2 0 W A T T S A B O U T U S
We strive for excellence in our work process.
We are specialists, not generalists, that work toward building experiences that elevate and empower organisations.
Working with you every step of the way to build comprehensive, creative and purpose-driven brands and experiences. T E A M M I X
Our team of creative and innovative professionals are passionate about partnering with good people and organisations to design exceptional custom solutions that suit your brand and requirements.
Our team consists of expertise from professionals like Arathi Jayaram (Creative Head) with 14 years of experience in content creation right from TV to digital mediums, Anushree M. (Business Head) with 11 years of experience in advertising & brand building and a robust in-house team of production and post-production from various channels. O U R S E R V I C E S
STRATEGY CREATIVE SOCIAL MEDIA PRODUCTION POST & PLANNING PRODUCTION Digital Brand Engagement Identity & Planning
STRATEGY Brand Overall & PLANNING Management Brand Strategy Video Web + UI
CREATIVE Creative On-ground & Storytelling Online Engagement Influencer led Community Engagement Management
SOCIAL MEDIA Creative Innovative Posts Campaigns End to End Production In-house Production Crew
PRODUCTION Panel of diverse Directors Long and Short format Content Offline and Online Editing Motion Graphics
POST PRODUCTION Sound Design Fully equipped in-house post production setup A M A Z O N W O R K 2 0 W A T T S A N D A M A Z O N
20 Watts started their Amazon journey with a branded promo for Diwali in 2017.
Soon we extended our services across different capacities and domains. Our collaboration portfolio now consists of work in social media engagement campaigns, marketing promos, influencer marketing campaigns, cross-branding promos like Raw Pressery, Vivo and Project Alexa where we identifying and curating content using APV comedy shows.
We are also working towards building APV Youtube page with independent and parallel universe content to gain more engagement and awareness towards the brand. Click on Logo to Play the video K A H A A N I Y O N W A L I D I W A L I
Humans are born storytellers.
So the simple idea was to celebrate the art of storytelling because that’s what Amazon Prime Video is about. Click on Logo to Play the video M I R Z A P U R R E C A P S
Since the first season of Mirzapur aired almost 2 years before the second, as build up to the new season we were asked to create short, snackable recap videos from Season 1 using the cast of Mirzapur.
We scripted, produced and post produced these films with cast members like Pankaj Tripathi, Ali Fazal, Divyenndu, Shweta Tripathi, Vijay Varma, Vikrant Massey, Rasika Dugal, etc. Click on Logo to Play the video T H E B O Y S F T . R O H A N & A B I S H
The brief was to create buzz around the first season right before the new season dropped. We collaborated with Rohan Joshi and Abish Mathews to create this fun video to do the same. Click on Logo to Play the video T H E T E S T
Scripting and Conceptualisation
Production
Post Production Click on Logo to Play the video I N S I D E E D G E 2
Post production of multiple films in association with the brand partners of the show. Click on Logo to Play the video H A N N A F T . J O S E & C H L O E
Conceptualisation, production and post production of this fun collab with Jose and his daughter Chloe to build up to the new season of Hanna. Click on Logo to Play the video F A M I L Y M A N - M U S I C V I D E O
Conceptualisation
Production
Post Production Click on Logo to Play the video M O O D S C A M P A I G N
As part of a very recent and the first service marketing campaign for Amazon Prime Video, we worked on a series of social ads for the Moods Campaign of APV. We conceptualised and produced various 10 and 12 sec ads and adapts featuring Amazon talent, to be run across all digital platforms as part of the campaign. Click on Logo to Play the video M R S . M A I S E L Digital Campaign
Social Media Creatives
Digital Promotion
On Ground Activations
Influencer Collaborations Click on Logo to Play the video M A D E I N H E A V E N
Post Production of conceptual units in different aspect ratios across multiple social media platforms. Click on Logo to Play the video C O M I C S T A A N
Social Media Campaign
Generation of Social Media Creatives
Production of Promos
Influencer Content Creation
Digital Promotion Click on Logo to Play the video C O M I C S T A A N 2
Social Media Campaign
Influencer Content Creation
Brand Collaborations
Digital Promotions
Production of Promos Click on Logo to Play the video C O M I C S T A A N 2
Social Media Campaign
Influencer Content Creation
Brand Collaborations
Digital Promotions
Production of Promos Click on Logo to Play the video C O M I C S T A A N 2 - T V C s
We teamed up with Biswa and Sumukhi to create a series of TVCs for the show in association with the Cricket World Cup, scripted, produced and post produced in-house. Click on Logo to Play the video
T H E R E M I X Designed the marketing campaign for 'The Remix' as their social media agency for the show. We post produced more than 200 units as part of the campaign and managed the social media handles of the show.
We produced and post produced the trailer of the show, the concept of which was to take the audience inside the song that they were listening to. It’s a dream sequence happening inside a vinyl. This helped them discover the multiple layers of music that goes into a remixed song.
Influencer Content Creation - Collaborated with Jose Covaco to create a series of videos called Masterclass with DJ Bunty Click on Logo to Play the video T H E G R A N D T O U R W / J O S E
Conceptualisation
Production
Post Production Click on Logo to Play the video A M A Z O N . I N P R I M E D A Y
Production
Post Production Click on Logo to Play the video A D A P T S ( 1 : 1 )
Meme Format Click on Logo to Play the video A D A P T S ( 1 6 : 9 ) Click on Logo to Play the video A D A P T S ( 9 : 1 6 ) E X C E L E N T Click on Logo to Play the video G U L L Y B O Y
Conceptualisation and Designing of the entire Digital Marketing Campaign of the film.
Generation of Social Media Strategy and Creatives
Post Production of all social units Click on Logo to Play the video S Y E R A A N A R A S I M H A R E D D Y
Conceptualisation
Social Media Creatives
Digital Promotions
Post Production Click on Logo to Play the video K G F
Conceptualisation and Scripting
Social Media Units
Lookbook design for the film
Production of Influencer Content
Post Production Click on Logo to Play the video
D H O O P M U S I C V I D E O
As part of our latest project, we worked on the gfx of Siddhant Chaturvedi’s track ‘Dhoop’ . O T H E R B R A N D W O R K Click on Logo to Play the video S T A R I N D I A R E T A I N E R
Annual creative and post production retainer (starting Sept '19) for broadcast fillers for channels like Star World, Star Movies.
Creation of units like season recaps, action cuts, all episode fillers, etc. with an average of 70 assets on a monthly basis for shows like Masterchef, The Office, How I Met Your Mother, Fresh Off The Boat, Koffee with Karan.
Created assets for Star Movies gamification with an average of 100 units over a span of 5 weeks. Click on Logo to Play the video N U S H B Y A N U S H K A S H A R M A
Brand Strategy Conceptualisation
Production of the main promo and numerous ancillary content buckets and units.
Post Production Click on Logo to Play the video F A N K I N D
Conceptualisation and Scripting
Production of promo films and fan experiences
Post Production of social media units, brand promos and fan experiences. Click on Logo to Play the video A V A N S E C O M M E R C I A L S
Production
Post Production Click on Logo to Play the video V I V O V 7 +
Conceptualisation
Production
Post Production Click on Logo to Play the video F O O D C L O U D
Conceptualisation
Scripting
Production
Post Production Click on Logo to Play the video W H A T T H E D U C K
Production
Post Production SEASON 2
SEASON 3 Click on Logo to Play the video B A N K C H O R
Conceptualisation
Digital Marketing Campaign
Production
Post Production Click on Logo to Play the video Y R F - J U M B O J U T T S
Conceptualisation
Production
Post Production M A R Q U E P R O J E C T S
• Produced and edited a 40 episodic Travel show 'India Travelogue' for Network18 with a 2 unit shoot crew travelling across India and the turnaround time for shoot to telecast being 2 weeks. The footage was sent across to our studios for editing, grade and mixing.
• Created over 50 units for Excel Entertainment's 'Gully boy'. It was a 2 month campaign with a dedicated team of 2 gfx, 2 editors and 1 Producer. Before and after Gully Boy we also worked on two other South Indian films - KGF and Sye Raa Narasimha Reddy. We are now on an annual retainer with Excel for the digital marketing of their upcoming films of the year.
• Designed the marketing campaign for 'The Remix' as their social media agency for the show. We post produced more than 200 units as part of the campaign and managed the social media handles of the show. M A R Q U E P R O J E C T S
• Comicstaan S1 - Post produced the trailer of the season, created multiple series of promos and teasers with the mentors including production and post production for the same.
• Comicstaan S2 - As a social media agency for the show, we created approximately 250 units for the digital marketing. These included paid ads and organic units for the social media campaign. We conceptualised, scripted, produced and post produced multiple films as collaboration with influencers like Technical Guruji and brands like Raw Pressery, Bingo, Belgian Waffle co., etc.
• Post produce around 70 units of filler content on a monthly basis for our retainer brand 'Star India Channels'. As part of the gamification campaign for Star Movies, we created over 100 assets over a span of 4 weeks. T H A N K Y O U