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DMTI@SOFTPRO “ONLINE & CLASSROOM Training” Dadar West / Matunga West | Andheri West | * THANE West * | ‘ONLINE’

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DMTI@SOFTPRO “ONLINE & CLASSROOM Training” Dadar West / Matunga West | Andheri West | * THANE West * | ‘ONLINE’ DMTI@SOFTPRO “ONLINE & CLASSROOM Training” Dadar West / Matunga West | Andheri West | * THANE West * | ‘ONLINE’ ON-PAGE OPTIMIZATION KEYWORD RESEARCH OFF-PAGE - Importance of FORUMS - Competitor ANALYSIS - META TAGS Optimization - Keyword Proximity, OPTIMIZATION - Website AUDITING - Creating Competitor - CANONICAL Tag Keyword Density, Analysis - Submission to Search E - SOCIAL BOOKMARKING Report for Analysis. - Website Analysis - IMAGE OPTIMIZATION - Directory Submission - Press Release - Copy-scape - Heading Tags in Contents - Internal Link Building - Deep Linking - One Way Link building - Duplicate Content Issues - Header Keyword Optimiz - Robots file Optimization - Article writing/directory - GOOGLE SITE MAPS - Coding Standards - Footer Keyword Optimiz - URL renaming/re-writing - Classified submissions - Sitemap Creation, XML - Usage of all Tags SOCIAL MEDIA OPTIMIZATION & MARKETING YOU TUBE Marketing FACEBOOK MARKETING LINKEDIN Types of social media / Key terms to understand Video optimization Create Marketing & Advertising Marketing on Linkedin How Social Media influences audience & Google Promoting on Promote Facebook pages Advertise on LinkedIn Developing unique content, positioning and voice YouTube Advertise on Facebook (PPC) Using LinkedIn for business Integrating social media into your website and blogs Seo for Youtube Video, Branding, Lead Generation GOOGLE PLUS How to choose right social media for your Youtube Analytics Campaign Creations & AD’s Using Google Plus for business/brand. Behavioural & cultural standard ✓ SLIDESHARE Managing & Promoting Ads Businesses, Hangouts. for Social Media. Linking all Social Media Accounts. ✓ PINTEREST Targeting the Right Audience TWITTER MARKETING ✓ INSTAGRAM In-page Analysis / Analytics Using twitter for business PPC TRAINING INTRODUCTION Use Multiple Account WHAT IS QUALITY SCORE? DISPLAY NETWORK CAMPAIGN What is Pay per Click Marketing "CLICK-THROUGH-RATES" CTR How Quality Score Effect on (Creating Image/Video Importance & Benefits of PPC What is Impression? Bids? How to Increase Position /Text/Flash Banner) Other Pay-Per-Click Providers What is "Cost/Conversion"? on Search? Navigation through Menus What is Google AdWords? What is Tracking Code? BID FOR AD POSITION/ BID Home/Campaigns/Opportunities/ How to set up PPC Campaign WHAT IS KEYWORD RESEARCH? MANAGEMENT Tools & Analysis, Billing Account GOOGLE ADWORD NETWORKS Diff between SEO & PPC keywords User Define bids/Automatic Search- Searching on Google Keywords popularity, Search Bids Importance of bidding VIDEO MARKETING (.Com, .in, .ph etc.) Volume Categorize Keywords in techniques Competitors Learn to Give Ads on Youtube Search Partners- (AOL, Ad groups. Keyword Types: Broad, Analysis for bidding Videos, In-stream Video EarthLink, Powered by Google, Exact, Phrase WHAT IS LANDING PAGE? Marketing, Bumper Ads, Site Search/ Display Ads on Youtube SET-UP PPC CAMPAIGN CREATE EFFECTIVE ADS AD GROUPS Ads versus Landing Page PPC campaign Navigation Measurement of Title, URL, 'Call to Action'/Cost/Conversion Ad that produce better ROI “ MCC (My Client Centre), LINKING EXISTING ADWORDS WITH MCC: REMARKETING & Conversions with Adv. GOOGLE ADWORDS MERCHANT CLIENT CENTRE, CAMPAIGN PERFORMANCE REPORTS. Standard remarketing: Show ads to your past visitors, Display Large advertisers with more than one AdWords account, Third Network websites and use Display Network apps. Dynamic parties such as: Agencies, Search engine marketers (SEMs), remarketing: Boost your results with DYNAMIC REMARKETING, Automated bid managers (ABMs) HOW TO CREATE A MANAGER Remarketing for mobile apps, Remarketing lists for search ads, ACCOUNT, HOW TO LINK & UNLINK TO AN ADWORDS ACCOUNT OR Video Remarketing. HOW CONVERSION TRACKING works Website MANAGER ACCOUNT. Inviting users to your account. actions: Purchases, sign-ups, other actions that customers take, Introduction to Web Analytics Google Analytics Interface ADVERTISING ANALYTICS SEO (WEBMASTER TOOLS) WHAT IS WEB ANALYTICS Home Tab /Real-time Data ADWORDS DATA ANALYSIS Social /Content Analysis Purpose of analytics in DASHBOARD Keywords/Keyword Positions Site content /Speed/Search Internet Marketing Widgets / Customize dashboard Traffic Sources Events /Experiments In-page Admin Interface, Setting up an Date selection and comparison Overview of Traffic sources Analytics CONVERSION accounts and Web properties EXPORTING REPORTS/ EMAILING Sources / Direct Search, Organic / TRACKING Goals / Calculating the Managing account / Users REPORTS Keywords /Paid / Referral ROI Custom reporting. MOBILE MARKETING industry is booming. Specific, Measurable, Google AdSense Why is the Achievable, Realistic and Timely. Adwords UNIVERSAL APP Mobile Marketing & PPC strategy must align with your greater business goals. A internet biggest source of information? Do you think that people just few examples of PPC goals are increasing clicks to your website, improving publish a blog or provide piece of information for nothing? A platform click conversions. There are a number of factors in App marketing, by Google through WHICH YOU CAN EARN MONEY BY PLACING ADS including branding, keywords, and competition. .etc. ON YOUR BLOG/WEBSITE. LEARN TO MAKE MONEY VIA ADS with GOOGLE ADSENSE EMAIL MARKETING ONLINE REPUTATION MANAGEMENT EMAIL MARKETING Electronic marketing is directly marketing a ORM - stands for Online Reputation management. ORM basically commercial message to a group of people using email. Create Attractive influences the reputation of an individual's or businesses. The & Creative Newsletters with Various Themes. In its broadest sense, every reputation management companies, have made it primarily an issue of email sent to a potential or current customer could be considered email search results. You learn how to remove and overlap the negative marketing. It involves using email to send ads, request business. complaints or using SEO tactics to influence results and much more. GOOGLE WEBMASTER TOOLS Search Traffic Infographics CONTENT MARKETING are a visually compelling Search Console Google Index Communication medium that done well can communicate What is Webmaster Tools Crawl & Fetching your site complex data! An Infographic that is linked and compelling by its Site working on Search Console Submitting your verification code Nature will drive traffic to your website and blog as people “share” Refine personal & site settings Testing Robot.txt & Sitemaps & “click”. A visual format that is potentially viral. They take deep Security - Check for errors Manage & Monitor your site data and present it in a visual shorthand. 1. How to Start a Digital Marketing Agency CREATING A BLOG 2. Where do I get my clients from, places and areas to look for? Responsive BLOG Themes which is Mobile, Tablet & Desktop 3. Approach and Strategies to Convert your prospective clients Compatible. Add Categories, Posts and Comments. 4. How to Pitch to your clients, prove Digital Marketing is superior Easily build a blog on Google Blogger, Customizable, Mobile-ready 5. Target Oriented Marketing - Impress with Analytics designs and themes With hosting and support from Google. MEDIA BUYING is the business of purchasing advertising space, Creating a WordPress Website for Online Presence Media Buying comes in different formats, such as banner ads, text Personalize your brand, Customize your site, Have control over the ads and video ads. Why should you definitely use Media Buying for look and feel of your website, from Its domain name to its layout, No our business? Benefits and Advantages. designing skills needed, Templates, Create a Professional Responsive & Mobile Website. | Blog Digital Marketing https://poonammashru.com/ “ WEBINAR MARKETING & BENEFITS Affiliate marketing is the process of earning a commission by Logistics, Direct interaction, launch feedbacks Webinar tools and Promoting other people's (or company's) products. You find a platforms. The Webinar benefits that can be obtained by the product you like, promote it to others and earn a piece of the promotion of products, personal business and offline products for Profit for each sale that you make. At DMTI you will learn your company using the webinar technology are many. How to Earn commission from Amazon, Flipkart, Jabong..etc. Every businessman wants leads to his business: 1. How To Create Creating a Marketing Plan on Forums. Learn to Create Ads on Your ‘Bribe’ Offer. 2. Create A High Converting Page 3. Joining Give Quora and target your relevant Audience with Keywords, Location Away Events. 4. Adding Your Offer to Thank You Page. 5. Ad Swaps. and Topics. QUORA has just Launched a Marketing Campaign! 1. Freelancing Website, Best practices, 2. Registering on Freelancing How to Use WHATSAPP for BUSINESS. How to Sync your Web sites, 3. Applying for online jobs, 4. Micro job sites - application mobile and create Auto Messages via the platform. Creating & posting. 5. Forum promotions, Accepting payments personalised Business for auto generation and more. “GURANTEED” 1. Elements of Landing Page. 2. Acquiring Stunning Landing Pages GOOGLE Ads 3 Certification | CDMP Exam 3. WordPress Themes & Plugins. 4. CTA Placement & Optimization GOOGLE ANALYTICS | ADMD Certification 5. Landing Page from third party sites. #1 TOOL Learn SOCIAL MEDIA MANAGEMENT SYSTEM Access to ONLINE DIGITAL LIBRARY “1 YEAR GOLD #2 TOOL LEARN FROM EXTRA 21 EBOOKS #3 TOOL Get Subscription” to Online Videos 30 Modules+ Catch up on SNAPCHAT MARKETING VIDEO TRAINING – latest trend on missed lectures/ Revise Modules ***WORTH Rs.12,550 Digital
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