Designing New Typefaces with Metafont
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Brand Style Guide.Indd
California Baptist University Brand Style Guide CALIFORNIA BAPTIST UNIVERSITY BRAND STYLE GUIDE The CBU Brand A brand is the personality a consumer creates for the organizations or products he or she interacts with. Consumers attribute characteristics to organizations to help themselves understand and then engage or avoid them. Brands can be hopeful, helpful, funny, tired, aloof or cold. Consumers create and revise brand personalities every time they come into contact with the organization. These interactions leave impressions on the consumer’s memory. Visualize the impression a branding iron leaves on the backside of a cow and you begin to appreciate the value of each of your interactions with students, parents, alumni, donors and friends. Consistency is essential to building and maintaining a strong brand for two reasons. First, consumers compare each new interaction to memories of previous interactions. When each successive interaction reinforces previous interactions, brand strength is increased. When interactions conflict with each other, the consumer is left thinking the brand is confused and weak. Second, competition for the consumer’s mind is fierce with organizations competing for milliseconds of their attention through a steady barrage of commercial messages. Consistency in CBU’s message and presentation improves the viewer’s (or listener’s) comprehension and increases the likelihood he or she will understand our message in the brief moment we have to communicate it to them. This guide has been developed to help every member of the CBU workforce (1) understand that he or she IS the CBU brand, and (2) properly and consistently represent the brand in all visual and verbal communications. -
Design One Project Three Introduced October 21. Due November 11
Design One Project Three Introduced October 21. Due November 11. Typeface Broadside/Poster Broadsides have been an aspect of typography and printing since the earliest types. Printers and Typographers would print a catalogue of their available fonts on one large sheet of paper. The introduction of a new typeface would also warrant the issue of a broadside. Printers and Typographers continue to publish broadsides, posters and periodicals to advertise available faces. The Adobe website that you use for research is a good example of this purpose. Advertising often interprets the type creatively and uses the typeface in various contexts to demonstrate its usefulness. Type designs reflect their time period and the interests and experiences of the type designer. Type may be planned to have a specific “look” and “feel” by the designer or subjective meaning may be attributed to the typeface because of the manner in which it reflects its time, the way it is used, or the evolving fashion of design. For this third project, you will create two posters about a specific typeface. One poster will deal with the typeface alone, cataloguing the face and providing information about the type designer. The second poster will present a visual analogy of the typeface, that combines both type and image, to broaden the viewer’s knowledge of the type. Process 1. Research the history and visual characteristics of a chosen typeface. Choose a typeface from the list provided. -Write a minimum150 word description of the typeface that focuses on two themes: A. The historical background of the typeface and a very brief biography of the typeface designer. -
Cloud Fonts in Microsoft Office
APRIL 2019 Guide to Cloud Fonts in Microsoft® Office 365® Cloud fonts are available to Office 365 subscribers on all platforms and devices. Documents that use cloud fonts will render correctly in Office 2019. Embed cloud fonts for use with older versions of Office. Reference article from Microsoft: Cloud fonts in Office DESIGN TO PRESENT Terberg Design, LLC Index MICROSOFT OFFICE CLOUD FONTS A B C D E Legend: Good choice for theme body fonts F G H I J Okay choice for theme body fonts Includes serif typefaces, K L M N O non-lining figures, and those missing italic and/or bold styles P R S T U Present with most older versions of Office, embedding not required V W Symbol fonts Language-specific fonts MICROSOFT OFFICE CLOUD FONTS Abadi NEW ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Abadi Extra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Note: No italic or bold styles provided. Agency FB MICROSOFT OFFICE CLOUD FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Agency FB Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Note: No italic style provided Algerian MICROSOFT OFFICE CLOUD FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 Note: Uppercase only. No other styles provided. Arial MICROSOFT OFFICE CLOUD FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ -
No. 25 a Secret Index—
a secret index— division leap no. 25 a secret index— Booksellers, publishers and researchers of the history of print culture. Collections purchased. Books found. Appraisals performed. Libraries built. divisionleap.com no. 25 83. 35. 59. 39. 39. 27. 30. 25. 21. 65. 48. 72. 6. contents a. Walter Benjamin—German Expressionism—Raubdrucke 17 b. Reproduction—Computing—Classification—Architecture 23 c. The Body—Tattooing—Incarceration—Crime—Sexuality 33 d. Social Movements—1968—Feminism—The SI & After 47 e. Music 57 f. Literature—Poetry—Periodicals 63 g. Film—Chris Marker 77 h. Art 85 i. Punk Zines 91 Additional images of all items available at divisionleap.com or by request. a. Walter Benjamin—German Expressionism—Raubdrucke 17 2. 1. 18 a. The Birth of Walter Benjamin’s Theory Heuber so messianically feels is near … ” of the Messianic McCole, analyzing this same letter, notes that this appears to be Benjamin’s first use of the term 1. [Victor Hueber] Die Organisierung der “Messianic” in his writings [McCole, p. 61]. The Intelligenz. Ein Aufruf. Zweite, erweiterte Auflage. idea would haunt Benjamin’s subsequent works Als Manuskript gedruckt. on history, and reach its conclusion in the second [Prague]: Druck H. Mercy, [1910]. 8vo, thesis in On the Concept of History, written just 107 pp, stab-stapled and glue bound into violet before his march into the mountains. “The past printed wraps. Front and back panels of wraps carries with it a secret index, by which it is referred detached but present, with the paper covering to its resurrection. There is an agreement and an the spine mostly perished. -
Resources Ton 'QX Repository (For Details, Contact Peter Ab- Bott, E-Mail Address Above)
TUGboat, Volume 10 (1989), No. 2 Janet users may obtain back issues from the As- Resources ton 'QX repository (for details, contact Peter Ab- bott, e-mail address above). DECnetISPAN users may obtain back issues from the European (con- Announcing (belatedly) -MAG tact Massimo Calvani, fisicaQastrpd.infn. it) or American (contact Ed Bell, 7388 : :bell) DECnet Don Hosek T)?J repositories. University of Illinois at Chicago Others with network access should send a mes- After being chided for not publicizing my electronic sage to archive-serverQsun.soe.clarkson.edu "magazine" enough, I have decided to make a formal with the first line being path followed by an address announcement of its availability to the 'J&X cornmu- from Clarkson to you, and then a line nity at large. get texmag texmag.v.nn What is =MAG? for each back issue desired where v is the volume number and nn the issue number. The line index WMAG is available free of charge to anyone reach- texmag will give a list of back issues available. able by electronic mail and is published approxi- A typical mail request may resemble: mately every two months. The subject material index t exmag generally falls somewhere between the somewhat get texmag texmag.l.08 chaotic (but still useful) correspondence of 'QXHAX and UKW, and the printed matter in TUGboat How do I submit articles to TEXMAG? and QXline. Some previous articles have included I was hoping you would ask. Articles are accepted an early version of Dominik Wujastyk's article on on all aspects of T)?J, M'QX, and METAFONT from fonts from TUB 9#2; an overview of the differ- specific information on interfacing graphics packages ent font files used by 'QX, METAFONT, and device with particular DVI drivers to general information drivers; macros for commutative diagrams and sim- on macro writing to product reviews to whatever ple chemical equations and many other topics. -
A Catalogue of the Wood Type at Rochester Institute of Technology David P
Rochester Institute of Technology RIT Scholar Works Theses Thesis/Dissertation Collections 11-1-1992 A Catalogue of the wood type at Rochester Institute of Technology David P. Wall Follow this and additional works at: http://scholarworks.rit.edu/theses Recommended Citation Wall, David P., "A Catalogue of the wood type at Rochester Institute of Technology" (1992). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by the Thesis/Dissertation Collections at RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact [email protected]. School ofPrinting Management and Sciences Rochester Institute ofTechnology Rochester, New York Certificate ofApproval Master's Thesis This is to Certify that the Master's Thesis of David P. Wall With a major in Graphic Arts Publishing has been approved by the Thesis Committee as satisfactory for the thesis requirement for the Master ofScience degree at the convocation of DECEMBER 1992 Da,e Thesis Committee: David Pankow Thesis Advisor Marie Freckleton Graduate Program Coordinator George H. Ryan Direcmr or Designa[e A Catalogue of the Wood Type at Rochester Institute of Technology by David P. Wall A thesis project submitted in partial fulfillment of the requirements for the degree of Master of Science in the School of Printing Management and Sciences in the College of Graphic Arts and Photography of the Rochester Institute ofTechnology November 1992 Project Advisor: Professor David Pankow Introduction type,' When Adobe Systems introduced in 1990 their first digital library of 'wood the event marked the latest step forward in a tradition dating back to 1828, when Darius Wells, ofNew Wells' York City, perfected the equipment and techniques needed to mass produce wood type. -
Font HOWTO Font HOWTO
Font HOWTO Font HOWTO Table of Contents Font HOWTO......................................................................................................................................................1 Donovan Rebbechi, elflord@panix.com..................................................................................................1 1.Introduction...........................................................................................................................................1 2.Fonts 101 −− A Quick Introduction to Fonts........................................................................................1 3.Fonts 102 −− Typography.....................................................................................................................1 4.Making Fonts Available To X..............................................................................................................1 5.Making Fonts Available To Ghostscript...............................................................................................1 6.True Type to Type1 Conversion...........................................................................................................2 7.WYSIWYG Publishing and Fonts........................................................................................................2 8.TeX / LaTeX.........................................................................................................................................2 9.Getting Fonts For Linux.......................................................................................................................2 -
HISTORY of the BOOK Chapter 5. the Invention and Spread of Printing
HISTORY of the BOOK Chapter 5. The Invention and Spread of Printing Blocks, type, paper, and markets, contact Impressions of wood blocks on cloth, or metal stamping in clay, wax, and leather, existed long before the idea of movable type was realized in Mainz. As we have seen, scrolls, tablets, and the bound codex book were all fully developed by the 15th century, and the range of materials pressed into use for writing included palm leaves, bark, walls, and skin in addition to vellum, parchment, papyrus, clay and paper. Of these, paper was the last to be invented, and until the creation of synthetic materials in recent centuries and digital modes of display, paper remained the most important and ubiquitous substrate for written language. And though the use of seals and stamps can be traced almost into prehistory, the idea of printing multiple copies of a text for purposes of distribution to a literate audience is more recent. The first printing for texts was most likely invented in China, with Chinese characters cut in the faces of individual wooden blocks, or whole texts cut in a single block.1 But the innovations brought to this art by Johann Gutenberg in the middle of the 15th century changed the scale and scope of printing.2 Not only was movable type a radical improvement in achieving efficiency for reproduction of multiple copies of a text, but the rationalization of labor that was embedded in this innovative shift created a model that would inform practices well into the industrial revolution hundreds of years later.3 Literacy, already on the rise in the late Middle Ages in Europe, and integral to certain communities in Asia, the Indian Subcontinent, and Northern Africa, would be fostered by increased availability of printed texts.4 Controversies would arise as debates about access to religious texts, in particular, would split along fault lines of belief. -
Perceived Legibility of Onscreen English Fonts: an Exploration Into Readers and Font Types
Perceived Legibility of Onscreen English Fonts: An Exploration into Readers and Font Types Dr. Chatpong Tangmanee, Chulalongkorn Business School, Chulalongkorn University, Thailand Thanaphorn Rotworaphorn, Chulalongkorn Business School, Chulalongkorn University, Thailand ABSTRACT Onscreen English fonts have a critical role in communicating information. Although there has been research into the legibility of these fonts, no study has yet explored font legibility in the context of ethnicity across font types. The present study attempts to fill this void. 402 Thai and non-Thai participants completed questionnaires that displayed texts using serif, sans serif and script fonts. The analysis revealed that Thai and non-Thai readers’ perception of font legibility are similar. Comparing between the two ethnicities, the differences in perceived legibility of the serif and script fonts are statistically significant however the difference when compared to the sans serif was not significant. In addition, Thai readers perceived significantly different degrees of legibility among the three fonts. Yet, non-Thai readers perceived legibility of the serif and the sans serif fonts to be about the same but significantly different from the script font. In addition to extending theoretical insights into digital typography across two groups of viewers, practitioners could adopt the findings and use the onscreen English fonts that enhance viewers’ legibility Keywords: Perceived legibility; Onscreen English fonts; Thai and Non-Thai readers; Serif; Sans serif; Script INTRODUCTION An onscreen English font is a set of English characters on a computer monitor of a certain design. A font is conceptually different from a typeface. In traditional typography, a font refers to a complete character set of a single size and style of a given typeface. -
Glossary of Design Terms
GLOSSARY OF TERMS Typography - The artistic arrangement of type in a readable and visually appealing way. Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas. Vector images - Vector-based images (such as those created in Adobe Illustrator) are made up of points, each of which has a defined X and Y coordinate. These points join paths to form shapes, and inside these shapes you can add color fills. Because everything is generated based around this, vectors can be resized to any size without any loss of quality. Adobe Illustrator is a vector-based program. Raster images - (sometimes referred to as bitmap images) are made up of thousands of pixels which determine the color and form of the image. Photos are raster images. Because raster images are made up of a finite amount of pixels, resizing can be tricky. If you make a raster image larger dimensions in Photoshop, the software has to make up data in order to add the size. This results in loss of quality. Adobe Photoshop is a raster-based program. Body Copy - The main part of text in your design or publication – the written website content, the book contents, even this type you’re reading right now, it’s all body copy. Display Type - Type that is designed with the objective of attracting attention. Think of movie titles on posters, article titles in magazines, newspaper headlines, etc. Hierarchy - The visual arrangement of design elements in a way that signifies importance. For example, you might make a title big and bold to ensure it attracts more attention than a small, lightly colored image caption. -
Consuming Fashions: Typefaces, Ubiquity and Internationalisation
CONSUMING FASHIONS: TYPEFACES, UBIQUITY AND INTERNATIONALISATION Anthony Cahalan School of Design and Architecture University of Canberra ACT ABSTRACT Typefaces are essential to a designer’s ability to communicate visually. The late twentieth century witnessed the democratisation and internationalisation of typeface design and usage due to the ease of access to desktop computer technology and a related exponential growth in the number of typefaces available to users of type. In this paper, theories of fashion, consumption and material culture are used to explain and understand this phenomenon of the proliferation of typefaces. Theories are explored from outside art and design to position typeface designing as an activity, and typefaces as artefacts, within a more comprehensive societal picture than the expected daily professional practice of graphic designers and everyday computer users. This paper also shows that by tracking and thereby understanding the cultural significance of ubiquitous typefaces, it is possible to illustrate the effects of internationalisation in the broader sphere of art and design. CONSUMING FASHIONS: TYPEFACES, UBIQUITY AND INTERNATIONALISATION Technological and stylistic developments in the design, use and reproduction of text since the invention of the alphabet three-and-a-half thousand years ago were exponential in the last two decades of the twentieth century, due significantly to the ready access of designers to the desktop computer and associated software. The parallels between fashion and typefaces—commonly called ‘fonts’— are explored in this paper, with particular reference to theories of fashion, consumption and material culture. This represents the development of a theoretical framework which positions typeface design as an activity, and typefaces as artefacts, within a broader societal picture than the expected daily professional practice of graphic designers and everyday computer users. -
Revisiting the So-Called “Legibility Wars” of the '80S and '
58 PRINT 70.3 FALL 2016 PRINTMAG.COM 59 HAT DID YOU DO during the Legibility Wars?” asked one of my more inquisitive design history students. “Well, it wasn’t actually a war,” I said, recalling the period during the mid-’80s through the mid- to late-’90s when there were stark divisions “Wbetween new and old design generations—the young anti- Modernists, and the established followers of Modernism. “It was rather a skirmish between a bunch of young designers, like your age now, who were called New Wave, Postmodern, Swiss Punk, whatever, and believed it necessary to reject the status quo for something freer and more contemporary. Doing that meant criticizing old-guard designers, who believed design should be simple—clean on tight grids and Helveticized.” “Do you mean bland?” he quizzed further. “Maybe some of it was bland!” I conceded. “But it was more like a new generation was feeling its oats and it was inevitable.” New technology was making unprecedented options possible. Aesthetic standards were changing because young designers wanted to try everything, while the older, especially the devout Modern ones, believed everything had already been tried. “I read that Massimo Vignelli called a lot of the new digital and retro stuff ‘garbage,’” he said. “What did you say or do about it back then?” “I was more or less on the Modernist side and wrote about it in a 1993 Eye magazine essay called ‘Cult of the Ugly.’” I wasn’t against illegibility per se, just the stuff that seemed to be done badly. I justified biased distinctions not between beauty and ugly, but between good ugly and bad ugly, or what was done with an experimental rationale and with merely style and fashion as the motive.