Newspapers Capitalize Radio Craze in Manifold Ways

16 Editor & Publisher for April 22, 1922 “I think printing of the daily program RADIOPI-IONE AT E. & P. NEWSPAPERS CAPITALIZE RADIO CRAZE of broadcasting stations is a fine feature for the neWSpaper. Subscribers will cut out these CONVENTION QUARTERS IN MANIFOLD WAYS programs and know when to listen in for what they want. "The Government does not permit any ad Will Give You a Chance to Listen in on Some Spend Thousands on Broadcasting Apparatus, Others vertising matter to be hroadcasted and the the Aih-Experienced Man to Be announcements must be confined entirely to Limit Indulgence to Printing Programs—Effect on Cir the simple statement of facts. in Charge—Broadcasting “I don't see how advertising rates could Heard All Day culation Doubtful, Say Experienced Users be charged for the programs. Who would pay for them and how could it be done? By THOMAS H. ORMSBEE Broadcasting stations are operating purely for Radio telephony and how it works will public service, except possibly where manufac be available for a close-up inspection to ‘6 HEREFORE art thou, Radio!" not seem to us that the general dissemination turing concerns are interested in promoting of news matter can be successfully accom the sale of radio apparatus. That being so, the visitors at the American Newspaper is the burden of many a news plished by this method. One chief reason there is no one to pay the newspaper for ad Publishers' Association convention at the paper editor's and manager’s thoughts for this is found in the fact that the news vertising or promotion. Waldorf-Astoria next week. Through gathering agencies of the country necessarily “1 see no way for a newspaper operating the co-operation of the Radio Corporation these days. must have contractual relations with the news a broadcasting system to get any return for of America, EDITOR & Punususa will Some have found out, some are paying the money expended. Our equipment here to find out and others, the great majority, papers of a nature to interfere with broad have a receiving set installed in its head casting." will cost us $10,000 and it will cost $10,000 seem to be waiting for the decisive Jump a year to maintain it and operate it. The quarters, Room 116, which will be opera of the radiophone cat before investing Shortly before Mr. Miller’s statement only return that we can get on this invest tion throughout the entire week. heavily in investigation or machinery. was made, the Associated Press had is ment and expenditure is the advertising that This will give you a chance to inspect They are waiting to learn what other sued an order warning members that it will give the Times-Union. the most recent means of communication publishers are domg for radio and what news sent to them by the Associated “In the meantime, makers of radio outfits at first hand and to listen in at all times are reaping great profits. As soon as the radio is doing or can do for or to the Press remained the property of the A. to what is passing through the air. urgent demand for outfits is satisfied, these A special antennae, 150 feet long, will newspaper. P. and must not be used in any way companies must, of course, do advertising. To date, application of radio telephony that would make it available to those This naturally will go to the papers that are be rigged up on the roof of the hotel. to newspaper publishing seems to be fol who were not entitled to it. Similar interested in radio work and in this way From this a lead wire will run into bead lowing these broad main lines: action is likely to be put in the form of only can a newspaper get any direct return. quarters of EDITOR & PUBLISHER, where 1. Broadcasting from the newspaper’s an amendment to the working laws of the "‘When we talked of establishing our radio the receiving set will be installed. '5 Canadian Press, Ltd., at its coming station, someone suggested that we should will consist of the most recent RC type own transmitting plant of news, educa become interested in some concern which sold tional lectures, concerts, stoek reports, meeting next month. the apparatus, but we at once turned our face of radio telephone to which several sets Nevertheless the Associated Press re of head pieces will be attached. In addi weather, etc. _ against any such proposition, for fear our 2. Broadcasting from a convenient cently found it necessary to use the radio move might be misunderstood. We put in tion there will be an Aereola Grand, by plant owned by the government, by one phone—The Detroit News plant, in fact the broadcasting station to serve the public means of which during the evenings of the great electrical corporations, or —to serve its members when a sleet storm and we feel that already our work is greatly Room 116 will be flooded with the broad downed all wires in Northern Michigan. appreciated." casting programs which are being con by an affluent amateur. From another pioneer in the field, the 3. Printing as news daily programs of This is cited merely as an interesting ducted by the large sending stations circumstance, as it does not involve any Pittsburgh Post, comes information as to within 300 miles of New York. broadcast by the electrical corporations how a newspaper situated near a large from their several plants in all parts of modification of the A. P. claim of prop This radio installation will be in erty right in its news. a claim which has plant owned by an electrical firm can use charge of A, H. Morton. \Vashington the United States. the radiophone to advantage. The Post 4. Printing as a supplement or depart been upheld by the courts. representative of the Radio Corporation But news is discounted as a part of a has been usian the East Pittsburgh stai of America, who has handled a large ment of the newspaper news of interest tion of the Westinghouse Electric 8: to radiophone amateurs and technical newspaper‘s radiophone service by most amount of state department messages. newspaper executives. Frank E. Gannett, Manufacturing Company—code call KD He will not only keep the receiving sta articles prepared or secured by loc_al_ex KA—since November, 1920, and the pa perts or stalf men who have specialized editor of the Rochester (N. Y.) Times tion tuned up but will be ready to dis Union, which installed a station several per’s progress since then is outlined by cuss radio telephony from all its angles. in the field. _ . _ A. E. Braun, president of the Post and 5. Using a receiving set for public weeks ago, has this to say about the From 11 a. in. until 7 p. in. radio mes Sun, as follows: demonstrations. use of news: sages are broadcasted on the hour and “I am firmly convinced that the radio tele “At the outset, our work was confined to these will be heard by those who care to The first idea is that which_has been tho sending out of such news as we received phone will not interfere with the sale of a put on a headpiece and listen in. After followed by the Detroit News With success ‘ newspaper. Instead, I think it will stimulate through permission of the United Press, with other features of general interest, such as that until 11 p. m., the broadcasting sta during the past two years. No part of .._\ the sale. the News’ circulation increase can “The various press associations have put the baseball scores, first after the games at tions provide almost continuous programs traced directly to this one of its many restrictions on the use of their news matter 5.30, 6.05, 7.05 and 8.05, and later in the and the loud speaker will be connected in broadcasting and no newspaper broadcasting year, inning by inning; and during the \Vorld up to afford everybody a chance to hear activities, but there is no ._doubt of the Series games, play by play. Similarly boxing effect it has had in increasmg good Will station will be allowed to give out more than the speeches, weather report, vocal and the harcst bulletins which they rrccive over bout reports were sent out by radio, blow by instrumental music. and other entertain toward the newspaper. Its operation 15 ticker service or from special sources. This blow, and in the fall of 1921, important foot described to EDlTOR & PUBulsnm by scant bulletin service is likely to arouse inter ball games were sent out play by play. ment features provided by the broadcast George E. Miller, editor-in-chief of the est in some particular news item and cause “A later feature added was that of having ing stations at Newark, Schenectady, the listener-in on a radio set to want to buy theatrical stars and prominent people sing Nledford Hillside, Bedloe's Island, News, as follows: a newspaper. and play from a special studio which we have Springfield, Rochester and Philadelphia, “At the present time our radio station is “Furthermore, the radio will not supply the fitted up in the Post building. In addition operated by a staff of ten people, including in addition to the messages which are receiver with editorial comment or the various to this, our people tied up all this service by flashed from the ships on the Atlantic. three operators, a radio director. a director features that go to make up a paper.

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