MEDIA COVERAGE ANALYSIS League of NH Craftsmen’s 86th Annual Craftsmen’s Fair Media coverage • Proactive Initiatives • Media Results • Spotlight
CONTENTS Metrics • Total volume CONTENTS • Impressions • Ad value
TEAM July 10 – Press Release - “League of NH Craftsmen to Feature New Art, Craft & Design Exhibition at 86th Annual Craftsmen’s Fair ”
PROACTIVE August 1 – Media Alert- “Governor Sununu to Kick Off 86th Annual Craftsmen’s Fair with Traditional Horn CONTENTSINITIATIVES Blowing on Saturday, August 3 ” August 6 – Press Release - “League of NH Craftsmen Present Excellence Awards at the 86th Annual Craftsmen’s Fair Preview Party” TEAM MEDIA RESULTS CONTENTS
TEAM • Bedford Bulletin • Patch.com • Business NH Magazine • Seacoast Online • Carriage Towne News • The Boston Globe • Concord Monitor • The Conway Daily Sun • DerryNews.com • The Hippo • Eagle Times • The Keene Sentinel • Fosters.com • Union Leader • Laconia Daily Sun • Valley News MEDIA • Manchester Ink Link • WCNL RESULTS • Merrimack Valley Magazine • WHDQ CONTENTS • Nashua Telegraph • WNTK • Neighborhood News • WTPL • New Hampshire Public Radio • WTSN • New Hampshire Magazine TEAM The following media outlets published the Associated Press story:
• Belleville News Democrat • The Eagle • Clay Center Dispatch • The Fresno Bee • Idaho Statesman • The Island Packet • Ledger-Enquirer • The News & Observer • Lexington Herald-Leader • The Olympian MEDIA • Macon Telegraph • The Sacramento Bee RESULTS • Merced Sun-Star • The Wichita Eagle CONTENTS • Miami Herald • TheState.com • MyrtleBeachOnline.com • Tri-City Herald • Sun Herald • US News & World Report • The Argus-Press • WCAX.com TEAM • The Bellingham Herald • West Plains Daily Quill • The Caledonian-Record • WMUR.com Date: July 16
Unique Monthly Visitors (Online): 2,197,488 SPOTLIGHT Circulation CONTENTS (Print): 199,839
TEAM Date: 7/18 and 8/1
SPOTLIGHT Miriam participated in two CONTENTS live, in-person interviews with radio personality Keith Hanson on 7/18 and 8/1, TEAM reaching listeners in the Dartmouth-Sunapee region. Date: July 28
Unique Monthly Visitors (Online): 128,274 SPOTLIGHT Circulation CONTENTS (Print): 30,371
TEAM Date: 7/30 and 7/31
SPOTLIGHT Miriam participated in two CONTENTS live interviews with radio personalities Pat Kelly and Ken Cail on 7/30 and 7/31, TEAM reaching listeners in the Greater Concord area. Date: August issue
Unique Monthly Visitors (Online): 32,066 SPOTLIGHT Circulation CONTENTS (Print): 26,860
TEAM Date: August 1
Circulation (Print): 42,561
SPOTLIGHT CONTENTS
TEAM Date: August 2
Unique Monthly Visitors (Online): 77,603 SPOTLIGHT CONTENTS
TEAM Date: August 2
Combined Unique Monthly Visitors (Online): SPOTLIGHT 18,390,702 CONTENTS
TEAM Date: August 3
Unique Monthly Visitors (Online): 120,638 SPOTLIGHT CONTENTS
TEAM Date: August 3
Unique Monthly Visitors (Online): 421,305 SPOTLIGHT Circulation CONTENTS (Print): 37,912
TEAM Date: August 1
Unique Monthly Visitors (Online): 61,674 SPOTLIGHT Circulation CONTENTS (Print): 8,928
TEAM Total Volume of Clips: 83
Total Print Impressions: 659,067 The total print subscriptions for newspapers where articles appeared
METRICS Total Online Impressions: 23,435,683 The total unique monthly visitors of the web pages where articles CONTENTS appeared
Total Ad Value: $218,560 TEAM The total value of article space or airtime for online, print and broadcast clips THANK YOU