California State University, San Bernardino CSUSB ScholarWorks Theses Digitization Project John M. Pfau Library 2004 Zapatistas: The shifting rhetoric of a modern revolution Ofelia Morales Bejar Follow this and additional works at: https://scholarworks.lib.csusb.edu/etd-project Part of the Rhetoric Commons, and the Social Influence and oliticalP Communication Commons Recommended Citation Bejar, Ofelia Morales, "Zapatistas: The shifting rhetoric of a modern revolution" (2004). Theses Digitization Project. 2610. https://scholarworks.lib.csusb.edu/etd-project/2610 This Thesis is brought to you for free and open access by the John M. Pfau Library at CSUSB ScholarWorks. It has been accepted for inclusion in Theses Digitization Project by an authorized administrator of CSUSB ScholarWorks. For more information, please contact
[email protected]. ZAPATISTAS: THE SHIFTING RHETORIC OF A MODERN REVOLUTION A Thesis Presented to the Faculty of California State University, San Bernardino In Partial Fulfillment of the Requirements for the Degree Master of Arts in Communication Studies by Ofelia Morales Bejar December 2004 ZAPATISTAS: THE SHIFTING RHETORIC OF A MODERN REVOLUTION A Thesis Presented to the Faculty of California State University, San Bernardino by Ofelia Morales Bejar December 2004 Approved by: Stacey Sbwards, Chair, Date Communication Studies ______ Richard Pineda —--- — Copyright 2004 Ofelia Morales Bejar ABSTRACT The Zapatista Revolution that begun in January 1, 1994, led by the Ejercito Zapatista de Liberacion Naci.onal, is the most recent resurgence of an age-old conflict in Mexico: indigenous and poor people's struggle against Mexico's powerful elite. The Zapatista rebels have been notable for their excellent media management skills and their use of new technology to disseminate their message.