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[email protected] WWW.JAKSPEDDING.CO.UK CONTENTS 4. How to start architecture 5. The best for architecture photography DONE THE ULTIMATE 9. The best lens for architecture photography DONE 16. The best for architecture photography DONE 22. Lighting for architecture photography DONE GUIDE TO 26. Accessories for architecture photography DONE 28. Editing software for architecture photography 30. Five of the best books for architecture photography DONE 32. Social media and architecture photography DONE 3 2 ARCHITECTURE PHOTOGRAPHY

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WWW.JAKSPEDDING.CO.UK 5 - - WWW.JAKSPEDDING.CO.UK THE BEST CAMERA FOR ARCHITECTURE PHOTOGRAPHY The largest when starting decision make you is which camera out photography in system to choose. Currently the big three are Canon, and , all of which offer a wide variety of , eachwith impressive an numbers amount of after their which name seem serve to only confuseto consumers. Hopefully this short guide will give a good you idea on the best camera for architecture photography. It willlargely down come personal to preference. It doesn’t matter what the diehard fanseach of systemwillon various tellyou forums (go there peril). your at Most cameras now so are close togetheryou’re that probably considering the fulla lens post (for choice on lenses check THIS out ) as defining your factor your purchase.in I would recommend try you each camera which catches out, eye your as the ergonomics and sim ple things such as the menu systems end being up may the biggest factor for you. Probably the biggest before purchase you camera decision make your to is will whether you have down go to the full want you frame sensor cheaper) route cropped or opt for the (usually or APSC sensorsize cameras. FULL FRAME OR CROPPED SENSOR FOR INTERIOR PHOTOGRAPHY? Thisquestion be oldermay itselfphotography than and is the subject keyboard warrior many of photography forum arguments. honesty, all In down it come will all what to you’re comfortable paying and carrying around. However, cropped A APSCor camerabe will,main,considerablythesized on cheaper lighter. and will seeyou the due increased to images a slightyour improvementin dynamic to available range a full frame camera and better low light performance on a full frame sensor. It willalso let use you the fullangle view of lenses,your of can you meaning use 16-35mm that in itsall glory. frame full a which field of depth shallower the is front technical the on consider to thing more One camera willgive you.Notparticularly important but for worth architecture photography, consid ering if you’re be to photographing just more going than architecture. BEST CAMERAFOR INTERIOR PHOTOGRAPHY HOW TO START ARCHITECTURE PHOTOGRAPHY

So if you’re consideringcareer a interior or just in photography better take to want pictures your of equipment great get images. to own home, read on and these enjoy simple tips help to start you interior journey. your photography Even if you’re it is possible totally with new photography, a little to preparation and the right How often seen you have propertyruined photography withwonky wallsand terriblylit bathrooms? Everybodystarthas to somewhere andthis guide willstartshow how to you interior photography. Well the truthWell is, with little a practise mistakes can that be easily like avoided. ARCHITECTUREPHOTOGRAPHY BEGINNERS FOR 4 7 WWW.JAKSPEDDING.CO.UK world, your images probably aren’t going to be viewed on anything much bigger than your computerscreen. So the 20MP CMOS sensor, paired together with the DIGIC processing6 engine, in the 7D mk2 is going to be more than enough. qualitytheweathermajormk2thesellingis thesealing, of7D points of the One sit of can that alongside even the flagship1DX mk2. So if you’re ever caught out by the rainin a dirty or environment,find yourself you can be sure your camera can handle it. doesdynamicthatfallthedownHowever,whereis 7d the range, which basicallyis muchhow information the sensor records across the highlights through to the shadows, is fairly limited capturing, capable of is camera the information of amount fairly large still a is That 11.8Evs. at it just doesn’t stand up to some of the other cameras on this list. BEST CROPPED(APSC) CAMERA FOR INTERIOR PHOTOGRAPHY The80D is the hero of the current prosumer Canon lineup and is verya capable camera if you’re looking for something whichcan doa bit ofeverything, aswell as being great for interior or a backupcamera for a full frame camera. Itfeatures 24MPa CMOS sensor paired with Digica processor, 6 which gives you loads of to play with. This improved sensor also offers a colour bit depth of 23.6 bits and a dynamicranger of 13.2 Evs on DxOMark’s tests. Thesensor forthe D7500 theissame 20.9MP sensor andExpeed sensor,4 which Nikonfits in its D500pro level body so youcan be sure you’re getting great image quality. What this gives you is a camera capable of great low light performance withcolour a depth of 24.8 bits and a dynamic range of 14.5 Evs, which put it above the performance of some of the full frame cameras on offer above. The major differences between the two come in the design of the body. The D500 features a magnesium“carbonbody,whereasa D7500 fibre reinforcedtheis monocoque construction”, whichis in effect a very durablebe more than capable of holdingplastic. on to whatever you can throw at it. It’s used in F1 cockpits to protect the driver, so it should TheSony A77 (Single is an SLT Lens Translucent) camera, which basically means the mirror is semi-transparent,allowing light tohit the sensorand the mirrorat the same time.This allows for phase-detection autofocus through an electronic . Autofocus shouldn’t be a decisive factor when choosing a camera for interior photography, but theability to shoot at iso 50 with this camera could be, allowing for incredible image quality, dynamic range and colour depth which comes close to that of a full frame camera. The 7D mk2 has the lowest megapixel count of all the cameras above. However, in the real CANON 80D NIKON D7500 SONY A77 MK2 CANON 7D MK2 - - Itoffers the same design and buildsystem included inquality the flagship D4 range, soof you’re the getting aolder serious amount of d810,technologyfor your asmoney wellhere. Which as theif you find same a good RGBdeal, canmetering be upto 60% of the price of the D850. dynamicrange of the 6D mk2 is where the camera falls down little,a giving you steps, only 11.9 which – compared to some modern DSLR cameras – could be a massive letdown. It also features many extra features you’re probably never going to find much use for, such as wirelessconnectivity and a touchscreen. If that kind ofthing doesit for you, thenthe 6d mk2could be for you but– otherwise, wouldI suggest going for one of the cheaper and older models.5d Thelittle brother theD850,of thed750 offers a 24MP CMOS full frame sensor which pairedis to an 4 processing engine. The big benefit of the Sonya7R mk3 is that it features something called “ ShiftShooting”, Multi where the camera shoots four RAW images, shifting the sensors a single pixel between each shot. This allows you to capture more detail when shooting still images. The one big drawbackto this system is you have toimport them into Sony’s Remote applicationin orderto process the files, which introduces another step into the post-production workflow. Thisis Canon’s headline prosumer camera at thistime and featuresa 26.2 MP fullframe sen sor. It features an upgraded DIGIC 7 processor which offers a colour depth of 24.4 bits. The Many claimthis to be amongthe best camerasever made andNikon doesn’t disappoint with a 45.4 megapixel FX sensor which received rating a DXO of 100 – the first DSLR to do so. Itdoes this by featuring backside-illuminated a (BSI) sensor whichallows it to capture light more effectively, giving a boost to dynamic range(rated at18.8 EV), colour(offering depth ofa 26.4) bit and signal to noise performance to improve low light shooting. All this offers animage quality in-line with most cameras, all in packagea which is much lighter on the wallet. Sonyjoins the party with its 42.4 MP full-frameExmor sensor mirrorless system. Featuring a Bionzprocessor,X camerathe capableis deliveringofstops dynamic of15 to up range, giving youloads of tonality throughout your shot. Plus, a 14-bit RAW format ensures youwon’t be losing details in your highlights and shadows. images straight out of the camera. Also – and perhaps most interesting for architecture pho tographyit– also features mirror a vibration control system, which is designed to cut down the vibration produced from the of the camera, allowing you to capture a sharper image. obsessionThequality imagelow-passwithcontinues inclusion a thewithcancellation of filter which, Canon claims,optimises sharpness increases and clarity further. even So if you’re looking for the best image quality this would be a good place to start. This camera is a couple of yearsand you can pick old up a brand new body for now, around £2500. so the price has come down significantly since launch BEST FULL FRAME CAMERA FOR INTERIOR PHOTOGRAPHY sizemonster featuresA0print can50.6megapixela R meanswhichyou sensor, CMOS5DS The

NIKON D750 CANON 6D CANON 6D MK2 NIKON D850 SONY A7R MK3 CANON 5DSR 6 9 - WWW.JAKSPEDDING.CO.UK THE BEST LENSES FOR ARCHITECTURE PHOTOGRAPHY

One the of most important parts shooting of architecture is lens photography your choice. This short post will show the you best lenses Whether for architecture shoot you Canon, photography. or anythingNikon between! in need to going types three main You’re lenses of kityour in bag whichcan be separated down into three categories: A wide angle lens – this is usually something the 16-35mmin on full a frame camera, range allow capture to you ing those gorgeous wide shots its a building of in environment. A standard – something in the 24-105mm range, allowing you to get in nice and close and capture those details which others miss. may A -shift lensthis– is a slightly more advancedlens but a tilt shift lenswill really separate your workfrom othersaround you. Asthe suggests, name basic in terms, it allowstilt andto shift you the focus the of lens, those eliminating unsightly wonky images! lines your in 8 11 - - - WWW.JAKSPEDDING.CO.UK dent at putting it through itspaces, come rain or shine. tion is poorly controlled, so you will need to correct that in post production. Theone drawback of this lens is that it will also put you through your paces. Coming in at a whopping you’re 1.1kg, going tofeel it by the end ofthe However, day. that isthe price you have topay for the huge amount ofglass needed for the constant f2.8aperture and the 18 elements which are arranged groups. in 13 That’s enough glass to build yourself a very small greenhouse! cally means improve autofocus. It also features a patented one-touch focus clutch, which is a push-pull mechanism switching for between autofocus and modes. manual in post, and is also fairly soft in the corners throughout the whole range of , but is very sharp in the centre around f5.6-8. Perhaps the biggest drawback of this lens is that it doesn’t allow you to mount filters to the lens,as the glass stands proud of the front of the lens. For me, this is deala breaker. This lens has been developed more for speed rather than as a dedicated architecture lens, so you will need to weigh up where you’re getting the majority of your work and also if the price point can get you through the drawbacks of this lens. Anotherthird party lensto consider goeslittlea wider thanothers on this list atthe expense of the telephoto end of the lens. The only lens in this line up with an of f2.8 and optical image stabilisation built-in, this great is a choice. Weather and dust sealing also comes as standard, can you so be confi Offering a fieldof view110of degrees, this lensis wide andis sharp evenin the15mm. corners There is a smallat amount of barrel distortion, which is expected, but chromatic aberra At the “budget” end of our spectrum is Tokina’s offering. I use the term budget loosely, as it currentlycomes in at just over £500, but this is under quartera of what newa Canon or Nikon equivalent would cost you and can always be picked up cheaper second hand. This lens offers an f2.8 aperture with15 elements in13 groups, bringing it in950g atweight a tag, massiveso imagine an expensive bag ofsugar attachedto the front of your camera. TheTokinaoffers a DC autofocus motor as well a (GiantGMRas Magnetoresistance) module, which, apart fromsounding like it’sstraight from the deckof the StarEnterprise, Trek basi The lens does suffers significantly from barrel distortion at 16mm, which can be corrected - TAMRON 15-30MM F2.8 FI VC USD TOKI NA AT-X 16-28MM F2.8 PRO - - - to 2.5 stops. Nota huge deal if you’re mounted on a tripod all the time, but if architecture isn’t the only thing you’re going to be pointing this lens at, this could be something worth going for. Again,Nikon does offer slightly a wider14-24mm f2.8G optionED theirin lineup, but offersit abilityno directlyto mountfilters lens, the to which architecturefor photography, eyes my in at least, is a bit of a deal breaker. SSony enters the best wide angle lens for architecture party with the largest amount of random wordsand letters so far but with lensa that is backed with the great heritage of the Zeiss stamp. Withelements 12 groups, in 10 thislens features less glass than the competition, socomes in atonly The 518g. glass which is included, though, ensures there is minimala barrel distortion through the use of a large AA (Advanced Aspherical) elements. It also minimises colour aber ration with three ED (Extra-low Dispersions) glass elements too. apertureoffers,Nikon 9 Canonand have theblades, Unlike which both featuresonly Sony the 7which will produce a harsher tecturepattern. and staying in that Not lovely safea deal f8-11 area, but breaker as an all round lensif it you’re could influence decision. your just shooting archi Thislens has been made purely to create the sharpest and best technical image and cuts out all the other bells and whistles. Equippedwith Optical SteadyShot (image stabilisations)and an aperture,f4 the Sony lensis dust and (only) moisture resistant, so ifyou’re planning to use it in the pouring rainbe aware it doesn’t have the same protection as the other lenses in this line-up. Nikon’s wide angle lens features 17 elements in 12 groups and features a SWM (Silent Wave focusingMotor) system, manual. full as well as It isonly anf4lens compared tothe maximum aperture off2.8 on the Canonlens up but doesof speeds shutter slower offers claims Nikon which Reduction), (Vibration VR inbuilt feature Thislens has set the standard for allwide angle lensesto follow since itsintroduction to the Canonlineup in 2001. It contains elements 16 groups in 11 and is seriously sharp, producing gorgeous contrast with very little barrel distortion (which is easily corrected in post) consid BEST WIDE ANGLE LENSESFOR INTERIOR PHOTOGRAPHY For most architecture jobs, you’re going to want to carry a wide angle lens. Ideally something within the 16-35mm range is a perfect place to start. ering how wide it goes. Featuring Canon’s USM (UltraSonic Motor), the autofocus is as good as it gets with a manual over ride if you’re that way inclined. As would be expected of Canon’s L line up, it is built like a tank,featuring both water and dust resistance. So if you do get caught out in the rain on your next architecture photography job, you know your lens can handle it. Canonalso offers evenan wider option, 11-24mmwhich f4/L the is EF USM. This so is wide on fulla frame camera, though, that youwill havewearto shoes which match the floor, thereas is a good chance they will be in the shot. -

SONY VARIO-TES SAR T* FE 16-35MM F4 ZA OSS NIKON NIKKOR AF-S 16-35MM F/4G ED VR CANON EF CANON EF 16-35MM F/2.8L III USM 10 13 - WWW.JAKSPEDDING.CO.UK inglens, a isthe image quality, whichdoesn’t quite matchthe othersin the list and isvisibly softer in the corners throughout the aperture range. 17 elementsgroups brings17 12 in900g. thislensat in Thisincludes (ExtraXR 2 Refractive Index elements,LD3 (Low Dispersion) elements, GM3 (Glass-Molded) and one hybrid aspherical lens element. According to this Tamron, minimizes axial chromatic aberrations, transverse aberrations, chromatic spherical distortion. aberrations and Ifyou’re not all aberrationed out by now, then this lens also offers a best in class VC system. Offering a massive5 stops of stabilisation and a USD (Ultrasonic Silent Drive) to giveautofocus, silent it isn’t quite as fast as the Nikon or Canon offering, but we’re really trying to pick throughout. incredibly sharp sealed and weather also is faults here. It topTo it all off, Tamronthe comes in at under half the price of the big three, so if you’re not brandloyal and the minimal difference in auto-focus won’t matter to you, then this could be the best standard zoom lens for you. Described by Sigma as a “modern workhorse”, this lens is part of their Art serieswhich Sigmaof promoteslenses as its higher end option. Equippedwith elements 19 groups in 14 and weighing in at just over kilogram,a it is solida mainstream manufacturers. other the with there quality up build right is the and lens TheHSM offers super fast autofocusboth of the offerings from Nikon and Sony. and OS offers4 stops of stabilisation,Where it is slightly let down,which and for many this isperhaps the mostis important in reasonlinefor buy with - TAM RON SP 24-70MM F2.8 DI VC USD G2 SIGMA 24-70MM F2.8 DG OS HSM - - plete creative control of focus with this lens. this focus with of control creative plete As you would expect though, the quality costs. Coming it in at just shy of £2300 at the time of writing this, thisis our most expensive lens. If that price tag makes you cover your wallet ina protective fashion thenyou can pickup a Vario-Tessar T* 24-70mm for around half the price, which features a constant f4 aperture. With a name like G Master, this lens better bring something big to the table. Thankfully, it manages to get most of the way there. Featuring an XA (Extreme Aspherical) lens as wellas two aspherical lenses and one ED and one Super ED glass. So, muchlike its wide angle counterpart, this lens is built purely for image quality, which is not a bad thing at all. It comes equipped with Sony’s DDSSM (Direct Drive Super Sonic Motor) which makes the auto focus lightning fast, as well as a focus mode switch, focus hold and zoom lock to give you com Nikon’s24-70 features a whopping 20 elements persion),in three aspherical 16 groups, pieces of glass, one aspherical including ED glass and one HRI (High Refractive two ED (Extra-low Index)Dis elements. In basic terms, that’sa heck of a lot ofglass combining tocreate exceptional image quality which Nikon has become to be associated with. This lens keeps on giving, with Nikon’s VR (vibration reduction) which provides an effectiveequivalent toa whichis stops4 faster. If you think you may be shooting a lot in low light situations, then this may be the lens for you. Itdoes weigh in at just over kilograma and comes in at nearly two grand, but it is seriousa piece of kit. bestthebodywantstandardNikonand a owninterioryourlensyouforzoom If photography, further. no look then This lens isbeast. a Featuringelements 18 groups, in 13 with three aspherical elements, two UD (Ultra-low Dispersion) elements and oneWith “Super” anaperture off2.8 and aperture 9 blades, meaning UD it isalso element,capable ofsome gorgeous, thislens buttery bokeh. smooth is built for image quality. Being an seriesL lens, it is built to last. With dust and weather resistance built in, it will probably outlast you if looked after well. But with a price tag just shy of £1400, you may well expect it to. The one drawback of this lens is it lacks any form of image stabilisation, if you’re shooting in low light or think you’ll be using slow shutter speeds without a tripod under you, then bear this in mind, as image stabilisation is offered in our remaining four lenses. Canon cheaperlens does USM which offeroffers a ii 24-105mm imageIS f/4L stabilisation and gives you a few more mm onthe telephoto end, but it doesn’t come close to the image quality of the 24-70mm. As always, it’s a constant fight between cost and use. BEST STANDARDZOOM LENSESFOR INTERIOR PHOTOGRAPHY Now you have your wide angle lens sorted, it’s time to look at the options forzoom lenses.

SONY FE 24-70MM F2.8 GM NIKON AF-S NIKKOR 24-70MM F2.8E ED VR CANON EF CANON EF 24-70MM F2.8L II USM 12 15

WWW.JAKSPEDDING.CO.UK 14 17 WWW.JAKSPEDDING.CO.UK Before getting a tripod it is important understand to a certain to unique are many that style of photography. order In theget best to tripod for architecture it’s photography wise a littlehave to about think which the of following points most are beneficialyouyourand to styleworking:of TRIPOD WEIGHT It’s important a setget to legs of whichcan support at leasttimes maximumyour more than 1.5 payload. Thiswill, most in cases,tripod get to legshave you mean heavierhad anticipated, you than which can be counteracted using by legs made carbon of save on weight. to This will also back save your if you’re around a lot. having walk to TRIPOD HEIGHT The maximum height a tripod will differ to will go massively betweencertain models. If possible, the get tallest set can you – this will give more you possibilities if ever you need go to littlethat bit higher. It’s much easier smaller a get to set step of ladders the height to up get tripod to your of try than tripodandyour try balance to some of on top boxes extra and that get bit height of need you (we been all have there). TRIPOD TOUGHNESS The last look to thing out for is how long tripod your last. to is going an So, although look a tripod it like may shouldIf after, outlive looked photographic career. your expensive out thirty if that balance you over purchase now, plus years it suddenly becomes a very small investment. HOW TO CHOOSE A TRIPOD FOR ARCHITECTURE PHOTOGRAPHY - - - - THE BEST TRIPOD FOR INTERIOR PHOTOGRAPHY

anced out.. anced scenea create which multiple to oris combine moreimages far detailed, image oramic to similar the sensor shift capabilities medium format on many backs. USING PANORAMIC ARCHITECTURE IMAGES YOUR IN PHOTOGRAPHY camera Mountingyour tripodon a also gives the option, you ifdon’t you lensa whichhave is quite wide enough or just if the situation calls for it, stitch to multiple together images a pan and create Havingtripoda there which allows dramatically to you shutterslow your speed while still an keep aperture which the of allows scene all keep sharp to you is imperative architecture to photography. For certainprojects needmay you the scenebe to darki.e. if you’re shootingthe or evening at in night where you require the between any artificiallighting and the buildingto be bal We’rethealwaysnot lightingof especially control in for architecture where photography you’re on the weatherreliant the a lot of time. USING TRIPOD YOU FOR LOW LIGHT SCENES Having camera your position set is also great for trying photo stacking out techniques like or HDR, whereby multipleand take images then you use the correct exposure fromproduce eachto the final image. HDR FOR ARCHITECTURE PHOTOGRAPHY Having when a tripod camerausing any shake allows a longereliminate shutterto you speed by removing element all contact. human of Using a remote and setting camera your on a timer will ensure camera your is perfectly still when the shutter fires. Using a tripod gives the you option using of a lower iso better achieve to quality image as well as slowing shutter your speed use to a higher aperture and a sharper get image. IMAGE QUALITY KEEP CAMERA YOUR POSITION CONSTANT cameraMounting your on a tripod camera your allows the same in keep to you place. Architec Here are five helpful reasons to make your decision on the best the decision on architecture tripodyour for photogra make five helpfulreasons to are Here a CamRangerThis so something can is you great like use if have you live view around while walk to camerayour stays put. phy, as phy, well as a roundup of the five best tripod legsand tripod headsavailable forarchitecture today. photography can photography needtural patience a lot of and can for waiting a lot of the be involve lighting to right or people outa scene.. of walk to 16 19 - - WWW.JAKSPEDDING.CO.UK

kilogram (depending on which setup you get) andis capable of holding 23kg of kit. What makes this ball head really great and included onthe list is it features a frictionknob which allows youto control the amount offriction the head appliesto the balland allowsfor fairly precise positioning of you camera, without the fear of it sagging when you let go of the ball head. A base also makes it great for getting panoramic shots or stitching together wider shots. Manufactured holding capable and of head aircraft solid from the means aluminium grad camera. 23kg of This is the grand-daddy of all architectural interior photography heads and allows unrivalled precision. It does this through calibrated, geared mechanisms which are operated by thumb dials oneach side of the head which give youcontrol downto single degrees of movement in directions.all fullmetalmadewithThecubea isanodized kilogram,bodyjustweighsanda overat in which dependingon which you could go for, be as heavy as your tripod legs. But being capable of oper ating with over 40g of camera equipment fitted, this is never going to let you down. Possibly the best ball head on the market, it does come at a premium price, and, depending on which which setup you want to purchase, can set you back anything between £400 and £600. giant’s a of roughly fist, size is which the head ball a a weighsunder you get do that,For you ARCA SWISS C1 GP CUBE REALLY RIGHT STUFF BH-55 BEST TRIPOD HEAD FOR ARCHITECTURE PHOTOGRAPHY Tripod heads are an integral part of your tripod but can be a confusing area the first timeyou begin to look into them. Here’s a short introduction into the thee main different typesyou may comes across: TRIPOD ANDPAN TILT HEAD Thisis the most type common tripod of acrosswill come you and is also sometimes called three-a way head. It offers movementin both the horizontaland vertical axis via singlehandles which the movement.control HEAD BALL loosening three. By to compared handle one having only by tilt and pan differs a head from ball A the handle, can the you head three around move all in axis work at once, to with making it quicker but also less a lot if you’re accurate working a matter to degrees. of GIMBAL HEAD Thesetraditionally are made for longer lenses the lens keep to stable as it is moved around, but increasinglyare being developed for other applicationssuch as as to theyyou allow the the of camera centre the thekeep of tripod. top over Now we have a basic understanding of what each kind of tripod head does, let’s dive into fiveof the best tripod heads for architecture photography: camera Mountingyour tripodona also gives the option, you ifdon’t you lensa whichhave is quite wide enough or just if the situation calls for it, stitch to multiple together images a pan and create oramic image or combine multiple images to create a scenea create which multiple to oris combine moreimages far detailed, image oramic to similar the sensor shift capabilities medium format on many backs. 149cm off the ground, so you’re probably going to need to lean down to look through theviewfinder if using this one! Gitzo’s series 5 giant offers 6 leg sections capable of extending to 278cm, offering the tallest 6-section 10cmjust to down way the all go also carboncan market it fibre today, tripodthe on fromthe ground so gives you massivea amount of creative freedom while still being able to 40kghandle camera equipment. of heavy a Thisis 3560g at carbon tripod. in comes fibre, in you’re off Even put it still not if and by that then the £1300 price tagmay do the trick.. extend all the way unto 267cm withto want to purchase ladder a the with it too. centre column fully extended so you’re probably going Another carbon fibre offering, this time from US company Really Right Stuff. Weighing 1926kg just and capable of holding 23kg, this is a serious piece of kit. Thedrawback of all this weight saving is, even when full extended, you’re only going to be Itfeatures three leg sections capable of extending the tripod up to 185 cm and collapsing down to 60cm, meaning it’s incredibly portable too. One of the best things about this tripod is surprisingly the price. Coming in at under £400, it offers serious bang for your buck. With a name like “Super Professional”, you know this is going to be good! Itis marketed as studioa tripod, which means, not only will it hurt your wallet, it will hurt your back too. Weighing 9kg and only collapsing down to 105cm, this tripod isn’t built for trekking around on a long shoot. What it is built for is keeping your camera rock solid and it can hold unto 20kg of equipment without breaking a sweat. The great benefit of this tripod, and where all the weight comes from, is the fact that it can This tripod is British made andlike its name suggests it appears that Winston Churchill had a hand in the robust design. insane an holding of capable also is and here tripod lightest the is this 1.75kg, just Weighing 40kg, making it one of the strongest carbon fibre tripods in the world. BEST TRIPOD LEGS FOR ARCHITECTURE PHOTOGRAPHY of capable is tripod section, fibre three carbon this name, catchy really sporting as a As well safely holding 9kg ofkit. Weighing only 2kg with no head, and a closed length of just 60cm it’sa great choiceif you are looking totravel fast and light while stillkeep some rigidity and the ability to carry a heavy load. It doesn’t come cheap, at around £400, but for a carbon fibre tripod offering all of the above it’s purchase. great a - - - - -

GITZO SYS TEMATIC, 5 SERIES GIANT REALLY RIGHT STUFF TFC- 33 MK2 MAN FROTTO 161MK2B “SUPER PROFES SIONAL” 3 LEGGED THING WINSTON MAN FROTTO MT055CX PRO3 18 21 WWW.JAKSPEDDING.CO.UK - If you’re looking for the control of a geared head but don’t fancy the price tag of the 405 or thethen 410 the 460MG 3D may be thetripod head for you. Coming in at just over £80, this is a great budget entry into a 3 way tripod head. Cast from magnesium, this tripod head is light, coming in at only 430 grams, but this comes withthe drawback that it is only capable of holding 3kg of camera equipment. It also doesn’t offer the fine adjustments which the slightly more expensive heads can give you, so if you’re a stickler for getting everything exactly straight in camera you may need to wrestle with this a little bit to get what you want adjustments on all three axis, allowing you to get incredibly accurate positioning of your cam Manfrotto also offers a larger 405 geared head which is squarely aimed at the professional market.It’s capable ofholding 7.5kg ofkit, compared tothe 5kg oftheThe 410. weight ofthe headis increased by just shy of400g tomake thispossible though, soif you are carrying this round all day, take that into consideration. size material in increase the to due probably 410, the than rigid more bit a quite feels also It manufacture head.used the to They both take the RC4 quick release plate to fasten your camera to the tripod, but405 also hasbubble levels allthreeon axis giving youconfidence that your camera completelyis level before youstart shooting. The 405also has slightly redesigned knobs, which also reduce the degreeof rotation for each full turn of the handle down from degrees 7.2 to6.5, so if that 0.7 degrees really matters to you then is the head for you BEST TRIPOD HEAD FOR INTERIOR PHOTOGRAPHY The Manfrottogeared 410 head is marketed as a prosumer tripod head, giving you geared era through micrometric knobs. micrometric through era Aluminium construction and the simple size of the quick release plates (RC4) that this head comes with means it isn’t the lightest, coming in at 1220g, but for that weight it allows you to “safely” carry up to 5kg of camera equipment. That’s roughly the weight of 3 Canon 1DXs, so unless you’re shooting it’s very doubtful you’re ever going to put this tripod head under much stress. - - -

MANFROT 460MGTO 3D­ MANFROT TO 405 GEARED HEAD MANFROT TO 410 JUNIOR GEARED HEAD 20 23 WWW.JAKSPEDDING.CO.UK Available in two power options – 180 and 360W – the Godox system is a cheaper alternative to most mainstream systems.drawbackgreatthedeal,reliabilitybutcomes thefroma seems like flash you’rethisunit. If of Offering 450 flashes onworking the somewhere where colour360W constancy is important,version this pack probably isn’t for you.for just shy of £400 With a rating of +/- 200 kelvin shift this could be a deal breaker – pair that with the cheaper plastic construction and you begin to see where the money is being saved. That being said, if you’re looking for a quick and cheap way to get into flash photography they’re definitelyworth a look. If you’ve got a bit of money to burn then take a look at the lineup. The B2 now offers TTL and HSS shooting, offering shutter speeds of 1/15000thup to of a second! Thiskit is also super small so it’s really easy to use if you’re on your own. can You just sling it over your shoulder and away you go. The downside of this is it only offers around 215 flashes on a full charge, meaninggoing if to be shooting you’re all day, youeither better nail your exposure every time or be prepared to buy a couple more battery packs. Profotoalso offers the B1X systemHSS as well as 325full power flasheswhere but will set you back around £1700 per thehead. battery is built into the head. This offers TTL and The system offers heavier 25% and charge, is full flashesbut 350 a givesalso youhandyfrom and really comesin a bit more power at 424W, compareddoesn’t offer TTL meteringto on the basicthe kit. Profoto’s 250W which TheElinchrom differentrangeofkit alsoa has flash headsa or which kit can you eitherbuy in asindividual heads to add to your existing setupto increase the kindsof photography which you cando. Pro Head Thisa head for general photography offering a good balanceAction Head of power to flash speed duration This head is perfect if you’re shooting fast moving objects as its fast flash duration helps to motion. freeze HS Head The HShead isspecially for hi-sync photography, allowing youto sync at shutter speedsup to 1/8000th of a second with the additional EL-Skyport Transmitter Plus HS. Thisa great if you already have anexisting Quadra battery,as you can just add new heads as you need them for far cheaper than having to buy a full kit. BEST LIGHTS FOR ARCHITECTURE PHOTOGRAPHY GODOX WISTRO PROFOTO PROFOTO B2 ELB - - LIGHTING FOR ARCHITECTURELIGHTING FOR PHOTOGRAPHY

Some the of most popular are: today There some are great portable kits thearound functionalitythetake at momentto you allow that and power a studio of based flash setup the outinto field. THE BEST PORTABLE FLASH FOR INTERIOR PHOTOGRAPHY The counteracting of quickest way the drawbacks lighting is introducingusing of some by natural artificialyour scene.lightinto But the problemlight can’t is with you that natural it. control Ifonly a veryyou have short window which shootin to a property and the just sun isn’t or is shining at the wrong side the of property thenwilltry eitheryou to the darkside. to have or go dolightwith available the natural andmake You don’tYou need extra any equipment startedget to andmost in casescan you just rock withup camera,your tripod and lens go, you and away This comes with a number of benefits, first, and probably mostimportant if you’re just starting out, is it’s that free! Theeasiest and most obvious start place to with architecture lightingyour is just photography usingavailable light.natural ARCHITECTURAL PHOTOGRAPHY WITH NATURAL LIGHT NATURAL WITH PHOTOGRAPHY ARCHITECTURAL Lighting may not benot Lightingsomething may instantly you about think when thinking about architecture pho architec the for techniques lighting different various the of outline basic a you give will guide This tography but fortography projects small andspecific lighting up areas key. it can be photographerture and also gives some you little started. you tips get to 22 25 - - - WWW.JAKSPEDDING.CO.UK culate the optimum bounce angle. bounce optimum the culate The baby brother of the SB-5000 only features a of 38, which will probably leave youwanting more. However, it is packed with other features, which if interior isn’t your main source of income, may turn your head. It features a zoom range of 24-120mm so you should be covered in most situations, has HSS and RC modes built-in and also is able to function as a master as well aserflashes, a slave which could for come reallyin firing handy you if have some older flashgunsoth but don’t want to have topay the extra price ofthe SB-5000just for the ability totrigger your other flashes. TMetz has been a great third party manufacturer of flashguns for years and this beasttures fea a guide number of 64. What is different about this flashing is it also features a secondary sub-flash module, which helps to get a nice even light by providing a , not important for interior photography but great if you’re shooting something else on the side too. zoomhasIta range 24-200mmof andfeatures HSS, andRCrepeat flash modes wellas theas ability to work as both a master and slave for syncing other flashguns together. Where this speed light does suffer is the recharge time could leave you wanting a bit more. On full power you’re waiting 3.4 seconds if using NiMH batteries. BEST SPEED LIGHT FORINTERIOR PHOTOGRAPHY This is the flagship flashgun in the Canon lineup and offers a guide number of 60, making it one of the most powerful flash guns available and offers a zoom range of 24-200mm so will cover most situations you areput in. As would be expected from Canon, the build quality is amazing and it is completely weather sealed, meaning you really can put it through its paces and it will come out of the other side smiling. It also offers HSS triggers. multiple buy to needing mode without together and an RF (radio frequency) mode for syncingThe robots are coming. multiple flashes This flashgun features an“AI bounce” mode, compatible with cameras launched after the second half of July 2014, which works by firing two pre-flashes and then self adjusting to cal That may seem like a great idea but it comes at the cost of other desired features, such as the RF feature of the 600EX meaning you need some way to trigger the flash off camera and it can’t functionas a master flash to trigger others. It does come with a respectable guide number ofbut 47, it can burn through batteries, with Canon giving it a very wide to 800” “115 shots on a set of 4 AA batteries. a Nikon’s as high-end work offeringto comes in ability with a the guide numberhave of 55 andalso offersdoes HSS,It the abilityprogramme to repeatable transmitter. flasha patternsnot and as well as a slightlyreceiver a dumbed with down RF system fitted asonly it’s wireless master, allowing it to trigger other flashes which comes in handy if you’re having to using multiple flashguns. It does feature a zoom range of 24-200mm so can be used for a wide range of photographic activitiesoutside of using itto light your interior scenes.If you are using itfor other genres then one greatthing about thespeed light theability is rapid-fire to over continuous 100 off shots at full power, meaning you’re never going to miss that important shot. - NIKON SB-700 METZ MECA BLITZ 64 AF-1 CANON 600EX II-RT CANON 470EX-AI NIKON SB-5000 -

Also, if hoping are use you to a speed light for architecture your camera and your photography duction afterwards. Doing it this way is fineand givesyou greatcontrol over whereyou can add and remove light later on. So if you’re not already put off from using your speed light, here are a few different models to give to models different few a are here light, speed your using from off put already not you’re if So idea an whatyou of is available. doesn’t have an inbuilt system for controlling external flash guns,you will needto purchasea wireless trigger system, Wizard such as the Pocket range. As flashgunsare a lot less powerful than a portable studio flash, itmeans you’re probably going need to multiples them of if you’re looking the shotget right to camera in or you’re need to going to use your flashgunto light specificparts of theimage and then combine themall in post-pro For the purpose of the below, all the guide numbers are shown at 100iso at their maximum zoom. maximum their at 100iso at shown are numbersguide the all below, the of purpose the For This seemmay onlycomplicated gets(and worse when you’re bouncing flash but off walls) there confidentmore get you as and out it work you help can which there outaccessoriesapps andare willyou be able work to this out on the flyfairly easily. the guide number 20 of metres, in (64 feet), in at ISO 100, with a subject at a distance2.5 of metres, feet),(8 would give answer an Number 20 ƒ8, of ÷ 2.5 (Guide Meters = ƒ8). It’s important know to won’t you that be able anywhere get to near the same power amount of portablecomplicated everything,a fromjust to and, would studioflash you as speedlight a from portablewhereas watts, in measured flash out is worked is number flashgunsawhich guide use multiplying by subjectthe distance your flashby the of fstopfromsource the flashgun A i.e. with offeringtheir own brand speedlights aswell as somethird partymanufacturers offering great alternatives too. If you are new to the market of flash guns, there are loads of options available with the big names big the with available options of loads are there guns, flash of market the to new are you If One of the biggest benefitsof flashguns is theyare usually powered by thehumble AA battery. the externalThis means unlike power packs studio of need lighting ,which a plug recharge, to you can just replacing keep the batteries long. and shooting day all USING SPEED YOUR LIGHT FOR INTERIOR PHOTOGRAPHY startto with place great a are they then around flashes lying light speedsome have already you If architectureyour lighting, photography as it won’t cost anything you practising. get to 24 27 WWW.JAKSPEDDING.CO.UK - around the frame looking for that perfect picture. Using a Cam Ranger allows you to use the live view on your camera through your tablet or phone, so you don’t have to go back tothe camera to check how things look. This not only saves you time but also gives you a larger screen to work with and helps people actmore relaxed around the camera if you’re not constantly having to look through it. A cable or trigger release is really a cheap and handy way to trigger your camera without touching it. If you’re using long exposures, which is highly likely with architectural photography, and your affect will every tripod then tripodhow stable the a make little on you is movement camera is and decrease your image quality. Architecture photography isoften gamea ofpatience and youcan sometimes spend hours after you have got your camera in position just waiting for the light to change or moving props filtration i.e. 1 stop across the whole image or you can choose a graduated filter whichonly apply will the filtration to a certain part of the image, which is usually graduated from bottom. the to top the A polarising filter would always be in my bag for an architectural shoot. It blockslight (lightpolarised travelling in a single plane) from coming into your lens. They’re great for cutting out unwanted reflected light and hazecrisp in imagea whichsubject, is rich in colour and contrast. creating a really Neutral density filters come in a range of different optionsto suit most problems architectureyou your across in photography. come will There are two main types – a solid neutral density filter will apply the same amount of light Thisis greata little gadget which slots straight into the on your camera and is musta if your tripod doesn’t have bubble levels to ensure that your camerais level. There is nothing worse than starting an edit on someimages only to realise that all your ver tical lines aren’ttical lines straight. Having this on your camera could save you ages in post-production. ACCESSORIES ARCHITECTURE FOR PHOTOGRAPHY -

CABLE RELEASE CAM RANGER POLARIS FILTER ING NEUTRAL DENSITY FILTER HOT SHOE SHOE HOT BUBBLE LEVEL 26 29 3 CAPTURE ONE 2 ADOBE PHOTOSHOP ADOBE LIGHTROOM ADOBE 1 WWW.JAKSPEDDING.CO.UK - EDITING SOFTWARE INTERIOR FOR PHOTOGRAPHY

If you shoot tethered then Capture One is the best choice. It is head and shoulders above Lightroom in terms of speed – when you’re on set, you don’t want to be standing around waiting for your images to come through. Even with some Ifyou own Phasea One orSony camera then you can currently get this software for free, otherwise it will set you back €20 a month. 3. CAPTURE ONE PhaseOne is holding back the tide with its own software which is pretty much the industry standard for professional studiosphotography now. class definiteyourself you offersin tools if a also the it the Captureabove Lightroom and step firmly isterms One of in amateur camp then it may be too muchfor what you need. With features suchas layers and the ability to set your own profile, LCC reallyit is targeted the at professional market which wants get to muchas right closeas the to camera as possible and save vital time having to open their files in Photoshop. If you have purchased Photoshop on Adobe’s subscription model then Lightroom comes packaged with it, so is a great way to catalogue your images and get a semi-decent editing tool to boot for free. thing as slowas interiors, ifyou’re waitingseconds 5-10 for eachimage tocome throughby the end ofthe day and 300 shots later you will have lost nearly an hour just waiting for your software to catch up to you. The reason youstill need to usePhotoshop is whenyou wantto go deeper into your imagesand involve multiplelayers and composting techniques to really bring your interior photography to life. Lightroom offers all of the basic editing tools you would expect to receive, such as exposure, contrast, the abilitychange the temperature to ofyour shot, crop, rotate etc etc aswell as some more advanced toolssuch as dust removal and keystone correction, which are vital for interior photography. Themain reason you will be using programs such asLightroom istheir ability developto RAW files from your camera withhugea degreeof consistency. This gives you control of every last detail within your image, as well as the option to file all your images in one place, which can be shared via the cloud across all your devices. 2. ADOBE LIGHTROOM hostcataloguinggreatoffers editingsoftware a CarryingwhichAdobe’s thetoola dominationLightroom onsuite,of is of basic to intermediate editing functions too. Thereis also an opensource but if programyou want to outsay, loud, onset, toyour client that you’re just going todrop called their be image my guest. intoGIMP, GIMP which offers some of Photoshop’s functionality without the price tag, (And it’s used far too often on set as a wayIt’sa must-have of ifyou intend somebody ondoing any form ofediting toyour images.From simple spot cleanups to full on image dodging puttingcompositing, Photoshop is the unrivalled in king of the the editing world. effort, “can you just photoshop that out”.) Photoshop has become that synonymous with image editing since its conception in 1987 that it’s asnow a verb. even classed 1. ADOBE PHOTOSHOP 1. Once you have shot all your amazing interior photography using our equipment guides you will neededit to some and catalogue way images. your of Thereall only are handfula options of for editing software for interior out photography there, so thankfully most the of choices already are you. for made 28 31 - - - WWW.JAKSPEDDING.CO.UK BOOKS ARCHITECTURE FOR PHOTOGRAPHY photography such as current cameras of time (as of printing) and photoshop. 4. PHOTOGRAPHING BUILDINGS INSIDE AND NORMAN OUT - MCGRATH This book was written pre- but it’s still a classic in the field. Itcovers everything from pre-planning your shoot right through to the event and goes into meticulous detail on aspects of architectural photography which you may not have thought about previously. Don’t expect it to be a step by step guide on how to achieve perfect images every time but it will give you a handful of tips and tricks which will help you in your architectural photography career. 4. PHOTOGRAPHING ARCHITECTURE AND INTERIORS - JULIUS SHULMAN This is a great book for looking inside the mind of an architectural photographer. It will give you a good outline of the fundamentals of architecture photography which have stood the test of time. Sad lythe author hasnow passed away and much of the bookis still dedicated great to analogue some photography are there but if you then don’t application balance white your into temperatures film on theory the of some applying mind little nuggets to dig out of this book. BOOKS INTERIOR FOR PHOTOGRAPHY Learning is earning and reading books on any subject is a great way to improve in that area. I’ve compiled a list of my five favourite books for architecture, which are guaranteed to get you inspired! HARRIS MICHAEL - PHOTOGRAPHY ARCHITECTURAL PROFESSIONAL 1. This book is a great starting point and can now be picked up for just a few pounds on Amazon, which is even better! It’s packed full of images and an accompanying history of architectural photography which really help you to under 2. SHOOTING ARCHITECTURE SPACE: IN CONTEMPORARY PHOTOGRAPHY - ELIAS REDSTONE, PEDRO GADANHO AND KATE BUSH If you’re looking fortechnically than rather aknowledge of good artisticapplication the on more concentrates coffee and spaces different shoot they as table book, then this could be perfectthe imagery. one for you. It follows a number of photographersIt’s separated into fivechapters: covering collaborations between photographer and architect, globalurbanization, landscape, natural the reappraised to alterations Modernist icons, imagined environments, and gor is which of each 3. ARCHITECTURAL PHOTOGRAPHY: COMPOSITION, CAPTURE, SCHULZ ADRIAN - PROCESSING IMAGE DIGITAL AND recommend to was I if book to go my probably is this shows, it and architect qualified a is Schulz, Adrian author, The only book architecture one for photography. It’s a step-by-step guide through everything architectural photography, whether you’re an ameteur or have been a professional photographer for years, you’re guaranteed to find something ne win this book. The latest edition, released has in 2015 beenupdated toincluding a hefty section on the developments in architectural stand some of the technical considerations which the book thengoes into. prettybasics are the but film digitalpros\cons theV of concentrating on muchnow, datetoo littleofperhaps outa is It same. the much geously illustrated along with accompanying text telling you a little more about the images. - 5 SHOOTING SPACE: SPACE: SHOOTING JULIUS SHULMANJULIUS PHOTOGRAPHING PROFESSIONAL PROFESSIONAL PHOTOGRAPHY HARRIS MICHAEL PHOTOGRAPHING INSIDE BUILDINGS NORMAN MCGRATH INTERIORS PHOTOGRAPHY ELIAS REDSTONE, GADANHO PEDRO PHOTOGRAPHY: IMAGE PROCESSINGIMAGE CONTEMPORARY 3 CAPCOMPOSITION, 4 2 ARCHITECTURE AND ARCHITECTURAL AND OUT AND ARCHITECTURE IN AND KATE BUSH ARCHITECTURAL SCHULZ ADRIAN TURE AND DIGITAL DIGITAL AND TURE 1 2 4 5 3 1 33 - - WWW.JAKSPEDDING.CO.UK show behind the scenes of what really goes into making your photography. This showbehind shows the scenes potential what of really making photography. goes your into guide from Hootsuite basis. day to here show on audience a day to to your up are was you in in a professional capacity. If you want to look corporate you’re better off taking outan advertin great analytic tools, so can you how people track interacting are with content, your showing you ing withing which they will them understand. way a in Spend some really time getting know to your relationship and they will back when come you to they need services. your good use platforms of Make such as Instagram’s thepaper. stories feature, using this great little potentialclients. Going as asfar writing down ideali.e.client your mid-thirties asyou), age (same motherone of (youcan talk coladaspina and gettingabout kids), likes your caught(in the rain in photography. comments follow, likes, received etchow etc many have you given at any time. This gives you platformsbut it’s important stay to true company’s your to beliefs grow to want you and the way the business. Just becauseposted you a picture more likes dog your on of the set 120x which got previous your than picture, doesn’t everymean picture from now onshould picturea dog your of clientswork how you and helpstrust of build a layer whichwouldn’t otherwise be there. It shows case you run out of baby stories), so you can always refer back to it and make sure you’re on track. case run you out stories), baby of so can you always you’re refer sure back on track. it to and make everybody you’re a real person and not just a robot capable pumping of out great architecture on the set. able help to somebody whenthey need it, and trustwill you be growinglike the know, side your of a real insight into what your audience likes and can help you tailor content specifically for that Everybody is used to seeing a polished final productof everybody’slife now so it’simportant to What are their concerns or “pain point” and what can you offer them which isgoing help them? Concentrate on your target audience and spend 80% of your time searching them out and interact and out them searching time your of 80%spend and audience target your on Concentrate As I mentioned before, social media needs be to social, so it’s important aren’t you just using it Also, use analytics to your advantage but don’t over obsess! Most of the large platforms now offer platformsnow large the of Mostobsess! don’t over but advantage your analytics to use Also, This doesn’t have to be directly related to your architecture photography at first but if you’re avail you’re if but first at photography architecture your to relateddirectly be to doesn’t have This - - -

SOCIAL MEDIA FOR ARCHITECTURE PHOTOGRAPHY ARCHITECTURE FOR MEDIA SOCIAL

SOCIAL MEDIA FOR ARCHITECTURE PHOTOGRAPHY ARCHITECTURE FOR MEDIA SOCIAL like you have to spend to have you money be to gettinglike results. any weaken your message. If you can spend ten minutes a day or hop on and off your phone through phone your off and on hop or day a minutes spendtencan message. you Ifyour weaken way of getting of way dopamine a quick hit from seeing red heart tiny that floatup the screen? somebodywho does they can remember you exist. If you’re blatantly in their face screaming “BUY go on there lookgo to at pretty pictures cats of and their friends’ babies. Outside this, of on are you is only 2% of your entire market, i.e. if you have 100 followers, only 2 of those followers you spent followers you those of followers,2 only 100 have you if i.e. market, entire your of 2% only is HOW TO USE SOCIAL MEDIA FOR ARCHITECTURE PHOTOGRAPHY photography brand throughphotography social media. to purchase your photography, especially something they aspurchase asto photography, niche your architecture photography, the periphery and it’sstay job to your there so whenthat they doneed services your or hear of hoping for the best.fact, In justif are you posting workand not giving anything back followeryour then I can also suggest some you pyramid schemes involved get to with. ture photography is considered. photography ture thousandsIt is have great to followers of and itdoes add certaina them until they have a needa themthey have until for it, potential notyour customer and certainly notFacebook or months getting on board actually are see to going what post. you The social media platforms want Ifcan you only spend ten minutesa week posting, thenit’s probably best to time your devote to It’s important a solid get to social media strategy goals, place help your in to achieve you as only Instagram. Secondly, rememberSecondly, nobody that be to sold People likes to. don’t Instagram onto go or Facebook Social media is saturated over with right content now and HubSpot to according organic your reach oneplatform and give undivided your that attention spread rather than yourself too thinly and thenout the you’re day be to a much better in going place terms in growing of architecture your count may start may count moving mark. back zero towards that circles, it doesn’t matter Facebook or Instagram. if that’s Nobody buy via to is Twitter, going from ed any day of the of week.ed day any least At then know you work your is resonating with somebody and they you justyou on the basis un-regularly regularly you of (or as the case posting maybe) new work and you to spend to you money on paid advertising so it will appear drive down organic make your reach to you willyou know where you. it take Is to want you it brand awareness, customer servicesor simply a a while to grow. If you’re expecting it to bring you a full diary of work within the first fewweeks, amount of credibility your to work when you’re approaching potential clients if they research you massive a and findhave you social following, this getof youin itself.job a can are makingare effort a genuine to thesitand time to write take somethingyou. to back How much time are you ableHow you much are time give or willing to social media? to However, I would rather have 20really I wouldrather have engaged followers 1000over followers However, who never interact Finally, and this one may hurt and this one may Finally, but nobody cares about business your or what you’re trying sell to ME!” the of time, all they will quickly unfollow hit that button. You really need connections put genuine to and thecreate in time You with those social media your in The first thing to remember is that social media is for socialising and like any friendship it can take take can it friendship any like and socialising for is media social that is remember to thing first The This is a bit a double of edged sword as as far having business a niche architec on social media like 32 35 - WWW.JAKSPEDDING.CO.UK learn more about here. click that So people hashtag your click work up, will come your and all slightly differentand some don’t even use them as a searchable function. without having through trawl page. to your HASHTAGS FOR ARCHITECTURE PHOTOGRAPHY ON TWITTER BEST HASHTAGS FOR ARCHITECTURE PHOTOGRAPHY ARCHITECTURE YOUR HASHTAGS FOR FACEBOOK ON this isgreat ifpeople just have across come see work to your and one want morein it place of all tecture inspiration. receive the most interactions. Socatchya hashtag of think for architecture your business photography at the and in that drop end posts. your all of at least one hashtag be to more retweeted. likely 55% are architecture and also photography give access you the architects to or clients looking for archi across the platforms? all Hashtags relatively are on Facebook but the research low key shows posts that hashtags with 1-2 Well, sorry Well, disappoint to but willput you still to littlea have bit work of in, as each platform is With only two hashtags with, play to it’s bestTwitter: really go specific to for Here’s the bit you all came for, right? TheHere’s secret saucethousands you whichthe came bitwill all gain you for, followers of #SchoolofSpedadvice marketing my tie together of to across all socialmedia, my to ifwant you #architecture #architecturephotography Twitter recommendsTwitter use you no 2 hashtags more than per tweet as best practice, and tweets with These two will give a good cross you section other of photographers or hobbyists for searching Thisis great if you’re trying i.e.I use hashtag a create to for yourselfwork together, your tie all to - - - - -

withoutevervisithaving to website your and also gives them looka behind the scenes your of whether that’s with other photographers from around all the globe talking about kit or techniques or with architects who looking are for some advice, use it start to with and in join these conversations. website as every “pin” links back to your website which they can follow. A great benefit foryour ing portfolioing on Instagram gives potential clients your the ability view to work one your in place all feature in the same in feature as would you for way Instagram below). on that (more HOW TO USE PINTEREST FOR ARCHITECTURE YOUR PHOTOGRAPHY FACEBOOK FOR ARCHITECTURE FOR FACEBOOK PHOTOGRAPHY to tap like and scroll on by than actually and than scroll on by tapto like formulate the to a response time take somebody. to to engage,to then them allow see to a little personality your of with engage through you the way can now postthem. stories You Facebook from to business your page, too -so can you utilise this ture photography and other photography ture related – when these content they reply, responses will be seen by boards for inspiration. This can create a huge snowball effectand is onlyreaching your perfect properly harness the power Instagram of people front as in of many images your and as get possible. tures, as it’s more a search far of engine a social media than channel. Itcan littlea take grips to longerget to with Pinterest, but it is great for drivingcustomers your to It allows users to share images from their portfolio which others will findand addto theirown Instagram is visual share built to and it does content it wonderfully a visually well. Creating appeal Instagram is growing day-by-day and for engagement is head and shoulder the rest. above SEO too! SEO ering we’re selling images, but people stillbuy from people.sit the to time and Iftake you start a conversationwith somebody, you’reconnection a real creating with person.that It’s tooeasyfar eachindividual’s network contacts of or not), page therefore whether your of (regardless they like extending reach – and potential your customer base – with every and share comment. like, client as specifically they are for searching you are offering.what company. Slightly scary, but also hugely successful if you can find the right balance to make it work. it make to balance right the find can you if successful hugely also but scary, Slightly company. content correctly,content they will be more far receptive engaging to with brand. your USING INSTAGRAM ARCHITECTURE YOUR FOR PHOTOGRAPHY BUSINESS your company. ally feedback time allows and real images get share to you from around the all globe? Pinterest is platform searching built as image an it of as – think Google with images prettier pic Hashtags massiveare onInstagram and it’simportant a goodschedule have to posting of times to Extendposing reach on Facebookby your questions audience, your to alongside architec your However, as mentioned before it’s not how big it is that matters, it’s what you’re doing with it. as mentioned before it’s However, hownot big it is matters, that it’s what you’re doing with it. Evenwith the recentall press, Facebookis still the big gunwhen it comessocial media. to estimatedWith an 2.07 monthlyactive billion break or users, make presence could herea having What better architecturepromote your to way business photography a platform than whichliter Users don’t be Facebook to to come sold but to, as this can if pitch favour you work your your in Again, remember sell not to and simply what discover to kind motivates content of audience your TWITTER PHOTOGRAPHERS ARCHITECTURE FOR Twitter alsoallows start Twitter to you conversationswith relevant people architecture in photography, Twitter is great if you’reTwitter looking start to a conversation. This seem may slightly backwards consid 34 37 WWW.JAKSPEDDING.CO.UK #architecturelovers #lookingup_architecture #architecturephotography #archilovers #architexture #rsa_architecture #building #tv_buildings #architectural #arquitectura #arkiromantix #architect #architecturelover #architecture_hunter #arcblu #architectures #archimasters #architectureporn #archidaily #archdaily #ic_architecture #jj_ #modernarchitecture #buildings architecture #architecturedesign - - - -

So memorable that get target hashtag your sure can find pinsyou. your market in and make Place them in your description them your in Place and, similarly Facebook, to using hashtags unique and avoiding frequently used search terms seems the most gain to traction leading other winners back your to content. PINTEREST AND HASHTAGS FOR ARCHITECTURE PHOTOGRAPHERS Hashtagsaren’t a big dealon Pinterest their and in ownguidelines they state can using toomany negatively affectrankings,your but they are a theon of still searching platform.way viable And then choose the remaining hashtags to specificallymatch your content. Thisway it targets your specificaudience and avoids all your images having the exact samehashtags, whichInsta #architecturephotography #architecturelovers #architectureporn #archidaily #archilovers #archi texture #lookingup_architecture #archdaily #ic_architecture #brutalist #brutalism #betonbrut #brutal_architecture #modernist #concrete #modernism It’s best start to with good a solid base hashtags of which general, are i.e. For example, if you’re shooting a brutalist building, adding these on the end a really will you get specifically targetedaudience looking for exactly you’re what posting: Having a good mixturerelevant of hashtags isa great idea really to down niche topic, onyour for example #architecture has over million 107 posts associated to it, small fish big pond, but #bru your to tailored be to needs this Again, pond. small fish big – talistarchitecture125k over justhas #picoftof couple a in throwing desperate getsreally it firstif researchand your do so client ideal heday #instalove #followforfollow will quickly a few you extra gain followers, just they may not stick around for too long. gram doesn’t like. It’s a great idea to put the majority of these in your firstcomment rather than the actual postto hide the fact you’re spamming. There are also benefitsto this whichyou canread moreabout here if like. you Instagram isbig on hashtags and allows a whopping thirty hashtags per post, so it’s important to beestate usingreal that all people front in as of many theyimage give your get as to you possible. WHICH HASHTAGS TO USE ON INSTAGRAMFOR ARCHITECTURE PHOTOGRAPHY 36 [email protected] WWW.JAKSPEDDING.CO.UK