Area Character Statement

ISBN 978-967-5626-24-1

Area Character Statement Blueprint for Iskandar

ACKNOWLEDGEMENT

List of agencies/ departments involved in developing ACS blueprint

Federal

Ministry of Information, Communication & Culture (KPKK) Badan Warisan Malaysia Jabatan Pembangunan Bandar dan Desa (JPBD)

State

Chief Minister of Johor Office Yayasan Warisan Johor Majlis Bandaraya (MBJB) Majlis Perbandaran Johor Bahru Tengah (MPJBT) Majlis Perbandaran (MPPG) Majlis Perbandaran (MPK) Majlis Daerah Pontian (MDP) Majlis Tindakan Pelancongan Johor Tourist Guide Associations Historians Local Community Foreword

Iskandar Malaysia is a National Project to develop a vibrant new region at the southern gateway of . A regional authority body Iskandar Regional Development Authority (IRDA) was formed with specific roles to plan, promote and facilitate in which to coordinate the economic, environmental and social planning, development and management of . IRDA refers to The Comprehensive Development Plan (CDP) as the guiding document in developing Iskandar Malaysia, and subsequent to that, blueprints are prepared as a subset and supplementary document to CDP, which outlines detail findings, strategies, implementation and action plans.

The Iskandar Malaysia Area Character Statement blueprint has been prepared to assist the public and private sector and the community to work together in managing heritage and cultural concerns within the Iskandar Malaysia region so that all can benefit in making the region a place to invest, work, live and play. The document is a non-statutory document that identifies the distinctive qualities and characteristics of Iskandar Malaysia, and suggests how they can be preserved and enhanced through proposed programs or project proposals as well as relevant guidelines.

The Blueprint focuses on Area Character Planning addresses issues of design and character and involves more than looking at just the physical layout of development or the amount of open space to be provided. Therefore the study of an area character can be understood as a study that describes the distinctive qualities and characteristics of an area. This blueprint has twenty-five (25) initiatives and action plans to manage future Area Character planning in Iskandar Malaysia.

The key objectives underpinning in this study are : to ensure that the historical and cultural aspect of the state are preserved, promoted and enhanced, and not lost amidst the on going anticipated modern development of Iskandar; to develop identity for Iskandar Malaysia by understanding the historical events that shape southern Johor since its beginning, that can contribute to the overall character of Iskandar and promoting Iskandar as a unique place to live, work, play and do business; and to ensure a well managed system of implementation of proposed enhancement and preservation of all Iskandar identity and character, which includes stakeholder engagement and public participation.

CONTENT

1.0 PROJECT DESCRIPTION 1 1.1 Definition 1 1.2 The Study 1 1.3 Objective of the Study 1 1.4 Targeted User 1 1.5 Identification of Character 2

2.0 STAKEHOLDERS INVOLVEMENT 2 2.1 Stakeholders 2 2.2 Workshops 3

3.0 ELEMENTS OF CHARACTER 3 3.1 Natural Elements 3 3.2 Man-made Elements (including Built Heritage) 6 3.3 Social & Cultural Elements 7

4.0 ASSETS AND POTENTIALS 9

5.0 ISSUES AND THREATS 10 5.1 Nature 10 5.2 Urban Design 11 5.3 Built Heritage 11 5.4 Society & Culture 11

6.0 AREA CHARACTER 12

7.0 THE WAY FORWARD 14

8.0 STRATEGY AND PROPOSED PROGRAMS 17 8.1 Nature 17 8.2 Built Heritage 19 8.3 Society, Culture & Tradition 20 8.4 Urban Design 22 8.5 Implementation 23 1. PROJECT DESCRIPTION

1.1 Definition

"Character" can generally be thought of as the look or feel of a place-that which sets it apart from other areas. Character planning addresses issues of design and character and involve more than looking at just the physical layout of development or the amount of open space to be provided. Character areas cover geographical areas of different size and each has a common setting, land use pattern or character of development that will lead to a logical character study. Thus the study of an area character can be understood as a study that describes the distinctive qualities and characteristics of an area.

1.2 The Study

The Iskandar Malaysia Area Character Statement is a non-statutory document that identifies the distinctive qualities and characteristics of Iskandar Malaysia, and suggests how they can be preserved and enhanced through proposed programs or project proposals as well as relevant guidelines. The first of its kind, the study which started in March 2009 was undertaken by Iktisas Planners Sdn. Bhd. together with Hamdan Abdul Jamal Architect and Badan Warisan Malaysia, with Yayasan Warisan Johor as its key study advisor.

1.3 Objective of the Study

The objectives of this study are: i. To ensure that the historical and cultural aspect of the state are preserved, promoted and enhanced, and not lost amidst the ongoing anticipated modern development of Iskandar. ii. To develop identity for Iskandar Malaysia by understanding the historical events that shape southern Johor since its beginning, that can contribute to the overall character of Iskandar and promoting Iskandar as a unique place to live, work, play and do business. iii. To ensure a well managed system of implementation of proposed enhancement and preservation of all Iskandar identity and character, which includes stakeholder engagement and public participation.

1.4 Targeted User

The State: As a guidance for heritage listing, register and heritage building conservation especially those owned by state and royalty

The 5 Local authorities: As a guidance to the characterization of landscaping (hardscape and softcape) of heritage values, ie: character for gateway, landmark signage and selection of trees (implementation of 3K: Kebersihan, Keindahan dan Keceriaan initiatives)

MBJB, in particular: As a framework, and content for heritage related buildings and architectural, ie: JB Transformation, Heritage Trails

Yayasan Warisan Johor: As a framework to assist in the improvement, upgrading and implementation of programs.

Tourism Johor and Tourist Guide Association: As the content for tourism purposes, ie brochure, pamphlet and maps of historical and heritage signifi- cance Developers: As a framework to characterization of buildings and townships and data banks for naming of street, buildings and development

General public: As a documentation to learn and understand the Southern Johor heritage and as a framework for further investigation and studies

1.5 IDENTIFICATION OF CHARACTER

Four key elements were used in the identification of character: Natural Element - Coastline, beaches, mangroves and other forests, rivers, mountains, hills, plants and animals.

Built Heritage Element - Historical buildings, infrastructure and gardens

Social, Cultural and Traditional Element - People, food, attires, dances, performances, music, songs, games and festivals.

Urban Design Element - Gateway, landmark, edges, nodes, path, etc.

2. STAKEHOLDERS INVOLVEMENT

2.1 Stakeholders

The involvements of stakeholders were sought during workshops and discussions for clarification and verification of data, and for their opinions on proposed programs and guidelines.

Key stakeholders consulted were: 1. State Planning Committee 2. Local Authorities • Majlis Bandaraya Johor Bahru (MBJB) • Majlis Perbandaran Johor Bahru Tengah (MPJBT) • Majlis Perbandaran Pasir Gudang (MPPG) • Majlis Perbandaran Kulai (MPK) • Majlis Daerah Pontian (MDP) • JPBD Johor 3. Yayasan Warisan Johor 4. Majlis Tindakan Pelancongan Johor 5. Badan Warisan Malaysia 6. Tourist Guide Associations 7. Historians 2.2 Workshops

Over the course of the study, 3 workshops have been conducted involving stakeholders: • WORKSHOP 1 (14-15 April 2009): Bengkel Pemugaran Sejarah, Senibudaya & Tradisi Johor Di Iskandar Malaysia

• WORKSHOP 2 (15 July 2009): Bengkel Inventori, Penemuan Dan Cadangan Awal Bagi Pernyataan Karektor Kawasan Iskandar Malaysia

• WORKSHOP 3 (21 October 2009): Bengkel Identiti Dan Warisan Iskandar Malaysia

3. ELEMENTS OF CHARACTER

The findings of the study have identified elements that are significant to the character of the area based on different category:

3.1 Natural Elements

• Mudflats & Mangroves 1. Pulau FR (650ha.) 2. (part of Sg. Pulai FR) (526 ha.) 3. Sungai Pulai FR (7,633 ha.) 4. Sungai Perepat 5. Sungai Pendas 6. Sungai Danga 7. Sungai Kim-Kim 8. Sungai Johor FR (3,215ha.) Tg. Piai mangroves

• Sandy Beaches 1. S tulang Laut 2. Pantai Lido

• River Basins

Major basins (sub-basins in brackets): 1. Sungai Pulai 2. Sungai (Sungai Danga) Laut beach 3. Sungai (Sungai ) 4. Sungai Johor (Sungai Layang) 5. Sungai

Smaller basins: 1. Sungai Pendas 2. Sungai Perepat 3. Sungai Melayu 4. Sungai Masai Sungai Pulai mangrove 5. Sungai Kim-Kim exploration • Seagrass beds 1. Tg Kupang-Tg Adang- 2. Tanjung Surat-

• Dipterocarp Forests (DF) 1. Lowland DF - Forest Reserve (587 ha.) Dipterocarp Forests 2. Lowland DF - Bukit Hantu Forest Reserve (97 ha.) 3. Hill DF – Gunung Pulai Forest Reserve (3,521ha.)

• Prime Agriculture Areas and Rural Settlements Various sites, largely the FELDA schemes and settlements, as well as the rural villages along the western and eastern Rural settlement provinces.

• Urban Parks and Open Spaces Hutan Bandar, Dataran Bandaraya, & various pockets parks.

• Fauna Of Significant Character 1. Dugong Urban park 2. Spotted seahorse (Hippocampus kuda ) 3. Keluang (Pteropus vampyrus) 4. Kupang 5. Malayan Tiger 6. Kijang

7. Burung Du gong Spotted seahorse Kupa ng 8. Burung Punai 9. Burung Layang-layang 10. Tiram

• Flora Of Significant Character 1. Gambir (Uncaria gambir) 2. Pepper (Lada Hitam, Piper nigrum) 3. Coffee (Coffea spp., most likely C. liberica species) 4. Pinang, betel palm (Areca catechu) 5. Kayu Manis (Cinnamomum iners, more possibly C. javanica spp.) 6. , Cengkih (Eugenia aromatica) 7. Coconut (Cocos nucifera) 8. Pineapple (Ananas spp.) 9. Rubber (Hevea spp.) 10. Oil Palm (Elaeis guineensis) Piai 11. (Koompassia malaccensis) 12. Tampoi (Baccaurea macrocarpa) 13. Sinai (Leptaspis urceolata) 14. Gaharu/cendana (Aquilaria malaccensis) 15. Getah Taban, Getah Perca, Taban Merah (Palaquium gutta) 16. Piai Raya (Acrostichum aureum) 17. Gelam (Melaleuca leucadendron) Perepat 18. Merbau (Intsia spp.) 19. Teberau (Saccharum arundinaceum) 20. Stulang (Setulang, Coptosapelta griffithii) 21. Bemban (Donax arundastrum) 22. Pulai (Alstonia spp.) Coffee Pineapple Seagrass 23. Tembusu (Fagraea fragrans) 24. Nibong (Oncosperma tigillarium) 25. Seagrass (Halophila ovalis & Enhalus acoroides) 26. Redan (Nephelium glabrum) 27. Rinting (Ptychoraphis singaporensis) 28. Perepat (Sonneratia griffithii) 29. (Ochlandra ridleyi) 30. Duku (Lansium domesticum)

• Historic Hills A. Bukit Zahrah (Botanical Garden & Zoo) B. Bukit Redan (Abu Bakar mosque) C. Bukit Bintang D. Bukit Jepun (former Dato’ Onn’s residence) E. Bukit Mahmoodiah (Royal Mausoleum/cemetery) F. Bukit Cengkih (Officer’s Ward) G. (Jalan Dato’ Menteri) H. Bukit Sri Lalang (former Dato’ Abd. Rahman Andak’s residence) I. Bukit Seri Manggis (former Istana Pantai site) J. Bukit Serene (Sultan’s Palace) K. Bukit Senyum (Dato’ Jaafar’s building) L. Bukit Setulang (former Tengku Mahkota Johor’s residence) M. Bukit Tanjung Puteri (Bukit Meldrum) N. Bukit Cagar O. Bukit Timbalan (Sultan Ibrahim’s building) P. Bukit Polis (now TM building) Q. Bukit (former Dato’ Munsyi Mohd Ibrahim’s residence) R. Bukit Kurnia (former private residence) 3.2 Man Made Elements (including Built Heritage)

• Residential Building 1. 2. 3. Istana 4. Dato’ Jaafar Residence Istana Besar Istana Pasir Pelangi Dato’ Jaafar Residence

• Public/ Government Building 1. 2. Courthouse 3. Balai Zaharah 4. Datuk Abdullah Jaafar Building

5. JMF Headquarters Sultan Ibrahim Building Courthouse 6. Balai Polis Central 7. 8. Hospital Permai 9. Dewan Jubli Intan

• Institutional Building Balai Polis Central JMF Headquarters 1. UTM 2. English College 3. Sultan Ibrahim Girls’ School 4. Sekolah Tun Fatimah 5. Sekolah Infant Jesus Convent

English College Sekolah Infant Jesus • Places of Worship Convent 1. Masjid Sultan Abu Bakar 2. Masjid Istana Pasir Pelangi 3. Church of Immaculate Conception 4. Ku Miao Chinese Temple 5. Hindu Temple

6. Gurdwara Sahib Masjid Sultan Abu Bakar Ku Miao Temple

• Commercial Building 1. PERSADA Johor 2. City Square

• Infrastructure 1. Causeway Persada Johor City Square 2. Johor CIQ 3. JB Railway Station 4. Port of Tg. Pelepas 5. International Airport

• Open Space/Recreational Causeway JB Railway Station 1. 2. Dataran Bandaraya 3. Legaran Segget 4. Istana Garden

Dataran Bandaraya Istana Garden 3.3 Social & Cultural Elements

• Local Foods

Main dishes 1. Johor 2. Laksa Johor 3. Soto 4. Nasi Beriyani Gam 5. 6. Nasi Berkat 7. Nasi Bukhari 8. Mi Mi Bandung Mi Rebus 9. Mi Rebus 10. Mi 11. Roti 12. Daun Kesum 13. Kerutup Ikan 14. Ungkep 15. Burasak 16. -botok Harisa 17. Harisa

Side dishes 1. Otak-otak 2. Telur 3. Petis 4. Pechal Otak-otak 5. Tauhu Sumbat 6. Kacang Phol 7. Pisang Salai 8. Mi Siput 9. 10. Pendaram Pisang Salai Tauhu Sumbat 11. Tempe

Drinks 1. Sirap Bandung Soda 2. Air Katirah 3. Sirap Selasih 4. Air Beh Sirap Bandung Soda Sirap Selasih 1. Bubur Sumsum 2. Serawa 3. Lempuk 4. Halwa Maskat 5. Bubur Putih Bubur Merah 6. Penganan Kacau Keledek Bubur Sumsum Bubur Putih Bubur Merah • Busana Johor (Traditional Costumes)

Costumes 1. Kurung Teluk Belanga 2. Kurung Cekak Musang 3. Baju Melayu- 4. Baju Belah Kebaya Panjang 5. Pakaian Kehormatan Barat

Accessories 1. Songkok Tinggi 2. Samping Dagang Dalam/Luar 3. Justar Diraja Singa Menoleh Kurung Teluk Belanga Kurung Teluk Belanga (women version) (men version) 4. Johor Crown 5. Keris Berlok 6. Selendang Mantul 7. Sarung Kelubung

Woven Fabric 1. Kain Mastuli 2. Kain Bugis Songkok Tinggi Selendang Mantul 3. Kain Telepuk 4. Kain Gerus 5. Kelingkan Embroidery

• Traditional Dance and Arts & Performance

Traditional Dance 1. Kain Telepuk Kelingkan Embroidery 2. Kuda Kepang 3. Ceracap Inai 4. Sarah Dance 5. Lion Dance 6. Bhangra

Musical and Instruments Zapin Kuda Kepang 1. Ghazal 2. Keroncong 3. Kempling 4. Gamelan 5. Tajuk Johor song 6. Bangsa Johor song

Arts and Performance Ghazal Gamelan 1. Wayang Kulit Purwa 2. 3. Barongan 4. Hamdolok 5. Silat Sendeng 6. Chinese Opera

7. Wayang Kulit Purwa Silat Sendeng 8. Arts and Performance 1. Wayang Kulit Purwa 2. Wayang Wong 3. Barongan 4. Hamdolok 5. Silat Sendeng 6. Chinese Opera Wau Merak Sepak Raga 7. Ketoprak 8. Ludruk

• Local Games 1. Gasing Pangkah 2. Wau Merak 3. Sepak Raga

• Events and Festivals Kembara Mahkota Johor International Kites Festival 1. Kembara Mahkota Johor 2. International Kites Festival 3. Johor Baru International Orchid Festival 4. Johor Zapin Festival 5. Johor Ghazal Festival 6. Maulidur Rasul Parade 7. Maal Hijrah Maulidur Rasul Parade Marhaban 8. Marhaban 9. Tilawah Al-Quran 10. Chingay 11. Thaipussam

4. ASSETS AND POTENTIALS

There are several very significant assets and potentials within Iskandar Malaysia that need to be protected and conserved because they represent some unique characteristics that can represent the character and identity of Iskandar Region:

1. Natural Environment and Resources • The mangroves areas, including those outside the Ramsar sites of Pulau Kukup, Tanjung Piai and Sungai Pulai FR. • The seagrass beds between , Tanjung Adang and Pulau Merambong. • Gunung Pulai Forest Reserve. • Bukit Hantu Forest Reserve and Sedenak Forest Reserve. • Historic Hills. Mangroves at Ramsar Sites • Urban Parks and Open Spaces. • Rural settlements.

2. Heritage Buildings Conservation • Potential for adaptive reuse of historical buildings with the relocation of government offices to Nusajaya. • Heritage sites could be better interpreted especially through design and marketing of themed heritage trails to attract tourists. 3. Southern Gateway • The long ties that have long existed with can be further capitalized for tourism and commercial activities. • Due to its location, Johor Bahru can be the staging point for not only Singapore but to , and .

4. Historical Values, Social and Cultural Traditions • Strong historical background, particularly history on Johor rulers and royalties. • Marketable and gradually gaining popularity traditional School children performing during Zapin Festival performances such as ghazal and zapin. • Distinctively Johorian food are many and can be popularised for commercial or tourism purposes.

5. ISSUES AND THREATS

5.1 Nature

a) Degradation of Natural Resources Development is fast encroaching into environmentally sensitive areas. The followings are natural resources under threat and in need of protection:

• Terrestrial forest reserves Only three of terrestrial forest reserves left in Iskandar region left now, due to encroachment threats and illegal forest clearings, fragmented and isolated of the locations of these forests, poor habitat quality and lack of baseline information on existing flora & fauna species present, compared to Johor National Parks sites.

• Mangroves Sungai Pulai Forest Reserve mangroves are now threatened by shipping activities as well as environmental pollution which exposed the environments to impact on fisheries, impact on Sungai Pulai seagrass beds and loss of wildlife habitats.

• Seagrass Beds The existing seagrass beds is the largest and longest in Malaysia. They are also home to the largest population of dugong and spotted seahorse in the country. However, their protection and potential for research and tourism are not fully capitalised. Seagrass bed at Beting Tg. Adang is smothered by sediments and seagrass habitat at Sungai Pulai is diminishing as a result of port activities.

• Historically Significant Commercial Crop Many commercial crops which are of historical significance to Johor are in danger of being forgotten. They include: a. Commercial crops that help build Johor; b. Plants that lend their name to name of places. c. Plants that are associated with fauna species. d. Urban parks & opens spaces potential for enhancement

b) Urban parks Some existing urban parks are fragmented and of poor habitat quality. 5.2 Urban Design

a) Undefined Urban Character Urban landscape is homogeneous and contiguous. With most townships looking similar to each other, it is difficult to set most settlements apart, characteristically and physically, hence devoiding them of any distinct character.

b) Poor quality of Urbanscape • Lack of gateways and poor sense of welcoming. • No unique identity and character of towns. • Edges such as coastline and river reserves are underutilized and not properly maintained. • Poor pedestrian / cyclist connection. • Poor landscaping along major roads. • Lack of road and directional signage. • Lack of information kiosk / road map. • Some landmarks are not distinguished enough. • View corridors have no clear vista and some parts are obstructed.

5.3 Built Heritage

a) Poor Management The uninformed renovations have altered the authenticity of the old shop house buildings that has brought to jeopardising the integrity of the historical core of the city. The built heritage is poorly managed and not exploited to enhance the social, cultural and economic aspects of the people and area.

b) Storyline The storyline of heritage is not well documented. The local population is not aware of the history of Johor.

c) Conservation Little or no conservation works on heritage buildings are being carried out which led to few tourist attractions and there may be discrepancy in assessment and implementation of conservation among different local authorities.

d) Threats from Developments • New buildings in large-scale development zones may create a new identity for the region. • No statutory regulations or guidelines for control of developments on or near heritage buildings and sites ie no buffer zones, which could affect the integrity and heritage values of the area. • Recent developments have not been sensitive to preserving the heritage built environment especially because of traffic impact and the building of the CIQ.

5.4 Society And Culture

a) Confined popularity With the exception of zapin and kuda kepang, many of other Johor cultural elements are still less popular outside Johor. b) Difficulties in imparting skills and knowledge Some of the difficulties involved in the preservation and appreciation of cultures and traditions are: • Experts are getting fewer. • Skills and knowledge are not passed down by elders. • Influence of popular culture is stronger than traditional ones.

c) Academic Research and Formal Recordings • Historical detail, storyline and ‘know-how’ are still lacking • Publication of original recipes, dancing steps, performances, skills are very few, not distributed to wide circle of audience and could be made more appealing

6. AREA CHARACTER

The character of Iskandar Malaysia is the sum of physical attributes existing today, largely in the forms of natural landscapes, commercial activities, industrial estates and townships, as well as intangible feature such as traditions, history and cultures. There are six key character areas identified:

1. JB City Centre Johor Bahru city centre, the place where it all began is the most urbanised locality in Iskandar Malaysia.

Image and Character: • State capital • Commercial centre • Culture city • Established settlement

• Heritage building Sultan Ibrahim Building sitting at the top of Bukit Timbalan 2. State Administrative Centre A newly designated area for development which aspires to become the State’s new administration centre and new development anchor for South East .

Image and Character: • New administration center of Johor • International finance centre • Development catalyst for growth The Johor State New Admistrative 3. New Townships Centre at Nusajaya The Johor Bahru suburban corridor is the main residential core for Iskandar Malaysia stretching from on the east to Pekan Nenas on the west.

Image and Character: • Johor Bahru suburban areas • Large townships that absorb the city growth • UTM campus • Pasir Gudang Port • Tanjung Langsat Port Universiti Teknologi Malaysia • Industrial areas (UTM), Skudai

4. Nature East The eastern region of Iskandar Malaysia which is predominantly natural areas and very much untouched compared to other areas in the region.

Image and Character: • Sungai basin • Seagrass • Dugong • Spotted seahorse Dugong • Mangroves

5. Nature West This is the natural green corridor for the western side of Iskandar Malaysia. Half of this area consists of wetland areas recognised as Ramsar Site.

Image and Character: • Green area; natural and agricultural • Ramsar Site • Tg. Piai -southern most tip of Asia • Rural settlement Johor National Park at Tg. Piai • Seagrass, dugong, sea horse

6. Urban Hinterland This northern area remains as the green lung for Iskandar Malaysia and it contains relatively low-density settlement and large plantation estates and FELDA which contribute to its rural landscape.

Image and Character: • Large plantation/ agricultural area • Land bank • Rural

Palm Oil Plantation 7. THE WAY FORWARD

The following key strategies have been formulated for the enhancement of character in Iskandar Malaysia. They are based on the issues raised pertaining to the four main elements identified in the study.

a) Built Heritage • Increase data collection, documentation and archival

Interviews as part of data collection and Example of form used in heritag heritage documentation process building inventory • Ensure retention of heritage integrity

Discourse on history and heritage with local Model restoration project as interpretive experts, historian and relevant stakeholders centre for future conservation efforts

• Introduction of heritage awareness programs

Heritage trail Heritage guide book

b) Society, Culture and Traditions • Aggressive promotion of social and cultural elements

Culture promotional tours Website

14 • Enhancement of cultural resources and development of a rejuvenation plan of Johor culture

Classes/workshop to learn local culture Culture in school activities

• Provide avenues for cultural related activities to grow.

Centre for performing arts Identification and recognition of ‘adiguru’ or culture experts c) Natural Elements • Conservation of unique marine environment.

Mangrove environment should be Spotted seahorse and dugong are considered monitored regularly as unique marine wild life in Johor

• Conservation and management of inland forests, river basin and wetland environment.

Conservation of forest enables people River basin is part of natural support to learn and appreciate nature system

15 • Conservation and preservation of natural features associated with historical and cultural significance.

Sultan Abu Bakar Mosque sits on top of Bukit Black pepper is very significant to Redan, one of many historic hills in Johor Bahru the history of Johor

d) Urban Design • Enforce individual character for each town.

Creation of a town slogan helps to Design of street furniture can reflect introduce area character area identity

• Enhance or create remarkable gateways and landmarks for identity and navigation.

Illustration of proposed new gateway Illustration of proposed new landmark

16 8. Strategy and Proposed Programs

8.1 Nature

Strategy 1 : CONSERVATION OF UNIQUE MARINE ENVIRONMENT Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 N1-1 Establishing the Merambong-Kupang marine reserve   N1-2 Establishing a transboundary cooperation with Singapore   N1-3 Extending the seagrass protection zone into Sungai Pulai   estuary N1-4 To establish the Iskandar Centre for Marine Interpretation,   Conservation, Research & Observation

Strategy 2 : CONSERVATION OF RIVER BASIN & WETLAND ENVIRONMENT Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 N2-1 Preparing the Sungai Pulai Integrated River Basin To be implemented in Management Plan Shoreline Management Blueprint for IM N2-2 Preparing the Management Plan for Selat Teberau Relic To be implemented in Mangrove Patches Environmental Planning Blueprint for IM

Strategy 3 : CONSERVATION OF INLAND FOREST Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 N3-1 To prepare a management plan for the preservation and To be implemented in conservation of the remaining examples of lowland and Shoreline Management hill dipterocarp forests in Iskandar Region and southern Blueprint for IM Peninsular Malaysia

17 Strategy 4 : CONSERVATION OF HISTORIC HILLS Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 N4-1 To conserve and document the historic hills within Johor  Bahru city

Strategy 5 : PRESERVING FLORA OF HISTORICAL AND CULTURAL SIGNIFICANCE Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 N5-1 To create a Flora Heritage and Interpretation Centre to   preserve plant species of historical and cultural significance to Iskandar Region

Strategy 6 : GREENING OR IMPROVING THE QUALITY OF LIFE Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 N6-1 To establish a comprehensive network of green corridors  to link up all the open spaces, parks and other green space within the city with the surrounding terrestrial and mangrove forests

Strategy 7 : RESTORING SUNGAI SEGGET AS A RIVER HABITAT AND HERITAGE SITE Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 N7-1 To re-establish Sungai Segget as a naturally flowing river To be implemented in JB Transformation project

18 8.2 Built Heritage

Strategy 1 : DATA COLLECTION AND ARCHIVAL Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 H1-1 To commence heritage building inventory   H1-2 To carry out measured drawings   H1-3 To create a central archive for heritage resources   H1-4 To develop a GIS database on heritage resources  

Strategy 2 : RETAINING HERITAGE INTEGRITY Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 H2-1 To carry out a discourse on Johor architecture and story  H2-2 To develop design guidelines for heritage zones and  training for relevant officers H2-3 To embark on a model restoration project   H2-4 To initiate a signage project for heritage buildings   H2-5 To enforce guidelines and monitor activities   H2-6 To implement guidelines to control and reverse existing   facades to original form H2-7 To initiate conservation of selected heritage areas  

Strategy 3 : LEGAL PROTECTION Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 H3-1 To consolidate existing heritage laws   H3-2 To initiate state and local heritage register  

Strategy 4 : GUIDANCE AND COUNSEL

Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 H4-1 To set up Heritage Aid Bureau  H4-2 To hold workshop for small contractors  H4-3 To develop home owner’s manual for heritage properties  H4-4 To develop template for repairs 

19 Strategy 5 : ADAPTIVE REUSE Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 H5-1 Royal buildings   H5-2 State owned buildings  

Strategy 6 : HERITAGE AWARENESS Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 H6-1 To develop heritage trail   H6-2 Pocket guide book  H6-3 South Johor architecture and heritage map  H6-4 Plaque program  H6-5 Street signage 

8.3 Society, Culture & Tradition

Strategy 1 : CULTURAL RESOURCES Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 C1-1 To develop research and publication centre for Johor   cultural heritage C1-2 To initiate cultural mapping   C1-3 To increase the production of printed materials   C1-4 To focus on the development of Johor Malay traditional   performances

Strategy 2 : REJUVENATION PLAN

Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 C2-1 To conduct an annual cultural competitions    C2-2 To conduct classes, programs and workshops for public    participation in cultural activities C2-3 To initiate cultural activities and programs for schools   

20 Strategy 3 : PROMOTION Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 C3-1 To develop television programs that would promote    social, cultural and traditional aspects of Johor. C3-2 To produce promotional pamphlets, brochures and banners    C3-3 To initiate promotional tours    C3-4 To develop an official websites promoting Johor cultures    and traditions

Strategy 4 : FACILITIES AND INFRASTRUCTURE Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 C4-1 To identify and acknowledge cultural experts and master    craftmen (adiguru) C4-2 To develop centre for performing arts    C4-3 To develop Johor cultural heritage museum   C4-4 To expand programs and students intake of Sekolah Seni   Johor Bahru

Strategy 5 : ECONOMIC VIABILITY Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 C5-1 To develop cultural trail   C5-2 To develop food trail  C5-3 To develop an express tailor project   C5-4 To organize an all year festivals and cultural exhibitions    C5-5 Pasar Budaya to include the selling of traditional products   C5-6 To encourage the growth of traditional food industry   C5-7 To encourage the growth of cottage industry  

21 8.4 Urban Design Framework

Strategy 1 : GATEWAYS AND LANDMARKS FOR IDENTITY AND NAVIGATION

Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 U1-1 To develop gateways at regional and local level   U1-2 To develop landmarks based on local character   

Strategy 2 : ENFORCING THE INDIVIDUAL CHARACTER OF A PLACE Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 U2-1 To develop guidelines for the naming of roads, buildings  and developments U2-2 To promote town slogan based on area character    U2-3 To incorporate local character and historical elements in    streetscape and public realm U2-4 To create landscape features that accentuate the local    character and overall image of Iskandar Malaysia

Strategy 3 : RECONNECT THE WATERFRONT WITH CENTRAL CORE OF THE CITY Implementation Proposed Programs 2010- 2015- 2020- 2015 2020 2025 U3-1 To create a connection between the waterfront and the    public, either through a physical linkage or by making the waterfront visually clear to the public

22 8.5 Implementation

Altogether there are 64 programs proposed based on 4 key elements that aim towards the preservation, protection and enhancement of area character, presented in the project priority matrix below. The priority matrix takes into consideration 2 main factors, set against each other, in determining the programs implementation category. Firstly, ease of implementation that includes among others financial, resources and administrative issues that may arise, and secondly, impacts that the programs are likely to have on the preservation of character.

Based on the priority matrix, 5 programs have been identified as quick wins project, while the rest are to be implemented within the next 15 years with 17 short term programs, 27 mid term programs and 15 long term programs.

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