Global Attractions Attendance Report
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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
The Theme Park As "De Sprookjessprokkelaar," the Gatherer and Teller of Stories
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories Carissa Baker University of Central Florida, [email protected] Part of the Rhetoric Commons, and the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Baker, Carissa, "Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories" (2018). Electronic Theses and Dissertations, 2004-2019. 5795. https://stars.library.ucf.edu/etd/5795 EXPLORING A THREE-DIMENSIONAL NARRATIVE MEDIUM: THE THEME PARK AS “DE SPROOKJESSPROKKELAAR,” THE GATHERER AND TELLER OF STORIES by CARISSA ANN BAKER B.A. Chapman University, 2006 M.A. University of Central Florida, 2008 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Humanities at the University of Central Florida Orlando, FL Spring Term 2018 Major Professor: Rudy McDaniel © 2018 Carissa Ann Baker ii ABSTRACT This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. -
Global Attractions Attendance Report
2014 2014 GLOBAL ATTRACTIONS ATTENDANCE REPORT Cover: The Wizarding World of Harry Potter — Diagon Alley ™, ©Universal Studios Florida, Universal Orlando Resort, Orlando, Florida, U.S. CREDITS TEA/AECOM 2014 Theme Index and Museum Index: The Global Attractions Attendance Report Publisher: Themed Entertainment Association (TEA) 2014 Research: Economics practice at AECOM 2014 Editor: Judith Rubin Publication team: Tsz Yin (Gigi) Au, Beth Chang, Linda Cheu, Daniel Elsea, Kathleen LaClair, Jodie Lock, Sarah Linford, Erik Miller, Jennie Nevin, Margreet Papamichael, Jeff Pincus, John Robinett, Judith Rubin, Brian Sands, Will Selby, Matt Timmins, Feliz Ventura, Chris Yoshii ©2015 TEA/AECOM. All rights reserved. CONTACTS For further information about the contents of this report and about the Economics practice at AECOM, contact the following: GLOBAL John Robinett Chris Yoshii ATTRACTIONS Senior Vice President, Americas Vice President, Economics, Asia-Pacific ATTENDANCE [email protected] [email protected] T +1 213 593 8785 T +852 3922 9000 REPORT Brian Sands, AICP Margreet Papamichael Vice President, Americas Director, EMEA [email protected] [email protected] The definitive annual attendance T +1 202 821 7281 T +44 20 3009 2283 study for the themed entertainment Linda Cheu www.aecom.com/What+We+Do/Economics and museum industries. Vice President, Americas [email protected] Published by the Themed T +1 415 955 2928 Entertainment Association (TEA) and For information about TEA (Themed Entertainment Association): the -
Corporación Interamericana De Entretenimiento, S.A.B
Corporación Interamericana de Entretenimiento, S.A.B. de C.V. (BMV: CIE B) Av. Industria Militar s/n, Puerta 2, Acceso A Colonia Residencial Militar, C.P. 11600, México, D.F. Al 30 de junio de 2008, el capital social suscrito y pagado de CIE, asciende a la cantidad de Ps.6,909,856,752.00 (SEIS MIL NOVECIENTOS NUEVE MILLONES OCHOCIENTOS CINCUENTA Y SEIS MIL SETECIENTOS CINCUENTA Y DOS PESOS 00/100 M.N.) históricos, está compuesto por un total de 359,330,813 acciones ordinarias, nominativas Serie B con pleno derecho a voto, sin valor nominal, totalmente suscritas y pagadas, de las cuales 30,955,386 corresponden a la Serie B Clase I, representativas del capital social fijo y 328,375,427 corresponden a la Serie B Clase II, representativas de la parte variable del capital social de CIE. Las acciones en circulación de CIE cotizan en la Bolsa Mexicana de Valores bajo la clave de pizarra “CIE B”. CIE ha estado listada en la Bolsa Mexicana de Valores (“BMV”) desde el mes de diciembre de 1995 y sus acciones están inscritas en el Registro Nacional de Valores (“RNV”) que mantiene la Comisión Nacional Bancaria y de Valores (“CNBV”). La inscripción en el RNV no implica certificación sobre la bondad del valor o la solvencia del emisor o sobre la exactitud o veracidad de la información contenida en el presente informe, ni convalida los actos que, en su caso, hubieren sido realizados en contravención de las leyes. El presente Reporte Anual se presenta de acuerdo con el artículo 33 de las Disposiciones de Carácter General Aplicables a las Emisoras de Valores y a Otros Participantes del Mercado de Valores por el ejercicio social que concluye el 31 de diciembre de 2007. -
The Immersive Theme Park
THE IMMERSIVE THEME PARK Analyzing the Immersive World of the Magic Kingdom Theme Park JOOST TER BEEK (S4155491) MASTERTHESIS CREATIVE INDUSTRIES Radboud University Nijmegen Supervisor: C.C.J. van Eecke 22 July 2018 Summary The aim of this graduation thesis The Immersive Theme Park: Analyzing the Immersive World of the Magic Kingdom Theme Park is to try and understand how the Magic Kingdom theme park works in an immersive sense, using theories and concepts by Lukas (2013) on the immersive world and Ndalianis (2004) on neo-baroque aesthetics as its theoretical framework. While theme parks are a growing sector in the creative industries landscape (as attendance numbers seem to be growing and growing (TEA, 2016)), research on these parks seems to stay underdeveloped in contrast to the somewhat more accepted forms of art, and almost no attention was given to them during the writer’s Master’s courses, making it seem an interesting choice to delve deeper into this subject. Trying to reveal some of the core reasons of why the Disney theme parks are the most visited theme parks in the world, and especially, what makes them so immersive, a profound analysis of the structure, strategies, and design of the Magic Kingdom theme park using concepts associated with the neo-baroque, the immersive world and the theme park is presented through this thesis, written from the perspective of a creative master student who has visited these theme parks frequently over the past few years, using further literature, research, and critical thinking on the subject by others to underly his arguments. -
16-18 October 2019 Shanghai New International Expo Center Message from CTJPA President
Visitor Guide E6 16-18 October 2019 Shanghai New International Expo Center Message from CTJPA President Dear participants, On behalf of China Toy & Juvenile Products Association (CTJPA), the organizer of China Toy Expo (CTE), China Kids Expo (CKE), China Preschool Expo (CPE) and China Licensing Expo (CLE), I would like to extend our warmest welcome to all of you and express our sincere thanks for all your support. Launched in 2002, the grand event has been the preferred platform for leading brands from around the world to present their newest products and innovations, connect with customers and acquire new sales leads. In 2019, the show will feature 2,508 global exhibitors, 4,859 worldwide brands, 100,000 professional visitors from 134 countries and regions, showcasing the latest products and most creative designs in 230,000 m² exhibition space. It is not only a platform to boost trade between thousands of Chinese suppliers and international buyers, but also an efficient gateway for international brands to tap into the Chinese market and benefit from the huge market potential. CTJPA has designed the fair as a stage to show how upgraded made-in-China will influence the global market and present worldwide innovative designs and advanced technologies in products. Moreover, above 1800 most influential domestic and international IPs will converge at this grand event to empower the licensing industry. IP owners are offered opportunities to meet with consumer goods manufacturers, agents and licensees from multi-industries to promote brands and expand licensing business in China and even Asia. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, we have the answer. -
Downtown Disney District: Fact Sheet
Downtown Disney District: Fact Sheet ANAHEIM, Calif. – (July 8, 2020) The Downtown Disney District at the Disneyland Resort is a one-of-a-kind Disney experience, immersing guests in an exciting mix of family-friendly dining and shopping in a vibrant setting. A phased reopening of this outdoor promenade begins July 9, 2020. The 20-acre, 300,000 square-foot Downtown Disney District features dozens of distinct venues, including Naples Ristorante e Bar, UVA Bar & Cafe, Marceline’s Confectionery, Black Tap Craft Burgers & Shakes, WonderGround Gallery, Disney Home, The LEGO Store, Wetzel’s Pretzels, Jamba and more. As they stroll the district, guests can appreciate the beautiful landscaping and colorful florals that adorn the Downtown Disney District. World of Disney: The flagship World of Disney store in the Downtown Disney District is a dynamic and distinctively Disney retail experience. Guests discover a spacious atmosphere inspired as an animators’ loft, with uniquely themed areas, pixie dust surprises in the decor, nods to the classics from Walt Disney Animation Studios and new merchandise collections. These innovative features reinforce World of Disney’s reputation as a must-visit destination for Disney fans, offering the largest selection of Disney toys, souvenirs, accessories, fashions and collectibles at the Disneyland Resort. Distinctive Dining: There are many food and beverage locations, outdoor patios and distinctive menus at the Downtown Disney District. Guests will find something for every taste—from exquisite meals at open-air cafés to gourmet treats. Recent additions include Salt & Straw, offering handmade ice cream in small batches using local, organic and sustainable ingredients, and Black Tap Craft Burgers & Shakes, serving award- winning burgers and over-the-top CrazyShake milkshakes. -
NARRATIVE ENVIRONMENTS from Disneyland to World of Warcraft
Essay Te x t Celia Pearce NARRATIVE ENVIRONMENTS From Disneyland to World of Warcraft In 1955, Walt Disney opened what many regard as the first-ever theme park in Anaheim, California, 28 miles southeast of Los Angeles. In the United States, vari- ous types of attractions had enjoyed varying degrees of success over the preceding 100 years. From the edgy and sometimes scary fun of the seedy seaside boardwalk to the exuberant industrial futurism of the World’s Fair to the “high” culture of the museum, middle class Americans had plenty of amusements. More than the mere celebrations of novelty, technology, entertainment and culture that preceded it, Disneyland was a synthesis of architecture and story (Marling 1997). It was a revival of narrative architecture, which had previously been reserved for secular functions, from the royal tombs of Mesopotamia and Egypt to the temples of the Aztecs to the great cathedrals of Europe. Over the centuries, the creation of narrative space has primarily been the pur- view of those in power; buildings whose purpose is to convey a story are expensive to build and require a high degree of skill and artistry. Ancient “imagineers” shared some of the same skills as Disney’s army of creative technologists: they understood light, space flow, materials and the techniques of illusion; they could make two dimensions appear as three and three dimensions appear as two; they understood the power of scale, and they developed a highly refined vocabulary of expressive techniques in the service of awe and illusion (Klein 2004). Like the creators of Disney- land, they built synthetic worlds, intricately planned citadels often set aside from the day-to-day bustle of emergent, chaotic cities or serving as a centerpiece of es- cape within them. -
Paris, Barcelona & Madrid
Learn more at eftours.com/girlscouts or call 800-457-9023 This is also your tour number PARIS, BARCELONA & MADRID 10 or 11 days | Spain | France How does La Sagrada Família compare to Notre-Dame? The Louvre to Puerta del Sol? Paris, Barcelona, and Madrid each offer world-class art and culture that, experienced together, will amaze you. From iconic architecture like the Eiffel Tower and Park Güell to savory regional cuisine like steak frites and paella, each day offers new and unforgettable experiences. YOUR EXPERIENCE INCLUDES: Full-time Tour Director Sightseeing: 3 sightseeing tours led by expert, licensed local guides; 1 walking tour Entrances: Royal Palace; Chocolate & churro experience; Park Güell; La Sagrada Família; Louvre; Sacré-Coeur Basilica; with extension: Disneyland Paris. weShare: Our personalized learning experience engages students before, during, and after tour, with the option to create a final, reflective project for academic credit. All of the details are covered: Round-trip flights on major carriers; comfortable motorcoach; TGV high-speed train; AVE high-speed train; 9 overnight stays in hotels with private bathrooms (10 with extension) DAY 1: FLY OVERNIGHT TO SPAIN DAY 2: MADRID – Meet your Tour Director at the airport. – Take an expertly guided tour of Madrid, Spain’s capital. With your Tour Director, you will see: Puerta del Sol; Plaza Mayor; Market of San Miguel. DAY 3: MADRID – Take a sightseeing tour of Madrid and visit the Royal Palace, the official residence of the Spanish Royal Family. – Take a break for a Spanish treat: chocolate and churros. Churros are a fried Spanish dessert traditionally accompanied with a cup of hot chocolate, or Café con Leche for dipping. -
At May 2013 Proof All.Pdf
2013 SEASON PREVIEW — PAGES 6–7 Q&A WITH HERSCHEND’S JOEL MANEY — PAGES 41–42 © TM Your Amusement Industry NEWS Leader! Vol. 17 • Issue 2 MAY 2013 Merlin Entertainments’ U.S. Legoland Hotel a brickwork bonanza Southern California leap into the destination cat- their perspective that has gone egory. into the planning first and park becomes Officially opened April foremost.” full-fledged resort 5 after several days of me- AT found this in abundant dia previews, the three-story, evidence during a visit to the STORY: Dean Lamanna Special to Amusement Today 250-room inn, like the park, brightly multicolored hotel is designed to immerse fami- — beginning with the giant, CARLSBAD, Calf. — With lies with children aged two stream-breathing green drag- its unique toy theme and se- to 12 in the creative world of on made from some 400,000 ries of tasteful, steadfastly Lego toys. Guests of the hotel, Lego bricks that welcomes kid-focused additions over which is located adjacent to lodgers while guarding the its 14-year history, including Legoland’s entrance gate, will porte cochere from a clock an aquarium in 2008 and a have early-morning access to tower. Inside the lobby, which waterpark in 2010, Legoland the park of up to an hour be- contains a “wading pond” California established itself as fore the general public is ad- filled with Lego bricks, several a serious player in Southern mitted. of the more than 3,500 elabo- California’s heated amuse- “This is a one-of-a-kind rate Lego models adorning the ment market. -
Revista Premium Balneário Camboriú Tamanho:6.12 MB
Balneário Camboriú Modernas construções se unem às belezas naturais para apresentar o que a cidade tem de melhor: praias, prédios contemporâneos, vida noturna e Mata Atlântica. Situada no litoral Norte catarinense, a apenas 83 km da capital, a cidade conquistou espaço como um dos destinos turísticos mais procurados do Brasil. Balneário Camboriú é fascinante, tudo está ao seu alcance. Balneário Camboriú Modern constructions join the natural beauty to introduce what the city has the best to offer: beaches, contemporary buildings, nightlife, and the Atlantic Forest. Located on the North coast of the state of Santa Catarina, and only just eighty-three kilometers away from the capital, the city has been known as one of the most sought-after tourist destinations in Brazil. Balneário Camboriú is fascinating - everything is at your own fingertips. Balneario Camboriú Las modernas construcciones aunadas a las bellezas naturales muestran lo mejor de la ciudad: playas, edificios contemporáneos, vida nocturna y Mata Atlántica. Situada en el litoral Norte catarinense, a apenas 83 km de la capital, la ciudad conquistó su espacio como uno de los destinos turísticos más buscados de Brasil. El Balneario Camboriú es fascinante y todo está a su alcance. Praia do Buraco A praia do Buraco é um reduto protegido por morros e Bem no centro de Balneário Camboriú se esconde uma pela natureza. O caminho até lá é feito por um trajeto praia pequena e paradisíaca. O acesso para a praia com passarela e mirante que oferece uma vista para do Canto é feito a pé, pelo deck de madeira que fica no a Ilha das Cabras e o centro da cidade ou, para os canto Norte da Praia Central. -
Enjoy the Magic of Walt Disney World All Year Long with Celebrations Magazine! Receive 6 Issues for $29.99* (Save More Than 15% Off the Cover Price!) *U.S
Enjoy the magic of Walt Disney World all year long with Celebrations magazine! Receive 6 issues for $29.99* (save more than 15% off the cover price!) *U.S. residents only. To order outside the United States, please visit www.celebrationspress.com. To subscribe to Celebrations magazine, clip or copy the coupon below. Send check or money order for $29.99 to: YES! Celebrations Press Please send me 6 issues of PO Box 584 Celebrations magazine Uwchland, PA 19480 Name Confirmation email address Address City State Zip You can also subscribe online at www.celebrationspress.com. Cover Photography © Mike Billick Issue 44 The Rustic Majesty of the Wilderness Lodge 42 Contents Calendar of Events ............................................................ 8 Disney News ...........................................................................10 MOUSE VIEWS ......................................................... 15 Guide to the Magic by Tim Foster............................................................................16 Darling Daughters: Hidden Mickeys by Steve Barrett ......................................................................18 Diane & Sharon Disney 52 Shutters & Lenses by Tim Devine .........................................................................20 Disney Legends by Jamie Hecker ....................................................................24 Disney Cuisine by Allison Jones ......................................................................26 Disney Touring Tips by Carrie Hurst .......................................................................28