Language Media Credentials When: 14 June 2017 Commercial in Confidence

INTRODUCTION

WHAT: LANGUAGE MEDIA CREDENTIALS WHEN: 14 JUNE 2017 COMMERCIAL IN CONFIDENCE

CONTENTS - LANGUAGE MEDIA OVERVIEW - CASE STUDIES - BRAND FILMS - RECENT PROJECTS

PAGE 3 CONTENTS - LM BIOS COMMERCIAL IN CONFIDENCE

LANGUAGE MEDIA LIVES By strategically aligning AT THE with influence, we create purpose driven content INTERSECTION ecosytems fueled by reciprocity, that foster OF BRAND, growth and amplify INFLUENCE AND presence. PAGE 4 LM OVERVIEW COMMUNITY. COMMERCIAL IN CONFIDENCE

SERVICE OFFERINGS

Strategy (brand-artist-media-digital-social-content) Content Development Brand Development Community Development

Product Development Content Ecosystem (digital + traditional) Design Contextual Commerce Creative Direction Production PAGE 5 OFFERINGS SERVICE Marketing Product / Platform Development COMMERCIAL IN CONFIDENCE

CASE STUDIES

- Ketel One Vodka - Converse - Summit On The Summit - Helmut Lang Parfum - Justin Timberlake - Myspace - Miller Brewing Co. - Yohji Yamamoto PAGE 6 STUDIES CASE - The NFL - DirecTV - Karl Lagerfeld - SkeeTV - Apple PAGE 7

KETEL ONE VODKA COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE KETEL ONE VODKA

In 2008, Diageo announced an investment of $900 million in a joint venture with the owners of Ketel One Vodka. After a sluggish first-year sales report, Diageo determined a full rebrand and deeper commitment to marketing was required in order recognize a better return on the investment. Through research and analysis, LANGUAGE (Tilfords + West) in partnership with Grey NY determined a timely strategic opportunity for Ketel One. In essence, though vodka maintained a loyal masculine consumer base, the rise of the super-premium brands left vodka almost exclusively recognized as a female spirit. A robust marketing effort was then devised in order to reach and connect with this, as yet un-recognized target consumer. In June of 2009, Diageo launched the LANGUAGE (Tilfords) Directed “Gentlemen This Is Vodka” campaign. Ketel One sales showed a 53% gain in the first three weeks after the commercials aired and then eventuallly stabilized around a 38% gain.

WATCH: https://vimeo.com/channels/688185 PAGE 8 ONE VODKA KETEL PAGE 9

CONVERSE COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE CONVERSE In April 2001, Footwear Acquisitions acquired the Converse brand from bankruptcy and placed a turnaround team to quickly stage a comprehensive rebrand. Working closely with the new team, LANGUAGE (Tilfords) provided a valuable insight that was quickly proved out via research: Converse had evolved beyond the court and had organically established deep roots in pop and counter culture, roots anchored by the iconic Chuck Taylor canvas hightop sneaker.

Limited budgets and ambitious goals called for a bold but economical plan for the relaunch of the brand. The LANGUAGE (Tilfords) solution, derived and inspired directly from the product, helped usher in a new era in brand marketing. The innovative “Blank Canvas Project” placed the brand creative directly in the hands of the consumer, sparking a movement and harnessing the power of the as yet untitled “creative class”.

Ultimately, the campaign helped invent and define an array of new marketing modes including Content, Social and Viral as well as telegraphing the coming wave of mass customization. The initial $4 million dollar media budget turned into hundreds of millions in earned media, impressions and engagement, eventually spreading to over 25 countries around the world.

In July of 2003, just two years out of bankruptcy, Converse was acquired by Nike for $309 million. The strategy and positioning of the brand established a bedrock foundation that

PAGE 10 CONVERSE the company continues to rely upon to this day.

“Our whole mission is to inspire originality and be an advocate and catalyst for creativity,” - Converse CMO Geoff Cottrill 2014 PAGE 11

SUMMIT ON THE SUMMIT COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE SUMMIT ON THE SUMMIT

Over one billion people do not have access to clean water. Every fifteen seconds a child dies from a preventable water borne disease. Summit on the Summit, a multi-year initiative to raise awareness of the global clean water crisis, was created by Artist and LANGUAGE MEDIA co-founder Kenna Zemedkun. The deeply personal cause compelled Ethiopian-born Kenna to leverage his creativity and influence to devise a single-focus, multi-faceted event that could mobilize and activate while symbolically reflecting the spirit of the social impact community. Kenna pulled together an army of influence that joined the likes of Justin Timberlake, Jessica Biel, Emile Hirsch, Santigold, Justin Chatwin, Marc Foster and Lupe Fiasco with explorer and water advocate Alexandra Cousteau, activist Bryn Mooser, United Nations Humanitarian Elizabeth Gore and Water.org’s Chevenee Reavis. Additional support and participation came from brands including P&G, Intel, Microsoft, Eddie Bauer, HP, KLM and MTV. Daily content dispatches and an interactive site that gamified participation, incentivized and rallied community action through social media. To date the effort has garnered over 3 Billion media impressions and achieved the position of No. 1 Cause on Facebook. Summit on the Summit’s presence on Twitter became one of the largest community driven campaigns in social history delivering a total reach of 130 Million. PAGE 12 SUMMIT ON THE SUMMIT WATCH: https://vimeo.com/13046884

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HELMUT LANG PARFUM COMMERCIAL IN CONFIDENCE IN COMMERCIAL PAGE 14

HELMUT LANG PARFUM COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE HELMUT LANG PARFUM

Following his transformation of the global fashion calendar — first by advancing New York fashion week ahead of Milan and Paris, and then birthing online fashion through self-releasing entire seasonal collections ahead of runway shows — Helmut Lang was ready to address the most sensitive of designer categories, fragrance.

Led by Helmut Lang and Christopher West (then with P&G Prestige Beaute’), the mandate was to create a fragrance franchise that elevated the creative fabric of the total atelier, in direct contrast to the traditional approach of diluting design ethos to deliver a mass beauty sorbet of expected results. The concept was to push the expectations of the fashion and beauty industry in tandem with challenging the olfactory and awareness norms of fragrance and beauty consumers. As with his fashion, the fragrance must represent the demands of fashion insiders: always well dressed and well groomed, but never ostentatious.

The decision was taken in 2000 to introduce two nontraditional fragrances, both built by master perfumer Maurice Roucel on notes of ‘musc blanc,’ freshly sweating skin, powder, and metal. Focusing on detail, simplicity, and of course edge, the resulting Helmut Lang Eau de Parfum and Eau de Cologne — two unique fragrances, not two di ering concentrations of the same scent — were packaged in glass bottles inspired by a hundred-year-old acon found by Helmut Lang at a Viennese market. Reimagined by Fabien Baron, the collaboration delivered fragrance at the level of Helmut Lang’s fashion: a daily use luxury, for ease of consumption, part of the highly ritualized fashion uniform, and exceptionally personal. The result was highly sexualized, well worn, and worn well by those in the know.

The launch proceeded via a purpose built, Gluckman-Mayer-designed perfumery on Greene Street (Soho, NYC) and via the internet (then known as the world wide web).

This was the rst downtown fragrance for the global fashion cognoscenti. The ‘splash’ creative was lensed by Marc Atlan, harnessing the raw power of Jenny Holzer’s ‘I SMELL YOU ON MY SKIN’ prose and installations, and set to a Peter Kruder soundtrack. Kruder, Holzer, Gluckman, and sculptor Louise Bourgeois — fixtures of the Helmut Lang pret-a-porter collections — evolved to join the fragrance team, and the fragrance team evolved to collaborate on editorial and house

PAGE 15 HELMUT LANG PARFUM communications projects.

The follow up collection included the saddle leather Cuiron, with a notable tobacco edge, as well as the ‘parfum absolue’ Velviona, which further pushed notes of non oral animal musk. Shot in still life by Irving Penn, the continued innovation drove the Helmut Lang products to cult classic status.

Helmut Lang parfums — stimulating, counterintuitive, and erotic — became a cornerstone of Prada SPA’s acquisition of the total house. PAGE 16

JUSTIN TIMBERLAKE COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE JUSTIN TIMBERLAKE

Justin Timberlake’s 2020 Experience marked the most anticipated return to music since Michael Jackson in 1987 or Elvis in 1968. The double album came together quickly and quietly, Timberlake and manager Johnny Wright planned “to do this in a shorter period of time, so let’s put the single out and release the album seven or eight weeks after that – make it a short window, and because we have such a short window, we have to make a big impact.”

Nearing completion of recording, Timberlake called LANGUAGE (Tilfords) into the studio and asked them to help articulate and capture the aura of his new sound and his own evolution as an artist. With Timberlake’s guidance the LANGUAGE (Tilfords) set about creating a visual bible for what would set the tone for the coming two-year tour de force.

Timberlake then asked the LANGUAGE (Tilfords) to help produce the music video for the lead single “Suit & Tie”. Setting to work they helped reunite Justin with director David Fincher. Adding to the anticipation, this would mark the iconic directors return to music video work, his first since 2005.

Under strict secrecy LANGUAGE (Tilfords) worked collaboratively for the duo, planning and iterating throughout December and January before bringing on the full production team in order to guard against a publicity leak. Maintaining throughout, a wide range of duties from creative direction to production planning to the recruitment of a brand partner and ultimately helping to devise the launch. PAGE 17 TIMBERLAKE JUSTIN Justin Timberlake’s Suit & Tie music video, directed by David Fincher, featuring Jay-Z went on to win a Grammy Award for Best Music Video as well as the MTV Video Music Award for Best Director.

WATCH: https://www.youtube.com/watch?v=IsUsVbTj2AY PAGE 18

MYSPACE COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE MYSPACE After losing 90% of what had once been a user base of over 500M, the historic collapse of the original social network Myspace was made complete when FOX determined to sell the ailing asset in 2011. Specific Media in partnership with Justin Timberlake acquired Myspace from News Corp. for $35M roughly $545M less than the price they paid in 2005. As Rupert Murdoch put it “We screwed up Myspace in every way possible”

Asked by Timberlake to join the effort, LANGUAGE MEDIA (Kenna/Tilfords) signed on to help lead the reinvention, working closely with CEO Tim Vanderhook and COO Chris Vanderhook. Facing a formidable task with an ambitious timeline, Language helped lead a myriad of rapid fire assessments starting with strategic positioning followed by product strategy, community outreach, PR and artist relations, organizational structure and internal culture, business development, editorial and marketing.

With strategic initiatives set and in place, a ground up rebuild was determined. LANGUAGE helped identify and recruit design marvels JosephMark to lead the effort. With new product build underway and mission established, LANGUAGE was then deployed against a myriad of duties that included restoring and contemporizing the brand mark and logo, establishing brand standards, building a creative department, leading artist relations, editorial, business development, product and marketing.

With an immovable date for re-launch looming, LANGUAGE led the effort, devising the marketing strategy and plan, brand advertising campaign, launch event and strategic partnerships, directing the allignment and participation of over 100 artists and influencers.

Proceeding from launch, results of the redesign and rebrand of the new Myspace saw user growth climb from 8M to 55M in less than six months, placing the social network back in the Top 20 most visited sites in the U.S. PAGE 19 APPLE Myspace was acquired by Time Inc. in February of 2016.

WATCH: https://vimeo.com/81768102

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MILLER BREWING COMPANY COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE MILLER BREWING CO.

In early 2000, Phillip Morris, via a complex strategic consideration set, determined to sell a majority stake in its’ Miller Brewing Co. unit. Early feelers indicated the transaction could prove less than satisfactory. Hence, foremost concern was placed on reviving and defining the embattled brewery both internally and externally in order to make it more attractive to potential suitors.

LANGUAGE (Tilfords) in partnership with Ogilvy & Mather led a strategy and execution quick strike team to rebrand The Miller Brewing Co. with the somewhat ambitious directive to place it more in league with Anheuser-Busch with regard to brand perception, internal culture and distributor passion. A company wide unification strategy complemented by a full rebrand and new marketing campaign was immediately set in motion.

The success of the effort culminated in 2002, when SAB purchased Miller from Philip Morris for $5.6 Billion, creating the world’s second largest brewing company.

WATCH: https://vimeo.com/86203141 PAGE 21 COMPANY BREWING MILLER PAGE 22

YOHJI YAMAMOTO COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE YOHJI YAMAMOTO

Christopher West faced one of the greatest challenges of his beauty career with Yohji Yamamoto parfums.

“I hate perfume.” – Yohji Yamamoto

Yamamoto is famous for his avant-garde approach to fashion, business, politics, social norms, and – fortunately – beauty. His designs are devoid of trends. He speaks of both fashion and Fashion in the same sentence, lumping his work in the former category. Yamamoto’s design signatures are oversized, highly tailored, draped forms on architecturally-grounded silhouettes, black, modesty, and arrogance.

Following rejection in his homeland of Japan, Yamamoto debuted his couture collection in Paris in 1981. He arrived to the closing days of traditional couture, and realized that the masters he revered -- Mugler, YSL, Montana — were necessarily moving from one-of-a-kind private client focus to a collection-driven pret-a-porter focus, complete with mass production, multiple retail locations, accessories, beauty, and fragrance. To be a global master, a global designer must build a fragrance business. Yohji Yamamoto set out to draft the blueprint for a true luxury, slow growing prestige business, collaborating on strategy with his then-girlfriend Rei Kawakubo, who was addressing the same challenge for her Commes des Garcons business.

Understanding the terminal shape requirement for a chunky, weapon like bottle that ts in the hand, coupled with the designer’s desire for a noble glass unisex bottle, Christopher West enlisted Henry de Monclin, then of Atelier Pierre Dinand, to develop the packaging. With that major task joyously complete, West turned to master perfumer Nathalie Feisthauer to develop the women’s fragrances and Jean-Pierre Bethouart to develop the masculine companion. Feisthauer delivered an iconic ‘protected oral’ feminine structure based around coriander, chamomile, mandarin ower, jasmine, and rose Bulgare, and Bethouart succeeded with a cowboy leather/suede

PAGE 23 YAMAMOTO YOHJI base accented with white pepper, yuzu mint, mandarin, sage, sandalo, and heavy amber, and musk.

Monclin returned to the project to develop highly innovative furniture to express the exclusive luxury positioning of the brand. The products were introduced to the key markets of France, Japan, the US, Russia, China, and UAE via a global series of intimate editorially-focused private previews for fashion insiders and exclusive-tier retail buyers and influencers. PAGE 24

THE NFL COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE THE NFL In many ways a victim of their own success, in 2009 the NFL was beset by a myriad of high- stakes organizational, budgetary and revenue variables, including the individual agendas of 32 of the worlds most successful sports franchises. A strong unified organization with a clearly defined vision for the league was required in order to maintain a leadership role and build a successful future for Americas favorite sport.

Mark Waller, the NFL’s Senior Vice President of Marketing and Sales, said, “We have wanted to create a single brand campaign throughout the league for years, but we’ve never seen an idea that addressed all of our varied business issues with equal effectiveness.”

LANGUAGE (Tilfords) in partnership with Grey Worldwide set about creating a new comprehensive brand campaign, consolidating all league marketing efforts behind an array of key business units. With the added charge of helping to drive the growth of NFL attendance, TV viewership, NFL Network, NFL.com., NFL Shop and NFL youth efforts.

In addition to re-imagining the brand mark and devising a comprehensive brand strategy, LANGUAGE (Tilfords) also devised a ground-breaking creative approach. Placing the Phantom HD extreme slow-motion camera in the hands of sports most storied film crew allowed the game, the players, the fans – the NFL experience - to be captured in an entirely new way. Stripped of the artifice of marketing the “moments of truth campaign” reset and realligned the spirit of NFL, unifying the league and the brand.

PAGE 25 NFL THE Dena Kaplan, Senior Vice President, Marketing for the NFL Network, said, “We are excited to launch for the first time an integrated, dynamic, groundbreaking campaign approach that promises to build fan affinity and consumption across all of the NFL business units.”

WATCH: https://vimeo.com/81770457 PAGE 26

DIRECTV COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE DIRECTV

By 2009, DirecTV enjoyed the lead position as the number one satellite broadcast provider. However, their growth had slowed and become stagnant. Directives were set to ignite momentum and set course to capture a larger market share by taking the fight more directly to cable providers.

Though largely at parody with all competitors, research confirmed a major awareness issue, but also revealed a small but significant opportunity for advantage: DirecTV was perceived ever so slightly as “premium.”

Building a brand restage strategy based on the “premium” finding, LANGUAGE (Tilfords) in partnership with Grey NY and the DirecTV marketing team, delivered a multi-faceted marketing solution to deliver a positive transformative change for the company.

Since the launch of the effort, DirecTV with partner Grey Worldwide, maintained a steady stock acsension eventually leading to the recent acquisition by AT&T.

WATCH: https://vimeo.com/81771429 PAGE 27 DIRECTV PAGE 28

KARL LAGERFELD COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE KARL LAGERFELD As a first step in a long-term plan to build out a multi-brand portfolio, Tommy Hilfiger acquired the rights to a number of Karl Lagerfeld trademarks. Plans were then set for a high- profile debut of two Karl Lagerfeld collections at the 2006 F/W New York Fashion Week, the event would mark the icons first showing in the States.

In partnership with KCD, the LANGUAGE (Tilfords + West) were commissioned to devise a revolutionary media solution that would definitively usher in a new age of digital fashion. Armed with knowledge that Lagerfeld was an immense fan of Apple, LANGUAGE made introductions, and set to work creating a collaborative match.

Though initial overtures were met with resistance, due to Steve Jobs reluctance to partner with the Fashion industry, the team perservered and with help from Allison Johnson continued to push until Jobs gave way to allow the experiment.

The match delivered success for all parties. The concept aimed to capture and convey the Lagerfeld experience. In essence the goal was to deliver a stylized film, in near real-time, applying constructs of live sports and entertainment event broadcast to the fashion runway show. With the support of the Apple Pro Apps technical team, a multi- camera live and post production team was assembled to capture a complete picture of the proceedings from Hair and Makeup to Runway to After Party, delivered in near real- time, on as yet unreleased, new Apple Video iPods.

As Suzy Menkes wrote for the NY Times: The revolutionary moment in America’s fashion

PAGE 29 KARL LAGERFELD season happened an hour after the shows were over last week. Karl Lagerfeld was handed an iPod, its video screen alive with the lean, dark silhouettes of his entire runway show. Apple’s relationship with the Fashion industry has continued and deepened over the course of the last ten years, as noted recently in the February 2016 issue of Vogue:

Apple and Fashion: A Love Story for the Digital Ages PAGE 30

SKEE TV COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE SKEETV

LANGUAGE MEDIA (Tomlinson) created and produced SKEE TV in partnership with influencer Scott “DJ Skee” Keeney. The music and youth lifestyle channel began on YouTube in 2007 and quickly gained momentum with the help of a carefully crafted network of youth culture influencers interested in supporting, accessing and trading on the currency of “what’s next.” SKEE TV featured major and emerging artists such as Kendrick Lamar, Wiz Khalifa, Busta Rhymes, Rae Sremmurd, Steve Aoki, The Game, Chris Brown and Snoop Dogg. Pairing a young, scrappy in-house production team with unparalleled access to artists and tastemakers allowed SKEE TV to become one of the fastest growing music channels on YouTube with over 360,000 subscribers and 300,000,000+ views.

SKEE TV pioneered the current content marketing model for major labels and consumer brands by producing some of the most watched and shared brand integrated videos of all time. SKEE TV further expanded its reach by creating a “TV-Everywhere” owned and operated distribution network for youth culture through connected devices and out-of- home screens inside fast food restaurants, college campuses, airports, and retail. By 2013 SKEE TV had built a music publishing division, influencer marketing agency, and digital content studio with an established client base that included AT&T, EA Sports, Xbox, Google and Nike. The channel caught the attention of Mark Cuban and in 2015 SKEE TV began producing and syndicating its own weekly TV shows for AXS TV and Fuse, success- fully translating and migrating its community across all platforms. PAGE 31 TV SKEE PAGE 32

APPLE COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE APPLE

Steve Job’s time with Pixar helped fuel his desire to entirely revolutionize the professional post production model for film and television. Upon his return to Apple in 1997 a special division was established, under his direct supervision, to create the disruption - the Apple Pro Apps team. Leading with the editing software Final Cut the revolution was indeed televised.

Through creative reputation and tenacity, LANGUAGE (Tilfords) secured early status as a beta test facility for the new software and hardware offerrings. Through deep collaborrative interaction and mutual support, the relationship flourished and quickly evolved into a robust partnership that allowed the LANGUAGE (Tilfords) team to maintain the clandestine aura of a skunkworks or black ops division.

Highlights include innovative high-profile collaborrative partnerships with Karl Lagerfeld and Gucci, product development support for Keynote and Motion, speaking engagements and retail design consultation.

The partnership’s crescendo came with the first ever end-to-end Apple post production workflow for a major television campaign – a LANGUAGE (Tilfords) effort for General Motors. To which Steve Jobs queried “Are our commercials made on a Mac?”

WATCH: https://vimeo.com/86199906

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BRAND FILMS

- Maserati - El Jimador - 901 Tequila PAGE 34 BRAND FILMS COMMERCIAL IN CONFIDENCE

MASERATI BRAND FILM WATCH: HTTPS://VIMEO.COM/81769761 PAGE 35 MASERATI COMMERCIAL IN CONFIDENCE

EL JIMADOR BRAND FILM WATCH: HTTPS://VIMEO.COM/65734695 PAGE 36 JIMADOREL COMMERCIAL IN CONFIDENCE

901 TEQUILA BRAND FILM WATCH: HTTPS://VIMEO.COM/80827715 PAGE 37 901 TEQUILA COMMERCIAL IN CONFIDENCE

RECENT PROJECTS

- BORGHESE - MICHELOB ULTRA - UNINTERRUPTED PAGE 38 RECENT PROJECTS - HOUSE OF BENNEY COMMERCIAL IN CONFIDENCE BORGHESE LANGUAGE recently completed a full brand re-stage for the storied Italian Beauty and Skin Care brand BORGHESE.

LANGUAGE helmed an array of duties including: - Strategy - Marketing - Branding - Creative Direction - Brand Mark / Logo - Primary + Secondary Package Design - Web + Mobile + Social - Content Ecosystem

WATCH: https://vimeo.com/214860071 PAGE 39 BORGHESE PAGE 40

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CASE STUDIES COMMERCIAL IN CONFIDENCE IN COMMERCIAL

COMMERCIAL IN CONFIDENCE MICHELOB ULTRA To help Michelob Ultra amplify this year’s Super Bowl effort, LANGUAGE MEDIA recruited and cast an array of influencers, micro-influencers and social fitness communities including CrossFit, Run Clubs and Indoor Cycling.

LANGUAGE helmed an array of duties including: - Content Strategy - Community Strategy - Community Ecosystem - Casting - Activation - Amplification

WATCH: https://www.youtube.com/watch?v=hU52cGQT85k PAGE 50 ULTRA MICHELOB PAGE 51

MICHELOB ULTRA COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE UNINTERRUPTED LANGUAGE MEDIA is currently proud to be partnering on several upcoming projects with Lebron James’ UNINTERRUPTED.

- Strategy - Marketing - Brand Development - Content Development - Content Ecosystem PAGE 52 UNINTERRUPTED PAGE 53

UNINTERRUPTED COMMERCIAL IN CONFIDENCE IN COMMERCIAL COMMERCIAL IN CONFIDENCE THE HOUSE OF BENNEY LANGUAGE recently completed a full brand re-stage for the storied British goldsmith and jewellery brand.

LANGUAGE helmed an array of duties including: - Strategy - Marketing - Branding - Creative Direction - Brand Mark / Logo - Primary + Secondary Package Design - Web + Mobile + Social PAGE 54 BENNEY OF HOUSE THE PAGE 55

THE HOUSE OF BENNEY COMMERCIAL IN CONFIDENCE IN COMMERCIAL PAGE 56

THE HOUSE OF BENNEY COMMERCIAL IN CONFIDENCE IN COMMERCIAL

COMMERCIAL IN CONFIDENCE TEAM

CHRISTOPHER STEPHEN WEST

Chris is a brand-focused builder of businesses and revenue. He brings dynamic leadership and international experience to LANGUAGE, alongside marketing expertise, sales growth, people and account management, and deep operations experience. He is expert in the business of consumer, communications, media, content, fashion, and technology brands, having worked with and for multinationals, private equity, family offices, venture capital, retailers, and developers.

His career began at Procter & Gamble. At P&G, Chris worked on many global beauty brands including Olay, Covergirl, and Max Factor, and directly served as the Global Brand Manager or Global Marketing Director for luxury beauty brands Helmut Lang, Yohji Yamamoto, and Lacoste. Following the acquisition of Cosmopolitan Cosmetics (Wella AG) and successful integration of all US operations under his leadership, Chris attained the level of Vice President of Marketing, P&G Prestige Beaute.

After P&G, Chris served in executive leadership roles at Zac Posen (Vice President), TRAUB (Managing Director, Partner), and Halston-Borghese (Global President). He has a proven record of growing revenue and brand presence across multiple global sectors, with additional transformative successes in apparel, accessories, fine jewelry, lingerie, active wear, cosmetics, fragrances, real estate, media, entertainment, advertising, corporate restructuring, and textiles. Chris has lived or worked extensively in the US, Switzerland, the UK, France, Italy, Germany, and Japan.

THE TILFORD BROTHERS

Multi-hyphenate creative executives Keith and Eric Tilford carry over 20+ years experience crossing multiple disciplines and industries. Including Brand Development, Advertising, Strategy, Content, Design, Marketing, Business Development, Product Development, Entertainment Development and Live / Post Production. Their deep industry experience includes Music and Entertainment, Advertising, Fashion, Digital and Social.

The Tilfords diverse body of work and practical experience as corporate officers, director/producers entrepreneurs and consultants infuses their work with a unique and powerful perspective. A hard earned perspective, deliberately and thoughtfully crafted in order to maintain forward pacing in an increasingly dynamic mediascape.

The Tilfords talents have been called into service by Converse, Apple, DirecTV, David Fincher, Gucci, The NFL, Virgin, Justin Timberlake, Annheuser Busch, Myspace, Diageo, Karl Lagerfeld, The Miller Brewing Co., Hummer, The Guggenheim Partners, Cisco, Comcast, AOL, Acura, Maserati, id Software and David Fincher. Their work has won multiple awards including Grammy, VMA, Cannes, One Show, CA, NYAD and has been featured in multiple publications, text books and design compendiums.

RYAN TOMLINSON

Ryan is a pioneer in digital-first strategy, production, and distribution. He is expert in developing and executing content strategies for global partners, optimizing how content is made, shared, and monetized.

Ryan personally innovated both model and mechanism for a hybrid content syndication system leveraging both owned and operated distribution networks, reaching millions of viewers on and offline, globally. This allows PAGE 58 TEAM MEDIA LANGUAGE content owners to simultaneously access connected devices, in- and out-of-home screens, billboards, travel networks, public event signage, restaurants, educational institutions, airports and travel plazas, multinational retailers, food/drug/mass, resorts, and hotels.

Ryan conceived and grew SKEE.TV into one of the most popular music and lifestyle channels on YouTube -- with over 2 billion views -- and ultimately into a globally-recognized standalone content brand. This innovation caught the attention of Mark Cuban and the company began producing their own cable TV shows for AXS and FUSE in 2015. As President in addition to Founder and Executive Producer, Ryan led the company’s business development of multiple revenue streams including a production company, artist development, talent management, publishing, production, marketing, creative, broadcast, and content licensing.

Most recently, Ryan co-founded LANGUAGE MEDIA, and has executive produced multiple TV shows, films, commercials, while developing creative partnerships with several preeminent global street-culture brands. COMMERCIAL IN CONFIDENCE THANK YOU PAGE 59 THANK YOU