Sorrento-Amalfi Coast Are Presenting Themselves to Italian and International Tourists Through the “Sorrento and Amalfi Coast” Initiative
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TravelCostiere_ing 180308:Layout 1 19-03-2008 12:35 Pagina 1 TRAVEL DIRECTORY www.costiera.it TravelCostiere_ing 180308:Layout 1 19-03-2008 12:35 Pagina 2 PRESENTATIONS From Agerola to Vietri sul Mare: the Municipalities of the Sorrento-Amalfi coast are presenting themselves to Italian and international tourists through the “Sorrento and Amalfi Coast” initiative. This part of the “Amalfi and Sorrento Peninsula” Integrated Project, supported by the Office for the Promotion of Tourism and Cultural Heritage of the Region of Campania and implemented by the Ente Provinciale per il Turismo, Tourism Provincial Board, Naples, ushers in the enhancement of an important part of Campania. It enhances the tools for understanding the arena in which one is collaborating with the different players, to continue to increase the competitiveness of the areas involved. Integrating the numerous tourist offerings, from both the coastal and the inland mu- nicipalities, is a linchpin in the promotion of the Sorrento and Amalfi Coasts as a single en- tity on the national and international markets. Marco Di Lello Tourism and Cultural Heritage Councillor Region of Campania The “Amalfi and Sorrento Peninsula” Integrated Project brings together the two faces of the Coast ( or “Costiera” in Italian): although differing in certain aspects, they are nonetheless complementary and similar in many other respects, and now at last they are seen as a single tourist destination, with a unified image. The Coast, as a single tourism offering, provides visitors with breathtaking views, the highest quality food and wine, and a hospitable disposition that has always com- bined style and friendliness, refinement and simplicity. The Coast boasts an innate vocation for tourism: its destiny is written in its ‘ge- nes’, the result of the conformation of the land and the its unrivalled beauty of its scenery, which continue to attract millions of tourists from all over the planet. But there is more: its age-old experience of openness towards others, a distinction that has been recognised by the London’s World Travel Market, one of the world’s most im- portant tourism Exchanges. In 2005-2006 it awarded the hotels of the Sorrento Pe- ninsula the Thomson Award for excellence in hospitality. This immense capital of flavours and delights, of scents and sights, that stretch out between the mountain and the sea, can be found today combined in a single brand, with its enchanting views, its traditions and its myriad products. Combining all this means to offer the industries linked to the Sorrento and Amal- fi Tourism industry a progressive and efficient marketing tool. A virtual port from which to ‘sell’ in the best way this unique product of ours, our “Coast”. Giovanna Martano Tourism Councillor Province of Naples TravelCostiere_ing 180308:Layout 1 19-03-2008 12:35 Pagina 3 The “Amalfi and Sorrento Peninsula” Integrated Project is another example of how important it is that local organisations for the development of the area work in con- cert. We are focusing on the quality of tourism offerings of the areas involved, which deserve leading roles in international circuits. In a complex context, characterised by multiple resources belonging to different tourism sectors, efforts must continue to be made to enhance the individual identities of the area, but within the wider common aim of identification. The Amalfi and the Sorrento Coasts are in fact a single entity. Projecting out between the Bays of Naples and Salerno, these lands offer boundless views, unexpected delights, archaeological remains and old hamlets, flavours and aro- mas of Mediterranean cuisine. Coves and beaches, cultivated land and terraces, churches and ancient towers, all blend together to make a unique entity of singular beauty. Tourism is the petrol of our lands and the offering must be competitive and effi- cient, able to harness the inclinations of the area counting on seasonal adjustment. Angelo Villani President Province of Salerno The publication of this travel directory is the first stage in a significant tourism promotion plan: the “Amalfi and Sorrento Peninsula” Integrated Project. Called for by the Office for the Promotion of Tourism and Cultural Heritage of the Campania Region, it will be implemented by the Ente Provinciale per il Turismo, Tourism Provincial Board, Naples. These two entities from different geographical contexts are for the first time entering the international tourism market as a single tourism promotion system, called “Costiera” (“Coast”). This strategic choice was informed by the experiences of other major international tourist destinations, such as the Romagna Riviera and the Côte d'Azur, and aims to diversify and enhance the Coast’s tourism offerings. One of the world’s most renowned and prestigious destinations, the Coast can count on the wealth of tourism products with which the area is endowed: from a wide range of itineraries, such as food and wine, religious and arts and crafts trails, to sporting activities and excursions. Interventions will therefore aim to further improve both the reception system and mobility, confirming the appeal of the Coast for Italian and international tourism. But the new system is also committed to enhancing the inland areas, for instance by focusing on management of the footpath and bridleway network, in order to entice visitors away from the crowded coastal areas and to favour a seasonal adjustment of tourism flows. Dario Scalabrini Director, Tourism Provincial Board, Naples TravelCostiere_ing 180308:Layout 1 19-03-2008 12:35 Pagina 4 CAMPANIA REGION Office for the Promotion of Tourism and Cultural Heritage Centro Direzionale, isola C5 - 80143 Naples Tel. 081.796.1111 www.regione.campania.it ,NAPLES Province of Naples - Office for the Promotion of Tourism Piazza Matteotti, 1 - 80135 Naples Tel: 081.794.9369 - Fax: 081.794.3348 www.provincia.napoli.it [email protected] E.P.T. (Ente Provinciale per il Turismo, Tourism Provincial Board) Piazza dei Martiri, 58 - 80121 Naples Tel: 081.410.7211 - Fax: 081.401.961 www.eptnapoli.info [email protected] SALERNO Province of Salerno - President’s Team Via Roma, 104 - Palazzo S. Agostino - 84100 Salerno Tel: 089.614.111 - Fax: 089.253.434 www.provincia.salerno.it E.P.T. (Ente Provinciale per il Turismo, Tourism Provincial Board) Via Velia, 15 - 84125 Salerno Tel: 089.230411 - Fax: 089.251844 www.eptsalerno.it [email protected] TravelCostiere_ing 180308:Layout 1 19-03-2008 12:35 Pagina 5 INDEX Presentations page 2 Tourism Bureaus page 4 Typical products page 8 Sorrento Coast page 10 Amalfi Coast page 76 Touring Itineraries page 147 K EY air conditioning spas parking sporting activities swimming pool riding school restaurant congress facilities services for the disabled beach TravelCostiere_ing 180308:Layout 1 19-03-2008 12:35 Pagina 6 coast A C SORRENTO G coast A A AMALFI C 6 TravelCostiere_ing 180308:Layout 1 19-03-2008 12:35 Pagina 7 AGEROLA LETTERE PIANO DI SORRENTO SANTA MARIA LA CARITÀ VICO EQUENSE CASOLA DI NAPOLI MASSA LUBRENSE PIMONTE SANT’ANTONIO ABATE GRAGNANO META SANT’AGNELLO SORRENTO AMALFI CETARA MAIORI PRAIANO TRAMONTI ATRANI CONCA DEI MARINI MINORI RAVELLO VIETRI SUL MARE CAVA DE’ TIRRENI FURORE POSITANO SCALA 7 TravelCostiere_ing 180308:Layout 1 19-03-2008 12:35 Pagina 8 Wines, Spirits & Distillates: YPICAL PRODUCTS “Penisola Sorrentina” Wines T (Gragnano, Lettere, Sorrento) DOC “Costa d’Amalfi” wines Fruit and Vegetables: (Furore, Ravello, Tramonti) DOC “Penisola Sorrentina” Amalfi Coast Limoncello: an aromatic liqueur obtained ex- Extra Virgin Olive Oil DOP clusively from the Amalfi IGP “Sfusati Lemons” (and produced in the Municipalities of: Amalfi, Atrani, Cetara, Conca dei Mari- “Limone di Sorrento” IGP ni, Furore, Maiori, Minori, Positano, Praiano, Ravello, Scala, Lemon “Costa d’Amalfi” IGP Tramonti, Vietri sul Mare). Sorrento Walnut (IGP registration pending): the premium Sorrento Limoncello: an aromatic liqueur obtained exclu- and most common regional variety has smooth thin valves and sively from the IGP Sorrento “Ovali” Lemons (or Massalubrense a tasty creamy white kernel that is only slightly oily (it is partic- Lemons)(and produced in the Municipalities of: Vico Equense, ularly appreciated by the confectionery industry and by con- Meta, Piano di Sorrento, Sant’Agnello, Sorrento, Massa Lu- sumers because it is easy to extract from its shell intact). Har- brense). vest is concentrated during September and October (Sorrento Cioccolato al Limoncello: chocolate liqueur with limoncel- Peninsula). lo (Sorrento). Dried sour black cherries from the Colli di S. Pietro: Fragolino: deep red rosolio, with about 35% alcohol content, local sour black cherries that have been stoned and dried in the obtained by infusing wild strawberries in alcohol and later dilut- sun with sugar added(Sorrento Peninsula). ing the infusion with sugar syrup. Sorrento Orange: the fruit has rather thick skin; it is appreci- Concerto: deep red rosolio with about 30% alcohol and excel- ated on the market for its juiciness and size (Sorrento Peninsu- lent digestive properties (Amalfi Peninsula). la). Crema di Limone (or Cremoncello): creamy, milk-white Monte Faito Chestnut (also called “Cepparico Chest- rosolio, around 30% alcohol, obtained from lemon liqueur, nut”): with a reddish-brown colour, visible streaks, medium- milk, sugar and cream (Amalfi Peninsula). large size, white sweet flesh (it is harvested in the area around Bilberry Liqueur: deep purple rosolio, around 30% alcohol, Mount Faito, hence its name); from Lettere to Piano di Sorren- obtained from bilberries picked in the local woods (Amalfi to, from Pimonte to Sant’Agnello at Sorrento). Peninsula). Lardari Beans: small round white legumes, suitable for dry- Nanassino: home-made ratafia-type liqueur, with a more or ing; with tender skin when cooked, seeds with split-resistant less intense yellow, obtained from infusing the skins of prickly cotyledons, intense, characteristic flavour (Agerola). pears in 95° alcohol, with the addition of sugar syrup (Amalfi Coast). Dried Figs with Honey: dried figs stuffed with nuts and pre- served with honey, wild fennel, orange zest, and sometimes aniseed essence (Sorrento Peninsula).