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Vohra Saqib, Aditwa Sharma, Asma Badache, Aurelien Replumaz Global Marketing of Services

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Vohra Saqib, Aditwa Sharma, Asma Badache, Aurelien Replumaz Global Marketing of Services Presented by : Vohra Saqib, Aditwa Sharma, Asma Badache, Aurelien Replumaz Global Marketing of Services Project on Airbus Project Supervisor- Prof. Tarun Das, IILM, New Delhi Presented by : Vohra Saqib-Group Leader, Aditwa Sharma, Asma Badache, Aurelien Replumaz Global Marketing of Services Origin of Aerospace Industry«. Global Marketing of Services Project on Airbus Project Supervisor- Prof. Tarun Das, IILM, New Delhi Airliners around the World Aérospatiale Hawker-Siddeley Airbus Ilyushin Airspeed Junkers Antonov Kawasaki ATR Lockheed Avro McDonnell Douglas BAC NAMC BAe SAAB Boeing Saunders-Roe Bombardier Aerospace Shanghai Bristol Sud Aviation Cessna Sud-Est Convair Tupolev Dornier Vickers Douglas Yakovlev EMBRAER Fokker Ford Motor Company Handley Page Airbus History of Airbus Britain, France, and west Germany launched the Airbus project. In 1960 Britain quit ± 1967 Airbus project ± reorganized ± 1970, Named Airbus Industrie ± Franco-German Company ± French law Spain joined ± consortium -1971( 4.2% stake) First headquater ± Paris Shifted to Toulouse (France)- 1974 First project A-300-B, a wide body twin jet ± capacity 226 passengers Market share increased - 10% -1975 Incorporated as Integrated company ± Airbus is an EADS company ± 2006. EADS sharolders : DaimlerChrysler (22,32%), French State (15%), Lagardère group (7,5%), SEPI (5,44%), CDC (2,25%),, others : (46,7%) "S.A.S." (Société par Actions Simplifiée - Society for Simplified Actions)- French Law Short details Type Joint stock company, EADS & BAE Founded1970 (Airbus Industrie) 2001 (Airbus S.A.S.) Location Toulence,, France Key people Louis Gallois CEO Andreas Sperl CFO John Leahy Sales Director Industry Aerospace ProductsCommercial Airliners Revenues $34.4 billion USD (2004) Employees 49,700+ Short details Location geographical ± Airbus is formed by 5 "NatCos" (National Companies) : Airbus Central Entity ( Toulouse), Airbus France (Toulouse, St-Nazaire, Méaulte, Nantes), Airbus UK (Filton, Broughton), Airbus Deutschland (Hambourg, Brême, Stade Airbus España (Madrid, Illescas, Puerto Real). ± Final assembly production occurs at Toulouse (France) and Hamburg (Germany). Airbus also has three subsidiaries in the USA, Japan and China. Toulouse,, France Turnover of Airbus Year Turnover (billions) 2000 $17.2 2001 $20,5 2002 ¼19.5 2003 $ 19.3 2004 $ 20 2005 $ 22,3 Product list and detail Aircraft Description Seats Launch date 1st flight 1st delivery A300 2 engine, twin aisle, 250-375 May-69 Oct-72 May-74 2 engine, twin aisle, A310 modified A300 200-280 Jul-78 Apr-82 Dec-85 2 engine, single aisle, shortened 6.17m from A318 A320 136 Apr-99 Jan-02 Oct-03 2 engine, single aisle, shortened 3.77m from A319 A320 145 Jun-93 Jan-95 Apr-96 A320 2 engine, single aisle 180 Mar-84 Feb-87 Mar-88 2 engine, single aisle, lengthened 6.94m from A321 A320 220 Nov-89 Mar-93 Jan-94 A330 2 engine, twin aisle 253-440 Jun-87 Nov-92 Dec-93 A340 4 engine, twin aisle 261-440 Jun-87 Oct-91 Jan-93 A350 2 engine, twin aisle 250-300 Oct-05 2012 2013 4 engine, twin aisle, A380 double deck 555-840 Dec-00 27-Apr-05 end 2007 Airbus direct Country employees France 19,358 Germany 18,423 United Kingdom 8,688 Spain 2,726 United States 405+ People's Republic of China 100+ Total 49,700+ Airbus Plane Deliveries Month / Year 2005 2004 2003 January 24 18 18 February 28 18 30 March 35 31 15 April 29 36 23 May 37 25 27 June 36 33 34 July 27 24 22 August 24 13 11 September 31 26 24 October 33 37 27 November 33 29 40 December 30 34 Year Total 304 320 305 Monthly Average 30.4 26.6 25.5 Cumulative Deliveries 4056 3752 3432 50 40 30 20 No. Of Plane 10 Airbus Deliveries 0 January February March April May June July Month August September October 2005 November 2004 December 2003 Airbus Customers Airlines United Airlines (195 A319/A320/A321s in operation or on order), Northwest Airlines (over 200 aircraft ordered, with A319s, A320s and A330s in operation), US Airways Group (a total of some 200 A319/A320/A321s, A330s and A350s in the fleet or on order) and Air Canada (with a fleet of 130 aircraft in operation, composed of A319s, A320s, A321s, A330s and A340s). Freight, cargo and express package FedEx (A300s and A310s, with A380F freighters on order), United Parcel Service (A300s, with A380F freighters on order), Express.Net Airlines (A300s) and ASTAR Air Cargo (A300s). Customer continue.. Leasing companies (largest customers) International Lease Finance Corporation (with more than 580 Airbus aircraft on order including the all-new A350), GECAS (more than 220), CIT Group (more than 100), GATX/CL Air (45) and Boullioun Aviation Services (30). Armed Forces liaison missions, VIP flights Government missions. Airbus 300 William E. Boeing Boeing Company Founder and Owner, President, Chairman of the Board William E. Boeing ± left Yale University in 1903 - advantage of opportunities in the risky and cyclical, - financially rewarding, Northwest timber industry - experience would serve him well in aviation. World's leading aerospace company - the largest combined manufacturer of commercial jetliners and military aircraft,. With additional capabilities in rotorcraft, electronic and defense systems, missiles, rocket engines, satellites, launch vehicles and advanced information and communication systems Started ± first commercial jet ± Boeing 707 - 1952 Short Summary Type Public Founded 1916 Headquartered Chicago, Illinois, USA Location Toulouse,, France Key people W. James McNerney, Jr CEO James A. Bell CFO Industry Aerospace and Defence Products Commercial Airliners, Rotorcraft, Electronic and Defense systems, Missiles, Rocket engines, Revenues $52.5 billion USD (2004) Employees 153,800, 67 countries World leader in Military aircraft, largest contactor for NASA BOEING HEADQUATE USA This slide describes the legacy of The Boeing Company. It tracks the development of the companies that merged to become a single enterprise as the twentieth century ended. Commercial Airline Segment Years Revenue( million) 1998 $36.9 1999 $38.4 2000 $31.1 2001 $35.0 2002 $54.1 2003 $50.1 Employment By Location Arizona 4,939 California 31,457 Kansas 3,836 Missouri 16,429 Pennsylvania 4,706 Texas 5,376 Washington 61,042 Other Locations 24,955 Total Company 152,740 Employment By Group (Division) Commercial Airplanes 48,956 Boeing Capital Corp 131 Connexion by Boeing 753 Integrated Defense Systems 75,531 Phantom Works 4,409 Shared Services Group 21,020 World Headquarters 1,928 Other 12 Total Company 152,740 Current Order Book (by Scheduled Delivery Date) B 747 B 777 2000 18 41 2001 24 54 2002 18 37 2003 6 18 2004 3 17 2005 3 9 2006 1 8 2007 1 0 2008 0 0 Total 74 184 Orders Orders through 737 747 767 777 787 Total 24-Jan-06 2006 Net Orders 10 - - - - 10 Aeromexico 6 6 Hainan Airlines 4 4 2006 Gross 10 - - - - 10 Orders Changes - - - - - - 2006 Net Orders 10 - - - - 10 737 747 767 777 787 Total Some of the Boeing Major Customers Singapore airlines Air India Sahara Airlines Quantas Air Mauritius American Airline China southern Airline Boeing Vs Airbus Product Range of Airbus & Boeing Category Airbus Boeing Single Aisle Family Model A 319 757 A 320 757-200 A 321 767 A 318 757-300 717 Wide Bodied Aircraft Model A 300-600R 767 ± 200 ER A330 ±200 767 ±300ER A 340 ±200 767 ±400 ER A 330 ± 300 A 340 ± 200 A 340 ± 300 A 340 ± 500 A 340 ± 600 Super Jet Jumbo A 380 747 ±400 Some Interesting Facts Boeing employed 216 workers per aircraft, while Airbus employees 143 workers per aircraft. This amount to 51% productivity difference between two companies Boeing¶s 119,000 workers manfactured 550 jets while airbus manufactured 230 with help of 33,000 workers per year. Airbus relied on contact workers so it could increase or decrease the worker hired on contract on the basis of its order book positions. MARKET SHARE OF AEROSPACE Airbus Vs Boeing Airbus-Boeing competition: Plane net orders 2002-2005 AIRBUS Guess?? Airbus 380-origin&history Timeline A380 A3XX 1994 Airbus 380-origin&history Timeline A380 A3XX Launch 1994 2000 Airbus 380-origin&history Timeline A380 A3XX Launch production 1994 2000 2002 Airbus 380-origin&history Timeline A380 A3XX Launch production Maiden flight 1994 2000 2002 2004 Airbus 380-origin&history Timeline A380 A3XX Launch production Maiden flight Enter airline service 1994 2000 2002 2004 End 2007 A380-airfield compatibility Runway breadth 60m Additional shoulders 7.5m Taxiway breadth 30m Compatibility Type EI Airline S A380- A380-800 Options 800F Air France 2008 10 4 China Southern Airlines 2007 5 Emirates 2007 41 2 Etihad Airways 2008 4 FedEx 2008 10 10 ILFC 5 5 Kingfisher Airlines 2010 5 Korean Air 2008 5 3 Lufthansa 2008 15 10 Qantas 2007 6 Malaysia Airlines 2007 12 10 Current Situation : Airbus problems A 380 Delay : In June, 2006, Airbus became embroiled in a significant international controversy over its announcement of a further delay in the delivery of its A380. Singapour airline, which is the first company which will use A380 plane, it will receive the A380 at the end of 2007 after a delay of several months. Loses of market share since 2004. For 2006, Boeing has sold 854 planes whereas Airbus has sold 604 New polilicy : Power 8 program Cost Reduction Launch of A350 : Which financement ? Thank You!.
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