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Audrey Faine AUDREY FAINE 510-207-2002 • [email protected] • LinkedIn • Portfolio SUMMARY Senior-level marketing and creative project management professional with over 20 years of progressive experience across a broad range of music and entertainment organizations, including concert venues, artist management, record companies, concert promoters and video production companies. Areas of expertise include: o Marketing o Team Building & Communications o Public Relations Leadership o Event o Branding & o Campaign Management Rebranding Management o Project o Copywriting o Verbal/Written Management o Proofreading Communication o Direct Marketing PROFESSIONAL EXPERIENCE Independent Consultant, Berkeley, CA January 2013 - present Providing creative and strategic services including: • Marketing – Audible, March On!, The UC Theatre, OaKland Symphony, The Back Room • Project Management – FORA.tv, March On!, Ziggy Marley • PR – The BacK Room, JacK London’s The Iron Heel, Playboy Jazz Festival • Social Media/Web content – FORA.tv, The UC Theatre, The BacK Room • Events – Audible, The UC Theatre, The BacK Room, UnderCover Presents: Tribute to Green Day The UC Theatre, Berkeley, CA Marketing Director • January 2015 – February 2016 Developed and managed the marketing, social media & PR department and managed fundraising events for a new non-profit, 1400-seat live music venue in downtown Berkeley. Oversaw the launch of the website and social media channels, managed volunteers and staff. Tuff Gong Worldwide/ Ziggy Marley, Los Angeles, CA Marketing & ProJect Management Consultant • July - December 2012 Reported to the President/CEO, was responsible for the successful management and completion of several projects and marketing campaigns for Grammy-winning musician Ziggy Marley and his father, Bob Marley; including: • CDs, DVDs, e-booKs, a national tour, website re-development, merchandise, and a ZM- branded organic food line. • Served as Product Manager for Ziggy’s Grammy-winning live album Ziggy Marley In Concert, which was #1 on the iTunes Reggae Chart in Dec 2012. • Engaged brand loyalists by managing content on the Bob Marley FacebooK page, identifying the most relevant messaging to communicate to 41 million FacebooK fans. CBS Records, Los Angeles, CA VP Marketing • April 2008-February 2012 Under the supervision of Larry JenKins (EVP/GM, manager of T Bone Burnett), created and managed multimedia marketing campaigns for album releases, artist appearances, network promotions and industry events. • Worked cross-functionally across the CBS Television network and developed strong relationships with executives in Radio, Interactive, Programming and Legal to successfully promote music on several top-rated TV shows, including NCIS, Hawaii Five-O and 90210. • Served as Product Manager for the official NCIS-TV soundtracK, which sold over 100,000 units. IRIS Distribution, San Francisco, CA Director of Marketing/Account Executive • March 2007 - March 2008 Developed and launched an in-house digital marketing division and managed key label accounts. • Created multichannel digital marketing campaigns for releases by Le Tigre, Mogwai, She Wants Revenge and Lou Reed. • Managed several top label accounts, including Megaforce (Bad Brains), Scion AV (Ghostface Killah, Ninja Tune (Amon Tobin), and Surfdog Records (Brian Setzer). Kill Rock Stars, Olympia, WA Director of Marketing • April 2004 - December 2006 Directed marketing and promotional efforts for leading independent record label. • Created successful press, radio and tour marketing campaigns for breaKthrough releases by The Gossip and The Decemberists, resulting in sales of over 100,000 units for each band. • Produced industry events (SXSW, CMJ, NoisePop, PopKomm, MIDEM). • Served as label representative and Co-Chair of the American Association of Independent Music’s Northwest chapter. San Francisco Jazz Festival, San Francisco, CA Public Relations Director, Interim Marketing Director • June 2002 - January 2004 In collaboration with the Executive Director, created and managed all aspects of PR and marketing for 200+ performances in a variety of venues in San Francisco, including the Herbst Theatre, the Palace of Fine Arts Theatre, Grace Cathedral, the Embarcadero Center/Justin Herman Plaza, and Levi’s Plaza. • Managed the launch of the SFJAZZ Collective, featuring Josh Redman. • Directed marketing/PR campaigns for 3 seasonal music festivals per year with an annual attendance of 100k+. • Managed a $1M+ advertising and marketing campaign for organization’s 20th Anniversary. • Produced a public event for 15k attendees at Justin Herman Plaza (Dec 2003). Concord Music Group, Concord, CA & Los Angeles, CA Director of Publicity • September 1999 - April 2002 Created and managed publicity campaigns and artist events for multiple Grammy-winning independent record company. • Directed PR campaigns for Sheila E., ChicK Corea, Michael Feinstein, Robben Ford, Barry Manilow, Rosemary Clooney, Keely Smith, and Dave BrubecK. • Managed a staff of five, directed marketing and PR campaigns for 75+ releases/year. • Negotiated contracts/fees with external PR agencies, served as company spokeswoman. EDUCATION San Francisco State University – Graphic Design, Communications UC Berkeley Extension – Journalism, Public Relations Berkeley High School – Graduate, School of the Arts VOLUNTEER WORK • American Association of Independent Music (A2IM), chairperson and event staff, 2005-present • UnderCover Presents, VIP coordinator for DooKie: A Tribute to Green Day, Feb 2016 • JacK London’s The Iron Heel – live stage production, PR, Aug 2016 ENDORSEMENTS “Thank you so much for your passion, dedication, and hard work in getting The UC Theatre project to opening. In particular, I want to thank you Audrey for going above and beyond the call of duty. Thank you!” – David M. Mayeri, President/CEO, The UC Theatre “With a heavy workload and under tight deadlines, Audrey consistently delivered her projects on time and on—or under—budget. Her positive attitude and determination to do her job well was evident from the beginning, and she has been a pleasure to work with. I would highly recommend Audrey Faine for any position involving marketing and/or project management.” — Orly Marley, CEO/President Tuff Gong Worldwide & Manager of Ziggy Marley “For the past several years I’ve been Audrey’s immediate supervisor in her role as VP of Marketing for CBS Records, and I’ve found her to be a consistently positive and dedicated employee who possesses an upbeat and friendly personality. She is adept at thinking creatively with a strategic approach, which resulted in several breakthrough marketing campaigns for the company.” — Larry Jenkins, EVP/GM, CBS Records & Manager of T Bone Burnett “Her eXcellent communication skills and skillful knowledge of the industry proved a great asset in understanding how to best serve the artists for which she and I worked. Her demeanor was always warm and approachable, and I always found comfort and ease working with Audrey because of her sincerity and directness, a combination hard to find in this industry.” — Lori Lousararian, Director/Entertainment-Music, Rogers & Cowan PR “Besides being a joy to work with, Audrey is a take-charge person who is able to present creative ideas and communicate the benefits. Though she was an asset to our marketing efforts, Audrey was also eXtraordinarily helpful in other areas of the company. In particular, Audrey is an eXcellent networker whose communication and relationship-building skills are top-notch.” -– Slim Moon, President, Kill Rock Stars Records “I have had the pleasure of working with Audrey Faine for several years. She is one of the most dependable, capable and imaginative souls I have ever collaborated with in the music business and I commend her talent. Any time I have had special needs or have been faced with an absurd deadline, Audrey has always come to my rescue and solved any situation with quick thinking and able action.” –– Michael Feinstein, multi-platinum selling recording artist, Host of NPR’s “Song Travels with Michael Feinstein” “During her tenure with Concord Records, she handled her responsibilities effectively and displayed many fine qualities. In particular, she maintains a vast array of positive professional media relationships and has a strong command of the publicity and marketing process. Intelligence, diligence, and thoroughness are only a few of the attributes that she brought to her job.” –– Glen Barros, President, Concord Records (now Concord Music Group) .
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