Typographybooklet
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SWIPE RIGHT FOR TYPE TABLE OF CONTENTS Bembo- 4-5 Baskerville 20 6-7 Bank Gothic Didot 8-9 Cormorant 21 Clarendon 10-11 22 Sansista Optima 12-13 T Averia Libre 23 14-15 Helvetica Neue 24 Rock salt Futura 16-17 18-19 25 Snell Roundhand Nova Mono 2 3 Bembo Francesco Griffo 1495 Bembo Bold Bembo Bold Italic B A serif typeface designed by Francesco Bembo Extra Bold Griffo. This type first appeared in 1495. It Bembo Extra Bold Italic was created for the Venetian Printer, Aldus Bembo Italic Manutius. The namesake of the type face Bembo Regular comes from it’s first publication in a book Bembo Semibold by the poet, pietro Bembo. The Italic was Bembo Semibold Italic influenced and based off of Giovanni E Antonio Taglient, who was a calligrapher of the 1520s after Griffo and Manutius’ time. ABCDEF- M GHIJKLM- NOPQRSTU- VWXYZ 1234567890 B !@#$%^&*()_+- = 4 O B 5 Bas AB kervi I C lle JB KL DE MN FG 1 OP H 2 QRS 34 TUVW 56 X 7890 Y ABCDEFGHIJKLM !@#$% Z NOPQRSTUVW Baskerville Bold ^& *() XYZ Baskerville Baskerville Bold Italic _+ Baskerville Cyrillic LT -= Baskerville is serif typeface was created by Bold 1234567890!@#$ English designer, John Baskerville. It belongs to the old-style of typefaces of the 18th century. Baskerville Cyrillic LT Inclined %^&*()_+-= Baskerville was unique in that it increased the disparity of thick and thin strokes, making the Baskerville Cyrillic LT Up- serif letters all in all sharper and tapered. right Baskerville Italic Baskervillle Regular Baskervillle Semibold Baskerville Semibold Italic 6 7 ABCDEF GHIJKLM NOPQRSTU Didot A group of typefaces which are named VWXYZ after the eminent ido French type, the t Didot Family. The word itself D derives from the 1234567890 word “Didone,” translated as, “modern.” The Didot !@#$%^ brothers, Firmin and Pierre designed the type together in the &*()_+-= late 18th century. They were in- spired by Baskervilles experimentation Intoxicated Queen Elizabeth vows Mick Jagger is perfection. with stroke (VDidot Regular) contrast. Intoxicated Queen Elizabeth vows Mick Jagger is perfection. (Didot Italic) Intoxicated Queen Elizabeth vows Mick Jagger is perfection. Didot Bold D8 9 Clarendon LT bold Clarendon LT Light Pack my box with five dozen liquor jugs. (Clarendon LT Std Bold) Clarendon LT Roman Pack my box with five dozen liquor jugs. (Clarendon LT Std Light) Superclarendon Pack my box with five dozen liquor jugs. (Clarendon LT Std Roman) Black Superclarendon Pack my box with five dozen liquor jugs. (Superclarendon Black) Black Italic Pack my box with five dozen liquor jugs. (Superclarendon Black Superclarendon Bold Italic) Superclarendon Bold Italic Pack my box with five dozen liquor jugs. (Superclarendon Bold) Superclarendon Italic Pack my box with five dozen liquor jugs. (Superclarendon Bold Italic) Superclarendon Light Superclarendonf Light Pack my box with five dozen liquor jugs. (Superclarendon Italic) Italic Superclarendon Regular Pack my box with five dozen liquor jugs. (Superclarendon Light) Pack my box with five dozen liquor jugs. (Superclarendon Light Italic) C Pack my box with five dozen liquor jugs. (Superclarendon Regular) ABCDEFGH Clarendon is a slab-serif typeface designed by Robert IJKLMNOP Besley and released in 1845 by the Fann Street Foundry. This type has been adapted many times creating a family of QRSTUVW Clarendon fonts. The font was widely copied due to how usable it was due its bold readability. XYZ123456 Clarendon is most noted for being on wanted signs of the old west. The remains attention getting to 7890`!#$%^ this day. &*()_+-={}[]\| “:;?/.>,< 10 11 OPTIMA The five boxing wizards jump quickly (Optima Bold) The five boxing wizards jump quickly (Optima The five boxing wizards jump quickly (Optima LT Std Demi Italic) Bold Italic) The five boxing wizards jump quickly (Op- The five boxing wizards jump quickly (Op- tima LT Std Extra Black) tima Extra Black) The five boxing wizards jump quickly (Op- The five boxing wizards jump quickly (Optima tima LT Std Extra Black Italic) Italic) The five boxing wizards jump quickly (Optima LT The five boxing wizards jump quickly (Optima Std Italic) LT Std Black) The five boxing wizards jump quickly (Optima The five boxing wizards jump quickly (Optima LT Std Italic Medium Italic) LT Std Black Italic) The five boxing wizards jump quickly (Optima The five boxing wizards jump quickly (Optima LT Std Medium) LT Std Bold) The five boxing wizards jump quickly (Optima LT The five boxing wizards jump quickly (Optima Std Roman) LT Std Bold Italic) The five boxing wizards jump quickly (Optima The five boxing wizards jump quickly (Optima Regular) LT Std Demi) ABCDEFGHI Optima is a humanist sans-serif re- JKLMNO leased by the D. Stempel AG foundry, in Frankfurt Germany. It PQRSTUV was designed by Hermann Zapf who MA was inspired by Classical Roman I WXYZ1234 Capitals, but didn’t want the type to T have serifs. Hermann found letters in P a medieval Church in Florence which 567890!@# inspired Zapf to create his typefaces. O $%^&*()_+-= 13 12 Helvetica Neue LT Std 23 Ultra Light Extended Helvetica Neue LT Std 23 Ultra Light Extended Oblique Helvetica Neue LT Std 25 Ultra Light Helvetica Neue LT Std 26 Ultra Light Italic Helvetica Neue LT Std 27 Ultra Light Condensed Helvetica Neue LT Std 27 Ultra Light Condensed Oblique Helvetica Neue LT Std 33 Thin Extended Helvetica Neue LT Std 33 Thin Extended Oblique Helvetica Neue LT Std 35 Thin Helvetica Neue LT Std 36 Thin italic Helvetica Neue LT Std 37 Thin Condensed Helvetica Neue LT Std 37 Thin Condensed Oblique Helvetica Neue LT Std 43 Light Extended Helvetica Neue LT Std 43 Light Extended Oblique Helvetica Neue LT Std 45 Light Helvetica Neue LT Std 46 Light Italic Helvetica Neue LT Std 47 Light Condensed Helvetica Helvetica Neue LT Std 47 Light Condensed Oblique Helvetica Neue LT Std 53 Extended Helvetica Neue LT Std 53 Extended Oblique Helvetica Neue LT Std 55 Roman Helvetica Neue LT Std 56 Italic Helvetica Neue LT Std 57 Condensed Helvetica Neue LT Std 57 Condensed Oblique Helvetica Neue LT Std 63 Medium Extended The original design of Helvetica was ABCDEFGHIJK Helvetica Neue LT Std 63 Medium Extended Oblique created by Max Miedinger, and Helvetica Neue LT Std 65 Medium released by Linotype in 1957. LM Helvetica Neue LT Std 66 Medium Italic However in 1983 Linotype’s Helvetica Neue LT Std 67 Medium Condensed daughter NOPQRSTU Helvetica Neue LT Std 67 Medium Condensed Oblique company D. VWXYZ Helvetica Neue LT Std 73 Bold Extended Stempel AG Helvetica Neue LT Std 73 Bold Extended Oblique released Neue 1234567890! Helvetica Neue LT Std 75 Bold Helvetica which Helvetica Neue LT Std 75 Bold Outline was a redesigned @#$%^&*()_+-= Helvetica Neue LT Std 76 Bold Italic version of the original. Additionally Helvetica Neue LT Std 77 Bold Condensed Linotype released Neue Helvetica Helvetica Neue LT Std 77 Bold Condensed Oblique Ptro in 2004. The type has had Helvetica Neue LT Std 83 Heavy Extended many renditions, but the core of its Helvetica Neue LT Std 83 Heavy Extended timeless simplistic efficiency has Oblique stayed the same. Helvetica Neue LT Std 85 Heavy Helvetica Neue LT Std 86 Heavy Italic Helvetica Neue LT Std 87 Heavy Condensed Helvetica Neue LT Std 87 Heavy Condensed Oblique Helvetica Neue LT Std 93 Black Extended Helvetica Neue LT Std 93 Black Extended Oblique Helvetica Neue LT Std 95 Black Helvetica Neue LT Std 96 Black Italic Helvetica Neue LT Std 97 Black Condensed Helvetica Neue LT Std 97 Black Condensed Oblique Helvetica Neue LT Std 107 Extra Black Condensed Helvetica Neue LT Std 107 Extra Black Condensed Oblique 14 15 Futura Bold Futura Condensed Extra Bold Futura Condensed Medium Futura Medium Futura Medium Italic Futura is a sans serif typeface Futura Std Bold which was designed in 1927 Futura Std Bold Condensed Futura Std Bold Condensed Oblique by Paul Renner. It was inspired Futura Std Bold Oblique Futura Std Book by geometric shapes, Futura Std Book Oblique especially circles. The design Futura Std Extra Bold similar to that of the Bauhaus Futura Std Extra Bold Condensed Futura Std Extra Bold Condensed Oblique movement. Renner wasn’t part Futura Std Extra Bold Oblique Futura Std Heavy of Bauhaus, but he shared the Futura Std Heavy Oblique belief that fonts expressed Futura Std Light Futura Std Light Condensed modernity. Hence the name Futura Std Light Condensed Oblique “Futura,” Renner didn’t favor Futura StdLight oblique Futura Std Medium past fonts and their narrow Futura StdMedium Condensed inconsistent weights forms. Futura Std Medium Condensed Oblique Futura medium Oblique Futura ABCDEFGHIJKLMN OPQRSTUVWXYZ 1 234567890!@#$%^ &*()_+-= 16 17 oundhan l R d el Jaded zombies acted quaintly but kept driving their oxen forward. n (Snell Roundhand Regular) S Jaded zombies acted quaintly but kept driving their oxen forward. (Snell Roundhand Bold) Jaded zombies acted quaintly but kept driving their oxen for- ward. (Snell Roundhand LT Black Script) Jaded zombies acted quaintly but kept driving their oxen forward. Snell (Snell Roundhand LT Bold Script) Roundhand Jaded zombies acted quaintly but kept driving their oxen forward. is a decorative font designed by Mathew (Snell Roundhand LT Script) Snell Roundhand is a decorative font designed Carter in 1965. However the original roundhand- script was developed by Charles Snell in the 17th century. by Mathew Carter in 1965. However the Snell Was inspired by Puritan calligraphic forms, and was original roundhandscript was developed by widely used during the industrial economy of Snell’s time. Charles Snell in the 17th century. Snell Was inspired by Puritan calligraphic forms, and ABCDEFGHIJKLM was widely used during the industrial economy NOPQRSTUVWXYZ of Snell’s time. 1234567890 !@#$%^&*()_+-= 1 8 19 Bank Gothic is a rectilinear Geometric ABCDEFGHI sans-serif Typeface.