Coffee30 Best ShopFonts BrandingTo Use In Logo Design
How to Build a Brand that FitsDiscover with the Modern best logo Coffee typography Culturewith design examples. TABLE of CONTENTS
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Chapter 1: Chapter 2: Chapter 3: Crisp and Sophisticated serif Script fonts for a professional fonts humanistic feel sans serif typography
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Discover some of the most popular and Consider a more vintage-inspired look for Browse through beautiful script fonts versatile logo fonts. your brand. perfect for those who dare to be different.
1 30 Best Fonts To Use In Logo Design INTRODUCTION
Most logos will include typogra- In this visual guide, we’re looking phy, and certain types of logos at examples of logos and fonts (wordmarks and lettermarks) created by our own designers, as consist of letters only. It’s no sur- well as some amazing logos you prise then, that possibly the most can find on the web, along with a important element in logo design few famous logo design examples. is the choice of fonts. We hope some of these will spark
There are tons of fonts available your imagination and help you online, from free fonts to those decide on an artistic direction for requiring a purchase in case you your own logo design. want to use them commercially. Of course, the best way to ensure that your logo is going to be truly unique is to get a graphic design- er to create a custom font just for you.
2 30 Best Fonts To Use In Logo Design Chapter 1: CRISP AND PROFESSIONAL SANS SERIF TYPOGRAPHY
Sans serif fonts don’t have the Of course, this is a huge font type additional strokes on the ends of with many different typefaces, fit letters (or “feet” at the bottom), giv- for pretty much any industry! Here ing this font family a crisp, modern are just a few examples of popular look. The simplicity also gives these sans serif fonts and how they are fonts a professional feel, which is used in logo design. why sans serif fonts are perhaps the most commonly used in logo design.
3 30 Best Fonts To Use In Logo Design 1. Roboto 2. Altissimo Bold
Roboto1 is a classic font, available for free from Google fonts. It’s also Crisp, geometric sans serif fonts might sometimes lack the appeal and the font you’ll see on YouTube! Thanks to its crisp, professional look approachability of some other more humanistic fonts. This font,2 how- it’s great for logo design since you can combine it with other graphic ever, with its very soft edges and curves has a more fluid, approach- elements you might want to include. able look, perfect for a company in the IT or gaming industry.
This logo created by our designers for a digital marketing and SEO agency makes great use of the Roboto font: the design with lowercase letters is very modern, but with a crisp professional edge, that will im- press different types of clients.
4 30 Best Fonts To Use In Logo Design 3. Raleway
Raleway3 is another free font that you can use in your logo design, to give your business a professional, yet approachable image. In this case, our designer paired the elegant sans serif typeface with the stylized monogram of a company that connects clients with plumbing services. The monogram pairs perfectly with the fluidity of Raleway lettering.
4. Bebas Neue
This hip free font4 is very similar to the one used in Netflix’ logo, so it’s definitely a great eye-catching op- tion. Our own designer also went with the red color for a podcast logo that’s vibrant and bold.
5.Acumin
This awesome techy font is available from Adobe Fonts,5 and is a versatile font, meaning you can adjust and tweak it to fit your needs. Our designer mod- ified the kerning and line thickness to create this gorgeous custom wordmark in lowercase letters. You can achieve a lot with a font like this, as long as you have a graphic designer on hand who can make the most out of it to make sure it fits your brand image perfectly!
5 30 Best Fonts To Use In Logo Design Inspiration from the web For this section, we included a couple of the most famous sans serif fonts used by some of the most recognizable logotypes, as well as a few of interesting modern alternatives. All of these crisp, contemporary fonts can be a great choice, so long as you have an idea on how to make them your own; whether it’s with a unique color palette, added graphic element, or simply adjusting the lettering itself so that it gives your brand a custom look.
6. Helvetica
This typeface is one of, if not the most popular and widely used fonts in the world. Helvetica6 has clean, no-nonsense shapes. It was designed in 1957 by Max Miedinger for the Haas Type Foundry in Switzerland and originally called Neue Haas Grotesk. In 1960 the name was changed to Helvetica, an adaptation of Hel- vetia, which is the Latin name for Switzerland.
Its simplicity and clean, sans serif design, makes it a popular choice for many world-renowned brands, such as Fendi, Nestle, Panasonic and Jeep.
Image source: Graphicgear7
6 30 Best Fonts To Use In Logo Design 7. Avenir 8. Futura Bold
Designer Adrian Frutiger looked for inspiration to both the past and When it comes to logo design, it’s usually impossible to consider a the future when creating the Avenir8 typeface. He wanted to reinter- typeface, without paying attention to color (even if you opt for black pret the geometric sans serif fonts from the early 20th century, but and white, this can be a powerful design choice). FedEx10 is one of the infuse 21st-century aesthetics. most famous and clever logo designs out there, thanks to its signa-
This wonderfully simple, yet rich font is used for branding purposes by ture color combination and brilliant use of negative space (the subtle LG Electronics,9 Japan Airlines, the City of Amsterdam, and Scottish arrow between the E and X). water, just to name a few. And it uses a font from the Futura family,11 which has several different styles and is present in a number of famous logo designs, like Nike (Futura Extra Bold Condensed Oblique), Gillette (Futura Extra Bold Italic), Omega (Futura Medium), PayPal (Futura Bold Oblique) and many others.
7 30 Best Fonts To Use In Logo Design 9. Neo Sans
The Neo Sans12 typeface designer, Sebastian Lester, describes this collection as “legible without being neutral, nuanced without being fussy, and expressive without being distracting.” It has extra rounded as well as square-shaped letterforms that are easy to read and distinctive. A famous logo design example is the Reuters13 logo which paired the letters’ curvy forms with the round graphic element.
10. Kiona
The Kiona font family consists of four weights and supports foreign languages. It is modern, geometric, and minimal. Its simplicity makes for an amazing wordmark for a fashion brand or real estate company. The geometric forms of this all caps typeface offer maxim legibility, so if you want to showcase a creative business name this might be the perfect font for you.
The graphic designers14 behind this lovely typeface also created this cool and crisp logo concept, perfect for a hipster brewery!
8 30 Best Fonts To Use In Logo Design Chapter 2: SOPHISTICATED SERIF FONTS
Serif fonts are the older font family, resembling old calligraphy styles or sign painting. Today of course, they come in tons of different styles and variations, and are by no means limited to a very retro look and feel. These diverse examples from our own designers will give you a taste of how impactful this classic font family can be.
9 30 Best Fonts To Use In Logo Design 11. Salvages Bold 12. Army Stamp
Another podcast logo on the list, using a lovely sans serif font called This stencil serif font16 lives up to its name; however from this design Salvages Bold.15 This typeface is characterized by stark line width con- you can see it’s actually quite versatile (and not fit just for gyms or trasts that give the letters an interesting and elegant look. It’s a great army merch). Using textures is a great way to give any font a more replacement for a handwritten or calligraphy font that would have a custom feel. This podcast logo also has a cool vintage vibe, that goes similar feel, but might be less readable. well with the retro microphone illustration.
10 30 Best Fonts To Use In Logo Design 13. Roboto Slab
Just like its sans serif counterpart, Roboto Slab16 is an elegant, versatile font that pairs perfectly with your own unique twist. In this case, our designer created the logo with this font and added a custom letter Z to add more personality to the brand. Together, it makes for a very classy looking font perfect for mak- ing an impression on high-end clientele!
14. Kefa
A great way to make your logo unique and memo- rable is to go against the flow. If you’re in the SaaS industry, chances are most wordmarks will be us- ing fluid and modern sans serif fonts, or even some playful scripts. So a crisp and classy serif like Kefa17 will really help you stand out from the crowd, whilst giving your logo a great, professional appeal.
11 30 Best Fonts To Use In Logo Design 15. Minion Pro
Here’s another classic font18 with a very interesting use. The designer paired a font with an interesting brand mark, keeping it simple yet very cool. The request was something that could be embroidered on hats, and this logo delivers the Wild West theme perfectly, without being cartoonish.
Inspiration from the web Famous logotypes using the sans serif font family often come from the world of fashion and luxury brands. In this section, we included some of those well-known typefaces as well as a couple of more quirky and fun alternatives.
16. Modesto
This font family by Jim Parkinson is directly inspired by hand-painted typography and the logos of Ring- ling Bros. and Barnum & Bailey Circus. The designer didn’t plan to create the Modesto Family, but he kept releasing 23 fonts in a time period of twelve years: from 2000 to 2012. Its classic, yet elegant look in- spired one graphic designer to create a beautiful logo concept for a pizzeria19 called La Scala.
12 30 Best Fonts To Use In Logo Design 17. Bodoni
Bodoni makes a perfect logo font, and the creators of the Vogue20 and Clavin Klein logos, among others, were well aware of that. Bodoni typeface has five noticeable characteristics: a dramatic difference be- tween the thick and thin design elements, thin serifs, a vertical axis, horizontal stress, and small aperture. It is commonly used in fashion logos.
18. Didot
The Didot font family is an old and unique one, and designer Firmin Didot started working on it in 1784. With the help of his brother Pierre, they designed and cut the letters for this linotype font, and it was on the cover of Voltaire’s La Henriade. Even though it dates from the 18th century, it’s still a prominent font, now digitized and available for classy logo designs. A famous logo today that uses this typeface is Harper’s Bazaar.21
13 30 Best Fonts To Use In Logo Design 19. Garamond
This classic font is available for free from Adobe Fonts,22 and although it’s quite well known it still makes for a great logo font. There are many variations on this font including Apple Garamond which is the typeface used exclusively by Apple. Garamond also supports Cyrillic letterforms. A famous logo example using an, albeit slightly modified version of the font is Rolex.
20. Migur
For a departure from traditional serifs, I suggest you consider this gorgeous font,24 characterized by stark contrasts in the weight of the lines and lovely ligatures that make the lettering much more dynam- ic. It’s an all lowercase font, but because of its distinct look, it would make a classy display font, for magazine covers or fashion logos. Best of all, it’s free to use for commercial purposes!
14 30 Best Fonts To Use In Logo Design Chapter 3: SCRIPT FONTS FOR A HUMANISTIC FEEL
The final section of this guide is dedicated to script fonts: a font family that’s supposed to mimic hand- writing. This type of fonts has a much more distinct look and are often not as easy to modify as classic serifs and sans serifs. Although you might think that this only entails very decorative, cursive fonts, re- member that there are also tons of modern alterna- tives (and not all of them cursive either), that might be a good fit for almost any type of business logo. You just might need to do a little more browsing or research before you land one that fits your industry perfectly.
15 30 Best Fonts To Use In Logo Design 21. Amarillo
This decorative script25 font is certainly something you’d expect to see on YouTuber videos or Instagram posts. This stunning logo design for a model is very romantic and frilly, but the letters are quite legible which helps enforce the personal branding.
22. Behind Script
If you’re looking for an elegant and romantic font to use for your logo,
Behind Script26 is a terrific option to consider. Our designers created this logo with some additional ornaments and dingbats, but even on its own the logo is quite decorative (especially the uppercase letters). If you’re in the beauty, wellness or fashion industry, this is certainly a font that will look great on social media and attract potential custom- ers.
23. Twinkle Dream
You already know from the name of this font that you’re in for some- thing quirky and cute. This lovely font27 has a very human feel (it looks like a person’s handwriting), but also has great legibility which is quite useful for logo fonts. If you’d like your brand to have a more stern, professional look pair it with a toned down color palette; or opt for something bold and vibrant and see how it transforms this versatile, fun font!
16 30 Best Fonts To Use In Logo Design 24. Apple Chancery
Script fonts are a great way to evoke a certain atmosphere and create a mental image without having to draw out something as a graphic element. In this case, our designer used an elegant and breezy type- face called Apple Chancery28 and added extra ligatures to represent an idyllic mountain lake scenery.
25. Thirsty Script Extrabold Demo
This font29 is inspired by vintage signage scripts, but our designer gave it a fresh look, by adjusting the letters to make the point of each letter round. It really is a great way to achieve the “cute” effect, while bold color contrast make this a vibrant logo you can’t forget.
17 30 Best Fonts To Use In Logo Design Inspiration from the web The web is a great place to find interesting, aesthetically pleasing script fonts; from places like Pinterest or even YouTube, where many content creators opt for this style of fonts, to specialized platforms like Behance where you can find some amazing fonts for free! Here are some of our picks for script fonts that are perfect for logo design.
26. Billabong
Most famous script font logos (like Coca Cola and Kellogs) use custom typefaces, which aren’t readily available to use. But, remember that there are always plenty of similar alternatives you can grab online. Instagram’s playful and quirky script typeface is perfect for this social network, made famous by many young influencers. And a very similar alternative is the Billabong font, which is free to download! It’s playful appeal made a great fit for a fun music magazine logo, designed by Jeff Archibald.30 This slightly modified Billabong wordmark, paired with a vibrant red color makes for an impressive, youthful logo!
27. Kaufmann
As we mentioned, poor legibility is a common risk with many script and handwritten fonts.31 The following font, designed in 1982 is defi- nitely not the most legible font, so if your brand name is very long or complex, might not help you get your name out there. But it’s certain- ly very elegant and eye-catching, so if your brand has a particularly snappy name, it can work great. If it looks somewhat familiar, you might notice that it’s very similar to the custom typeface used on the American Idol logo.
18 30 Best Fonts To Use In Logo Design 28. Rekina
Rekina Vintage Bold Script32 is a serif font inspired by vintage vehicle ads. It has very wide and bold lettering with discretionary ligatures. The creators made it with a few uses in mind: it’s a great choice for logo design and branding purposes. In this concept, you can see how the font would make a very cool retro logo.
29. Victoria
This sweet script font33 still has high readability thanks to the gen- erous spacing between the letterforms. The simple ligatures give this font a more interesting look, and the font would look great as a wordmark for a food or beauty brand. Although the commercial use is pretty affordable itself (just $9), the font is free for personal use and you can download a demo version and take time to think if this is the right font for you.
30. Maille
Maille34 is a bold serif font created from a combination of script letters and more defined geometric shapes in other letters. It features con- textual alternates, beautiful ligatures and stylistic sets with just a hint of a retro feel.
19 30 Best Fonts To Use In Logo Design LET’S DESIGN TOGETHER
We hope this list of some of the best and most impactful logo fonts, gave you some design inspiration and perhaps pointed out a design direction in which you want to take your brand’s logo design.
If you were particularly impressed by some of the designs made by ManyPixels professionals, remember that you can join our growing client list and work with our team of 30+ high-quality designers to create your logo, as well as an unlimited number of any type of graphics you need. Welcome to the ManyPixels family!
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20 30 Best Fonts To Use In Logo Design END NOTES
1. Christian Robertson, Google Fonts, 11. Futura Free, 2017, https://bit.ly/2X- 23. Robert Slimbach, Adobe Fonts, 33. Aksa & Nusa Co, Creative Mar- https://fonts.google.com/speci- T81LB . https://fonts.adobe.com/fonts/ ket,2020, https://bit.ly/39My5O4 men/Roboto adobe-garamond 12. Sebastian Lester, Dafont, 2018, 34. Balprick Studio, Dafont, 2020, 2. Fonts Free, https://fontsfree.net/al- https://www.dafontfree.co/neo- 24. Free Logo Vectors, https://bit. https://www.dafont.com/victo- tissimo-bold-font-download.html sans-font-free-download/ ly/2LKg3UB ria-4.font
3. Google Fonts,2016, https://fonts. 13. https://www.reuters.com/ 25. Wassim Awadallah, Befonts, 2016 35. The Paper Town, Creative Market, google.com/specimen/Raleway https://befonts.com/migur-font. https://bit.ly/3qyhbcz 14. Tom Anders Watkins and Ellen html 4. Ryoichi Tsunekawa, Google Fonts, Luff, Behance, 2017, https://bit. https://fonts.google.com/speci- ly/3nXdP1k 26. Francis Studio, Dafont, 2016, men/Bebas+Neue https://www.dafont.com/amarillo. 15. Muntab Art, Creative Market, 2019, font 5. Robert Slimbach, Adobe Fonts, https://bit.ly/39JDDZz https://fonts.adobe.com/fonts/ 27. ijem, Dafont, 2018, https://www. acumin 16. Dafont, 2013, https://www.dafont. dafont.com/behind-script.font com/armystamp.font 6. Matthew Carter, Max Miedinger, 28. Balprick Studio, Dafont 2020,, Edouard HoffmannMy Fonts, 17. Christian Robertson, Google Fonts, https://www.dafont.com/twin- 2000, https://www.myfonts.com/ https://bit.ly/39FDnuE kle-dream.font fonts/linotype/helvetica/ 18. Fonts3, http://fonts3.com/fonts/k/ 29. Fonts Geek, https://fontsgeek. 7. https://www.graphicpear.com/ Kefa-Regular.html com/fonts/Apple-Chancery-Reg- blog/famous-brands-uses-helvet- ular 19. Robert Slimbach, Adobe Fonts, ica/ https://fonts.adobe.com/fonts/ 30. Yellow Design Studio, 1001 Fonts, 8. Adrian Frutiger, Dafont Free, 2019, minion https://bit.ly/3iqBpSR https://www.dafontfree.io/ave- 20. Bravo, Behance, 2019, nir-font/ https://bit. 31. Jeff Archibald, Paper Leaf, 2010, ly/3oXIeOl https://bit.ly/2LOgAoz 9. https://www.lg.com/us 21. https://www.vogue.com/ 32. Bitstream, My Fonts, 2000, https:// 10. https://www.fedex.com/global/ www.myfonts.com/fonts/bit- 22. choose-location.html https://www.harpersbazaar.com/ stream/kaufmann/ All rights reserved, ManyPixels 2021