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October 18th, 2016 Shanghai

China's Disruptors How Chinese Entrepreneurs–like Baidu, Alibaba, & Tencent–are Changing (and Rest of the world)

Presented by Dr. Edward Tse, Founder & CEO October 27th, 2016 Shanghai

China's Disruptors

How Chinese Entrepreneurs–like Baidu, Alibaba, & Tencent–are Changing China (and Rest of the world)

Learn How Innovative 'Disruptor' Companies are Restructuring China's Economy

Dr. Edward Tse

• Founder & CEO Gao Feng Advisory Company • former Senior Partner & Chairman Greater China, Booz & Co. • former Managing Partner, China, The Boston Consulting Group • author China's Disruptors Non-state enterprises revenue and profit trump those of state-owned enterprises

Revenue by Company Type Profit by Company Type 1998 - 2013, Trillion Yuan 1998 - 2013, Billion Yuan

80 5,000 70 4,500 4,000 60 3,500 50 3,000 40 2,500 30 2,000 1,500 20 1,000 10 500 0 0 1998 ‘00 ‘02 ‘04 ‘06 ‘08 ‘10 ‘12 1998 ‘00 ‘02 ‘04 ‘06 ‘08 ‘10 ‘12 ‘99 ‘01 ‘03 ‘05 ‘07 ‘09 ‘11 2013 ‘99 ‘01 ‘03 ‘05 ‘07 ‘09 ‘11 2013

State-owned enterprises Non-state-owned enterprises Source: National Bureau of Statistics, “Monthly Industrial Survey”

Gao Feng Advisory Company 3 Waves of entrepreneurs in China

First generation Responses to Deng Emergence of the BATs Inflection point Post 80’s, Post 90’s Chinese entrepreneurs Xiaoping’s § “Grassroot” entrepreneurs § Entrepreneur-ship began to § More “Why not me?” § Little experience encouragement § Some overseas returnees take off § “Why not?” § Little training and education § Many ex-Govt officials § Began to embrace the § “Why not me?” § “What failure?” § Little legal framework § “Jumping” into the sea internet § Acceleration § High risks of failure

Liu Chuanzhi Liu Yonghao Chen Guo Pony Ma Lei Jun Richard Liu Mao Wenchao Wang Tao New Hope Dongsheng Guangchang Alibaba Tencent Xiaomi JD.com Xiaohongshu DJI Taikang Life Fosun

Ren Zhengfei Xu Lianjie Tian Yuan Wang Shi Robin Li Charles Zhang Zhou Hongyi Wang Jingbo Cheng Wei Li Xiang Huawei Heng An CFA Vanke Baidu Qihoo 360 Noah Wealth Didi Autohome Management

Pre-1990’s Early 1990’s – Late 1990’s Late 1990’s – Early 2000’s Early 2000’s – Late 2000’s Late 2000’s –Present

Gao Feng Advisory Company 4 Exponential Organizations

Wechat’s Number Didi Chuxing Valuation, Oppo’s Smartphone of Registered Users Pre- and Post-mergers Sales Volume

Million USD Billion Million 800 35 700 50 30 600 Merger with 40 25 Uber China 500 in Aug 2016 20 30 400 15 300 20 10 Merger 200 announcement in Feb 2015* 10 100 5 0 0 0 Q2 Q2 Q2 Q2 Q2 Q1 May-15 Jan-16 Sep-16 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 2016

* Pre-merger values are combined of both companies Source: Gao Feng Analysis

Gao Feng Advisory Company 5 China’s digital landscape by numbers

Total Internet users Total mobile Internet Monthly active users in China users in China of WeChat* 710M 656M 806M (51.7% penetration rate) (10.4% YoY growth) (34% YoY growth)

Number of Chinese Daily rides booked on Alibaba’s sales on companies in top 10 tech Didi Chuxing (May 2016) Singles' Day 2015 companies worldwide 4 11M USD 14.3Bn (based on market capitalization) (covering 400 cities in China) (310M orders shipped)

Note: *Combined MAU of Weixin and WeChat; Numbers are latest published figures Source: Gao Feng Analysis Source: CNNIC; Literature Research; Gao Feng analysis Gao Feng Advisory Company 5 Their characteristics

§ Why not me? § Fearless experimentation § Speed, agility, adaptability § “Triple jumping” § In and out of industry boundaries § Platforms; ecosystems; resource leverage

Source: Gao Feng Analysis

Gao Feng Advisory Company 6 The third way

2 Core Competencies 3 Multiple Jumping 1 Conglomeration

New Opportunity

Jump Competencies or not?

Capability Self-defined, Gaps confined boundaries Current Competencies Random business clusters

Source: Gao Feng Analysis

Gao Feng Advisory Company 7 Disrupting industry after industry

Dec 2015

Dec 2015 Jan 2016

Gao Feng Advisory Company 8 Cross-industry ecosystems

Alibaba’s E-commerce Ecosystem Xiaomi’s IoT Ecosystem

Source: Gao Feng Analysis

Gao Feng Advisory Company 9 Re-configuration of value chains and disruption of traditional players

Traditional Automotive Value Chain CASE EXAMPLE: Connected mobility

Product Sales & R&D Sourcing Manufacturing Marketing Service Development Distribution

Future Mobility Value Chain ILLUSTRATIVE

Intersection between the Automotive and Internet Service Value Chains forms the New Mobility Value Chain

Source: Gao Feng Analysis

Gao Feng Advisory Company 10 They are all over

Internet Technology Health Energy

Jack Ma Pony Ma Robin Li Lei Jun Richard Liu Diane Wang Wang Tao Wang Jian Chen Haibin - Wu Gang - Alibaba - Tencent - Baidu - Xiaomi - JD.com - DHGate - DJI - BGI DIAN - Goldwind Diagnostics

Consumer & Retail Auto/Connected Mobility FS

Zong Qinghou Liu Chuanzhi Zhang Ruimin Wei Jianjun Li Shufu Jean Liu Zhou Hang Wang Jingbo Ma Mingzhe Peng Lei - Wahaha - Lenovo - Haier - Great Wall - Geely - Didi - Yidao - Noah Wealth - Pingan - Ant Financial Management

Gao Feng Advisory Company 11 What drives China’s innovation?

▪ Decade-long, gradual transition from planned economy to market economy − Generating discontinuities ▪ Society’s “pain points” were exposed − Providing opportunities for entrepreneurs ▪ Intense and transformative competition ▪ Massive market scale − Allowing rapid scale up ▪ Prevalence of technology, especially the wireless internet ▪ Availability of VC and angel funds − Overseas and local

Source: American Chamber of Commerce China, European Chamber of Commerce China

Gao Feng Advisory Company 12 Example: Chinese leading innovators (1/2)

WhatsApp Vs. WeChat Feature Development Growth WhatsApp Functionalities WeChat

Instant Messaging; International Voice Messaging, Money Calling; Picture Sharing; Transfer; Foreign Nearby User Search Taxi Booking; Currency Average Revenue Per User E-Commerce Clearing; 2016, USD* Instant Voice Global WeChat Messaging; Messaging WeChat Pay 7 Picture Wallet; Sharing Game WeChat City Center Services; Video PC Client Chat; Social Network Voice PC Client Calling 1

2009 2010 2011 2012 2013 2014 2015 2016 WhatsApp WeChat

Note: Recent Estimates of WeChat’s ARPU are at least USD 7 Source: Literature Research; Gao Feng analysis

Gao Feng Advisory Company 13 Example: Chinese leading innovators (2/2)

Ant Financial ecosystem (affiliate of Alibaba)

Wealth Microloans Mutual funds Banking Insurance management & credit

Alipay (since 2011) Ant Cloud

E-commerce O2O apps / sites

Source: Literature research; Latest published figures

Gao Feng Advisory Company 14 China is not just complex but is also becoming sophisticated

Advanced Manufacturing Product Market Segmentation

Short-term Short-term transition

x x x 15 years ago Today Digital Disruption Business Thought Leadership

Multiple Jumping Ecosystem

Competency Gaps Current Competencies

Source: Gao Feng Analysis

Gao Feng Advisory Company 15 China for the world

Gao Feng Advisory Company 16 In China’s Disruptors, we chronicle power of the Chinese entrepreneurs

Key Themes (book released in July 2015)

§ The real force in Chinese economy is increasingly private companies, not SOEs § Leading private Chinese companies are innovative and ambitious

§ They are changing not only China but

increasingly also the rest of the world “ “Five of the best new books on innovation – China’s Disruptors’ public recognition by Fortune.com, April 2015

Gao Feng Advisory Company 17 Who is Gao Feng?

§ A pre-eminent strategy and management consulting firm with roots in China and global vision, capabilities and resources network § We help our clients address and solve their toughest business and management issues § Our behavior is led by our values − We put our clients’THANK interest first and foremost − We are objective and we view our client engagements as long-term relationships rather than one-off projects − We view our people as strategic assets and not merely “units of capacity” − We believe that everyYOU member of our team can contribute to problem solving for our clients, from the most senior to the most junior § Our seniors are former senior consultants at leading management consulting firms and/or senior executives at large corporations

Gao Feng Advisory Company 18 Gao Feng’s heritage and our deep roots in China

§ Our name Gao Feng 高風 is taken from the Song Dynasty Chinese proverb Gao Feng Liang Jie 高風亮節

§ Gao Feng denotes noble character while Liang Jie refers to a sharp sense of integrity

§ We believe this principle lies at the core of management consulting – a truly trustworthy partner who will help clients tackle their toughest issues

Gao Feng Advisory Company 19 Contact us

Please find below contact details for our offices in , and Shanghai or contact us at [email protected]

Beijing Hong Kong Shanghai

Gao Feng Advisory Company Gao Feng Advisory Company Gao Feng Advisory Company Suite 0707, Guang Ming Building Suite 33B, Level 3 Three Pacific Suite 502 42 Liang Ma Qiao Road, Place 119 Madang Road Chaoyang District 1 Queen’s Road East Huangpu District Beijing 10011, P.R. China Admiralty, Hong Kong Shanghai, 200021, P.R. China Tel +86 10 8441 8422 Tel +852 2588 3554 Tel +86 21 6333 9611 Fax +86 10 8441 8423 Fax +852 2588 3499 Fax +86 21 6326 7808

Gao Feng WeChat Official Accounts: Gaofengadv

Gao Feng Advisory Company 20