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Special Edition from Infragistics. Free Indigo Studio Download & Tutorials Special Edition from Infragistics. Free Indigo Studio Download & Tutorials Inside! A Note from Infragistics Dear Reader, Thanks for downloading this special edition of Usable Usability: Simple Steps for Making Stuff Better. Our goal is to provide the design and development community with resources and tools that will help you meet your daily challenges and build the best customer experiences possible. I think you’ll find the principles and tips in this book to be practical and useful. While the book itself is technology-agnostic, we think that the principles here can be implemented best with a great solution: Indigo Studio —the code-free design tool that brings designers, developers, and users together for fast and easy collaborative design, prototyping, and usability testing. If you’re not already familiar with Indigo Studio, it’s worth your time to look into some of its compelling features: • Fast, code-free prototyping: Indigo Studio goes way beyond static wireframes and sketching tools, letting you create interactive prototypes that work on any device, without ever writing a line of code. • Collaborative review and feedback: Indigo Studio makes it easy to get high-quality feedback on designs without having to try to bring everyone together at the same time. Indigo makes it easy to collect, manage, and respond to the feedback you get. • Usability testing at scale: Most products serve a diverse, dispersed audience. Indigo Studio enables you to create, run, and manage online usability tests, then gives you detailed results, statistics, and visualization of problem spots. And here’s a great piece of news: just like this book, you can download and use Indigo Studio for free, right now. Then, once you’ve downloaded Indigo Studio, you’ll find a few quick lessons at the back of this book to get you started using Indigo Studio right away. We’re incredibly excited for the way Indigo Studio can make a difference in UX prototyping and testing. We think you will be too. Enjoy the book, Ken Rosen ([email protected]) Sr. Director, Product Management Infragistics Praise for Usable Usability “ A new look at the fundamental principles behind what makes stuff usable from Wise Reiss. And practical advice about how to go about it. This one is going onto my bookshelf.” —SuSanM.WeinSchenk,Ph.D., author of 100 Things Every Designer Needs To Know About People and Neuro Web Design “ After reading this, you’ll wonder how so many products with flawed usability ever get to market, and be determined that nothing you are involved in makes the same mistakes again. Eric Reiss successfully distills an entire career’s worth of making things easier to use into a book packed full of practical tips and examples for novice designer and experi- enced practitioner alike.” — MartinBelaM, Lead User Experience & Information Architect, Guardian News & Media “ Practical, easy to read, packed with a lifetime of experience, Usable Usability is guaran- teed to make your product or web site easier to use.” —GerryMcGovern, author, Killer Web Content and The Stranger’s Long Neck “ The understanding of usability should not be confined to the design community—it has immense philosophical importance. Far too many things in modern life are conceived by and for the System Two brain, forgetting the fact that it is less-talkative System One brain which makes most of the decisions—and which generates the greater part of the pleasure and irri- tation produced by our experiences. Eric’s book is a tremendous addition to this vital debate. —rorySutherlanD, Vice Chairman, Ogilvy & Mather UK, author The Wiki Man “ A refreshing and pragmatic perspective on a central topic—definitely worthwhile.” —harryMax, Vice President, Experience Design, Rackspace “ Ask Eric Reiss for advice about making something more usable and you’re likely to hear about anesthetized turtles, bad airline service, and vacuum cleaner bags. Every page is an opportunity to experience Eric’s wit and wisdom, but it’s all in the service of a wonderfully practical guide to usability.” — DanWilliS, Associate Creative Director, Sapient (can also be found at www.uxcrank.com) “ If you’re serious about creating great user experiences, this is a must-read book! Eric’s insights on usability are reinforced with delightful examples and are presented with a business-smart perspective that few others can match.” — richarDDalton, Senior Manager, Experience Strategy & Measurement, The Vanguard Group “ Today, good usability isn’t just ‘nice to have’—it’s a business imperative! In this brilliantly useful, exceptionally usable book, Eric Reiss explains exactly what you need to do to improve your products, your services—and your bottom line. Read it before your competi- tors do!” —MichaelSeifert, CEO, Sitecore Corporation “ With Usable Usability Eric Reiss has authored a new classic; seasoned UX practitioners, fledgling designers, and anyone interested in creating memorable experiences will find it insightful, engaging and inspirational. Make a place for it on your bookshelf/eReader!” —MattheW Fetchko, digital strategist “ The issue of usability is no longer a concern only to a few specialists, but is now a required area of awareness for anyone participating in product or service design. This book is brimming with ideas for how to make things not only usable but also seductive.” —atSuShi HaSeGaWa, Ph.D., President and Information Architect, Concent, Inc. “ As the author says ‘In the simplest terms, if a product works, you’ll use it’. And Eric’s book works. I was amazed at the plethora of familiar situations that he has described which we all face daily, the issues we grapple with in frustration, the precious time we lose, all because a product was released without proper usability testing. The carefully selected illustrations and examples in the book certainly pass the usability test, and along with Eric’s fine sense of humour, I guarantee a fun read.” —kiranMehra-kerPelMan, Director, United Nations Information Centre “ What a great book! Eric Reiss has put together astute observations he has gathered over the years (and from around the world) on usability. Guidelines for reducing uncertainty and making users feel intelligent round out this excellent volume. These make a com- prehensive manual for anyone in charge of decisions on how to make things—including everything from utensils to interfaces—more simple, more unobtrusive, and just more usable. Did I mention it’s a great book?” —Jay RutherforD, Professor of Visual Communications, Bauhaus University Usable Usabilty Simple Steps for Making Stuff Better Published by John Wiley & Sons, Inc. 10475 Crosspoint Boulevard Indianapolis, IN 46256 www.wiley.com Copyright © 2012 by John Wiley & Sons, Inc., Indianapolis, Indiana Published simultaneously in Canada ISBN: 978-1-118-18547-6 ISBN: 978-1-118-22755-8 (ebk) ISBN: 978-1-118-24043-4 (ebk) ISBN: 978-1-118-26519-2 (ebk) Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per- copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hobo- ken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warran- ties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a com- petent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that Internet websites listed in this work may have changed or disappeared between when this work was written and when it is read. For general information on our other products and services please contact our Customer Care Department within the United States at (877) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print ver- sions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com. Library of Congress Control Number: 2012939589 Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates, in the United States and other countries, and may not be used without written permission.
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