16 Editor & Publisher for April 22, 1922

“I think printing of the daily program RADIOPI-IONE AT E. & P. NEWSPAPERS CAPITALIZE RADIO CRAZE of broadcasting stations is a fine feature for the neWSpaper. Subscribers will cut out these CONVENTION QUARTERS IN MANIFOLD WAYS programs and know when to listen in for what they want. "The Government does not permit any ad Will Give You a Chance to Listen in on Some Spend Thousands on Broadcasting Apparatus, Others vertising matter to be hroadcasted and the the Aih-Experienced Man to Be announcements must be confined entirely to Limit Indulgence to Printing Programs—Effect on Cir the simple statement of facts. in Charge—Broadcasting “I don't see how advertising rates could Heard All Day culation Doubtful, Say Experienced Users be charged for the programs. Who would pay for them and how could it be done? By THOMAS H. ORMSBEE Broadcasting stations are operating purely for Radio telephony and how it works will public service, except possibly where manufac be available for a close-up inspection to ‘6 HEREFORE art thou, Radio!" not seem to us that the general dissemination turing concerns are interested in promoting of news matter can be successfully accom the sale of radio apparatus. That being so, the visitors at the American Newspaper is the burden of many a news plished by this method. One chief reason there is no one to pay the newspaper for ad Publishers' Association convention at the paper editor's and manager’s thoughts for this is found in the fact that the news vertising or promotion. Waldorf-Astoria next week. Through gathering agencies of the country necessarily “1 see no way for a newspaper operating the co-operation of the Radio Corporation these days. must have contractual relations with the news a broadcasting system to get any return for of America, EDITOR & Punususa will Some have found out, some are paying the money expended. Our equipment here to find out and others, the great majority, papers of a nature to interfere with broad have a receiving set installed in its head casting." will cost us $10,000 and it will cost $10,000 seem to be waiting for the decisive Jump a year to maintain it and operate it. The quarters, Room 116, which will be opera of the radiophone cat before investing Shortly before Mr. Miller’s statement only return that we can get on this invest tion throughout the entire week. heavily in investigation or machinery. was made, the Associated Press had is ment and expenditure is the advertising that This will give you a chance to inspect They are waiting to learn what other sued an order warning members that it will give the Times-Union. the most recent means of communication publishers are domg for radio and what news sent to them by the Associated “In the meantime, makers of radio outfits at first hand and to listen in at all times are reaping great profits. As soon as the radio is doing or can do for or to the Press remained the property of the A. to what is passing through the air. urgent demand for outfits is satisfied, these A special antennae, 150 feet long, will newspaper. P. and must not be used in any way companies must, of course, do advertising. To date, application of radio telephony that would make it available to those This naturally will go to the papers that are be rigged up on the roof of the hotel. to newspaper publishing seems to be fol who were not entitled to it. Similar interested in radio work and in this way From this a lead wire will run into bead lowing these broad main lines: action is likely to be put in the form of only can a newspaper get any direct return. quarters of EDITOR & PUBLISHER, where 1. Broadcasting from the newspaper’s an amendment to the working laws of the "‘When we talked of establishing our radio the receiving set will be installed. '5 Canadian Press, Ltd., at its coming station, someone suggested that we should will consist of the most recent RC type own transmitting plant of news, educa become interested in some concern which sold tional lectures, concerts, stoek reports, meeting next month. the apparatus, but we at once turned our face of radio telephone to which several sets Nevertheless the Associated Press re of head pieces will be attached. In addi weather, etc. _ against any such proposition, for fear our 2. Broadcasting from a convenient cently found it necessary to use the radio move might be misunderstood. We put in tion there will be an Aereola Grand, by plant owned by the government, by one phone—The Detroit News plant, in fact the broadcasting station to serve the public means of which during the evenings of the great electrical corporations, or —to serve its members when a sleet storm and we feel that already our work is greatly Room 116 will be flooded with the broad downed all wires in Northern Michigan. appreciated." casting programs which are being con by an affluent amateur. From another pioneer in the field, the 3. Printing as news daily programs of This is cited merely as an interesting ducted by the large sending stations circumstance, as it does not involve any Pittsburgh Post, comes information as to within 300 miles of New York. broadcast by the electrical corporations how a newspaper situated near a large from their several plants in all parts of modification of the A. P. claim of prop This radio installation will be in erty right in its news. a claim which has plant owned by an electrical firm can use charge of A, H. Morton. \Vashington the United States. the radiophone to advantage. The Post 4. Printing as a supplement or depart been upheld by the courts. representative of the Radio Corporation But news is discounted as a part of a has been usian the East Pittsburgh stai of America, who has handled a large ment of the newspaper news of interest tion of the Westinghouse Electric 8: to radiophone amateurs and technical newspaper‘s radiophone service by most amount of state department messages. newspaper executives. Frank E. Gannett, Manufacturing Company—code call KD He will not only keep the receiving sta articles prepared or secured by loc_al_ex KA—since November, 1920, and the pa perts or stalf men who have specialized editor of the Rochester (N. Y.) Times tion tuned up but will be ready to dis Union, which installed a station several per’s progress since then is outlined by cuss radio telephony from all its angles. in the field. _ . _ A. E. Braun, president of the Post and 5. Using a receiving set for public weeks ago, has this to say about the From 11 a. in. until 7 p. in. radio mes Sun, as follows: demonstrations. use of news: sages are broadcasted on the hour and “I am firmly convinced that the radio tele “At the outset, our work was confined to these will be heard by those who care to The first idea is that which_has been tho sending out of such news as we received phone will not interfere with the sale of a put on a headpiece and listen in. After followed by the Detroit News With success ‘ newspaper. Instead, I think it will stimulate through permission of the United Press, with other features of general interest, such as that until 11 p. m., the broadcasting sta during the past two years. No part of .._\ the sale. the News’ circulation increase can “The various press associations have put the baseball scores, first after the games at tions provide almost continuous programs traced directly to this one of its many restrictions on the use of their news matter 5.30, 6.05, 7.05 and 8.05, and later in the and the loud speaker will be connected in broadcasting and no newspaper broadcasting year, inning by inning; and during the \Vorld up to afford everybody a chance to hear activities, but there is no ._doubt of the Series games, play by play. Similarly boxing effect it has had in increasmg good Will station will be allowed to give out more than the speeches, weather report, vocal and the harcst bulletins which they rrccive over bout reports were sent out by radio, blow by instrumental music. and other entertain toward the newspaper. Its operation 15 ticker service or from special sources. This blow, and in the fall of 1921, important foot described to EDlTOR & PUBulsnm by scant bulletin service is likely to arouse inter ball games were sent out play by play. ment features provided by the broadcast George E. Miller, editor-in-chief of the est in some particular news item and cause “A later feature added was that of having ing stations at Newark, Schenectady, the listener-in on a radio set to want to buy theatrical stars and prominent people sing Nledford Hillside, Bedloe's Island, News, as follows: a newspaper. and play from a special studio which we have Springfield, Rochester and Philadelphia, “At the present time our radio station is “Furthermore, the radio will not supply the fitted up in the Post building. In addition operated by a staff of ten people, including in addition to the messages which are receiver with editorial comment or the various to this, our people tied up all this service by flashed from the ships on the Atlantic. three operators, a radio director. a director features that go to make up a paper. Nor will publishing daily the programs. of programs, a reporter, a clerk, and three it be able to carry any illustrations. I feel “It was felt that the children should not be The receiving set itself consists of a stenographers. The latter are necessary to that the radio will promote the use of pictures overlooked in connection with these programs, Westinghouse RC type instrument which handle the mail which comes to us on this more than ever before, for this is surely and we therefore introduced into our program is fitted with three vacuum tubes, one the subject from nearly all parts of NOrth Amer something that cannot be sent by wireless. a lS-minute talk every evening. \Ve have detector and the others the amplifiers. ica, and even from points in Cuba and Cen “I doubt if a newspaper is sold merely used the "Uncle Wiggily Bedtime Stories" Before the electric waves caught by the and they have made a wonderful Kit with the tral America. for its news items. Advertisements are an antennae pass through these tubes, that “Probably the principal benefit to a news essential part of a newspaper. Many people kiddies. paper in an operation of this kind crmes buy papers for the ads they contain. This "We have also endeavored particularly to look like strange electric bulbs. it is first from the creation of good will: There is no is particularly true of women who follow de interest women in the home, and talks have tuned by rotating control disks. To indication of any material or unusual effect partment store advertising. This is another been given by the authorities on dress, civic complete the circuit this instrument will upon newspaper circulation. Our experience feature that the radio cannot handle. (Continued on Page 36) be connected with a ground wire so that seems to indicate that the activities of the by using the ether waves for one wire broadcasting station naturally fall into a field quite distinctly separated from that covered and the ground for the other the neces by newspaper circulation. This leads us to sary two wires for an electric circuit are the confirmed opinion that the broadcasting provided. station never will supplant to any material _ in order that these vacuum tubes may extent the daily newspaper as the source of function properly. it is necessary that popular information. Nor does the range of entertainment sent out by the broadcasting they be actuated by means of electrical station appear to affect in any predatory sense energy. Here, a six volt storage battery any of the features in the newspaper. similar to that used in automobile work “As to whether the publication, of the daily lights the filaments of the vacuum tube programs of broadcasting stations is a good a series of small dry cells totaling ap thing for the newspaper, that is a question proximately 225 volts being used to actu which each newspaper must answer for itself. ate the plate sections of these vacuum At the present time, owing to the extraordinary development of the public interest in the tubes. This use of electrical power is radio. theseprwgrams probably have a very necessary because the signals received wide interest. Whether that interest will con by the aerial are altogether too small tinue sufficiently strong to entitle the program and weak to be able to actuate a to be considered a permanent and important reproducing device loud enough to be news, is something which the future must heard clearly. In other words. to tap in decide. "Our experience indicates that the use of on the ether waves it is necessarv to advertising matter in the radio program is utilize a small amount of energy to make not feasible for a newspaper broadcasting sta reception satisfactory. tion. Our efforts hsVe been directed toward the complete elimination of anything leaning in the direction of advertising. and so far we A Daily Radio News Hour are very well satisfied with the operation of our station under a license which precludes The Boston Traveller on April l7 the use of the station for any commercial pur began a daily afternoon radio telephone pose. We are strongly inclined to think that service for broadcasting news bulletins this will prove to be the correct policy in re from the Amrad station at Medford Hill gard to all broadcasting stations. side, Mass. “Make three o‘clock vour "in addition to the amusement program, chief value of our station to those within news hour every day" is being featured huge lies in the dissemination of market It looks like I trick safe combination. but It's not. This is the machine that will oonab up by the Traveller in cormection with "1!. weather reports and the like. It does the ether for EDITOR & PUBLISHER at the Waldorf the stunt. 36 Editor & Publisher for April 22, 1922

reasons, I think it would be poor business song is likely to dissolve in a series of (Directory & Publishing Company, New NEWSPAPERS CAPITALIZE policy. raucous squawks. No remedy has yet York, are given below. chcral news RADIO CRAZE “The broadcasting stations to my mind are been discovered. papers will be noted in the list and others at the present time performing a function which the newspapers are already beginning Neither is there a satisfactory remedy may have received licenses before this (Continued from Page 16) to capitalize in an advertising way to a con or explanation of “dead areas," which appears in type. Emma & Punusnm siderable degree. I think it will not be long have been seen in several parts of the Witl_be pleased to make additions or cor before the advertising of radiopbone apparatus country. The writer was recently told rections as they arise in the list whidi conditions, improvement of the poor, uplift and accessories will become a very large source by a representative of the General Elec follows: organizations of one kind or another, sugges 'of revenue to the newspapers. tric Company that a message sent from Call Location tions on thrift, building a home, better gov “When the market for these goods has be ernment, etc. come saturated, or if the companies controlling San Diego was not heard in Los Angeles IXAD—l‘awtucket, R.l. Thomas Gibline or San Francisco (but was picked up llA~JerseyZXJ—Deal Beach, City, N.N. Jersey Review “Though the Post started publishing the the broadcasting devise a way to collect toll American T. 8: T. Cit. programs less than a year ago, the use of for their service, then, of course, the attitude by a steamer in Mid-Atlantic, and of an ZXQ—Schenectady, Union College these program has become a regular thing, of the newspapers should undergo a radical other message sent from the Newark sta . \. and I understand that at present some 500 change, but in the meantime, I believe an tion of the Westinghouse Company 'which 2XAI—~Ncwark, N. 1.. Westinghouse test sta newspapers are publishing the Westinghouse ethical handling of the radiophone programs passed unheard over New York but was tion KllKA program. I. C, McQuiston, manager of and information, in a manner similar to the way JAVVI—Philadelphia T. F. Z. Howlette the department of publicity of the Westinghouse caught by a ship near the Hawaiian Is 4BQ—Rome, Ga. . G. L. Hi ht we do it in the Tribune, is of considerable lands. Thesc things may arise to harass 4Cl)——Atlanta, Ga. Garter E ectric Co. Electric Manufacturing Company, has taken value both from a circulation and advertising SZU—Austin, Tex. . State University a very active part in the initiation and devel standpoint." the publisher whose knowledge of radio SXAM—Oakland, Ca Warner Brothers opmcnt of this broadcasting service. The advertising question raised by Mr. is small and to disappoint his readers 5X ll—Cincinnati . Precision Equipment "Of course, it will be understood that the during the immediate future, but it is 0. features referred to are only those in which Davis is answered for the Seattle Post SYO—Columbus, Ohlo.. Ohio State University probable that the widening interests 'lACS—Clcveland, Ohio. Cox Mfg. Co. _ the Pittsburgh Post is intimately interested. Intelligencer, which has conducted its SBYVWColumbus, Ohio own transmitting station for several among amateurs and scientists will pro ElEctrical Specialty The Westinghouse Company at East Pittsburgh duce a cure for the present defects 0. puts on a regular high grade music program, months, by Lester J. Clarke, its pub OXM——Madison, \Nis. . . Wisconsin State For and intersperses our features with theirs. lisher, who says: shprtly. vcrsity _ Every evening the program begins at 7.30, 9YY—Lincoln, Neb. . . . University of .\e~ “The only advertising we give out through /This interest is indicated by reliable though on special occasiorm there may be a statements that there are over 750,000 braska speech at 7.00 or 7.15. At 7.30 the “Uncle our broadcasting station, outside of advertising 9X.-\B~——Kansas City “'cstern Radio Co. our own features, is credit for the records we receiving sets in use in the United States, M U . Wiggin Bedtime Stories" occupy about 15 use. This has stimulated the sale of phono Ywith radio equipment dealers unable to QZAF—Denver, Colo... Reynolds Radio Co. minutes. From 7.45 until 8.00, Government AGI-—San Francisco. . . Signal or , U. s. reports, market reports, weather reports, etc., graph records and has also stimulated phono {till their orders. There are said to be graph record advertising in our newspaper. A., Presi io are given. From 8.00 to 8.30, talks and over 100 licensed broadcasting stations, DDV—Monterey, Cal. . Noble Electric Wm‘ss “While we have created a great demand for songs by artists at theaters, and addresses by lof which 11 are newspapers and 7 de [(g—Pawtucket, R. I. . Raymond F. Farhans radio equipment in this field, which has resulted K N—San Francisco. .. well-known men and women in civic and uplift Meyberg Co. in the number of receiving stations within ‘pafatfizncnt stores. Philadelphia has three LeKFC—Seattle, \Vash... Seat e Post-Intelligcn work are given. Most of the features referred reach of our broadcasting to be increased from 0 so stores, New York, one; Newark, ccr to are given at the studio in the Post building. a few hundred to 20,000 in nine months, we _N. 1., one; St. Louis, one, and Los KFU—Gridley, Cal. . . .. Precision Shop From 8.30 to 9.30, concerts are staged at the KGB—San Francisco. . . 5' 1' “id-“l.- c have also created several hundred inches weekly Angeles one, and their existence is proof KOC—Hcllywood Cal. . KDKA broadcasting station. Pomona ectric I-sixtureI rm; 1.. & “On Sundays, church services are broad of display advertising from radio equipment of the fact that the retailer is alert to RUE—Pomona, Cal. . .. concerns which is all new business." casted from this station, at the present time the possibilities for merchandising of Wirin C0. KllQ—Seattlc, \Vash. . . Louis \ asmer from the Point Breeze Presbyterian Church Walter M. Harrison, managing editor radio appliances. l\:I'/.-—~I)enver, Colo. . . . Reynolds Radio Co. in the morning and on alternate Sundays the of the Oklahoma City Oklahoman and Thc National Retail Dry Goods Associ kjj—Sunnyvale, Cal. . . Radio Shep Emory Methodist Episcopal Church. Sunday Times, believes that communication by K Q—Stockton, Cal. . . . C. 0. Con d evening services from the Calvary Episcopal ation, at an executive meeting in New _' R—Seattle, Wash. .. Vincmt I. Kraft Church are broadcasted. Every Sunday after radiophone will stimulate the sale of York this week, heard officials of the l\ S—Los Angeles. . . . . Bible Institute of 10* noon chapel is held and pastors and leaders morning and evening newspapers, rather Radio Corporation of America explain KLB—Pasadena, Cal. . . from any and all religious denominations than reduce them. He does not see the development of radio telephony and KLP—Los Altos, Cal . . . Colin B. Kennedy Co. speak, with suitable music on the program. the radiophone ever supplanting the news appointed a committee of five to investi KLS—Oakland, Cal. . . . Warner Brothers “The matter of installing an independent paper as a source of information. Pro gate the field. The Association members, RCA—Denver, Colo. . . Y. M. C. A. transmitting station is, of course, a more seri~ grams of the principal broadcasting sta ROG—Les Angeles. . . . W stern Radio Eka ous matter. There will be considerable out it was stated, do not contemplate any tric Co. lay in the erection of a station. Then the tions are news, in his judgment, and campaign of broadcasting advertising, but K L—Los Angeles. . . . Arno A. Klugt K V—Pittsburgh, Pa.. expense of operating_ a station would be con should be printed as such, but no adver plan to stabilize prices and enforce de Doubleday-Hill Elec‘ tric Co. siderable and this would be continuous. An tising should ever be carried in a news livery of sets on dates named in their ‘EEW—San Jose, Cal. . C. D. Herr-old additional staff would be necessary to carry paper’s broadcasting program. orders. D—St. Louis ...... t uis Post~Dis on the announcing, arranging of the program, “I find almost universal interest in the radio pate There are several newspaper angles in -KUO—San Francisco. . etc. phone in Oklahoma," he concluded, "and I this, aside from, but related to the ad San Francisco Exam “You will appreciate that the carrying on iner believe the radio features and the radio news l\'\' —-Sacramento, Cal. of a broadcasting service by a newspaper, or vertising that will accrue to the news . C. Hobrecht are the best constructive material in the paper papers. The radio equipment sold by W —Stockton, Cal.. ortable Wireless Tel by any organization, is a very important mat at the present time." ephone Co. ter and carries with it grave responsibilities. the large departmcnt stores will almost KWQ—San Jose, Cal. . Herrold Laboratoriu The program must be of a very high tone As Mr. Gannett has pointed out, trans invariably measure up to advertised KV—Los Angeles. . . .. no I Meybcrg Co. and order, and from our experience, must mission apparatus that will stand up specifications, but there are arising in all K W—Chi o th house Station avoid the frivolous and cheap, and by all lx'YY—San ‘ranclsco. . Radio cle one She? represents an initial outlay of $10,0(D cities dealers whose only aim is to get RZC—Los Angeles. . . . . means, low grade jazz. This kind of work, to Western adio Rico and an upkeep expense of $10,000 per an the quick money while the idea is fresh. the Co. be of the greatest benefit to the organization num. These figures are probably mini Radio magazines are springing up KZM—Oakland, Cal. . . Preston D. Allen doing it, must have as its general guiding KZY—Oakland, Cal. . . . Atlantic & Pacific Ra— theme, that of being constructive. This radio mum, and the initial cost will increase everywhere, some of them probably with dio_ Supply service will make for better thinking and for if a newspaper desires more powerful the intention of promoting radio inven K DKA—E. Pittsburglh. “'estin house Electric better execution, so long as it is tempered apparatus than that used by the Roches tions whose value on investigation will a. ' g. 0. N OF—Washingtonb Board of Health with good judgment, which will have under tcr Times-Union. In the cognate field prove to be that of wild-cat oil and . Cv lying it the object of improving our social re of radio telegraphy, transmission ap mining stock. Their appearance is so WAL—Dayton, Ohio. . . McCook Field Army lations." paratus capable of transoccanic communi recent that vailliany is not yet apparent, wS'iibiii c \\'BS—~Newark, N. J.. City . of . Chitngo ay om m y The New York Tribune, which has cation, represents, it is said, from $3,000, but the history of other inventions holds W B U—Ch icago ...... not yet installed a broadcasting lant 000 to $4,000,0(X) expenditure. many lessons. “"RZ—Springfield, “'estlnchouse Electric Receiving apparatus, however, is far Mass. 8: Mfg. Co. but which was one of the first in _ew Against the advertising of crooked pro \\'C]—~New Haven. A. C. Gilbert Co. York City to investigate the possibilities less expensive, and its uses to the news motion companies or fiy-by-night maga (Inn. of radio, through Jack Binns, a member paper are more limited. Nevertheless, zines thc newspapers have a duty to pro “'DM—Washington, Church of the Cove» this kind of apparatus can be used ad D. C. nant of its staff who sent the first distress tect their readers. Close scrutiny and \\'DTa New York City. Shio Owners Radio signal by radio from a ship at sea, prints vantageously to announce detailed stories invcstigation should be made of all radio Service a daily list of programs similar to that of sporting events, or can be located in copy submitted and it is possible that W DW—Washington, R :(i‘d IO Construction .0. carried by hundreds of other newspapers, front of the newspaper office to abuses which have crept into the columns wov~R05=11c Park‘s Radio Corporation of but makes a Sunday feature of Mr. give the public broadcasted concerts of other advertising can be prevented America. Binns' technical articles, which are writ speeches, etc. It can also be used at from entering the radio department. “'DZ‘Toledo, Ohio. .1. Marshal Gerke-n Co. “TO—_Dayton, Ohio. . . Pike Kumler Co. ten in non-technical terms. It is said banquets or entertainments of local or Protection aganist the fake retailer \Vtill—Ilartford. Conn. C. D. Tuslra Co. that the Tribune‘s circulation on sun ganizations, transmitting concerts and will also give employment both to the ad \VGH—Montgomery, Montgomery Light s day has increased 51130 since the in other features, with some advertising vertising and the news departments of Ala. Water Power Co. WGI—Medford Hill American Radio Re auguration of the _feature. Of other benefit to the newspaper. This has been newspapers and reporters may find a side, Mass. search Co. aspects of the service. Howard Dawd, tried by several newspapers, but none good story in the shop of a merchant \\'GL~