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The Story Behind the Brand Introducing the Founders Elias Atahi, Pascal Blum Und Mathieu Caudal

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The Story Behind the Brand Introducing the Founders Elias Atahi, Pascal Blum Und Mathieu Caudal unu – the story behind the brand Introducing the founders Elias Atahi, Pascal Blum und Mathieu Caudal 1 / 3 In 2013 the idea for unu was born when founders Pascal Blum and Elias Atahi studied abroad in Asia where they experienced the advantage of owning an electric scooter themselves: “We had the idea for unu when we studied in Asia and learned that electric scooters allowed us a new way to explore and conquer the cities we’ve lived in. The potential of urban hubs like Shanghai, Peking or Singapore was fascinating to us, because we recognized that realizing the potentials of those cities was a challenge for people who lived there due to the issues with existing public mobility solutions and transport.” From the recognition of this problem the founding idea for unu evolved as Elias Atahi explains it: “With unu we’ve signed up for the vision of a better connected urban life in which people can access the full potential of their city. Our contribution to that is unu - the perfect mobility solution that connects people with their city in a new way.” After an exciting starting phase and the development of a prototype beta version Mathieu Caudal joined the founding duo to push the development of the product for a bigger market as Pascal Blum explains: “With Mathieu’s help we were able to develop the unu for series production in a very short time.” Elias Atahi, Co-Founder and CXO, born 1989 Elias Atahi holds a Bachelor of Science in Electrical Engineering & Information Technology from the Technical University Munich and National University of Singapore as well as an Honours Degree in Technology Management from the Centre for Digital Technology and Management in Munich. With his team he developed “TUfast”, an electric racing car for the international competition of Formula Student. Elias worked with Siemens Trend Research, Telekom Innovation Laboratories and start-ups in the development of innovative product concepts always focusing on the user design experience. At unu he is focusing on the areas of brand and product or as he explains it: “I’m creating and working at the interface of design and technology to improve the customer experience. It’s important to me that the relationship between the user and the machine constantly improves.” Pascal Blum, Co-Founder und CEO, born. 1989 Pascal Leonard Blum earned his Bachelor in Corporate Management and Economics at Zeppelin University and the University of Peking (PKU). He worked in business development at Lufthansa, Sekem and Citigroup and got inspired at avandeo in Shanghai to actually start unu. Pascal is also a founding member of “Rock Your Life” a club that helps underprivileged high school students to succeed in life. He also founded “Politosophy.” Pascal has always been interested in changing society with smart business ideas. At unu he is taking care of business and strategy development always aiming to change society as he points out: “with unu my goal is it to make smart, sustainable mobility more accessible to everyone and to change the general quality of life in bigger cities.” Mathieu Caudal, Co-Founder and Growth, born. 1988 Mathieu Caudal holds a Master of Science in Electronic and Information Technology from the Institut National des Sciences Appliquees (INSA) and the Technical University Munich. He has always been interested in Economics, Trade and Technology. To deepen his knowledge in these fields he started building a student management consultancy (ETIC.) Before joining unu he already worked 2 / 3 in the mobility sector for MAN Trucks and Volvo getting insight in the changes the mobility industry has to face. At unu Mathieu is focusing on the global competitiveness of the company and on the strategic growth of unu. He is taking care of projects in the areas of manufacturing, supply chain management and innovation. Since 2015 unu is based in Berlin and part of the “Factory Berlin”, a center for innovative start-ups hosting companies like Twitter, Pinterest, Soundcloud, Freeletics and many more. As a young start-up unu is growing and currently employing about 40 people. For everyone wanting to experience the innovative unu technology the company has implemented a unu pioneer system (about 50 pioneers) who work as brand ambassadors organising individual test drives in Germany, Austria and Switzerland. The next step for unu is the market entry in the Netherlands which will happen in November 2016. The next expansion will be to France, planned for December 2016. Should you have any further questions regarding the unu founders do not hesitate to contact Yasemin Ege Tuyla via [email protected] unu contact [email protected] +49 (0)30 220 121 292 unu GmbH Tempelhofer Ufer 17 10963 Berlin Germany https://unumotors.com/en unu Social Media → weareunu → unu → unumotors → unu–music → unu → unu blog 3 / 3.
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