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Annual Report Pursuant to Section 13 Or 15(D) of the Securities Exchange Act of 1934 for the Fiscal Year Ended December 31, 2006

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Annual Report Pursuant to Section 13 Or 15(D) of the Securities Exchange Act of 1934 for the Fiscal Year Ended December 31, 2006 From the CEO Dear Baidu Shareholders, As I write my second letter to you all, I cannot help but feel proud of the efforts and accomplishments of everyone here at Baidu. Now in our seventh year, our mission remains the same as when we started — to provide the best way for people to find information. This mission has guided us through our daily business decisions and helped us extend our leadership position so that we find ourselves here today, leading the pack and looking towards even more successes in the future. Last year was about growth and investment. Our revenues reached record highs. Our net income surpassed expectations. Our product line saw innovative improvements and expansions. And perhaps most significantly, the Chinese people once again chose us as the search engine they depend on most. We have achieved leadership in this market not only due to our superior search technology, but also because of our commitment to listening to user needs and creating the innovative products that meet them. Chinese online users voted Baidu the number one search engine in China for the second year running1 and their loyalty drove our market share to over 60% of the Chinese online search market2 and it is exciting to note that our market share is still growing. For this, we have our dedicated employees and you, our shareholders, to thank. 1. Source: Credit Suisse China Consumer Survey 2. Source: iResearch, October 2006 Report 1 Last year was also about investment. As we solidified our leadership in 2006, we took the opportunity to push forward with investments in a number of important strategic initiatives. We improved our monetization model by introducing dynamic bidding and improving the relevancy of online searches, and we switched to direct sales in Beijing to enhance customer service and to ensure long-term financial rewards. While both of these initiatives required a short period adjustment for our online marketing customers, we have no doubt that they will contribute to the continued growth of our business over the long term. Towards the end of 2006, we also announced our plan to expand into the Japanese online search market. I am confident that we will establish a quality alternative in Japan soon and we look forward to growth in the long term. We believe that success in Internet search and online marketing in China requires focus, particularly on technological leadership, local insight and effective execution. At Baidu, in order to maintain this focus we have made it a priority to attract and retain highly qualified R&D personnel, encourage a culture of listening to our customers, and dedicate resources to developing an experienced management team. The rewards we’re reaping today are a result of the work we’ve poured into making the above visions become realities, to the point where Baidu is setting the benchmark in all of these areas. Of course, one of the most exciting aspects of developing a web business in China is the enormous potential of the market. By the end of 2006, we had 137 million Internet users here, only representing around 10 percent of the total population3. Every day, more Chinese people sign online for the first time, and when they do Baidu is there to help them navigate the Internet. This influx of new users will also drive growth in China’s paid search market as will the growth in advertisers. In the fourth quarter of 2006 we served over 108,000 online marketing customers, which represent less than 1% of China’s 20 million4 plus small and medium enterprises. In addition, with the growth in credit card use and the strengthening of the online payment infrastructure in China, we believe e-commerce transactions will increase dramatically and the market for online search advertising will grow in tandem. Looking ahead, I cannot begin to express how excited we are when we consider the opportunities the world’s second largest pool of Internet users and the enterprising Chinese market has to offer. 3. Source: CNNIC, January 2007 Report 4. Source: iResearch, January 2006 Report 2 In the remaining part of this letter I want to describe Baidu’s 2006 progress in greater detail and also take a brief look at the year’s financials. FINANCIAL HIGHLIGHTS With the solid foundation gained from our initial public offering in August 2005 and consistently strong financial results, we have continued our commitment to making long- term investments in innovation, IT infrastructure, distribution networks and human resources. These investments have helped to fuel our growth and provided exceptional value for our shareholders. Our financial growth was exceptional in 2006, with full year 2006 total revenue reaching RMB838 million, growing 162 percent over 2005, and full year net income increasing over 530 percent year-over-year to RMB302 million. For the year ended December 31 FY 2006 FY 2005 Y-o-Y %Growth Total Revenues 838 319 162% Net Income 302 48 534% Net Income (excl. SBC)1 345 81 326% Adjusted EBITDA2 382 103 270% Basic EPS 9.06 2.40 278% Diluted EPS 8.75 1.49 487% Basic EPS (excl. SBC)3 10.51 4.10 156% Diluted EPS (excl. SBC)4 10.14 2.53 301% (Amounts in millions of RMB, except per share information) PRODUCT & TECHONLOGY At the core of our success is our drive to connect with Chinese online users, developing the Non-GAAP Measures: 1. Net Income excluding share-based compensation expenses 2. Adjusted EBITDA defined as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses 3. Basic EPS excluding share-based compensation expenses 4. Diluted EPS excluding share-based compensation expenses 3 products and services that will best serve their needs and improve user experience. In 2006, aside from refining our traditional web search, we also launched a host of new products that cater to the unique requirements of China’s online communities. Some of these products and services are Baidu Government Search, University Search, Baidu Index, Youth Search, Baidu Greetings, Baidu Map, Baidu Currency, Ancient Literature Search, Postal Code Search, Baidu Blog Search and Baidu Favorites. All of these products and services allow users to find what they need faster and more effectively. We are committed to ensuring that these new products reflect the needs of our users and enhance user experience. As such, we have established numerous channels that allow us to collect user feedback and improve our offerings. We are also modifying our most popular offerings so they can be accessed by mobile phones, WAP devices and other non-traditional means. These features will allow busy people to keep themselves plugged into Baidu’s network while they are on the go. Online community building and leveraging the collective wisdom of users is another area that we are excited to be entering. In 2006 we launched knowledge-based search products, including Baidu Knows, Baidu Post Bar and Baidu Encyclopedia, all of which have been strong traffic drivers. By the end of 2006, our Baidu Knows platform hosted well over 14 million answered questions, becoming the most popular knowledge search site in China. Tapping into the increasingly popular Internet “blogosphere,” in July of 2006 we introduced Baidu Space, which allows users to create personal homepages with blogs and photo albums and engage in social networking functions while integrating the functionality of other Baidu search products. This service, which helps users stay connected while searching online, saw over 100,000 users register within the first day of its launch. SALES & DISTRIBUTION While we enhanced the online search experience for our users, we also took concrete steps to ensure that our online marketing customers receive the dedicated service they deserve. We achieved this primarily through expansion and improvement of our dual pronged sales 4 network, which leverages direct sales forces in major cities and third-party distributors in other less developed locations. In Beijing, where the number of Internet users topped 30 percent of the population for the first time, we successfully transitioned to a direct sales force, ramping up our drive to hire and train new direct sales staff across the board. We are confident that our customers will appreciate direct access to our in-house sales and service team and we expect that this will be reflected in our future results. Improving customer service quality is one of our central strategies for both building and educating our customer base and increasing average spending per customer. Through 2006, we continued to improve the ability of our distributors to serve our customers. Our open communication channels and quick response times ensure that all our customers receive a high level of service. This commitment to service helped us to increase the number of active online marketing customers served in the fourth quarter of 2006 to over 108,000 from around 63,000 in the fourth quarter of 2005. IMPROVING OUR MONETIZATION During 2006 we undertook two important initiatives to refine our P4P online marketing platform and improve our monetization algorithms. First, in June, we removed the original minimum bid price for keywords and adopted a dynamic bidding mechanism. By letting an algorithm determine the starting bid, our new pricing system better reflects the true value of different keywords. Following that, in September we introduced an intelligent ranking system that aims to provide better user experience and increased customer ROI by incorporating the ‘quality’ of a keyword into the ranking algorithm for sponsored listings. We are confident that as users see greater relevance in their search results and our online marketing customers receive higher quality hits, these changes will produce strong revenue growth over the long term.
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