Tata Docomo partners with Superstar Rajnikanth Starrer ‘’

Unveils delightful offer for its customers in Tamil Nadu to celebrate the occasion

Chennai, 11 December, 2014: Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL), has partnered with Eros International for its much awaited film, ‘Lingaa’ starring Superstar Rajnikanth, and . The movie, directed by K. S. Ravikumar and produced by Rockline Entertainment is all set to enthral viewers and fans from December 12, 2014.

Tata Docomo has entered into an exclusive partnership with Lingaa. This partnership signifies the power and appeal of both brands: Tata Docomo and Superstar Rajnikanth in Tamil Nadu.

With this partnership, Tata Docomo has gained an exclusive right to co-promote this movie. Both the brands, Superstar Rajnikanth and Tata Docomo stand for transparency, honesty and true value. Tata Docomo will be promoting this association across Tamil Nadu through Television, Radio, and Outdoor.

While speaking at the launch, Mr. Balaji Prakash, Head, Mobility Business Unit (MBU), Tamil Nadu Circle, Tata Docomo, said, “We are extremely delighted to be associated with the most awaited movie of the year “Lingaa” starring Superstar Rajnikanth who is an icon and a towering personality with a large fan following. His charm and mass appeal brings in a perfect connect with our brand. The new FRC 72 launched by us today is bound to delight customers with the more than full talk time for 6 months on every recharge.”

As a celebration of this association, Tata Docomo delights customers by offering More than Full Talk time for 6 months on every recharge with the launch of a special First Recharge Coupon (FRC) at Rs 72, with free talktime of Rs 105.

As per latest TRAI data, the overall mobile density in Tamil Nadu Circle is at 115.16% as on 31 October 2014. Due to overwhelming penetration of smartphones among millennials, the circle has witnessed a considerable growth in new wireless subscribers during the month of October, 2014. FRC 72 will cater to this continuous momentum of the mobile industry growth and will fulfill the basic need of the industry- a plan with longest validity and More than full talktime on every recharge for 6 months

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline and WiFi services.

For details, visit www.tatateleservices.com and www.tatadocomo.com

For media queries, please contact:

Vishnu Kumar K Tata Teleservices Limited Mobile: +91 9043099223