Creating Discontinuous Innovation: the Case of Nintendo’S Wii
CREATING DISCONTINUOUS INNOVATION: THE CASE OF NINTENDO’S WII MU SHIFENG A THESIS SUBMITTED FOR THE DEGREE OF MASTER OF ENGINEERING DIVISION OF ENGINEERING AND TECHNOLOGY MANAGEMENT FACULTY OF ENGINEERING NATIONAL UNIVERSITY OF SINGAPORE 2008 Creating discontinuous innovation: the case of Nintendo’s Wii ACKNOWLEDGEMENTS The completion of this thesis would not be achieved without the help from my supervisors, colleagues, friends and my family, who keep supporting me throughout the journey of my graduate studies. I would like to take this opportunity to express my gratitude and appreciation to all of them. I would like to thank my main supervisor Dr. Chai Kah Hin, for his continuous guidance and encouragement, helping me not only finish this project, but also improve my personal aptitudes in thinking, analyzing and communicating with different people. As well, I would like to thank my co-supervisor Prof. Hang Chang Chieh. As the head of the Division of Engineering and Technology Management, National University of Singapore, he is very busy with administrative affairs. However, Prof. Hang often spared time with me to discuss my research project and provided insightful recommendations in the implications of my work. I am also very grateful to other professors and my colleagues in the Division-ETM, ISE Department and ECE Department of NUS for their kindly support and help during my graduate studies. They are A/Prof Jeffrey Funk, A/Prof Seiko Arai, Prof Liu Shang-Jyh, A/Prof Neo Kok Beng, Annapoornima M. Subramanian, Yu Dan, Michele Chew, Virginia Cha, Xie Yu Juan and Cheng Yu Chao. - ii - Creating discontinuous innovation: the case of Nintendo’s Wii Finally, I would like thank my friends and family for their understanding, support and encouragement especially when I confronted with difficulties and depressions.
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