Original Content Set to Be Key Growth Driver for Indian OTT Industry, Projected to Reach Rs 5,595 Crore in Revenues by 2022, According to Pwc Report
WEEKLY ADVERTISING, MEDIA & MARKETING NEWS - VOLUME 15, ISSUE 06 - 22 JULY 2018 ` 1 0 0 Original content set to be key growth driver for Indian OTT industry, projected to reach Rs 5,595 crore in revenues by 2022, according to PwC report #top50brands Conference 2018 TIME - 3 PM ONWARDS DATE - JULY 19, 2018 Hotel Leela Ambience, Gurugram BRANDS JOINING US: and many more... YOU ARE WELCOME The Pitch Top 50 Brands 2018 will bring together brand custodians who will share the scope and discuss the challenges in creating brand advocacy and is spread across Special Address, Leadership Address & a Panel Discussion. CONFERENCE THEME : Building a Brand that Drives Passion BOOK YOUR SEATS TO MEET LEADING BRAND CUSTODIANS KNOWLEDGE PARTNER CO PARTNERS VALIDATION PARTNER RESEARCH KNOWLEDGE PARTNER D R E S E A R C H A N D A N A L Y T I C S TRADE MEDIA PARTNERS MUSIC COMMUNITY BUSINESS MEDIA PARTNER PARTNER THE RISE AND RISE OF OTT ORIGINALS he widespread popularity of shows like Sacred *** Games, a Netflix original show, and Breathe, an In this week’s issue, we also turn the Spotlight on Hiren Amazon Prime original show earlier this year, Gada, CEO of Shemaroo Entertainment who tells us about Thas turned the spotlight on the growing online the brand’s rebranding exercise which comes after 55 years of consumption of content by Indian consumers. In our cover its existence, with a brand new logo and an all-new refreshed story this week, we explore how original content is likely to identity with the tagline ‘India Khush Hua’, and how Ogilvy be the key growth driver for the OTT industry in the coming India has been instrumental in shaping this new brand years, fuelled by the increasing customer demand for a wide variety of good quality content which can be consumed on the go, anytime, anywhere.
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