Pune, November 1, 2008 STRIKING NUMBER designers work for Pringoo.com and design 2,500 articles as per demands placed on the portal 04 STROBE LIGHT www.dnaindia.com, epaper.dnaindia.com Ideas that change lives eye Tata Awards National marketplace or at an online dedicated shop offered exclusively free of cost to Entrepreneurship them. Designers get commission on each Network (NEN) in sale. And they have been given freedom association with Tata to set their commission on each sale. Services Representations Lords of Odds has instituted these Lords of Odds is a user powered media and entertainment company.That means awards to encourage new that users drive the content on the site - entrepreneurs & ventures through their trading activity on the pre- diction markets and Nilanjana Ghosh Chowdhury by sharing their thoughts and opin- As many as 40 young firms from Pune ions. “The concept have been selected as part of the 580 of prediction mar- nominations from across the country ket is quite popular which have applied for the prestigious in the US with lots TATA NEN Hottest Startups Awards of universities and 2008. companies working The nomination process closed on in the sphere there- October 22, but Pune was ahead of Hariharan fore we decided to Ahmedabad, Kolkata and Chandigarh introduce this for the Indian market as and followed Chennai, Delhi, Mumbai well,” said Hariharan Krishnamoorthy, and Bangalore which had the highest founder and managing director of Lords number of nominations at 147. of Odd. A mechanical engineer and a On Wednesday, DNA featured five alumnus from IIM Calcutta, Krish- firms ‘Young Puneites vying for hottest namoorthy was a investment banker be- startup awards.’ Here’s the next lot: fore he and Asutosh Upadhyay formed Lords of Odds early this year. The ideas SadakMap: and opinions posted on the portal can In a few words - SadakMap.com allows form a good source of data. Today the anyone to ‘Blog on portal has over 3,000 registered users. a Map’. Visitors can win virtual money for every ‘‘We have devel- correct prediction. “Currently we are oped a framework starting with only sports predictions. that allows one to We’ll be adding entertainment and plot anything on a current affairs very soon,” said map — be it a Krishnamoorthy, There is also a restaurant, a busi- One of the Indian in a Box outlets in the city —Vilas Avachat. DNA SMS-based option for Lords of Odds. ness, a panipuri- walla or a trekking Technologies in India, track classmates and the entertain- The target audience for Podbharti is tom design), when- Indian in a Box Unmesh spot,” said Un- across the world, etc). ment industry. however the NRI population. ever they require,” Indian in a Box, a mesh Mayekar, founder of SadakMap. “SadakMap Enterprise is our offer- Formed by “We have got encouraging comments said Jai Kumar. trademark and a SadakMap has secured an expert rating ing for nationalised chains such as Debashish and suggestions even from listeners Started by Kumar freestanding com- of 8.3/10 which puts them at number 5 banks, auto centres, hotels, travel oper- Chakravarty and who can’t write or read in the language, and his wife pany in Pune start- out of over 580 nominees at the Tata ators to use our mapping framework to Shashi Singh, the so even illiterate people or people who Arpana ed by CEO Ashish NEN hottest startup awards. Once a create customised applications,” portal is indeed a can understand the spoken language Priyadarshini, Sondhi with an mark is made on the map, one can post Mayekar explained. The company is result to blogging (we have listeners from down south) can Pringoo today has idea of providing comments and reviews. The company also in the process of tying up with efforts. listen to pod casts,” said Chakravarty. over 2,500 design- an array of also provide with a dedicated webpage chief information officer’s office at “Although there ers who design the cuisines in boxes Debashish Jai Kumar Ashish for the mark which can be shared with Pune Municipal Corporation for the are some personal Pringoo.com: articles as per de- and delivered right other users. This user generated con- much talked about Design for Pune con- pod casts, there were none in Hindi that Pringoo.com is a unique e-commerce mand placed on the portal. The value- at the doorstep. Indian in a Box tent can be searched for and found on test. Plans are also afoot to introduce could compete with radio quality,”said portal that allows users to customize the added services Pringoo provides are launched in March 2008 has a cen- Google and other search engines. “We more customised services for location Debashish who also publishes a Hindi designs, to be printed on various mer- creating custom designed product. tralised kitchen for home as well office provide small businesses and consult- tracking in overseas location. webzine called Nirantar (www.niran- chandise like t-shirts, coffee mugs, cal- Those registered with Pringoo can deliveries, recently launched a quick ants a way to advertise their service and tar.org) endars, teddy bears, greeting cards on create a design to be printed upon mer- service plateless restaurant aiming for be found by the wider internet commu- Podbharti: “Podbharti may be considered an au- the internet. chandise and buy it. Pringoo also pro- a value for money dinning experience. nity. All these fall under SadakMap Podbharti is India’s first pure Hindi dio extension to the theme of Nirantar. “We use a new cutting-edge digital vides an online interactive and user- “We will be expanding on pan-India ba- Local,” he said. podzine targeted towards Hindi audi- We intent to cater to Hindi audience in printing method that eliminates the re- friendly tool ‘design lab’ to customize sis in a phased manner. Franchise in- There is also SadakMap Groups ence in India and abroad, and providing India and abroad who spend time on the striction over minimum quantity. And such design. “They can create any de- quiries have started coming in from which gives enthusiasts a way to cre- a comprehensive coverage of news and net or listen to online audio, providing anyone can get even a single piece of signed products using “Design Lab” Pune and from other cities in India and ate a social network around specific top- views about Indian language blogging, a comprehensive coverage of news and merchandise customised for printing tool,” Kumar said. And can put those de- also from US,” said Ashish Sondhi, ics (e.g. Forts in Maharashtra, Green tools and technology, current affairs views about Indian language blogging. (for example a single t-shirt with a cus- signed products up for sale at Pringoo owner of India in a Box. E . N . G . A . G . E . M . E . N . T . S EXHIBITION ■ Agri fest T E L E V I S I O N course for 10 days. Inauguration of agri tourism festival which is being organised by Maval Agri Tourism AXN Captain Planet COLORS DISNEY SONY Aur Baby THE HISTORY Galactica ZEE SPORTS 09:30 Blingz When: November 1 to 10, 9 am to 10 am Development Co-operative Society 07:00 The Amazing 08:00 Meet 07:00 Aatma 07:00 Mickey Mouse 07:00 Telebrands 09:00 Shararat CHANNEL 09:00 Who's The Boss? 07:00 Fight Sports 10:00 Sunny Side Up Limited. Where: Yoga Ashram, behind Cummins Race Strawberry 08:00 Jeevan Saathi Clubhouse 07:30 Teleshopping 09:30 Jai Maa 08:00 Creative Vision 10:00 The Wonder 08:00 Sports Planet 10:30 Replay Factory, Gandhibhavan, Kothrud When: 10 am 08:00 2007 LG Action Shortcake 10:00 Mickey Mouse 10:00 Indian Idol - 4 Vaishnodevi 09:00 History Years 08:30 My Planet 11:00 Style Q ■ Prenatal programme Where: Ambegaon, Pawananagar, Taluka Sports 10:00 Tom & Jerry DISCOVERY Clubhouse 11:30 Bidaai Classroom 11:00 Beverly Hills 09:00 ICL HL 11:30 Full Frontal Maval Expectant couples can attend a prenatal hampionships Show 07:00 Planet Food STAR PLUS 11:00 Friday Film 90210 10:00 Fight Sports Fashion Milan/ programme, positively pregnant. There will ■ Birth anniversary 09:00 Ultimate 11:00 Ramayana : 08:00 Wild Africa NDTV IMAGINE 07:35 Raja Ki Ayegi STAR WORLD Paris A/W'08 be sessions on prenatal exercises, pain- The birth anniversary of Sothida Mannan Guinness The Legend Of 09:00 Baby Story 07:00 Mahima Shani Baraat 07:00 Last Comic ZEE CAFÉ ZEE MUZIC ZEE TRENDZ ZEE TV less labour, nutrition, breastfeeding and Jyotish Martand KS Krishnmurti will be cel- World Records Prince Rama 09:30 Amazing Baby Dev Ki 08:00 Kyunki Saas Standing 07:00 Progressive 07:00 Ek Ke Baad Ek 07:00 Sunny Side Up 08:00 Ek Ke Baad Ek postnatal care. ebrated. 09:30 E Buzz Videos 07:30 Meter Down Bhi Kabhi 08:00 Beauty And Vision 10:30 Hip Shakers 07:30 Sizzle 08:30 Jai Jai Tridev When: November 1 to December 31 When: 9.30 am to 6 pm 10:00 Infomercial CHANNEL V 10:00 Fight Quest 08:00 Chhutti Time Bahu Thi The Geek 07:30 Full On 11:00 Ek Ke Baad Ek 08:00 Style Q 09:00 Saat Phere Where: Jehangir Hospital Where: Udyaan Prasad Mangal Karalaya /30 Min 07:00 Good Morning 11:00 A Haunting 08:30 Baa, Bahoo 09:00 How I Met Your 08:00 Battlestar 08:30 Sizzle 10:30 Ek Se Badhkar 12:00 hrs. Contact: 26050550 extn 4005 or email ■ - 11:00 Magic Asia : 07:50 Fresh [V]Deo SAHARA ONE Mother ZEE NEWS 09:00 Replay Ek [email protected] Procession India 08:00 Good Morning 08:00 Bhavishyavani 09:30 Samantha Who? 07:00 Zee Prabhat ■ Swami Smarath Pratishtan will organise a Art and craft procession of Swami Smarath on the 09:50 Fresh [V]Deo 08:05 Teleshopping 10:00 Jimmy Kimmel 08:00 Criket / Spl.