DOCSLIB.ORG

Creating Discontinuous Innovation: the Case of Nintendo’S Wii

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Creating Discontinuous Innovation: the Case of Nintendo’S Wii CREATING DISCONTINUOUS INNOVATION: THE CASE OF NINTENDO’S WII MU SHIFENG A THESIS SUBMITTED FOR THE DEGREE OF MASTER OF ENGINEERING DIVISION OF ENGINEERING AND TECHNOLOGY MANAGEMENT FACULTY OF ENGINEERING NATIONAL UNIVERSITY OF SINGAPORE 2008 Creating discontinuous innovation: the case of Nintendo’s Wii ACKNOWLEDGEMENTS The completion of this thesis would not be achieved without the help from my supervisors, colleagues, friends and my family, who keep supporting me throughout the journey of my graduate studies. I would like to take this opportunity to express my gratitude and appreciation to all of them. I would like to thank my main supervisor Dr. Chai Kah Hin, for his continuous guidance and encouragement, helping me not only finish this project, but also improve my personal aptitudes in thinking, analyzing and communicating with different people. As well, I would like to thank my co-supervisor Prof. Hang Chang Chieh. As the head of the Division of Engineering and Technology Management, National University of Singapore, he is very busy with administrative affairs. However, Prof. Hang often spared time with me to discuss my research project and provided insightful recommendations in the implications of my work. I am also very grateful to other professors and my colleagues in the Division-ETM, ISE Department and ECE Department of NUS for their kindly support and help during my graduate studies. They are A/Prof Jeffrey Funk, A/Prof Seiko Arai, Prof Liu Shang-Jyh, A/Prof Neo Kok Beng, Annapoornima M. Subramanian, Yu Dan, Michele Chew, Virginia Cha, Xie Yu Juan and Cheng Yu Chao. - ii - Creating discontinuous innovation: the case of Nintendo’s Wii Finally, I would like thank my friends and family for their understanding, support and encouragement especially when I confronted with difficulties and depressions. They help me keep optimistic and encourage me to overcome all the obstacles. Without them, the completion of this thesis would not have been possible. Mu Shifeng Aug. 2008 - iii - Creating discontinuous innovation: the case of Nintendo’s Wii TABLE OF CONTENTS ACKNOWLEDGEMENTS................................................................................................. ii TABLE OF CONTENTS.....................................................................................................iv SUMMARY.........................................................................................................................vi LIST OF TABLES............................................................................................................ viii LIST OF FIGURES .............................................................................................................ix Chapter 1 Introduction ..........................................................................................................1 1.1 Motivation.................................................................................................................1 1.2 Research Objectives..................................................................................................4 1.3 Thesis Structure ........................................................................................................6 Chapter 2 Literature Review...............................................................................................10 2.1 Introduction.............................................................................................................10 2.2 Technological Innovation Management .................................................................11 2.2.1 Introduction......................................................................................................11 2.2.2 Discontinuous innovation and disruptive technology......................................15 2.2.3 Discontinuous Innovation and Established Incumbents ..................................21 2.2.4 Expanded View of Discontinuous Innovation and Established Incumbents ...24 2.3 Company Competency: A Resource-Based View ..................................................28 2.3.1 A Resource-Based View..................................................................................28 2.3.2 Classification of Company Competencies.......................................................30 2.4 Conclusion ..............................................................................................................32 Chapter 3 Research Methodology.......................................................................................34 3.1 Introduction.............................................................................................................34 3.2 Overview of Research Methodologies....................................................................34 3.3 Selection of Case Study ..........................................................................................36 3.4 Case Study Protocol................................................................................................39 3.4.1 Case Study Overview.......................................................................................39 3.4.2 Research Design...............................................................................................40 3.5 Conclusion ..............................................................................................................43 Chapter 4 Data and Analysis...............................................................................................44 4.1 Introduction.............................................................................................................44 4.2 Video Game Industry..............................................................................................45 4.2.1 Video game industry structure.........................................................................45 4.2.2 History of Video Game Industry: ...............................................................48 - iv - Creating discontinuous innovation: the case of Nintendo’s Wii 4.2.3 Statue quo of Video Game Industry.................................................................51 4.3 Nintendo..................................................................................................................52 4.3.1 Nintendo’s History...........................................................................................52 4.3.2 Nintendo’s Innovation .....................................................................................61 4.3.3 Patent Analysis of Nintendo and Its Competitors............................................64 4.4 Wii ..........................................................................................................................75 4.4.1 Wii’s development...........................................................................................77 4.4.2 Wii and Its Competing Products......................................................................86 4.5 Conclusion ..............................................................................................................93 Chapter 5 Discussion ..........................................................................................................94 5.1 Introduction.............................................................................................................94 5.2 Discontinuous Innovation and Secondary Features................................................94 5.3 Discontinuous Innovation and Company Competencies ......................................100 5.4 Conclusion ............................................................................................................106 Chapter 6 Conclusions and Implications ..........................................................................107 6.1 Introduction...........................................................................................................107 6.2 Research Findings.................................................................................................107 6.3 Implications for Scholars......................................................................................109 6.4 Implications for Managers ....................................................................................110 6.5 Limitations............................................................................................................112 6.6 Future Research ....................................................................................................114 6.7 Conclusion ............................................................................................................115 REFERENCES .................................................................................................................117 APPENDIX A: Definition of patent classes .....................................................................139 APPENDIX B: Survey for secondary features .................................................................141 - v - Creating discontinuous innovation: the case of Nintendo’s Wii SUMMARY An abundant amount of research has discussed the declining performance of well- established companies in the face of discontinuous innovations. As a type of technological innovations, discontinuous innovations destroy the usefulness of existing architectural knowledge and the technical skills of established incumbents who are bounded by traditions, existing technological paradigms, sunk costs, internal political constraints and have difficulties acquiring and applying new knowledge and skills. In
Load more

Recommended publications
  • A History of Video Game Consoles Introduction the First Generation
    A History of Video Game Consoles By Terry Amick – Gerald Long – James Schell – Gregory Shehan Introduction Today video games are a multibillion dollar industry. They are in practically all American households. They are a major driving force in electronic innovation and development. Though, you would hardly guess this from their modest beginning. The first video games were played on mainframe computers in the 1950s through the 1960s (Winter, n.d.). Arcade games would be the first glimpse for the general public of video games. Magnavox would produce the first home video game console featuring the popular arcade game Pong for the 1972 Christmas Season, released as Tele-Games Pong (Ellis, n.d.). The First Generation Magnavox Odyssey Rushed into production the original game did not even have a microprocessor. Games were selected by using toggle switches. At first sales were poor because people mistakenly believed you needed a Magnavox TV to play the game (GameSpy, n.d., para. 11). By 1975 annual sales had reached 300,000 units (Gamester81, 2012). Other manufacturers copied Pong and began producing their own game consoles, which promptly got them sued for copyright infringement (Barton, & Loguidice, n.d.). The Second Generation Atari 2600 Atari released the 2600 in 1977. Although not the first, the Atari 2600 popularized the use of a microprocessor and game cartridges in video game consoles. The original device had an 8-bit 1.19MHz 6507 microprocessor (“The Atari”, n.d.), two joy sticks, a paddle controller, and two game cartridges. Combat and Pac Man were included with the console. In 2007 the Atari 2600 was inducted into the National Toy Hall of Fame (“National Toy”, n.d.).
    [Show full text]
  • First Amendment Protection of Artistic Entertainment: Toward Reasonable Municipal Regulation of Video Games
    Vanderbilt Law Review Volume 36 Issue 5 Issue 5 - October 1983 Article 2 10-1983 First Amendment Protection of Artistic Entertainment: Toward Reasonable Municipal Regulation of Video Games John E. Sullivan Follow this and additional works at: https://scholarship.law.vanderbilt.edu/vlr Part of the First Amendment Commons, and the Intellectual Property Law Commons Recommended Citation John E. Sullivan, First Amendment Protection of Artistic Entertainment: Toward Reasonable Municipal Regulation of Video Games, 36 Vanderbilt Law Review 1223 (1983) Available at: https://scholarship.law.vanderbilt.edu/vlr/vol36/iss5/2 This Note is brought to you for free and open access by Scholarship@Vanderbilt Law. It has been accepted for inclusion in Vanderbilt Law Review by an authorized editor of Scholarship@Vanderbilt Law. For more information, please contact [email protected]. NOTE First Amendment Protection of Artistic Entertainment: Toward Reasonable Municipal Regulation of Video Games Outline I. INTRODUCTION .................................. 1225 II. LOCAL GOVERNMENT REGULATION OF VIDEO GAMES . 1232 A. Zoning Regulation ......................... 1232 1. Video Games Permitted by Right ........ 1232 2. Video Games as Conditional or Special U ses .................................. 1233 3. Video Games as Accessory Uses ......... 1234 4. Special Standards for Establishments Of- fering Video Game Entertainment ....... 1236 a. Age of Players and Hours of Opera- tion Standards .................. 1236 b. Arcade Space and Structural Stan- dards ........................... 1237 c. Arcade Location Standards....... 1237 d. Noise, Litter, and Parking Stan- dards ........................... 1238 e. Adult Supervision Standards ..... 1239 B. Licensing Regulation ....................... 1239 1. Licensing and Zoning Distinguished ...... 1239 2. Video Game Licensing Standards ........ 1241 3. Administration of Video Game Licensing. 1242 a. Denial of a License .............
    [Show full text]
  • List of Notable Handheld Game Consoles (Source
    List of notable handheld game consoles (source: http://en.wikipedia.org/wiki/Handheld_game_console#List_of_notable_handheld_game_consoles) * Milton Bradley Microvision (1979) * Epoch Game Pocket Computer - (1984) - Japanese only; not a success * Nintendo Game Boy (1989) - First internationally successful handheld game console * Atari Lynx (1989) - First backlit/color screen, first hardware capable of accelerated 3d drawing * NEC TurboExpress (1990, Japan; 1991, North America) - Played huCard (TurboGrafx-16/PC Engine) games, first console/handheld intercompatibility * Sega Game Gear (1991) - Architecturally similar to Sega Master System, notable accessory firsts include a TV tuner * Watara Supervision (1992) - first handheld with TV-OUT support; although the Super Game Boy was only a compatibility layer for the preceding game boy. * Sega Mega Jet (1992) - no screen, made for Japan Air Lines (first handheld without a screen) * Mega Duck/Cougar Boy (1993) - 4 level grayscale 2,7" LCD - Stereo sound - rare, sold in Europe and Brazil * Nintendo Virtual Boy (1994) - Monochromatic (red only) 3D goggle set, only semi-portable; first 3D portable * Sega Nomad (1995) - Played normal Sega Genesis cartridges, albeit at lower resolution * Neo Geo Pocket (1996) - Unrelated to Neo Geo consoles or arcade systems save for name * Game Boy Pocket (1996) - Slimmer redesign of Game Boy * Game Boy Pocket Light (1997) - Japanese only backlit version of the Game Boy Pocket * Tiger game.com (1997) - First touch screen, first Internet support (with use of sold-separately
    [Show full text]
  • Master List of Games This Is a List of Every Game on a Fully Loaded SKG Retro Box, and Which System(S) They Appear On
    Master List of Games This is a list of every game on a fully loaded SKG Retro Box, and which system(s) they appear on. Keep in mind that the same game on different systems may be vastly different in graphics and game play. In rare cases, such as Aladdin for the Sega Genesis and Super Nintendo, it may be a completely different game. System Abbreviations: • GB = Game Boy • GBC = Game Boy Color • GBA = Game Boy Advance • GG = Sega Game Gear • N64 = Nintendo 64 • NES = Nintendo Entertainment System • SMS = Sega Master System • SNES = Super Nintendo • TG16 = TurboGrafx16 1. '88 Games ( Arcade) 2. 007: Everything or Nothing (GBA) 3. 007: NightFire (GBA) 4. 007: The World Is Not Enough (N64, GBC) 5. 10 Pin Bowling (GBC) 6. 10-Yard Fight (NES) 7. 102 Dalmatians - Puppies to the Rescue (GBC) 8. 1080° Snowboarding (N64) 9. 1941: Counter Attack ( Arcade, TG16) 10. 1942 (NES, Arcade, GBC) 11. 1943: Kai (TG16) 12. 1943: The Battle of Midway (NES, Arcade) 13. 1944: The Loop Master ( Arcade) 14. 1999: Hore, Mitakotoka! Seikimatsu (NES) 15. 19XX: The War Against Destiny ( Arcade) 16. 2 on 2 Open Ice Challenge ( Arcade) 17. 2010: The Graphic Action Game (Colecovision) 18. 2020 Super Baseball ( Arcade, SNES) 19. 21-Emon (TG16) 20. 3 Choume no Tama: Tama and Friends: 3 Choume Obake Panic!! (GB) 21. 3 Count Bout ( Arcade) 22. 3 Ninjas Kick Back (SNES, Genesis, Sega CD) 23. 3-D Tic-Tac-Toe (Atari 2600) 24. 3-D Ultra Pinball: Thrillride (GBC) 25. 3-D WorldRunner (NES) 26. 3D Asteroids (Atari 7800) 27.
    [Show full text]
  • Gamewith / 6552
    GameWith / 6552 COVERAGE INITIATED ON: 2019.09.27 LAST UPDATE: 2021.04.19 Shared Research Inc. has produced this report by request from the company discussed in the report. The aim is to provide an “owner’s manual” to investors. We at Shared Research Inc. make every effort to provide an accurate, objective, and neutral analysis. In order to highlight any biases, we clearly attribute our data and findings. We will always present opinions from company management as such. Our views are ours where stated. We do not try to convince or influence, only inform. We appreciate your suggestions and feedback. Write to us at [email protected] or find us on Bloomberg. Research Coverage Report by Shared Research Inc. GameWith / 6552 RCoverage LAST UPDATE: 2021.04.19 Research Coverage Report by Shared Research Inc. | https://sharedresearch.jp INDEX How to read a Shared Research report: This report begins with the trends and outlook section, which discusses the company’s most recent earnings. First-time readers should start at the business section later in the report. Executive summary ----------------------------------------------------------------------------------------------------------------------------------- 3 Key financial data ------------------------------------------------------------------------------------------------------------------------------------- 5 Recent updates ---------------------------------------------------------------------------------------------------------------------------------------- 6 Highlights ------------------------------------------------------------------------------------------------------------------------------------------------------------
    [Show full text]
  • Openbsd Gaming Resource
    OPENBSD GAMING RESOURCE A continually updated resource for playing video games on OpenBSD. Mr. Satterly Updated August 7, 2021 P11U17A3B8 III Title: OpenBSD Gaming Resource Author: Mr. Satterly Publisher: Mr. Satterly Date: Updated August 7, 2021 Copyright: Creative Commons Zero 1.0 Universal Email: [email protected] Website: https://MrSatterly.com/ Contents 1 Introduction1 2 Ways to play the games2 2.1 Base system........................ 2 2.2 Ports/Editors........................ 3 2.3 Ports/Emulators...................... 3 Arcade emulation..................... 4 Computer emulation................... 4 Game console emulation................. 4 Operating system emulation .............. 7 2.4 Ports/Games........................ 8 Game engines....................... 8 Interactive fiction..................... 9 2.5 Ports/Math......................... 10 2.6 Ports/Net.......................... 10 2.7 Ports/Shells ........................ 12 2.8 Ports/WWW ........................ 12 3 Notable games 14 3.1 Free games ........................ 14 A-I.............................. 14 J-R.............................. 22 S-Z.............................. 26 3.2 Non-free games...................... 31 4 Getting the games 33 4.1 Games............................ 33 5 Former ways to play games 37 6 What next? 38 Appendices 39 A Clones, models, and variants 39 Index 51 IV 1 Introduction I use this document to help organize my thoughts, files, and links on how to play games on OpenBSD. It helps me to remember what I have gone through while finding new games. The biggest reason to read or at least skim this document is because how can you search for something you do not know exists? I will show you ways to play games, what free and non-free games are available, and give links to help you get started on downloading them.
    [Show full text]
  • Instruction Booklet 53920A
    OFFICIAL NINTENDO POWER PLAYER'S GUIDE AVAILABLE AT YOUR NEAREST RETAILER! WWW.NINTENDO.COM Nintendo of America Inc. P.O. Box 957, Redmond, WA 98073-0957 U.S.A. www.nintendo.com INSTRUCTION BOOKLET PRINTED IN USA 53920A PLEASE CAREFULLY READ THE SEPARATE HEALTH AND SAFETY PRECAUTIONS BOOKLET INCLUDED WITH THIS WARNING - Electric Shock ® PRODUCT BEFORE USING YOUR NINTENDO HARDWARE To avoid electric shock when you use this system: SYSTEM, GAME DISC OR ACCESSORY. THIS BOOKLET CONTAINS IMPORTANT HEALTH AND SAFETY INFORMATION. Do not use the Nintendo GameCube during a lightning storm. There may be a risk of electric shock from lightning. Use only the AC adapter that comes with your system. Do not use the AC adapter if it has damaged, split or broken cords or wires. IMPORTANT SAFETY INFORMATION: READ THE FOLLOWING Make sure that the AC adapter cord is fully inserted into the wall outlet or WARNINGS BEFORE YOU OR YOUR CHILD PLAY VIDEO GAMES extension cord. Always carefully disconnect all plugs by pulling on the plug and not on the cord. Make sure the Nintendo GameCube power switch is turned OFF before removing the AC adapter cord from an outlet. WARNING - Seizures Some people (about 1 in 4000) may have seizures or blackouts triggered by CAUTION - Motion Sickness light flashes or patterns, such as while watching TV or playing video games, Playing video games can cause motion sickness. If you or your child feel dizzy or even if they have never had a seizure before. nauseous when playing video games with this system, stop playing and rest.
    [Show full text]
  • Best Wishes to All of Dewey's Fifth Graders!
    tiger times The Voice of Dewey Elementary School • Evanston, IL • Spring 2020 Best Wishes to all of Dewey’s Fifth Graders! Guess Who!? Who are these 5th Grade Tiger Times Contributors? Answers at the bottom of this page! A B C D E F G H I J K L M N O P Q R Tiger Times is published by the Third, Fourth and Fifth grade students at Dewey Elementary School in Evanston, IL. Tiger Times is funded by participation fees and the Reading and Writing Partnership of the Dewey PTA. Emily Rauh Emily R. / Levine Ryan Q. Judah Timms Timms Judah P. / Schlack Nathan O. / Wright Jonah N. / Edwards Charlie M. / Zhu Albert L. / Green Gregory K. / Simpson Tommy J. / Duarte Chaya I. / Solar Phinny H. Murillo Chiara G. / Johnson Talula F. / Mitchell Brendan E. / Levine Jojo D. / Colledge Max C. / Hunt Henry B. / Coates Eve A. KEY: ANSWER KEY: ANSWER In the News Our World............................................page 2 Creative Corner ..................................page 8 Sports .................................................page 4 Fun Pages ...........................................page 9 Science & Technology .........................page 6 our world Dewey’s first black history month celebration was held in February. Our former principal, Dr. Khelgatti joined our current Principal, Ms. Sokolowski, our students and other artists in poetry slams, drumming, dancing and enjoying delicious soul food. Spring 2020 • page 2 our world Why Potatoes are the Most Awesome Thing on the Planet By Sadie Skeaff So you know what the most awesome thing on the planet is, right????? Good, so you know that it is a potato. And I will tell you why the most awesome thing in the world is a potato, and you will listen.
    [Show full text]
  • The Dreamcast, Console of the Avant-Garde
    Loading… The Journal of the Canadian Game Studies Association Vol 6(9): 82-99 http://loading.gamestudies.ca The Dreamcast, Console of the Avant-Garde Nick Montfort Mia Consalvo Massachusetts Institute of Technology Concordia University [email protected] [email protected] Abstract We argue that the Dreamcast hosted a remarkable amount of videogame development that went beyond the odd and unusual and is interesting when considered as avant-garde. After characterizing the avant-garde, we investigate reasons that Sega's position within the industry and their policies may have facilitated development that expressed itself in this way and was received by gamers using terms that are associated with avant-garde work. We describe five Dreamcast games (Jet Grind Radio, Space Channel 5, Rez, Seaman, and SGGG) and explain how the advances made by these industrially productions are related to the 20th century avant- garde's lesser advances in the arts. We conclude by considering the contributions to gaming that were made on the Dreamcast and the areas of inquiry that remain to be explored by console videogame developers today. Author Keywords Aesthetics; art; avant-garde; commerce; console games; Dreamcast; game studios; platforms; politics; Sega; Tetsuya Mizuguchi Introduction A platform can facilitate new types of videogame development and can expand the concept of videogaming. The Dreamcast, however brief its commercial life, was a platform that allowed for such work to happen and that accomplished this. It is not just that there were a large number of weird or unusual games developed during the short commercial life of this platform. We argue, rather, that avant-garde videogame development happened on the Dreamcast, even though this development occurred in industrial rather than "indie" or art contexts.
    [Show full text]
  • Cell Phone City Mobile Phone Use and the Hybridization of Space in Tokyo
    Cell Phone City Mobile Phone Use and the Hybridization of Space in Tokyo PhD Thesis, Urban Studies Deirdre Aranka Lucia Sneep Universität Duisburg-Essen IN-EAST School of Advanced Studies Cell Phone City Mobile Phone Use and the Hybridization of Space in Tokyo Inaugural-Dissertation zur Erlangung des akademischen Grades Doktor der Philosophie (Dr. phil.) der Fakultät für Geisteswissenschaften der Universität Duisburg-Essen vorgelegt von Deirdre Aranka Lucia Sneep aus Mülheim (Ruhr) Gutachter/Betreuer: Prof. Dr. Jens Martin Gurr and Prof. Dr. Florian Coulmas, Universität Duisburg-Essen Duisburg, 8 September 2017 Disputation: Essen, den 12. Juni 2018 1 This PhD project has been a part of the ‘Urban Systems in East Asia’ cluster of the IN-EAST School of Advanced Studies, University of Duisburg-Essen. All photographs and images in this thesis belong to the author, unless otherwise stated in the caption. Do not reproduce without permission. Diese Dissertation wird über DuEPublico, dem Dokumenten- und Publikationsserver der Universität Duisburg-Essen, zur Verfügung gestellt und liegt auch als Print-Version vor. DOI: 10.17185/duepublico/71795 URN: urn:nbn:de:hbz:464-20200610-125905-4 Alle Rechte vorbehalten. 2 TABLE OF CONTENTS 1. Introduction ............................................................................................................................................................... 6 Smartphone Citizens................................................................................................................................................
    [Show full text]
  • Wind Waker Manual
    OFFICIAL NINTENDO POWER PLAYER'S GUIDE AVAILABLE AT YOUR NEAREST RETAILER! WWW.NINTENDO.COM Nintendo of America Inc. P.O. Box 957, Redmond, WA 98073-0957 U.S.A. www.nintendo.com IN S T R U C T IO N B O O K LET 50520A IN S T R U C T IO N B O O K LET PRINTED IN USA W A R N IN G : P L E A S E C A R E FU L L Y R E A D T HE S E P A R A T E P R E C A U T IO N S B O O K L E T IN C L U D E D W IT H T HIS P R O D U C T WARNING - Electric Shock B E FO R E U S IN G Y O U R N IN T E N D O ® HA R D W A R E S Y S T E M , To avoid electric shock when you use this system: G A M E D IS C O R A C C E S S O R Y . T HIS B O O K L E T C O N T A IN S IM P O R T A N T S A FE T Y IN FO R M A T IO N . Use only the AC adapter that comes with your system. Do not use the AC adapter if it has damaged, split or broken cords or wires.
    [Show full text]
  • 240 CASE STUDY of NINTENDO AS TRADITIONAL COMPANY in JAPAN KHAIRI MOHAMED OMAR Applied Science University, Bahrain ABSTRACT
    Qualitative and Quantitative Research Review, Vol 3, Issue 1, 2018 ISSN No: 2462-1978 eISSNNo: 2462-2117 CASE STUDY OF NINTENDO AS TRADITIONAL COMPANY IN JAPAN KHAIRI MOHAMED OMAR Applied science University, Bahrain ABSTRACT Each nation has own corporate issues that relates to nation’s corporate style. According to research by OECD, Mexico is the highest rate of average working hours annually in the world (“Hour worked,” 2017). It is 2,255 hours per worker in annual. Since hour in a year is 8,760, people in Mexico are working about a fourth part of a year. Assuming that workers do not need to work on weekend, then hours in a year that workers need work should be around 6,240 hours that it flexibly changes by the year. People in Mexico are working at least 8 hours daily. Claire (2015) stated that long working hours will lead to inadequate sleeping hours, and it causes insufficient working performance in research. For Japan, Japanese corporate management is sometimes argued as an issue. For example, workers in Japan increase their salary based on their seniority. It is not sometimes considered their actual ability, instead of that; company more considers their career and experience. This kind of Japanese traditional working system more tends to be applied by old company in Japan. Since Nintendo has an old history, these management implications are more applicable. Therefore, this case will be about Japanese-traditional-style management strategy of Nintendo. NINTENDO BACKGROUND Nintendo is one of the market leaders in a gaming industry. In particular, it is known as gaming hardware manufacturing corporation.
    [Show full text]