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Bilan & Perspectives FLASH CONFÉDÉRATION PYRÉNÉENNE NE S WJuin 2015 DU TOURISME ÉDITION SPÉCIALE MARCHÉ BRITANNIQUE ÉDITO L’hiver 2014•2015 fut le point de départ d’une séquence de trois ans BILAN & visant à permettre aux Pyrénées françaises de gagner en impact, influence et efficacité auprès des professionnels du tourisme, des journalistes mais aussi des clientèles « ski » britanniques. Dès la première année, une cellule spéciale regroupant stations de ski, PERSPECTIVES aéroports et territoires intéressés par cette démarche a été mise en place. Plusieurs actions ont permis de démontrer à nos amis anglais la détermi- nation et la force du collectif « French Pyrenees » : salesbook, doudounes et PARTIE 1 bonnets griffés, conférence de Presse à Londres (novembre 2014), rencontres COMMUNICATION avec des TO au London Ski Show (octobre 2014) et à Grand Ski (janvier 2015). 2 Voilà pour le volet pro. BILAN HIVER 14•15 5 Côté grand public, une campagne de communication presse/web en PERSPECTIVES HIVER 15•16 co-branding avec le TO Peak Retreats a été menée et une attachée de presse londonienne a été mandatée en parallèle, pour renforcer la visibilité PARTIE 2 et l’audience de la destination dans les médias britanniques. COMMERCIALISATION Vous découvrirez ou redécouvrirez à la lecture de ces pages le détail des 6 BILAN HIVER 14•15 actions menées ainsi que les résultats obtenus dès la première année. 8 Vous découvrirez également les enseignements, témoignages et engage- PERSPECTIVES HIVER 15•16 ments de nouveaux partenaires anglais sollicités ainsi que les actions « britanniques » programmées en communication et en commercialisation par la Confédération pour la saison Hiver 2015-2016. ÉDITION SPÉCIALE MARCHÉ BRITANNIQUE 2 3 PARTIE 1 T24 $M@@>@ Saturday, January 24, 2015 | TELEGRAPH TRAVEL ,PMOJK$M@@F Acropolis now! 8 Do you know what Hippocrates VOYAGES DE CAMPAGNES DE PUB and Hercules have in common? One was born in Kos, the other was proclaimed king of the island after his ship was blown there in a storm. MPDN@N Voyages to Antiquity’s Light of Greece cruise is full of such nuggets of information. In Kos, excursions go to Asklepieion – dedicated to Asklepios, the god of health – which was the 4th-century’s Harley Street equivalent. In Delos, visit the Sacred Lake where legend says Leto gave Page the Oracle birth to Artemis and Apollo after 1 At just 6.4km long and 21.4m wide Family fun being cast out for seducing Zeus, the the Corinth Canal might not be as 3 Cruising in Greece doesn’t have king of the gods. In Crete, learn impressive as the Suez or Panama, to focus solely on history and about the fearsome Minotaur that is but it’s no less interesting. ancient sites. Royal Caribbean said to live in the Palace of Knossos. SeaDream Yacht Club’s 112- International’s cruise from Venice, The cruise starts in Istanbul and passenger SeaDream I is one of on Splendour of the Seas, promises ends with two nights in a hotel in very few ships that can squeeze a family holiday with plenty of fun Athens. through its narrow man-made diversions for all ages both ashore, channel that connects the Gulf of and at sea. Corfu and Mykonos have Voyages to Antiquity (voyagesto PRESSE CO-BRANDÉES Corinth with the Aegean Sea, nice beaches, while a visit to the antiquity.com; 0845 437 9737), 15 days, COMMUNICATION separating the Peloponnese from Drogarati Cave, filled with stalactites departs September 14, 2015. From the Greek mainland. On this cruise and stalagmites and a boat trip on £2,650 per person including flights and from Dubrovnik to Piraeus, Melissani lake provide an excursions. SeaDream transits in the evening, interesting day out from Argostoli, between visiting the islands of Itea, the capital of Kefalonia. An Northern Cyclades where you can page the Oracle at afternoon to explore Athens from 9 Known as the Gibraltar of the the Sanctuary of Apollo at Delphi, the port of Piraeus adds a touch of East, Monemvasia sits on a small and Hydra, where donkeys are still cosmopolitan culture. On board island off the east coast of the the main means of transportation. there are swimming pools, a rock- Peloponnese, connected by a Un plan média presse et digital In scenic Parga you can paddle in climbing wall and free children’s causeway. The name comes from the Acheron River – in Greek clubs — and a spa and solarium for the Greek mone and emvasia, which mythology this was the watery the grown-ups. means single entrance. When you border between life and death that enter through the fortress gate you’ll led Calliope to the underworld Royal Caribbean International see it’s the perfect moniker. The kingdom of Hades. (royalcaribbean.co.uk; 0844 493 4005), town one was sizeable; today just a seven nights, departures from May to few hundred people live in the SeaDream Yacht Club (seadream.com; October, 2015. From £1,121 per person beautifully restored houses crowded 0800 783 1373) seven days, departs July including flights. around narrow streets and squares BILAN HIVER 14•15 4 2015. From £3,391 per person. filled with tavernas and cafés. Star co-élaboré et co-financé par Peak Old favourites Clippers brings you here under sail The real thing 4 Founded in 315BC and named on the last day of a cruise around 2 Fancy an authentic Greek after the sister of Alexander the IA the Greek Islands that also visits experience on a sunshine cruise Great Thessaloniki is Greece’s OL Patmos, said to be where John FOT around the islands? Then say second-biggest city. The Byzantines, ; received a vision from Jesus, and kalimera to Celestyal Cruises, a new Ottoman and Romans were all here MY Amorgos, where the monastery of name with a mature pedigree (it’s a at some point over the centuries, but ALA Hozoviotissis is the main attraction. brand of Cypriot line Louis Cruises) Silversea is one of few cruise lines that promises everything about its to visit. Its biggest ship, the six-star because it also happens to be a Star Clippers (starclippers.co.uk; 0845 two ships Celestyal Cristal and Silver Spirit, will be there on a 40-minute drive from Olympia, 200 6145), seven nights, departs May 9, Celestyal Olympia, will be Greek Odyssey Retreats et la Confédération fut mis voyage from Istanbul to Piraeus that birthplace of the Olympic Games. Swan Hellenic returns to its Santorini, top, features 23, June 6, August 8 and 22 and October 6 authentically Greek, from the visits Greek favourites Rhodes and Seabourn is offering tours to the food roots with this voyage around on several cruise trips; Island fling 10, 2015. From £1,350 per person. and wine to the on-board Mykonos as well as Marmari site when it visits the port next Greece that begins with a tour of Santorini is best known for its entertainment. Cruises start in s and the Silver Spirit, above 7 Kusadasi in Turkey, but also a few summer and, although you can the Acropolis in Athens and ends right; and Nydri on white houses perched atop volcanic In the swim Piraeus or Lavrion, a port near less-visited ports. Kavala has an explore alone, a guide will help rock but its greater claim to fame is with a day in Nauplia to visit the Lefkada, above left 10 Swap Greek mythology for lazy Athens airport, and are mainly three interesting old city with an make sense of the ruined temples, ancient city of Mycenae. During the the eruption in 1650BC that caused days on the beach and evenings in or four nights – useful if you prefer Ottoman-built acropolis; Volos is gymnasium and running track cruise scholars will give talks on the centre of the island to implode, local tavernas on Variety Cruises’ to factor in a few nights on land. the gateway to Sesklo and Dimini, where Greek and Roman athletes Greek and Turkish history. There’s leaving a huge caldera and two Jewels of the Cyclades cruise. The Alternatively, combine a couple of believed to be the oldest centres of competed. The cruise, between an overnight in Rhodes to visit the small volcanic islands. The volcano voyage, on a 50-passenger motor itineraries for a week of island- civilisation in Greece. In Patmos, Piraeus and Venice, also calls at Gothic Grand Master’s Palace, used T spewed out ash, lava and pumice yacht, starts and ends in Piraeus and en œuvre. hopping. An Iconic Aegean cruise visit the Monastery of the Monemvasia, Nydri, which is as a holiday home by Mussolini, TRAVEL stone which, it turns out, is fertile visits tiny islands and bays off the combines six islands (Santorini, Apocalypse, where St John is said to popular for its beaches and also and a sail past Mount Athos where ONLINE ground for vines. On this Princess main tourist trail such as Poliegos, Crete, Rhodes, Smyi, Chios and have written the Book of Revelation. walking, and Corfu, for its beaches more than 20 monasteries dot the cruise you have a choice – hike to Folegandros, Paros and Kythnos. But Mykonos) with two bites of Turkey - or shopping in the cobbled streets slopes. Learn about Minoan history Expert advice the top of the volcano in the centre you can’t escape the crowds – or a day in Istanbul and afternoon in Silversea (silversea.com; 0844 251 of the old town. The cruise ends in Crete and ancient Akrotiri in of the caldera or visit a winery and history – completely. There is a day Kusadasi. 0837) nine days. Departs October 7, 2015. with a visit to Dubrovnik and a day Santorini (excursions are included taste the local honey-sweet wine, in Santorini with tours to Akrotiri From £2,850 per person.
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