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3Rd IRC 2018-PAK Chapter “Sustainable Economy Business and Society in Emerging and Developing Economies in the Age of Industrial Revolution 4.0”

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3Rd IRC 2018-PAK Chapter “Sustainable Economy Business and Society in Emerging and Developing Economies in the Age of Industrial Revolution 4.0” ISSN (E): 2523-1537 ISSN: 2708-3624 ISBN: 978-969-7944-02-6 ISSN (E): 2523-1537 ISSN: 2708-3624 ISBN: 978-969-7944-02-6 Conference E-Proceedings 3rd International Research Conference on Economics, Business and Social Sciences – 3rd IRC 2018-PAK Chapter “Sustainable Economy Business and Society in Emerging and Developing Economies in the Age of Industrial Revolution 4.0” December 12,13, 2018 School of Economics, Bahauddin Zakariya University Multan Pakistan Vol 3, issue 2 Published by: CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan Available at: https://publishing.globalcsrc.org/proceedings/ Editorial: Prof. Dr. Imran Sharif Chaudhry, Bahauddin Zakariya University Multan Pakistan Prof. Dr. Rehana Kousar, Bahauddin Zakariya University Multan Pakistan Prof. Dr. Muhammad Nauman Abbasi, Bahauddin Zakariya University Multan Pakistan Prof. Dr. Che Ruhana Binti Isa, University of Malaya Malaysia Assoc. Prof. Dr. Abdul Halim Abdul Majid, Universiti Utara Malaysia Assoc. Prof. Dr. Noor Ismawati Binti Jaafar, University of Malaya Malaysia Prof. Dr. Kuperan Viswanathan, Universiti Utara Malaysia Prof. Dr. Wan Nordin Wan Hussin, Universiti Utara Malaysia Prof. Dr. Sallahuddin Hassan, Universiti Utara Malaysia Prof. Dr. Ghulam Shabir, Beaconhouse National University Lahore Pakistan Assoc. Prof. Dr. Yusniza Kamarulzaman, University of Malaya Malaysia Assoc. Prof. Dr. Ruzita Jusoh, University of Malaya Malaysia Assoc. Prof. Datin Dr. Rusnah Muhamad, University of Malaya Malaysia Dr. Khwaja Khalid, Bahauddin Zakariya University Multan Pakistan Dr. Zeeshan Mehmood, Bahauddin Zakariya University Multan Pakistan Dr. Sulaman Hafeez Siddiqui, The Islamia University of Bahawalpur Pakistan Dr. Rabia Rasheed, Center for Sustainability Research and Consultancy Pakistan Welcome Message by the Vice Chancellor, 01 Bahauddin Zakariya University Multan Pakistan Message by the President, Center for Sustainability 03 Research and Consultancy Pakistan Welcome Address by the Director, School of Economics, 04 Bahauddin Zakariya University, Multan, Pakistan. 05 Conference Leadership 09 Keynote Speakers 13 Conference Brief 17 Conference Presentation Schedule 39 Abstracts TABLE OF CONTENTS ABSTRACT TABLE OF CONTENTS Socially Responsible Electronic & Print Media Psychologically Empower Disaster Stricken Families in Pakistan (A Case Study Analysis of Sundar Industrial Estate Factory Collapse in Lahore) ................................................. 40 Rural Development and Overseas Migration .............................................................................................................. 41 Role of Urdu Tv Dramas in Adopting Fashion Among Females in Karachi ........................................................... 42 Factors Affecting Career Choice among Undergraduate Students in Southern Punjab, Pakistan ....................... 43 Factors Affecting Female Labor Force Participation in Punjab ............................................................................... 44 Globalization, CSR and Profitability of Corporations in Pakistan ........................................................................... 45 Women in the Digital Era: Scope of Female Entrepreneurship in E-Business ........................................................ 46 Foreign Direct Investment and Economic Growth of Pakistan: A Time Series Analysis ....................................... 47 Exploring the Effect of Gender Discrimination and Perceived Discrimination on Female Professional of Education Sector ............................................................................................................................................................ 48 Commodity Murbaha in the Light of Shar‘ah Rulings .............................................................................................. 49 Teacher Stress: Its Causes and Effects on Teacher's Performance and Health Problems ..................................... 50 Meta-Analysis of Energy Poverty Studies: The Case of Developing Economies ..................................................... 51 BRICS’ Transmissions in Pakistan: What to Be Done? ............................................................................................ 52 Flexible Working Hours, Work-Life Balance, Psychological Well-being, and Job Satisfaction in Multinational Employees ....................................................................................................................................................................... 53 Foreign Direct Investment and Long Run Economic Growth: New Insights from Frequency Domain Spectral Causality ......................................................................................................................................................................... 54 Exchange Rate Volatility and Trade Deficit in Pakistan: A Time Series Analysis .................................................. 55 Accountability of Governors in the Era of Hazrat Umar Farooq: A Case Study of Pakistani Politicians ............ 56 Coping with the Crisis: Analyzing the Psychological Impact of Terrorism in Pakistan ......................................... 57 Documenting the Folktales of Saraiki Language in Pakistan .................................................................................... 58 Psycho-social & Economic Problems of Parent’s of Children with Epilepsy: A Study of the Children’s Hospital & the Institute of Child Health Multan, Pakistan ...................................................................................................... 59 The Impact of Structural Reforms on Electricity Market Performance: Empirical Evidence from Pakistan ..... 60 Impact of Online Banking on Customer Satisfaction: An Evidence from Pakistan ................................................ 61 Glycemic Control, Behavioral Inhibition and Neuropsychological Functioning in Patients with Type 2 Diabetes Mellitus ........................................................................................................................................................................... 62 Impact of Political Instability on International Investment and Trade .................................................................... 63 Analysis of Export Led Growth Hypothesis (ELGH) in Emerging Markets ........................................................... 64 The Impact of Strict Rules and Regulations on the Behaviour of Students at Primary Level ............................... 65 Comparison of Brand Loyalty and Customer Satisfaction Between U-fone and Telenor ...................................... 66 Impact of Employee’s Emotional Instability on the Organization Citizenship Behavior and Burnout with the Mediating Effect of Workaholism ................................................................................................................................ 67 Postcolonial Analysis of My Beautiful Launderette and the Buddha of Suburbia .................................................. 68 Socio-economic Factors Affecting Hepatitis B in Nomadic Community: A Case Study of Faisalabad District ... 69 A Time Series Analysis of Financial Sector Reforms in Pakistan: A Way to Achieve Sustainable Industrial Growth ............................................................................................................................................................................ 70 Impact of Socio-Economic Factors in Motivation to Learn English as a Foreign Language: The Case of Layyah ......................................................................................................................................................................................... 71 Socioeconomic Determinants of Infant Mortality: An Empirical Investigation from Pakistan ............................. 72 Work-Life Interface of Single Career Women: A Qualitative Study ....................................................................... 73 Shar'ah Appraisal of Mortgage Backed Sukuk Issued by Financial Institutions for House Financing in Naya Pakistan Housing Program: An Analytical Study ...................................................................................................... 74 Economic Determinants of Tax Buoyancy in Pakistan: An ARDL Bounds Testing Approach ............................. 75 A Time Series Analysis of Role of Worker’s Remittances in Economic Growth of Pakistan ................................ 76 Interest Rate Risk Management of Commercial Banks in Pakistan Based on IS (Interest Sensitivity) Gap Analysis: A Case Study ................................................................................................................................................. 77 Psychological and Social Factors Influencing Entrepreneurial Intention among University Students: Mediating Role of Entrepreneurial Education .............................................................................................................................. 78 Impact of Workplace Incivility on Job Satisfaction through Psychological Contract Violation ........................... 79 Microfinance for Poverty Alleviation: A Case Study of Khushhali Microfinance Bank in District Sargodha ..... 80 Impact of Gender Inequality in Education and Employment on Economic Growth of Pakistan .......................... 81 Success vs Failure Prediction Model for (SMEs): A Comparative Study of South Punjab and Balochistan ....... 82 The Analysis of Linguistic Imperialism in Punjab Education Department (Through
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