Introduction of 2012 Summer Models of AVN for Japanese Market

INTRODUCTION OF PRODUCTS Introduction of 2012 Summer Models of AVN for Japanese Market

Satoru NAGAMOTO Masahiko NAKANO

1 Introduction1. Introduction 3 20123. ECLIPSE 2012 ECLIPSE Summer Summer Models Models

FUJITSU TEN has offered new ECLIPSE models dif- We have offered 6 models in total, including two mod- ferentiated from competitors' to the increasingly-competi- els as "Z series," two models as "V series," and two models tive Japanese market, aiming to increase sales and gain as "LITE series." The details of the series are as follows. market share. The new ECLIPSE models are six 2012 (1) Z series summer models, including the AVN having an industry- ■AVN-ZX02i: 9.0 wide VGA display, Built-in full-segment largest class "9.0 wide screen" and the AVN including receiver with 4 tuners/4 antennas, DVD market-first "クルマでDS" that provides enjoyable com- video available, Equipped with Bluetooth® munication opportunities with all of family members. radio technology, "クルマでDS" included This paper explains the outlines of the respective models *The dedicated installation kit by vehicle centering on functional features. model is required separately. ■AVN-Z02i: 7.0 wide VGA display, Built-in full-segment 2 Background2. Background receiver with 4 tuners/4 antennas, DVD video available, Equipped with Bluetooth® In the Japanese market, while the sales volume of radio technology, "クルマでDS" included products has remained unchanged, the sales price has (2) V series been falling due to commoditization of the navigation sys- ■AVN-V02BT: 7.0 wide VGA display, Built-in full-segment tems. In response, companies have introduced various receiver with 4 tuners/4 antennas, DVD models having differentiated points, such as a model with video available, Equipped with Bluetooth® the "large screen" matched with vehicles and a model that radio technology looks as nice as genuine products after installation. ■AVN-V02: 7.0 wide VGA display, Built-in full-segment Accordingly, the market needs for those models are grow- receiver with 4 tuners/4 antennas, DVD ing. FUJITSU TEN has been engaged in differentiating video available ECLIPSE models from competitors' in terms of comfort in (3) LITE series a vehicle cabin and convenience of car navigation sys- ■AVN112MBC: 7.0 wide VGA display, Built-in one-seg- tems, based on the concept of "more fun and active during ment receiver, Back eye camera set driving" as an in-vehicle apparatus manufacturer. Our ■AVN112M: 7.0 wide VGA display, Built-in one-seg- independent survey focused on the families with elemen- ment receiver tary-school kids has revealed that 90% or more of the parents ask for "irritation-free driving environment even FUJITSU TEN has released 2012 ECLIPSE summer under heavy traffic jam" and "driving environment with- models in wide price range from entry models to high-end out boring hours," and 70% of the kids feel "long-distance models to satisfy customer needs. driving is boring," and 80% or more of the kids feel "there In the next section, the functional features of 2012 is nothing to do under heavy traffic jam." Based on the ECLIPSE summer models are explained. background mentioned above, we have developed and commercialized the function that provides fun time inside 4 Functional4. Functional Features Features of of 2012 2012 summer models models a vehicle cabin for both of the parents and kids, and that keeps them from getting bored during driving. (1) Z-series functional feature LITE series have been evolving, especially in the ■9.0 wide VGA display "easy operation" and the "easy-to-use user interface" well- The 9.0 wide VGA display adopted this time is received by customers since their launch in October 2008. approx. 1.8 times larger than the 7.0 VGA display. In This time we have developed products based on the con- terms of the navigation function, this display shows larger cept for "high-quality screen" and "improvement of naviga- area of a map on the screen, as well as larger operation tion function." In the next section, 2012 ECLIPSE models buttons and information in larger characters. It becomes are introduced. easier for a driver to check map information during driv-

40 Introduction of 2012 Summer Models of AVN for Japanese Market

ing, which greatly enhances safety driving. In terms of (2) LITE-series functional feature the AV function, this display provides videos of digital ter- ■7.0 wide VGA display restrial broadcasting, DVDs and others on the larger The VGA display provides higher definition images screen, which enhances comfortable driving environ- than a conventional QVGA display. Roads, characters, ments. facility icons, etc. are shown in smoother outlines, and ■"クルマでDS" green areas and waters such as a river are shown in The car navigation unit is connected to Nintendo DS® more vivid colors. The display shows the maps being by Bluetooth® radio technology. While Nintendo DS entirely more sophisticated, as well as being more easy-to- transmits voice data of quizzes, answers, etc. to the car look. navigation, the car navigation system transmits vehicle ■Narrow street route guidance position information and brief map data to the connected In the conventional models, narrow streets (less than Nintendo DS. The vehicle position mark displayed on the 5.5 meters) are not targeted for route guidance. screen of Nintendo DS moves in accordance with the Therefore, when the destination located in an off-street vehicle running, and kids can find out quizzes easily. This area is set, in many cases the voice guidance finishes too tool is capable of providing communication opportunities early for the destination, which is the problem pointed out full of conversation to families. by many customers as requiring improvement. The new ■New map scrolling system models that cover narrow streets for route guidance are This time we have adopted the new map scrolling sys- capable of providing the voice guidance until the vehicle tem in which a user moves his/her finger on the screen comes very close to the destination. These models can for scrolling, in addition to the conventional one-touch navigate a driver very close to the destination even locat- map scrolling system. Users of all ages can scroll maps ed in the off-street area, and provide greatly convenient by the both systems; the users familiar with operating navigation as primarily designed. currently-widespread Smartphone can use the new map scrolling system with familiar operational feeling, and the *Nintendo DS and DS are trademarks or registered trade- others can use the conventional scrolling system. marks of Nintendo Co., Ltd. ■Driview (New service of iPhone-link application) Bluetooth® and the Bluetooth logo are registered trade- Driview newly installed in AVN-F01i is provided as a marks of US Bluetooth SIG Inc. new service of "iPhone-link application." This application superimposes route information such as "remaining distance and directions of right/left turns to the next navigation point" and "destination direction" on the live-action images taken by the camera installed in iPhone. Since Driview can display a map and an application screen at the same time during connection to the navigation system, Driview provides more user friendly guidance to the destination. During use of iPhone alone, which is capable of taking moving images and still images, the images of favorite scenery found while driving can be retained for memories. This application service is both practical and entertaining.

Profiles of Writers

Satoru NAGAMOTO Masahiko NAKANO Team Leader of Engineering Dept 3, Engineering Dept 3, CI Engineering Group. CI Engineering Group.

FUJITSU TEN TECH. J. NO.38(2013) 41