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Strategic Social Media Tools and Increasing Engagement

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Strategic Social Media Tools and Increasing Engagement Strategic Social media tools and increasing engagement Soolcio D I ST RI C T CO UN C IL In this guide 1. How to make best use ofyour time and money 2. What's in your social media too/kit? 3. How can you increase engagement? Soolcio D I ST RI C T CO UN C IL 1. Investment should you focus your time and money? Soolcio D I ST RI C T CO UN C IL Let’s think about 1. Platforms 3. Photography 2. Planning 4. Promotions Soolcio D I ST RI C T CO UN C IL 1. Platforms Always better to do fewer platforms, brilliantly You don't have to be everywhere, all the time! Think: Where is my audience? Soolcio D I ST RI C T CO UN C IL ------------------- ----------- 9!.!Je! · little_aae_kitchen ti II ~• • • • little_acre_kitchen • Follow eny oc •, d • Origi al io little_acre_kitchen ; PY F D Y! ; Biscoff brownies o t e counter! I you vould like to book a house old table or the veeken t en ge i touch! 01480 46405 □ eve s@hallandco en desig .co.uk 3w simply_rose711 Are hese available for take away? 3 1 like Rep y (? 0 Y/ Lik by cambridgejuiceco an 75 others e Q ddacommen ... Huntingdonshire- DISTRICT COUNCIL 2. Planning Put time aside to think: • What type ofcontent you'll post • What you won't post about! • Who's going to do it • What will be sustainable Soolcio D I ST RI C T CO UN C IL SOCIAL MEDIA CHECKLIST Planning Maybe you're new to social media - or you want to take a fresh 2. look at your activity. Use this easy checklist to stay on track with your goals, sharpen up your content, and get processes in pla1 save more time and make more money. Sound good? Go! Your goals What are your objectives in using social media? Tick all that apply and add your own Community: Bu ild a following Engagement: Stay front of mind Conversions: Make sa les! Customer service: FAQs & more Awareness: Make a noise What else? How quickly do you want results? Tip! If the answer is 'very quickly' you could consider a paid social media campaign. You know your social media activity is a success when 3. Photography A solid investment Soolcio D I ST RI C T CO UN C IL 3. Photography Create a set ofquality assets • Beautifully shot products • Branding • Founders • Logo Soolcio D I ST RI C T CO UN C IL 4. Promotions Social media advertising: • Massively increase the reach ofyour activity • Very flexible: Easily change budget and duration • Generate leads and sales very quickly Soolcio D I ST RI C T CO UN C IL 4. Promotions Social media advertising is most effective when • there is a clearly de.fined audience • there is a clearly de.fined goal Soolcio D I ST RI C T CO UN C IL Huntingdonshire District Council • ••• Sponsored· Are you an S E in H n ingdonshire? Get to grips with the basics of social media ith o r free workshops. The orkshops ill be run by digi al marketing agency Sookio, in partnership Ni h Huntingdonshire Distric Council. Th ey' ll be f II of helpful tips for you o put in o practice straight away. EVENTBRITE.CO.UK Tuesday March 16th at 10am Sign Up Soolcio DI ST RI C T CO UN C IL Are you an SME in Huntingdonshire? Get to grips wit. .. Summary: Where to Focus 1. Platforms. Less is more 2. Planning. Make time = save time 3. Photography = solid investment 4. Promotions. Clearly define your audience and goal Soolcio D I ST RI C T CO UN C IL Pause for thought Where could you invest more time or money: Planning Photography Promotions? Soolcio D I ST RI C T CO UN C IL 2. What’s in your toolkit? schedule, measure, repeat Soolcio D I ST RI C T CO UN C IL In your toolkit • Image and video apps • Scheduling tools • Measuring tools Soolcio D I ST RI C T CO UN C IL 1. Visual tools • Save you time • Create consistent brand look andfeel • Fun features like animation bring content to life Soolcio D I ST RI C T CO UN C IL Q Search designs, templates, and mo -e Recommended Social Media Events Marketing Documents Order prints Video School Personal lnstagram Post lnstagram Story An imated Social Media TikTok Background Facebook Post Heading are Barlow Bold, size 42 CANVA PRO ........................ Pre-set your brand's fonts, colors, and logo for a unified look across + all designs. Try it free for 30 days ► Watch the video Soolcio DI ST RI C T CO UN C IL Soolcio D I ST RI C T CO UN C IL Our favourites Desktop: Canva and Pablo . ·- .... TELUS. J -11.... t - 0 <D 6 ·- <- ·- © l!I Apps: Snapseed, Life/apse, InShot Adobe Rush, Apple Clips, YouCut oe • ·+ 0 I ," Download and experiment! Soolcio D I ST RI C T CO UN C IL . I I 0 ·- ·- ·- Our favourites X Desktop: Canva and Pablo oe • D ·+ 0 (I [l ,. di ► )• .. r' r' " r' marisacarmen • Following Apps: Snapseed, Life/apse, InShot Or'g·nal Audio mari sacannen Who's hungry for sweets all these retro treats cam e in a gorgeous box from an awesome Adobe Rush, Apple Clips, YouCut sweets shop @sweetparadiseltd via @dickitlocal " " >=brand magic ;:brandmagicstopmotion ;:stopmotion #lifelapse @lifelapse_app ,;,candy #candyshop i=clickitlocal =grapatwoodentoys Download and experiment! ;:grapat @joguines_grapat ,;,joguines ;:joguines_grapat #marisastopmotion 1d a Liked by smkeogh and 25 others - 1 DAY AC-0 Huntingdonshire Q Add a comment. D I ST RI C T CO UN C IL Tips! Visual tools See what's on your phone already Experiment. Try cropping, lightening, adding text Get really familiar with one or two you really like Soolcio D I ST RI C T CO UN C IL 2. Scheduling tools ~ Huntingdonshire C T COUNCIL Soolcio DISTR I Why schedule content? Do a batch in one go = save time Get a good mix ofvaried and consistent content Promote products and services more effectively Soolcio D I ST RI C T CO UN C IL Sookio X s Create post Create post C;JI Live Offer ... Job This is an example to show you how to schedule a post Ii Video 1!13 Live Video Share a photo Multimedia 0 Get messages _ Feeling/Activity 0 Check In II Get shop visits ~ Tag Sponsor ® Support charity ~ Tag products Advertise your business Watch Party Tag unpaid promotion ,1 Now Schedule Backdate Save Draft - Boost Post Share Now Huntingdonshire 0 Share Now • Soolcio DI S TRI C T COUNCIL ~ buffer Your smarter way to share " () .. Buffer .. ➔ C .. (S) www.google.com /chrome ~ buffer Help Accounts + Buffer~ Analytics ,h Schedule !Ill tommoor Thursday 22nd November ~ Buffer 13 Wednesday 14th November Tom Moor This video of Guangzhou, China is really amazingly shot - worth the watch! [Ii Faceboo ► Here is a fantastic list or the top Social Media tools for you to explore. Thomas Mc Hopefully there are a few new ones in 6' Guangzhou'2012/CHINA there for you: http/Mmeo.com/5304:l267 bufferupdat 24 Must-Have Social Media Marke ... l.l8'1Tpa(pep1-1m1 C'b0MKa BABMJKeH~n, I time-lapse photography Jn motion director of photography: Pryadko Artem / asslsta,t: Shlshkovsld Dmltry China (Guangzhou, Shanghai, ... bufferapp 14 4 41 1k buffer 12 eomments 14 ukes Monday 12th November Connect More Monday 19th November 11:!IJ I wrote a post on using Facebook Groups to do user testing and get amazing feedback for your Dream more and take more risks: startup. Let me know what you think! 011:07AM 6' An Amazing Way to Get Customer Feedback and Build a Community httpJ/blog.tonrnoot.oorn/pOSl/36022783145/an-amazJ1111- ay-to- -customer-feedbac,-an<l­ bulld-a An Amazing Wat to Get Customer Feedback and Bulld a Convnunlty SO you're building a new product or feature and want to gather feedback from your users•• . tf you are bu lldlng a Startup this Is - Huntingdonshire Soolcio DISTRICT COUNCIL ( Back ;o Buffer Dashboard ) June 2020 (BST) Week Month < Today Sun Mon, Tue Wed Th u Fri Sat 0 2 4 Key =- ro ""ess-L. _ l1fai!::- fhunk ' or.. 1 Make Hida•.. HO\v co enter a c:op UK.-. -teve Jobs - Billion Do... Register now(all time... he Social Ne:work (E.. 9:00 - 09:30 - Register Inside Bil l's Brain (Bill __ _ https://bu'f.ly/2XFAELQ Join us for an ... Learn From The Exper... 15:00 - 15:30 - Register ·enera:ion Startup https://bu'fJy/3c'ly'U obs "" Gaces: The hiP--· Register now (all time... Register now(all time... Mr Rishi Nathwani, ___ 13:00 - 14:00 Register 13:00 - 14:00 Re;;iscer https://bu'fJy/3clR8y5 https:/lbu'fJy/36ErBii 16:00 - 17:00 Re;;iscer https://bu'fJy/3evsFrj 7 10 11 12 13 A;;oodw... liMi!::- fhunk'or...] Last week for ___ 1. Control: Focus on w... 12-Care: Look a'ter yo... 13 . Continuicy: Keep so... !,I. Creativity: Do some•.. 15 . Compassion: Be ki n... Below is a video dem... Mr Rishi Nathwani, __ 14 15 16 17 18 19 20 Literacy s.. Ii¥%:- /hunk 'or...] What are ... 1. El>ooks - you·u stim... Ms Kim Taps<ell. Art __ _ https:/lbu'fJy/3<l2tKXf 12-Aud io l>ooks arid P--· trhey come in a va riet...._ Here are s:ome cips to --· https://manybooks.net/ w...v.a udiobooks.or;;I https:/lstories.audible__ ~w...v.ced.com/talks ~w...v.bbc.co.uklpodca..
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