting, Clothing Food & Drink, Travel Clothing, Parenting 79 80 81 82 83 N N N S S Shweta Sawarnik Isha Manju Deepali Soam Shrima Rai Afsha Galar Score: 7.69 Score: 7.68 Score: 7.68 Score: 7.68 Score: 7.68 Family & Parenting Beauty, Clothing Travel, Food & Drink Food & Drink, Clothing, Parenting Parenting *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 84 85 86 87 88 S N W S N Pujarini Mitra Sulata Mitra Sarkar Mitali Jakatdar Deepti Akki Garima Bansal Score: 7.68 Score: 7.68 Score: 7.68 Score: 7.68 Score: 7.68 Parenting, Family & Parenting Parenting, Travel Family & Parenting Family & Parenting Food & Drink 89 90 91 92 93 E N W N N Indu Srimal Preetjyot Kaur Mandavi Jaiswal Jhilmil Bhansali Moumita Sen Score: 7.68 Score: 7.68 Score: 7.68 Score: 7.65 Score: 7.64 Clothing Family & Parenting Travel, Parenting Photography, Travel, Yoga Parenting *Click on image to visit profile Genre I N-North; S-South; E-East; W-West 94 95 96 97 98 S W N S W Archana Doshi VijVihaar Yogita Amit Joshi Surbhi Dhall Arushi Garg Score: 7.62 Score: 7.60 Score: 7.52 Score: 7.52 Score: 7.50 Food & Drinks Literature, Food & Drink Clothing, Lifestyle Family & Parenting Food & Drink, Beauty 99 100 W W Rachana Thakar Prerna Sinha Score: 7.49 Score: 7.44 Parenting, Clothing, Beauty Food & Drink *Click on image to visit profile Genre I N-North; S-South; E-East; W-West Top Region-based Mom Influencers N N S W E Ritu Rathee Taneja Radhika Pandit Madhuri Dixit Sakshi Singh Dhoni Score: 9.37 Score: 9.44 Score: 9.60 Score: 9.49 Travel, Food & Drink Movies, Dance Dance, Movies Cricket, Movies *Click on image to visit profile Genre I N-North; S-South; E-East; W-West Region-based Top Mom Influencers-North 1 2 3 4 5 N Ritu Rathee Taneja Sowmya Sathyaraj Shruti Arjun Anand Gul Panag Komal Narang Score: 9.37 Score: 9.31 Score: 8.58 Score: 8.50 Score: 8.14 Travel, Food & Drink Dance, Automotive Beauty Movies Beauty, Parenting 6 7 8 9 10 Tanu Verma Ahana Mehta Mehrotra Saru Mukherjee Sharma Anupriya Kapur NamePooja Score: 8.05 Score: 7.91 Score: 8.06 Score:Score: 0.007.83 Score: 7.81 Score: 0.00 Travel, Food & Drinks Beauty, Skincare Parenting, Travel Parenting, Travel Parenting, Food & Drink Family & Parenting *Click on image to visit profile Genre Region-based Top Mom Influencers-South 1 2 3 4 5 Radhika Pandit SumaName Kanakala Anjana Rangan Aarti Ravi AlyaName Manasa Score: 9.44 Score:Score: 0.009.14 Score: 9.04 Score: 9.01 Score: 8.930.00 Movies, Dance N FamilyBeauty, & ParentingMovies Movies, Photography Food & Drink, Photography,
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