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UX Storytellers Andrew Hinton Andrea Rosenbusch Cennydd Bowles Connecting the Dots Chris Khalil Clemens Lutsch Colleen Jones Daniel Szuc Dave Malouf David St

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UX Storytellers Andrew Hinton Andrea Rosenbusch Cennydd Bowles Connecting the Dots Chris Khalil Clemens Lutsch Colleen Jones Daniel Szuc Dave Malouf David St Aaron Marcus Abhay Rautela Andrea Resmini UX Storytellers Andrew Hinton Andrea Rosenbusch Cennydd Bowles Connecting the Dots Chris Khalil Clemens Lutsch Colleen Jones Daniel Szuc Dave Malouf David St. John David Travis Deborah J. Mayhew Eirik Hafver Rønjum Gennady Osipenko Harri Kiljander Henning Brau James Kalbach Jan Jursa James Kelway Jason Hobbs Jay Eskenazi Jiri Mzourek Ken Beatson Lennart Nacke Marianne Sweeny Mark Hurst Edited by Martin Belam Jan Jursa, Matthieu Mingasson Olga Revilla Stephen Köver Patrick Kennedy and Jutta Grünewald Paul Kahn Rob Goris Robert Skrobe Sameer Chavan Simon Griffin Sudhindra Venkatesha Sylvie Daumal Thom Haller Thomas Memmel Timothy Keirnan Umyot Boonmarlart UX Storytellers UX Storytellers Connecting the Dots Edited by: Jan Jursa Stephen Köver Jutta Grünewald Book layout by: Iris Jagow Jan Jursa Copyright All stories © 2010 by their respective authors. All images © 2010 by the respective authors. UX Storytellers v1.01 To Our Community Contents Acknowledgments xv Foreword xviii Chapter 1 Paul Kahn 25 Learning Information Architecture Jason Hobbs 37 Sex, Drugs and UX Marianne Sweeny 45 All Who Wander Are Not Lost Thomas Memmel 61 Watchmakers Jiri Mzourek 77 UX Goes Viral Sylvie Daumal 89 What I Know and Don’t Know Thom Haller 103 Journey into Information Architecture Jan Jursa 113 Building Arcs with Wall-Hung Urinals Olga Revilla 127 From Consultancy to Teaching Sameer Chavan 143 A Journey from Machine Design to Software Design Ken Beatson 161 UX the Long Way Round James Kalbach 179 Wine, Women and Song Chapter 2 Aaron Marcus 197 Almost Dead on Arrival: A Tale of Police, Danger, and UX Development Dave Malouf 205 Moving into Non-Linear Iteration David St. John 223 One Thing, Many Paths Henning Brau 233 Accepting Star Wars at Work Mark Hurst 243 A Day at Acme Corp Timothy Keirnan 249 UX Professional Goes Car Shopping Sudhindra V. Murthy 265 Design is Problem Solving—In More Ways than One Gennady Osipenko 283 I Am Feeling Lucky Strike Today Cennydd Bowles 289 The Stamp Eirik Hafver Rønjum 297 Cutting Through the Opinions James Kelway 309 Culture Shock Andrea Rosenbusch 321 Shaping Spaces Chris Khalil 333 How to Love and Understand Your Audience by Probing Them Martin Belam 349 Using the Right Tool for the Job Jay Eskenazi 361 How to Avoid Wasting Millions on Your Product Development Clemens Lutsch 371 Style of Change Harri Kiljander 379 Escaping the Waterfall Deborah J. Mayhew 393 UX Then and Now Andrew Hinton 407 The Story is the Thing Chapter 3 Daniel Szuc 419 Three Stories Andrea Resmini 423 Hundred and Ten Abhay Rautela 433 Technical Capability is Only Half the Story Lennart Nacke 449 Broken Soft Drink Machines Robert Skrobe 465 The Limitations of Good Intentions David Travis 473 The Fable of the User-Centred Designer Umyot Boonmarlart 501 Anything Can Be Interactive Media Colleen Jones 515 A Woman in UX: I’ve Come a Long Way, Baby Simon Griffin 527 Out of Focus Patrick Kennedy 549 Seeing Things the Way They Are Matthieu Mingasson 561 Coevolution Rob Goris 571 The Wet Cat Index dcvii Acknowledgments I would like to thank all of the authors who have been so kind as to cut out a big chunk of their precious time in order to contribute their story to the UX Storytellers book. In alphabetical order, these wonderful men and women are: Aaron Marcus, Abhay Rautela, Andrea Resmini, Andrew Hinton, An- drea Rosenbusch, Cennydd Bowles, Chris Khalil, Clemens Lutsch, Colleen Jones, Daniel Szuc, Dave Malouf, David St. John, David Travis, Deborah J. Mayhew, Eirik Hafver Rønjum, Gennady Osipenko, Harri Kiljander, Henning Brau, James Kalbach, James Kelway, Jason Hobbs, Jay Eskenazi, Jiri Mzourek, Ken Beatson, Lennart Nacke, Marianne Sweeny, Mark Hurst, Martin Belam, Matthieu Mingasson, Olga Revilla, Patrick Kennedy, Paul Kahn, Rob Goris, Robert Skrobe, Sameer Chavan, Simon Griffin, Sudhindra Venkatesha, Sylvie Daumal, Thom Haller, Thomas Memmel, Timothy Keirnan and Umyot Boonmarlart. Furthermore, I would like to thank Stephen Köver, Jutta Grünewald and Iris Jagow for helping me with this project. Thanks, guys! I want to take this opportunity to thank everybody for encouraging me to bring about the UX Storytellers book. It felt good to receive so many kind words. Thanks to Sabine Stoessel, Gillian Birch, Gabriele Zenisek, Thomas Gläser, Simon Schmidt and Grandin Donovan who provided me with great feedback on an early draft of this book. And a special thank you to everybody who promotes this book :) Jan Jursa, Editor in Chief UX Storytellers Acknowledgements xv Foreword I have a thick notebook in which I write down my fantasy projects— stuff I’ d love to build or to write some day. There is no date on the first page, but I think I began writing and drawing ideas in this particular book around the year 2000. I was working as an Adobe Flash developer back then, so all the early entries are games and crazy animations and such. I guess I had many books like this as a little child, when I used to run through the winding streets of Mala Strana, right below Petrin hill on the left bank of the Vltava River. I guess so, but I simply cannot recall many memories from those early days in Prague. So let’ s say I was extraordinarily talented, at least as a little child, and filled page after page of every drawing book that was handed to me. Yeah, why not? Those books—if they ever existed—have long since gone missing, like so many things. On the way from childhood to our first job, we surely gain a lot of important skills, but we do lose things too. We lose the ability to observe, to ask when we don’ t understand something, to try things out and take risks, and to outline even the simplest idea in a rough sketch. Much later in life, some of us pay someone who promises to teach us how to draw again. I don’ t know if the same is true for storytelling, perhaps it is. When we are young, we have the wildest stories to tell. Then, on the long path towards a profession, although we don’t lose our interest in them completely, many of us simply stop telling stories. And yet listening to stories is so much fun. Sure, but who will be the storyteller if we all just lean back and listen? Foreword xviii Somewhere in my notebook there is a page with “UX Storytellers” writ- ten on it, together with some rough sketches. I remember coming home from conferences and recalling the anec- dotes I had picked up Lord only knows where—over lunch or late at night in a bar. The kind that start: “Hey, wanna know how I got into this strange domain of User Experience?” or “This is what I tell my par- ents, when they ask about my job as an Information Architect ...” (No, Ma, I am not an architect.) Or “This is what I recently learnt during a project that went really bad ...” Yes, these were the kind of stories I wanted to collect. The UX Storytellers seed was growing in my mind. The idea kept on bug- ging me, and in June 2009, I simply had to start this little adventure. Writing it in my book of unfinished projects and half-done dreams had been a relief, but it didn’t last long. One month earlier, in May 2009, some friends and I had organised our annual German Information Architecture (IA) Conference. Again, I had met awesome people and had listened to their stories. This time, the book had to be done. I ap- proached Stephen Köver, a friend of mine and also a member of our IA Conference team. Coming from London and working as a freelance translator (German- English), as well as being an IA, would already have made Stephen a good candidate. What made him a perfect choice though, was our shared love for words. Stephen is a passionate translator and a true master of the English language (especially the British variant). Some time later, Jutta Grünewald joined the editorial team. Graduate psy- chologist, copywriter and web editor, she always loves a pun, a catchy headline and an unexpected twist in a story. Last but not least, the designer Iris Jagow joined the party. Iris and I did the InDesign work together, however it’ s safe to say that all the good ideas and design de- cisions came from her. Foreword xix I contacted many potential authors, and over the next 10 months, we— Jutta, Stephen and I—set about collecting and reading stories. Reading and re-reading them. And re-reading them again. Sending suggestions back to the authors who were so generous to submit a story for this book. And so on. Finally, we ended up with 42 extraordinary authors, all people I admire and look up to. Take a look at their lives, their books, their blogs, and their achievements. Jaw-dropping, isn’t it? You can’ t help but be astonished and inspired. Not only are they leading experts in UX and related fields with strange acronyms, but they are also the most wonderful people. Please take the time to read and truly listen to their stories in this book—or in person, if you happen to bump into them at one of the many conferences that take place around the world nowadays. Dear authors: I salute you. Moreover, a special thank you must be said to all the non-English speaking authors who had the additional challenge of writing in English, but kept at it and delivered really marvellous stories. We have carefully polished their stories while retaining the local flavour—always wary of reducing them to bland uniformity.
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