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Fearless Girl Fearless Girl Dominica Ribeiro State Street Global Advisors Head of Institutional Marketing, North America 2414907.1.1.AM.RTL Photo: Sculpture by Kristen Visbal $2.51 Trillion AUM reflects approximately $32.45 billion (as of December 31, 2018), with respect to which State Street Global Advisors Funds Distributors, LLC (SSGA FD) serves as marketing agent; SSGA FD and State Street Global Advisors are affiliated. 2414907.1.1.AM.RTL Our Mission Invest responsibly to enable economic prosperity and social progress 2414907.1.1.AM.RTL Studies show companies with women in leadership perform better than those without. Source: State Street Global Advisors, Source: MSCI Women on Boards: Global Trends in Gender Diversity on Corporate Boards, November 2015. Past performance is not a guarantee of future results. 2414907.1.1.AM.RTL 1 in 4 Russell 3000 companies did not have a woman on their board in 2017 Source: State Street Global Advisors Asset Stewardship Team March 2017 2414907.1.1.AM.RTL Objectives Promote the power of women in leadership Create global awareness for our asset stewardship agenda Enable further discussions with clients about our wider ESG offerings Be first call for every institutional investor and intermediary on Photo: Sculpture by Kristen Visbal gender diversity investing 2414907.1.1.AM.RTL 5 2414907.1.1.AM.RTL Key Ingredients Relevancy Conviction Linkage to investment capabilities Underpinning investment philosophy and policies Photo: Sculpture by Kristen Visbal 2134063.1.1.GBL.RTL7 7 News Coverage Beyond Talk University of Delaware Earned Social Media Paid Search & eDM Paid PESO Shared Model Owned SSGA.com SPDR ETF Blog 2414907.1.1.AM.RTL Photo: Sculpture by Kristen Visbal 2414907.1.1.AM.RTL Social Conversations Across Six Continents Source: Spreadfast Intelligence March 2017 2414907.1.1.AM.RTL 1.5 M followers 2.6 M Retweeted by followers Jack Dorsey Twitter CEO 4 M followers 1.7 M followers 24 M 422.6 K followers followers 890 K followers 2.2 M followers 99.7 M followers 1.5 M followers 23.5 K followers 9.5 M followers 2414907.1.1.AM.RTL Photo: Sculpture by Kristen Visbal 2414907.1.1.AM.RTL WEBCAM SAT MAR 11 – 11:45 AM LOCATION 2414907.1.1.AM.RTL 2414907.1.1.AM.RTL Photo: Sculpture by Kristen Visbal 2414907.1.1.AM.RTL Twitter Impressions First 12 weeks after launch Source: Spreadfast Intelligence May 2017 2414907.1.1.AM.RTL Instagram Impressions First 12 weeks after launch Source: Spreadfast Intelligence May 2017 2414907.1.1.AM.RTL Broadcast State Street Mentions (US Only – March 7-31) 1,676 43.4M Segments Audience* *Source: TVeyes 3/31/17 2414907.1.1.AM.RTL Print & Digital State Street Mentions (Global – March 7-31) 2,400 140.5M Articles Impressions Source: Vocus 3/31/17 2414907.1.1.AM.RTL Share of Voice Competitor 4 Competitor 4 STT / 4.3% 2.5% SSGA 7.8% Competitor 3 Competitor 1 Competitor 1 13.3% 38.7% 36.3% Dec 1 STT / through SSGA Mar 7-31 Mar 3 37.4% 2017 Competitor 2 35.8% Competitor 2 Competitor 3 17.9%% 5.9% Source: Radian6 2414907.1.1.AM.RTL Total Estimated Cost to Reach These Numbers… $27.2M–$38.6M Advertising estimate based on what it would cost to purchase broadcast, print, digital and social media to reach a similar number of impressions globally with a traditional paid media campaign. Source: State Street Global Advisors / Fundamental Media. Figures shown in USD 2414907.1.1.AM.RTL Actual Amount Spent < $250K Source: State Street Global Advisors. Figure shown in USD 2414907.1.1.AM.RTL Won 18 Awards at the Cannes Lions International Festival of Creativity including 4 Grand Prix (Glass, Public Relations, Titanium, Outdoor) 10 Gold, 3 Silver, 1 Bronze 2414907.1.1.AM.RTL Won Advertiser of the Year & a Record 5 Grand + 5 Gold Clios in categories including Branded Content, PR, Experiential, Out of Home, & Innovation Source: 2017 Clio Awards 2414907.1.1.AM.RTL Impact 1200+ 301 28 companies engaged in of the companies we more have committed the US, UK, Australia, called on have now to doing so Japan, Canada and added a woman to continental Europe their board because they had no women on their boards Source: State Street Global Advisors Asset Stewardship Team, June 2018 2414907.1.1.AM.RTL 25 Lessons Learned 1 It’s all about the message 2 The goods behind the message are critical 3 Anticipate and prepare for public reaction… both positive and negative 4 It’s about aspiration & challenge, not about perfection 2414907.1.1.AM.RTL26 Photo: Sculpture by Kristen Visbal 2414907.1.1.AM.RTL27 Important Disclosures Information represented in this piece does not constitute legal, tax, or investment advice. Investors should consult their legal, tax, and financial advisors before making any financial decisions. Concentrated investments in a particular industry or sector may be more vulnerable to adverse changes in that industry or sector. Gender Diversity Risk The returns on a portfolio of securities that excludes companies that are not gender diverse may trail the returns on a portfolio of securities that includes companies that are not gender diverse. The trademarks and service marks referenced herein are the property of their respective owners. Third party data providers make no warranties or representations of any kind relating to the accuracy, completeness or timeliness of the data and have no liability for damages of any kind relating to the use of such data. Web: www.ssga.com © 2019 State Street Corporation — All Rights Reserved. Tracking Number: 2414907.1.1.AM.RTL Expiration date: 02/28/2020 2414907.1.1.AM.RTL28.
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