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Corporate Opportunities 2015/16 Cardiff Devils Professional Ice Hockey Club

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Corporate Opportunities 2015/16 Cardiff Devils Professional Ice Hockey Club corporate opportunities 2015/16 Cardiff Devils Professional Ice Hockey Club www.cardiffdevils.com devils by numbers… Technology is influencing advertisers to market their product in new ways, local Sponsorship is a beneficiary of these changes. The way in which consumers absorb information and commercial messaging is transitioning away from traditional TV and print advertising to more interactive channels of communication. hours on average hits per season Premier Sport on Devils articles on (Sky TV) www.eliteleague.co.uk over 32 weeks. Views on DevilsTV per season: Visitors to the Cardiff Ice Arena per year: % of non-Cardiff residents % increase on radio listeners throughout visiting site match attendance South Wales Web pages viewed pages Web Web articles featuring the Devils… the featuring articles Web Unique web visits web Unique per season: per value Media “ Aligning our brand with such a successful Welsh export as the Devils has been a great way to raise our profile amongst local % of fan base businesses...” is comprised of Season Andy Rees, average prime time BBC coverage media value Ticket holders Limegreentangerine commercial partnerships our pledge to partners A Partnership with Cardiff DevilS AT CARDIFF DEVILS WE GENUINELY is A trulY unique proposition. Clients BELIEVE IN CREATING EFFECTIVE can create theiR own package utilising CUSTOMISED OPPORTUNITIES TO the following opportunities… DELIVER THE RIGHT PARTNERSHIP... PR exposuRe Social mediA actiViTy 3 Clarify your key objectives 3 Develop a longer term strategy PRestiGe Brand assoCiation Product Placement for your sponsorship 3 Establish the most effective marketing TV exposuRe DatA CaptuRe / access applications for delivering your objectives 3 Communicate the Partnership AffiNiTy markeTing programme excluSiVe access 3 Add value and third party opportunities 3 Measure success through evaluation diGital platform Corporate entertaiNing Branding / AdVertiSing COmmuNiTy engagement “ We have greatly valued our relationship with the Devils, not only as our readers are avid fans but “ What makes such a great partnership is the management and players being so responsive to because the Devils marketing team have always been open and interested in new ways of working our business needs… that and being involved in one of the most exciting sports in the world!” to bring benefit to our partnership.” Mike Smith, South Wales Echo Anne Lowndes, Specsavers devils business club Membership to the Cardiff Devils Business Club provides clients an excellent vehicle to network and engage with other members and to develop new relationships and opportunities. The view of a 'corporate family' was the basis for launching the Devils Business Club. As a group, we meet once a month to network and have fun with all of our commercial partners. The natural development of working relationships are formed at these event, and offer all of our sponsors and partners the ability maximise their investment with the Cardiff Devils. ice logos With the large scale branding of your Key Benefits: organisation permanently painted under n Your company branding will attract the attention of the the ice, your company will always take centre 400,000 annual visitors to the Cardiff Bay Ice Arena stage with the players, remaining at the heart n Your company branding will feature heavily in all Premier of the action throughout every hockey match Sports coverage of Devils home games and in local and and skating session at the Cardiff Bay Ice Arena. national media images n Your company branding will also appear on both the Devils TV in-game replays and on the Devils TV website. Premium ice Logo: £2,000 STanDarD ice Logo: £1,500 Goal Posts Goal post branding offers your company a primary focal point for visual media coverage. With your brand ‘wrapped’ around the posts of both goals, your company will share in the attention and Devils success. Key Benefits: n The goal area is the most predominantly featured location of game-play in print media n Your company brand will feature on Premier Sports and in all of the Devils goal images used in the media n Your company will gain a prime in-game branding location and will feature on in-game replays on Devils TV screens and Devils TV website highlights. goaL Post BranDing: £3,000 Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate. Team Benches Penalty Box Over 7.5 metres in length, Team Bench Your company name will always be heard Branding provides your company with by the crowd and TV viewers as they give their the picture perfect opportunity, offering full attention to the corporate announcement a premium rinkside advertising board accompanying each player’s entry into the proclaiming your brand. penalty box (approx. 12 per game). The entire penalty box area will be emblazoned Key Benefits: with your company branding, ensuring that your n Your company will hold the largest rinkside advertising company is seen both locally and nationally. space – over 7.5m (nearly 25ft) long n Your company brand will feature in both game night Key Benefits: and Devils TV interviews, always held at the respective n Your company will gain significant TV exposure team benches – the penalty box is in a prime TV location n Your company brand will feature in Premier Sports n Excellent public awareness of your brand due to in-game coverage and Devils media images. penalty announcements for both live and recorded audiences n Your company will feature in media images. Home Team BencH & PLexi Glass: £4,000 away Team BencH & PLexi Glass: £4,000 Penalty Box: £4,000 Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate. rink side branding standard rinK Premium rinK BlocK Branding BacK wall Branding Boards Boards Large-scale presence for Another stong, large-scale Mid Section advertising Ice-level advertising board on your brand, meaning an branding opportunity. boards on display for all display for all home games, entire block of fan seats See your company home games, events and to events and to all visitors to will be framed by your prominently displayed branded image. on our huge wall-banners. all visitors to the arena. the arena. From £750 Situated in prime TV location Take a barrier board too Raise brand awareness with for maximum exposure. and have floor-to-ceiling the Devils on match nights From £1,750 coverage. Includes three with this prime advertising back-wall boards. option. £2,000 Visibility on Premier Sports broadcasts and appearances in over £1.5m worth of print media exposure. £3,000 Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate. UNIFORM Uniform and equipment sponsorship Key Benefits: offers your company a highly attractive n Your brand on player uniforms will be seen on local placement of your corporate brand. and national media outlets n Elite League receives 160 hours of Premier Sports coverage, Get your brand noticed on the with a weekly show attracting 150,000 viewers uniforms of all the players and n Player equipment images with your branding will appear replica jerseys alike. in over £1.5million of print media across South Wales. shoulders / sleeves / other helmet shoulders & front of shirt £7,500 As the most prominent location for your With your corporate branding on the FINNERTY corporate branding on the Devils game front, left and right sides of every Devil’s BacK of shirt £5,000 jerseys, your company will receive a helmet, this branding option offers high prime advertising space for all forms of visibility of your company logo. sleeves media exposure. Choose from shoulder £5,000 patches, one of the most highly visible socKs branding location on the player’s jerseys, shorts £2,000 sleeve patches, an attractive placement With each player bearing your corporate option for corporate branding, or other helmet branding on either the front, side, or rear locations to suit your brand. £2,000 of the shorts, your company name will be visible from all angles. shorts front / side TRACKSUIT £2,500 You will be the sole sponsor on the socKs tracKsuit £3,000FINNERTY Players Tracksuits which are worn for You will be the sole sponsor on this many off-ice events and all away travel prime branding location, with your Bus SponsorshiP games. company logo prominently displayed £5,000 on the front of all player socks. BUS sPONSORSHIP You will be the sole sponsor on the Players Coach which will be dual branded and wrapped to promote the Devil’s bus for all away games. Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate. Player Sponsorship As the sole sponsor of a Devil Key Benefits: for the entire 2015/16 season, n Your company will be associated with a top sportsman from Wales most successful professional sports team your company will be n Your company will be heard by home and away fans at every associated with one of the Devils game in association with Player introductions, Goals Premier Professional scored, Assisted, Saved or Penalties received n Your company logo will be prominently displayed on every sportsman in Wales. jersey worn by your Devil throughout the season and will therefore feature in media images and player close-ups in live Premier Sports broadcasts n During the hockey year you will be presented a game issue jersey of your sponsored player n Your company logo will feature in every Match Night Programme. n Your company logo will feature on all Devils TV Features with your Sponsored Players as well as any game highlight footage involving your player. PLayer SPonSorSHiP: From £1,500 Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.
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