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Unu the BRAND unu THE BRAND What does the name unu stand for? unu is Esperanto and means unique. Originally, the name was just a working title during the founding period, but was retained because the idea of an international language became the vision of the brand. unu is unique in many respects: the business model, the strategy and the vision of the brand clearly stand out from many competitors. What is unu’s brand vision? unu was created with the vision of urban spaces, where everyone has full access to urban life, in mind. In order to realize this vision, unu develops new mobility solutions connecting users to their city in a better way. This means faster, cheaper, cleaner, simpler - and with style. We aim to make the journey to the next place, person or experience no longer an obstacle. Who and what is behind the unu brand? In 2013 unu was founded by Elias Atahi, Pascal Blum and Mathieu Caudal. The idea for unu was born during their studies in Asia and is based on their experience of how electric scooters provide a whole new access to cities. The potential of big cities like Shanghai, Beijing and Singapore fascinated the unu founders immensely. At the same time, they noticed how difficult it is for people to utilize this potential, since mobility in those cities is often very limited. This gap led to the idea and the founding of unu. Why does unu have its headquarters in Berlin? The company was founded in Munich in 2013. 2015, shortly before the company's growth began to accelerate, unu decided on a long-term business location. Berlin was chosen for several reasons: the city’s proximity to new trends and the tech startup scene. unu also feels at home in Berlin: The city fits perfectly with the corporate DNA that revolves around celebrating city life. As the German 1 / 5 capital, Berlin is nationally and especially internationally seen as a city with immense allure and a constant source of inspiration. Furthermore, it is much easier to attract top talent to this location to recruit.. How many employees does unu currently employ? At unu, we have an international team of almost 85 employees from 20 different nations, who are working on implementing new mobility solutions. (Employees as of 10/2018) What distinguishes unu from other electric mobility brands? There are three central and clear differences that distinguishes unu from its competitors. These derive from the business model: 1) Price The price is considerably cheaper than that of many competitors and results from the shortened supply chain. In addition, unu focuses on online sales, which is new in the context of mobility: Book a test drive online, order a scooter online and have it delivered directly to your door. Even after the purchase unu remains cost-saving: charging costs of 0,80€/100 km. 2) User-friendliness - unu works with portable batteries, which can be charged at any normal power outlet. - unu is easy to drive and operate. - unu can be customized online and is delivered directly to the door. - unu is ready to drive - with the license plate mounted, it is ready for use on the road straight after unpacking. 3) Design and brand unu focuses on aesthetics, good design and user-friendliness. unu is therefore a unique mobility brand with the most attractive product on the market. In addition to the three main differences, unu is constantly working on new innovations - electric scooters are only the first stop on a long journey. unu wants to make it possible for people to use the full potential of urban space. unu stands for innovative and trend-setting technology and design that is 100 percent electrical. Further information is available here: https://unumotors.com/en/product ​ In which countries is unu available? unu is available in Germany, Austria, France and the Netherlands. (as of June 2018). What is planned for the future? Our goal is the development and supply of electrical, collectively usable and autonomous moving capsules. This product will be the key to the unu vision: cities that are fully accessible for all people. We are working towards this goal in three product generations: The first product generation focuses on the democratization of electric mobility. The second product generation focuses on the networking of vehicles, which in turn enables shared use. The third and final generation will focus on the integration of autonomous vehicle technology. Furthermore, we are expanding our product portfolio to include further vehicle classes such as bicycles and small cars. DESIGN AND PRODUCTION Who designed and developed the unu Scooter? unu developed the product concept and business model at its German headquarters. The first product, the unu Scooter, is partly based on existing gasoline scooter parts, to keep the speed and costs of the development controllable during this early phase. 2 / 5 Where is the unu production facility located? unu produces in China. In Asia, electric mobility is already more widespread than in Germany, and therefore has a greater significance; manufacturers in Asia therefore have a more pronounced knowledge in this field. Due to the many years of experience by its manufacturers, China qualified as an ideal production location. In order to ensure the quality of the manufacturers, unu visits three to four times a year to make sure that working standards and quality meet the unu standards. What is planned for the future? unu is always developing new and interesting mobility concepts. As a first step, electric mobility was mastered and democratized. Next, a second generation of products focussed on the topic of mobility as a service will be launched in the near future. The third step will focus on the integration of autonomous vehicle technology. PRICES AND PARTNERS What does an unu Scooter cost? The exact prices of the individual unu Scooters are available on the online shop at www.unumotors.com. The base prices are: 1 KW: 1799€ 2 KW: 2299€ 3 KW: 2799€ All prices include scooter, charger and battery. For some colors there is a surcharge of 50€-100€, further seat colors cost 50€.. Is there an option for a leasing contract? Leasing is possible with unu. If you are interested, unu will prepare an individual offer for you. The monthly rates depend on the duration of the contract (12-36 months), as well as the value of the unu. The rates are specifically tailored to the customer. unu can offer attractive deals, especially for B2B and fleets. Is there an option to pay in installments? Payment in installments is possible when purchasing an unu Scooter: To do so, the option “payment by installments” must be selected during check-out. This gives customers the option to finance their unu Scooter over a longer period of time: Anything between 12 and 24 is possible. The effective interest rate is usually around 3.99 percent. What maintenance costs are to be expected after the purchase? unu scooters are extremely economical and cost about 80 cents per 100 km. How long is the unu Scooter's warranty? The unu Scooter and the battery have a warranty of two years from the date of purchase. Which garages can an unu Scooter be brought to? For maintenance and repair work, unu works with Bosch service centers and other local service center garages. The garage search can be found here: https://unumotors.com/en/support ​ 3 / 5 How long does a battery last? How far can you get with a charge? The battery has a range of up to 50 km – and weighs only 9 kg. In order to make this possible, unu works with Samsung to use the most advanced battery technology on the market. How long does the battery need to charge? The electric scooter battery can be connected to any ordinary power outlet and can be charged with the supplied charger. If the battery is completely empty, the charging process takes five hours. How are the batteries disposed of? Used unu electric scooter batteries are recycled in cooperation with GRS Batterien or are available as energy storage systems for regenerative energy plants. This way, cities can also benefit from unu. Why is unu Scooter’s engine made by Bosch? unu focuses on the user and their mobility. unu does not focus on the technology of individual parts that already exist on the market, but combines existing or modified parts of partners to a user-friendly product. Only for parts that don’t yet exist, unu develops new solutions together with partners. Thanks to these economies of scale – Bosch doesn’t only sell to unu, but also in large quantities to other manufacturers – good prices can be achieved. This means that the product is also offered to customers at a correspondingly low price. The unu partner Bosch has been developing engines with very high performance for a long time. unu focuses on innovations, such as the portable battery of the first product. TEST RIDERS AND PIONEERS Where can I take a test ride? You can register for a test ride on the website. unu offers free test rides with technically competent pioneers in numerous cities. Link to the test rides: https://unumotors.com/en/test-ride Who are the unu Pioneers? How does this system work? The unu Scooter should be offered as affordable as possible; that’s how the idea of the Pioneer system was born. The Pioneer system turns the classic business model upside down. Middlemen and intermediate steps are cut and the scooters are delivered from the factory directly to the customer. As a result, the product is much cheaper.
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