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The C What W Norman Lear Martin Kaplan Fellows Staff USC Advisory Comm 02 02 03 04 04 06 07 About The 2002 Sentinel for Health Awards 31

Projects 31 Angela Y. Davis: Radical Celebrity? We Hate You (But Please Keep 30 Publications Sending Us Baywatch) 31 What Are We Doing to Our Kids? Events Falling Through the Cracks: 30 lture Press Stories of America’s Uninsured 33 Media, Citizens & Democracy Roundtables 01 Page Number The Future of Interdisciplinary Studies 29 chive ment Desk 34 Jesus as Celebrity nalist in Popular Cu News Ar Second Annual USC Annenberg 29 Entertain Award 35 America: What TV Comedies tizens & Democracy esources Tell Us About Ourselves e e y The Tyranny of 18-49 28 35 Critical Issues in Writing about Bioterrorism bal Image of the JourLear Center LocalMedia, Ci Marketplace Reliable R 14 15 16 17 18 Warners’ War: Politics, Pop 28 Public Life ce & Cultur oes Glo ews Archive Culture & Propaganda 35 Declaration of Independence at the , Commer d, Health & Societ 37 Lessig vs. Valenti Celebrity, PoliticsCreativity & Declaration of IndependencEntertainment GEntertainment NHollywoo 08 09 10 Road Trip11 12 13 37 Dramatic Reading of the Declaration of Independence 19 Local TV News Coverage of the 2002 General Election 38 Oprah: The Last Intellectual tion 19 How to Improve Political Coverage 2004 hews 38 First Annual USC Annenberg The Power of Hip-Hop 41 ris Matt Walter Cronkite Award 20 Artists, Technology & the Ownership of Creative Content 39 Artists, Technology & the The Real Ted Baxter 42 net & Higher Educawith Ch Ownership of Creative Content ealth 20 Frank Capra and the Image of the Journalist in American Politics as Entertainment 43 Hardball 40 Media & Morality

Celebrity & the 43 yright on the Inter ainment? ent in Public H Logic of Fashion 21 Lessig vs. Valenti—A Debate on 41 Neal Gabler: A Theory of Celebrity 2003 48 Creativity, Commerce & Culture Prime Time The Jesse Helms 43 Theory of Art 22 Toward a New Definition of Celebrity 41 Latin Genealogies: Broadway & Beyond Digital Music, CopSenator John McCainUsing PlaysEntertainm Jews in Is Everything Entert Democracy Row 44 44 45 45 46 46 22 Building Arts Audiences in the Age of Entertainment 27 Television News Coverage of the 1998 CA Gubernatorial Election 23 We Hate You (But Please Keep Sending Us Baywatch) 2002 51 23 23 24 24 25 26 27

age ifesto Jews The Norman Lear Center s Global 0 Elections USC Annenberg School for Communication cal Coverage enter Man , CA 90089-0281 ment Goe 2001 2000 n Politi f the 200 [email protected] Survey of MP3 Us 56 61 www.learcenter.org Soaps, Storytellers & Society Entertain Tel 213.821.1343 Fax 213.821.1580 ove Televisio The Norman Lear C ©2003 The USC Annenberg Norman Lear Center ’s Changing Image of American Local TV Coverage o How to Impr evision Tel Think of entertainment differently. contents

Think of it not just as leisure activity, ABOUT but as the way that messages grab and hold our attention. Think of ›2-7 entertainment not just as a sector of the economy, but as a driving PROJECTS force—maybe the driving force— of daily life in this brave new ›8-18 world. News, politics, education, PUBLICATIONS religion, commerce, the arts…today there is scarcely a domain of human ›19-27 existence unaffected by the battle for eyeballs, the imperative to EVENTS amuse, the need to stimulate and

› titillate, to tell us stories, to play 28-47 with us. The stakes for society are PRESS enormous. This is the terrain The

Norman Lear Center is mapping. ›48-65 ABOUT

The Norman Lear Center Founded in January 2000, the Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertain- ment, commerce, and society. On campus, from its base in the USC Annenberg School for Communication, the Lear Center builds bridges between schools and disciplines whose faculty study aspects of entertainment, media, and culture. Beyond campus, it bridges the gap between the entertainment industry and academia, and between them and the public. Through scholarship and research; through its fellows, conferences, public events, Norman Lear and publications; and in its attempts to illuminate The Lear Center was named in appreciation for a major gift and repair the world, the Lear Center works to be at the from television writer, producer, and director Norman Lear, forefront of discussion and practice in the field. a pioneer of a more candid, socially realistic genre of tele- vision programming and a champion of democratic values.

What We Explore boundaries: the shifting borders between what The founding of the Center celebrates the artistic is entertainment and what is not innovation of such Lear shows as , Mary 2 creativity: imagination, illusion, and the art Hartman, Mary Hartman, and ; his willing- 3 ness to take extraordinary creative and commercial

¨ of attention-getting ¨ the political economy of entertainment: its history, risks in the name of quality; his passion for wrestling ownership, production, marketing, distribution, with issues of conscience while building a remarkable and globalization entertainment career; and his leadership in founding about audiences: how entertainment gets consumed— People for the American Way to defend core First what it does to us, and what we do with it Amendment freedoms and the Business Enterprise Trust technology: what it makes possible, and what to celebrate businesses that advance the public good it makes different while achieving financial success. One of Norman Lear’s ethics: the rights and responsibilities of creators, recent projects is The Declaration of Independence Road producers, consumers, investors, and citizens Trip, which takes an original copy of the Declaration on a practice: implications for pedagogy, policy, advocacy, three-and-a-half year cross-country tour to encourage cit- entrepreneurship, and social change izens—especially young Americans—to register and vote. Martin Kaplan impact of new digital technologies, and the effects of The director of the Lear health and safety regulations. He has worked on projects Center is Martin Kaplan, with People for the American Way, the John D. and associate dean of the Catherine T. MacArthur Foundation, the Ford Foundation, USC Annenberg School and the Turner Foundation. Bollier has a B.A. from Amherst for Communication. He College and a J.D. from Yale Law School. was a summa cum laude graduate of Harvard in Neal Gabler molecular biology, has Neal Gabler is a senior fellow at the a First in English as Lear Center, and an author, cultural a Marshall Scholar at Cambridge University in England, historian, and film critic. His first and a Ph.D. in modern thought & literature from book, An Empire of Their Own: How Stanford University. He was an Aspen Institute program the Jews Invented , won officer; a federal education staffer; vice president Walter the Book Prize. His second book, F. Mondale’s chief speechwriter; a Washington journalist Winchell: Gossip, Power and the Culture of Celebrity in print, television, and radio; deputy campaign manager was named non-fiction book of the year by Time maga- of Mondale’s 1984 presidential campaign; a Disney zine. His most recent book is Life the Movie: How Studios vice president of motion picture production; Entertainment Conquered Reality, and he is currently at and a film and television writer and producer. His film work on a of . credits include The Distinguished Gentleman, starring Eddie Murphy (screenwriter and executive producer), Gabler has contributed to numerous publications includ- and the screen adaptation the play Noises Off, directed ing , The Los Angeles Times, Vogue, by Peter Bogdanovich. and The New Republic. He has appeared on television programs including The Today Show, The CBS Morning Fellows News, The NewsHour, Charlie Rose, and Good Morning David Bollier America. Gabler held fellowships from the Freedom David Bollier is a senior fellow at the Forum Media Studies Center and the Guggenheim 4 Lear Center and the author of Silent Foundation. He graduated summa cum laude from the 5 Theft: The Private Plunder of Our and holds advanced degrees ¨ ¨ Common Wealth. This book, and in film and American culture. much of Bollier’s recent work, provides an analysis for

reclaiming “the commons”—things that are available Laurie Racine about to everyone as a civic or human right, but are rapidly Laurie Racine is a senior fellow at the being privatized and commercialized. To help protect Norman Lear Center. She is also the the commons of culture, science, and the Internet, president of the Center for the Public Bollier co-founded Public Knowledge, a public-interest Domain, devoted to exploring the advocacy organization. balance between intellectual property rights and freely reusable knowledge that is the basis of Bollier is the author of six books exploring subjects like our cultural and scientific heritage. She is the co-founder social innovation in U.S. business, the social and economic of Public Knowledge, which works to sustain a vibrant information commons. Racine is president of Doc Arts, USC Advisory Committee Inc., which produces the Full Frame Film Festival. Full Jonathan Aronson, Professor, School of International Frame is the largest exclusively documentary film festival Relations & Annenberg School for Communication in the country, committed to showcasing documentary Warren Bennis, Distinguished Professor of Business film as an essential art form. Administration, Marshall School of Business Leo Braudy, University Professor & Leo S. Bing Prior to joining the Center for the Public Domain, Racine Professor of English was the director of the Health Sector Management Erwin Chemerinsky, Sydney M. Irmas Professor, Program in the Fuqua School of Business at Duke Public Interest Law, Legal Ethics, & Political Science University. Racine has served as a strategist and consultant , Dean, Annenberg School to several for-profit and not-for-profit enterprises and for Communication serves on the Boards of Public Knowledge, Lon Capa, Documentary Arts, and Ibiblio. Barry Glassner, Professor, Department of Sociology Thomas A. Hollihan, Associate Dean, Annenberg She received her B.A. from New York University and did School for Communication coursework for a Ph.D. in human genetics at the Selma Holo, Director, University Galleries University of , Berkeley. Larry J. Livingston, Former Dean, School of Music Doe Mayer, Mary Pickford Professor of Film and Lear Center Staff, 2000- Video Production, School of Cinema-Television Vicki Johanna Caty Ian A. Mitroff, Harold Quinton Distinguished Professor Beck Blakley Borum of Business Policy, Marshall School of Business C.L. (Max) Nikias, Dean, School of Engineering

Felecia Bonnie Matt Dana Polan, Professor, School of Cinema-Television Brothers Field Hale Michael Renov, Professor, School of Cinema-Television Patricia Riley, Associate Professor, Annenberg School of Communication Grace Cinny Clemente 6 Han Kennard Ladrido Steven J. Ross, Professor, History 7

¨ George J. Sanchez, Professor, Department of History, ¨ Director, Chicano/Latino Studies Program Scott Tim Kira McGibbon McKeon Poplowski Robert R. Scales, Professor, School of Theater about Kevin Starr, University Professor, School of Policy, Planning, & Development, California State Librarian Mandy Nicolle Sylvia Robert H. Timme, FAIA Della & Harry MacDonald Shaivitz Siele Teague Dean Professor, School of Architecture Nancy Troy, Chair, Department of Art History Ruth Weisberg, Dean, School of Fine Arts Creativity, Commerce & Culture PROJECTS When art is created for commer- cial purposes, who owns it? Once it’s in the hands of consumers, what rights do they have to change it? Headed by Lear Center senior fellows David Bollier and Laurie Racine, Creativity, Commerce & Culture (CCC) explores the new digital environment and the impact of intellectual property rights on innova-

Celebrity, Politics & Public Life tion and creativity. What happens when a political issue is defined by a celebrity? How do The CCC project convenes diverse constituencies that celebrities magnify or distort impor- typically do not speak to each other. Its inaugural event tant social issues? This faculty seminar was an innovative conference on “Artists, Technology series brings together a diverse & the Ownership of Creative Content” in March, 2001. group of faculty, all of whom examine the culture of Bringing together leading thinkers and practitioners celebrity and its effect on public life. Topics have ranged from the worlds of law, intellectual property, art, enter- from Elian Gonzales and Angela Davis, to Timothy tainment, music, writing, policy, and economics, the McVeigh and . Respondents have included conference explored the interrelationship between academics, activists, journalists, and celebrities. creativity and commerce through panel discussions, case studies, plays, and . This event was sponsored by the

Co-chaired by English professor Leo Braudy and history Lear Center, the USC School of Law, the USC School of professor Steven Ross, the executive committee includes Fine Arts, the Artists Rights Foundation, and the Center Selma Holo, director of the USC University Galleries; for Communications Law and Policy. Alan Sieroty Nancy Lutkehaus, associate professor of anthropology; supported the conference with a gift. Dana Polan, professor of cinema-television; Marita Sturken, associate professor of communication; and A unique book published by the Lear Center Press, Artists, Martin Kaplan, director of the Lear Center. Other par- Technology & the Ownership of Creative Content, gathers 8 ticipants include professors and deans from art history, materials and findings from this conference, including a 9 CD-ROM with videos of the plays and films. It is the first ¨ ¨ theatre, ethnic studies, American studies, German, business, political science, economics, education, policy text to explore the issue of intellectual property in this and planning, philosophy, gender studies, psychology, context. The project also published the transcript of a

and journalism. debate it sponsored on intellectual property rights, ojects between Lawrence Lessig of Stanford Law School and pr In Fall 2003, the project will stage “Warners’ War: Politics, Jack Valenti of the Motion Picture Association of America. Pop Culture & Propaganda in Wartime Hollywood,” exploring propaganda in American film, through a Funded by a gift from the Center for the Public Domain, screening, an exhibit, and a panel discussion. The Warner CCC developed a conference and a research report on Bros. Archives and USC’s Fisher Gallery will join the Lear “The Tyranny of 18-49,” in April, 2003 and is planning Center in this effort. In 2004, the Lear Center Press will an event exploring intellectual property and creativity in publish materials from this project. the fashion industry. The Declaration of Entertainment Goes Global Independence Road Trip Why is the most popular TV show A four-dollar flea market painting has in the world The Bold and the an original copy of the Declaration of Beautiful? Why did Pokemon, Independence hidden in its frame, a Japanese game, generate a phe- and producer/philanthropist Norman Lear outbids all to nomenally popular TV show, film, purchase it at auction. Lear then takes the Declaration and game in the United States? The pure economic on the road, bringing the “People’s Document” to power of the U.S. entertainment industry is impossible to the people. ignore, but contrary to popular belief, the U.S. is not the only player in global entertainment. The global flows of The Declaration of Independence Road Trip is a nonprofit, entertainment grow increasingly complex, and audiences nonpartisan project that inspires Americans to see citi- continue to fragment and regroup in new transnational zenship as an opportunity, to participate in civic life, subsets. Although no one disputes the importance of this to exercise their rights, and above all, to vote. phenomenon, very few are equipped to study it.

The Lear Center acts as a special consultant to the Road Launched in 1999, the Entertainment Goes Global Trip. Lear Center staff is centrally involved in the produc- project sponsors roundtable discussions, research, tion of editorial content for the multimedia exhibition, its and public events. The project’s first publication is print materials, its Web site, its educational curriculum, entitled “Entertainment Goes Global: Mass Culture in and its civic engagement activities. a Transforming World,” written by Lear Center assistant director Johanna Blakley. Its research efforts include The Road Trip launched during two days of events— “American Soaps Abroad,” which explores the effective- at a July 3, 2001 press conference at the Jefferson ness of health messages in American soap operas in Memorial, and a filmed dramatic reading in India. Its principal investigators are Everett Rogers, on July 4, 2001, the document’s 225th regents’ professor of communication and journalism anniversary. The filmed reading at Independence at the University of New Mexico; Arvind Singhal, Hall featured distinguished actors, including Mel presidential research scholar & professor, Ohio University; 10 Gibson, , , Michael Sonny Fox, senior vice president of Population 11 Douglas, , and . This Communications International; and Martin Kaplan, ¨ ¨ reading was preceded by a live performance on the director of the Lear Center. steps of the Philadelphia Museum of Art in front of

over one million people, and was the centerpiece of In December, 2002, Lear Center director Martin Kaplan ojects

a live national ABC special hosted by moderated a panel discussion at the Writers Guild pr and Charles Gibson. of America, west entitled “We Hate You (But Please Keep Sending Us Baywatch): The Impact of American Starting with appearances at presidential libraries, at the Entertainment on the World.” This event featured Aaron 2002 Winter in Salt Lake City, and the Sorkin, writer/producer of ; Laura Ziskin, 2002 in Atlanta, the Declaration of producer of Spider-man; Salam Al-Marayati, director of Independence Road Trip will continue its journey through- the Muslim Public Affairs Council; and Norm Pattiz, out 2003-04 to communities across the United States. chairman of Westwood One.

Entertainment News Archive Hollywood, Health Containing holdings from 1985 to & Society the present, the Entertainment News You’re a writer for the top- Archive is a searchable bibliography rated spy drama on television, of articles on every facet of enter- and the producers ask for tainment—from film, TV, and radio a script about a terrorist who to art, advertising, and fashion. The Archive contains releases the smallpox virus in a small town on the thousands of articles on entertainment from over three U.S.-Canada border. You need facts on the virus. What hundred print and Web publications, including national symptoms develop? How many people in a town of this newspapers and magazines, transcripts of radio and TV type would have been vaccinated? How quickly would shows, corporate reports, academic journals, and a variety the virus spread in a cold, rural environment at a high of Web-based resources. On average, about thirty articles altitude? How much vaccine would be needed to save are added each week. their lives?

Each article is assigned to at least one of twenty-five The Hollywood, Health & Society (HH&S) project is a categories, generally defined by industry, and nine resource for entertainment industry professionals with subcategories, which include audiences; business questions like these. Funded by the Centers for Disease & economy; ethics & morality; globalization; politics & Control and Prevention (CDC) and recognizing the pro- government; and technology. This unique resource found impact that entertainment has on individual allows students, journalists, and academics to search behavior and perceptions of public health, the project by category, subcategory, title, author, publication, aims to provide accurate and timely information for and date. The categorical system allows a researcher to health storylines on television. generate a bibliography on a specific entertainment topic in seconds. HH&S provides story consulting, expert interviews, briefings, fact sheets, and an expanding list of tip Archive Categories sheets written specifically for writers and producers. It regularly holds briefings for writers and producers at the 12 Advertising & Marketing Museums Writer’s Guild of America, west; topics have included 13 Amusement Parks Music bioterrorism, mental illness, the uninsured, and the ¨ ¨ Architecture Opera effect of television on kids. Art Politics Celebrity Publishing Hollywood, Health & Society also works to encourage ojects

Dance Radio more accurate portrayals of health topics in daytime pr Fashion Retail drama. It works with the CDC to conduct the Sentinel for Graphic Design Shopping Health Award for Daytime Drama, which recognizes Health & Science Sports exemplary daytime drama storylines that inform, Internet Television educate, and motivate viewers to make choices for Journalism Theater healthier and safer lives. The award is staged annually at Movies Toys & Games the Soap Summit conference for writers and producers of U.S. soap operas. The Image of the Journalist The Lear Center in Popular Culture Local News Archive What happens when a profession is Most Americans receive continuously the subject of popular their information on elections from local news programs, television shows, films, and books? which broadcast on airwaves belonging to the public. How do public portrayals affect pub- Covering politics well is not easy, especially in an era of lic perceptions? Reporters have been declining news budgets and rising ratings expectations. As lionized and vilified, and the Image of a result, many local news stations find it difficult to air qual- the Journalist in Popular Culture ity campaign coverage, and research shows that quality (IJPC) investigates and analyzes the political discourse is disappearing from local television conflicting images of the journalist in news. How effective are these programs at providing the film, television, radio, commercials, public with what they need to cast informed, responsible cartoons, and fiction, demonstrating votes on Election Day? The Lear Center Local News their impact on the American public’s perception of Archive responds to this question by providing an newsgatherers. This project was founded and is run by unprecedented nationwide look at the media Americans Joe Saltzman, associate dean at the USC Annenberg experience during campaigns. School for Communication, where he is a professor of journalism. Funded by the Pew Charitable Trusts and conducted in collaboration with the University of Wisconsin, Madison This project’s first book, Frank Capra and the Image Department of Political Science, this project tracks of the Journalist in American Film, was published by and reports on the quantity of local television coverage the Lear Center Press in 2001. An IJPC Journal is in of campaigns; identifies and highlights quality campaign preparation; featuring articles from experts, it will coverage; and provides a searchable online archive of have an editorial board made up of scholars and local television campaign stories. In so doing, the archive professional journalists. Also in 2003, IJPC will pub- allows access to campaign stories aired during the height lish “Sob Sisters: A Definitive Bibliography.” of an election, and hopes to encourage television sta- tions to improve campaign coverage and provide a 14 The IJPC database contains over 20,000 items on journal- unique resource for broadcast professionals, journalists, 15 ists in film, television, radio, commercials, cartoons and academics, and the public. ¨ ¨ fiction, and the project maintains an archive of IJPC’s vast collection of videotapes, audiotapes, MP3 files, scripts, Results from this study were presented by the project’s

books, novels, short stories, research materials, articles, co-principal investigator, Martin Kaplan, at a Federal ojects

and other artifacts. It will sponsor an exhibit of the image Communications Commission forum on deregulation pr of the journalist in film and television for the Newseum in of media ownership. Analysis of the content collected Washington, D.C., in 2005. by the project found, for example, that over half of the top-rated half-hour news broadcasts contained no IJPC develops university-level courses, which include campaign stories at all; of those, less than 30% includ- syllabi and documentaries. One course, The Image of the ed statements from candidates; and paid campaign Journalist in Film and Television, is regularly offered at the ads outnumbered campaign news stories by over three USC Annenberg School. to one.

Media, Citizens & Democracy Marketplace Entertainment Desk How is public opinion about the U.S. The Marketplace Entertainment government and civil service shaped Desk, which looks at the business by portrayals in entertainment half of the term “show biz,” is media? Is civic engagement influ- frequently anchored by Norman enced by depictions of government Lear Center director Martin and public sector employees on popular TV shows? Kaplan. He serves as a regular commentator on media Where do Hollywood writers and producers turn for and entertainment for Marketplace, an award-winning information from which to storylines and charac- syndicated public radio program hosted by David ters about government? Brancaccio with more than 6.5 million weekly listeners on 355 stations nationwide. Based on the premise that images of government and politics influence the public’s feelings about civic Some of the topics covered by Kaplan on Marketplace engagement and political efficacy, Media, Citizens & include free agency for musicians; new media in Democracy is an exploratory project that examines these Afghanistan; outrageous advertising; and the cable- questions. Funded by the Carnegie Corporation of New news ratings battles. York, this project is operated jointly by the Lear Center and the Council for Excellence in Government in Washington, Marketplace Topics Include… D.C. Together with a board of advisors comprised of lead- ers in entertainment, policy, and academia, the project Media Coverage of the War sponsors research, roundtable discussions, and special U.S. Marketing Its Image Overseas events. The project’s goal is to assess the desirability Steps Down and feasibility of creating a resource center to provide The Lack of Diversity in Media Ownership helpful research to entertainment industry professionals. Famous People Pair Up with Charities Marketing the War with In Summer 2002, the project held roundtables in New Gauging the Bankability of Hollywood Stars York, Washington, D.C., and Los Angeles, bringing Vivendi Accused of Selling 16 together leaders from the entertainment industry and Out its Gallic Heritage 17 beyond to discuss how to improve the accuracy and Challenges Ahead for CNN ¨ ¨ depth of representations of government and democracy. Executions as Entertainment Roundtable participants included Barbara DeFina, Afghanistan’s New Media Marketing Practices in the Recording Industry executive producer of Goodfellas; Lawrence O’Donnell, ojects

executive producer of Mister Sterling; Victoria Riskin, The Nightline/Letterman Debacle pr president of the Writers Guild of America, west, and and the Future of TV News Michael Roberts, SVP of the WB Network. How MSNBC Can Compete with Fox Ins and Outs of Writing a Screenplay The project’s first paper, “How Pro-Social Messages Disney Buys Miners’ Story Make Their Way Into Entertainment Programming,” is Conflicts of Interest in Hollywood being released in 2003, as are the results of a field Musicians as Free Agents survey of Americans’ attitudes and viewing habits. AOL Buys TimeWarner Reliable Resources for Broadcast Political Coverage PUBLICATIONS Boring. Ratings poison. That’s what many TV news professionals say about political reporting. Does it have to be that way? What if television coverage of politics were compelling, engaging, and meaningful? The Reliable Resources project, funded by the Pew Charitable Trusts, was created to help generate conversation and ideas

for improving broadcast political coverage. With the help of Local TV News Coverage educators, journalists, TV broadcasters, and the public, of the 2002 General Election Reliable Resources develops tools to improve the quality Most Americans say that they get most of their news from and quantity of campaign coverage. local television. The Lear Center Local News Archive ana- lyzed the local news programs watched by most The project launched at the 2000 Democratic National Americans to find out what news they got about the 2002 Convention in Los Angeles, where it staged Democracy political campaigns. We recorded and studied more than Row, a showcase for more than fifty nonpartisan 10,000 top-rated half-hour evening news broadcasts on groups from around the country who work to improve 122 stations in the top fifty U.S. media markets in the the quality and quantity of information about politics seven weeks leading up to Election Day. We found that available to Americans. Reliable Resources honors only 44% of those broadcasts contained any campaign exceptional television political coverage with the USC coverage at all. Most of those stories aired in the last two Annenberg Walter Cronkite Award for Excellence in weeks of the campaign, and most of those were about Television Political Journalism—the first annual award strategy and polls. The average campaign story was less ceremony was held in Washington, D.C. in 2001 and than ninety seconds. Less than 30% of campaign stories featured Katharine Graham, and the second annual included candidates speaking, and when they did, the was held in Las Vegas in 2003 at the Radio and average candidate sound bite was twelve seconds long. Television News Director’s Association annual meeting Less than 15% of the campaign stories on local television and featured John Cochran. were about local campaigns, including U.S. House races. 18 19 The project’s tools include the Political Reporters’ ¨ ¨ Resource Roadmap, a Web site directory designed to help journalists find key sources for political stories How to Improve Television state by state; Gearing Up for Candidate Debates, Political Coverage 2004 which provides resources to help news stations organize Cronkite Award-winning political reporters reveal their proven methods of telling

and cover candidate debates; a videotape, “How To publications Improve Television Political Coverage,” issued in 2001 political stories in a way that captures and updated for the 2004 election cycle, which con- viewers while fulfilling journalism’s crucial tains fresh ideas on covering politics; and a book, How role in our political system. To order a free to Improve Television Political Coverage, which includes copy of the tape, visit www.reliableresources.org. comments from Walter Cronkite, Katharine Graham, and Tim Russert.

book pdf video cd-rom Artists, Technology through Capra’s films, which brought reporters, col- & the Ownership umnists, editors, and media tycoons to life from the of Creative Content late 1920s through the 1950s. In nine major films, This book, part of the Crea- Capra and his writers created smart-alecky big-city tivity, Commerce & Culture journalists and their greedy bosses who would come to project, publishes materials represent everything the public believed about the from the Center’s dynamic mass media. 2001 conference that examined intellectual property law in relation to creativity, technology, and ownership. Many of the archetypes created in these films were reinvented in later and turned into radio and Published by the Lear Center Press, this book includes television newspeople who were just as circulation chapters by Lear Center senior fellow and intellectual hungry and cynical as their prototypes. Saltzman’s book property expert David Bollier, as well as creative case explores and analyzes these portrayals. To order a copy, studies, commissioned for the conference, by F.J. visit www.ijpc.org. Dougherty of the Loyola School of Law; Jane Ginsberg of the Columbia University School of Law; Arnold P. Lutzker of Lutzker & Lutzker, LLP; and Sara Diamond of Lessig vs. Valenti—A Debate on the Banff Centre. Creativity, Commerce & Culture Two heavyweights in intellectual property put their These case studies inspired film and play scripts. The dukes up and match wits and words on copyright, the scripts are included in the book, as is a CD-ROM with the ownership of creative content, and the role of the artist film and theater productions of the scripts. This is the in commerce. first text to explore the issue of intellectual property in this context. To purchase a copy of the book, please visit The Lear Center’s Creativity, Commerce & Culture www-bookstore.usc.edu. project brought together Lawrence Lessig and Jack Valenti for this blockbuster event. Lawrence Lessig is an expert on intellectual property law and a professor at 20 21 Frank Capra and the Stanford University Law School; Jack Valenti worked for ¨ ¨ Image of the Journalist President Kennedy and President Johnson, before in American Film becoming president of the Motion Picture Association Published in 2001 by the Lear of America. Center Press, Joe Saltzman’s book chronicles the hand Their debate, moderated by Lear Center director Martin Hollywood had in shaping Kaplan, moved from one contentious topic to the next, publications our perceptions of the press by focusing on the work of including conflicting interpretations of court decisions, director Frank Capra. the fair use doctrine, the intentions of the founding fathers, book burning, and Vanna White. Americans’ perceptions of journalism and journal- ists were indelibly imprinted on the national psyche Toward a New Definition of Celebrity We Hate You (But Please What is a celebrity, and why are they so ubiquitous? Keep Sending Us Baywatch) What do they have that we don’t, and why do we care? Should producers of American entertainment care In this publication, Lear Center senior fellow Neal Gabler about how their products affect the image of the U.S. hammers out a modern theory of celebrity and explores abroad? Is it fair for citizens of other countries to use how the phenomenon is constructed. American entertainment to develop insight into American values and policies? This event explored the Gabler argues that celebrity is an art form, possibly the paradox of American entertainment exports—why dominant art form of our age. Using examples ranging they’re so popular with people who are often openly from , Princess Di, and Santa Claus, to O.J., hostile to the U.S. Tonya Harding, and Joey Buttafuoco, he distinguishes between being famous and being great, and between being famous and being a celebrity. Soaps, Storytellers & Society In this talk, Lear Center director Martin Kaplan argues Gabler asks how fame functions, and how stars and that Hamlet, Aida, and Frankenstein share more with The celebrities hold our attention. His provocative answers Bold and the Beautiful, Days of Our Lives, and Port provide insight into our celebrity-obsessed culture. Charles than most people think. Kaplan explores the con- nections between “high” and “low” culture and the power of narrative displayed by soap operas. Building Arts Audiences in the Age of Entertainment How can the opera house compete with the cineplex? Does it matter? New York Times journalist Frank Rich The Norman Lear comments on the role of the arts in contemporary Center Manifesto American culture and society. He notes how significantly Is Greek tragedy entertaining? the arts world has changed over the past fifty years, Sure—so is wrestling. The idea of points out its weakened position vis à vis mass media and entertainment belongs as much to entertainment, and offers a call to arms on the future of 22 high culture as to popular culture: 23 arts funding in the United States. no one can deny that Shakespeare ¨ ¨ wrote for the box office. During this talk, given under the auspices of Americans for the Arts with a grant from the Norman Lear Center, Entertainment is at least as old Rich laments the dearth of attention paid to the arts as the singers of the Iliad and by media outlets, arguing that coverage of the art

Gilgamesh, and arguably older than the cave paintings publications world is not commensurate with its importance to of Lascaux. Our species is Homo ludens, the creatures communities around the country. He urges arts leaders who play. and opinion makers not to accept this second-class status and to take steps to build arts audiences for Published in January 2000, the Norman Lear Center the future. Manifesto urges us to examine symphony, dance, and theatre in the same context as politics, gambling, and wrestling in order to reveal new facets of both U.S. action movies earn more abroad than they do and to invite fresh insights about creativity, consump- domestically. Audiences around the world are inundated tion, and culture. This lushly illustrated and innovative with entertainment. What happens to a product as it brochure explains the mission of the Lear Center is domesticated? How does it affect the cultures it and explores entertainment’s appeal, its content, touches? Is entertainment the world’s de facto cultural and its consequences. exchange program?

The print version of the Manifesto was featured in I.D. As an academic field of study, global entertainment does Magazine’s Annual Design Review, America’s largest not yet exist, even though entertainment is an excellent and most prestigious juried design-recognition program, focal point for an analysis of the movement of ideas and it won an American Graphic Design Award. and transformations of culture on a global scale. Authored by Lear Center assistant director Johanna Blakley, this research paper argues that academia must take the globalization of entertainment seriously, and Survey of MP3 Usage take a lead in creating the tools we need to answer the If you download music files, with permission, from complex questions that arise in this era of accelerated another hard-drive, whom does it hurt? A whole lot cultural interchange. of people, claims the —labels, artists, distributors. Is their claim true? Does peer-to-peer file swapping, á la Napster, wreak the economic damage claimed by the industry? How to Improve Television Political Coverage (Video) This study of MP3 usage in a student community contra- Does television news have to sen- dicts music industry and artist fears about the technology’s sationalize or trivialize politics in potential affect on profits. The study found that while file order to hold viewers? Does cover- sharing is very popular, most users purchased the same age of issues have to be boring? number of CDs as before they began downloading music, Can political coverage be both and over two-thirds said copyright holders should be paid informative and engaging? 24 25 for downloaded music. ¨ ¨ This videotape offers fresh ideas Published at the height of the Napster debate, this for conducting candidate interviews, research was performed by USC Annenberg Ph.D. doing compelling issue stories, producing effective candidate Mark Latonero and sponsored by a grant adwatches, making a station-wide commitment to cam- from the Lear Center. paign coverage, and breaking the boring barrier. On this tape, successful television political reporters and news publications managers share their nuts-and-bolts techniques for making political coverage compelling television and Entertainment Goes Global meaningful to viewers. To order a free copy of the tape, Pokemon was birthed in Japan and became a craze in visit www.reliableresources.org. the U.S.; Who Wants to be a Millionaire was launched in Britain and spawned versions in dozens of countries; How to Improve Television and Frank Rich, and a background paper by Brandeis Political Coverage (Book) University Professor Joyce Antler. It is often assigned as Politics=Ratings poison? This book, published by the Lear a textbook in college courses. To order a free copy, email Center’s Reliable Resources project, showcases award- us at [email protected]. winning television coverage of politics and offers fresh ideas and tools on covering campaigns. The book, which emerged from the project’s first annual Walter Cronkite Local TV Coverage of the 2000 Elections Award ceremony and symposium, offers tips on how These reports on the 2000 primary and general elections to bring issues alive and go beyond campaign rhetoric. present findings from the Lear Center study on how local It includes remarks by Walter Cronkite, Katharine television news portrayed the 2000 elections. Written by Graham, and Norman Lear. To order a free copy of the Martin Kaplan and Matthew Hale, with research book, visit www.reliableresources.org. support from the Alliance for Better Campaigns, the reports and the project were funded by the Ford Foundation. These studies were cited in the Senate Television’s Changing during the McCain-Feingold campaign finance debate. Image of American Jews The power of television The reports argue that most stations have a long way to go brought Jewish humor out to fulfill their public interest obligations to provide viewers of the borscht belt and with meaningful campaign coverage. During the primaries, into middle-American living the study found the average candidate sound bite to be ten rooms. How have Jewish seconds long, and the typical story was about which can- television characters shaped didate was winning or losing the race. During the general the culture’s perception of election, the study found the average sound bite length the Jewish people, and how was fourteen seconds. The presidential race accounted for are Jews themselves shaped a majority of the stories, 19% percent focused on congres- by these portrayals? To explore these questions, the USC sional races, 10% on state races, and 6% on local races. Annenberg School and the American Jewish Committee 26 27 hosted a conference on “Jews in Prime Time” that ¨ ¨ brought together the heads of major networks, writers, Television News Coverage of the producers, and commentators to discuss television’s 1998 California Gubernatorial Election portrayal of Jews. Attendees included Jason Alexander, This publication presents findings from a study conduct- Chris Carter, Gary David Goldberg, David Kelley, Jamie ed by the Norman Lear Center, funded by the Pew Kellner, Norman Lear, Leslie Moonves, ,

Charitable Trusts. This study found, for example, that publications , Peter Roth, Jeff Sagansky, Dawn Tarnofsky, during the election, stations aired about one minute of and . political coverage a night, and that San Francisco stations devoted more time to political stories than stations in any In order to advance the dialogue initiated at this historic other California market. conference, the Lear Center and the American Jewish Committee published keynote addresses by Neal Gabler Gabler, author of Life the Movie: How Entertainment EVENTS Conquered Reality and An Empire of Their Own: How the Jews Invented Hollywood. Other panelists included David Klein, publisher, Ad Age; Steve Sohmer, former EVP of marketing, advertising, and promotion, ABC; Durk Barnhill, SVP, McCann-Erickson Worldwide; and Ann Reed, executive council member, AARP. Martin Kaplan, director of the Lear Center, moderated.

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Warners’ War: Politics, Pop Culture, Second Annual USC Annenberg & Propaganda in Wartime Hollywood Walter Cronkite Award for Excellence Fall, 2003 in Television Political Journalism Ever since its invention, film has been used for propa- April 8, 2003 ganda. During World War II, Warner Bros. produced The second annual award ceremony honoring excellent several antifascist movies that angered not only the Nazi local television political coverage was held during The regime and the Italian Fascists, but many U.S. factions as Radio and Television News Directors Association confer- well, including isolationists, anti-Semites, and the Roosevelt ence at The Venetian Hotel in Las Vegas. These awards, Administration. The Lear Center’s Celebrity, Politics & Public which demonstrate that good political coverage can Life project—in partnership with the USC Warner Bros. make great television, went to eleven winners who dem- Archives, based at the USC School of Cinema-Television, onstrated innovative reporting of the 2002 elections. and USC’s Fisher Gallery—will sponsor an exhibition, panel discussion, and a screening of rare materials from the Warner Archives. The exhibit will feature film stills and pub- The State of the Media in L.A. and the World licity materials from Casablanca, Mission to Moscow, April 4, 2003 Sergeant York, and Confessions of a Nazi Spy, a movie that Lear Center director Martin Kaplan sat down with Lear prompted the 1941 Senate Subcommittee Hearings which Center senior fellow Neal Gabler for a wide-ranging 28 investigated whether Hollywood had violated the official 29 conversation on the media in Los Angeles and worldwide. ¨ ¨ neutrality policy of the U.S. The exhibit will also include This event was sponsored by the Los Angeles Institute of screenings of Private SNAFU, a series of cartoons that the Humanities. Warner produced for U.S. military training. events The Future of Interdisciplinary Studies February 28, 2003 The Tyranny of 18-to-49 Martin Kaplan presented the keynote speech at the April 9, 2003 Stanford University Modern Thought and Literature Could the 18-to-49 audience and its dollars be too influ- (MTL) Program’s 30th anniversary celebration. MTL is one ential? The Lear Center hosted a free-wheeling half-day of Stanford’s most vibrant interdisciplinary programs at conference on the topic featuring senior fellow Neal the leading edge of innovative work in the humanities and social sciences.

book pdf video cd-rom Falling Through the Cracks: The 2002 Sentinel for Health Stories of America’s Uninsured Awards for Daytime Drama February 6, 2003 October 26, 2002 Co-sponsored by the Writers Guild of America, west, and This award luncheon, hosted by actress and activist organized by Lear Center project Hollywood, Health & Judith Light, honored exemplary soap opera storylines Society, in partnership with the Robert Wood Johnson that informed, educated, and motivated viewers to Foundation, this event brought together leading public make choices for healthier and safer lives. The Award health experts to discuss one of the most wrenching issues was created by the Centers for Disease Control and in modern life—the growing number of uninsured in Prevention and is administered by the Norman Lear America. Participants included Neal Baer, M.D., executive Center. This year, it was staged at the Soap Summit VII producer of Law & Order: SVU; E. Richard Brown, Ph.D., conference for soap opera writers and producers. The director of the UCLA Center for Health Policy Research; winner was an HIV storyline written for The Bold and The Jonathan Fielding, M.D., director of Public Health for Beautiful. The program also honored Agnes Nixon for Los Angeles County; Arthur Kellerman, M.D., director writing the first health storyline for a soap opera in 1961. of Emergency Medicine at Emory University School of Medicine; Ron Pollack, founding director of Families USA; Robert Ross, M.D., director of The California Endowment; From the Newsroom to the Screening Room: and Noah Wyle, cast member on ER. How Hollywood Covers the News Business October 11, 2002 2 0 0 2 Joe Saltzman, director of the Lear Center’s Image of the Journalist in Popular Culture project, moderated a panel dis- We Hate You (But Please Keep Sending cussion with cast members Tim Matheson, Clancy Brown, Us Baywatch): The Impact of American Rowena King, and creator Gardner Stern from Breaking Entertainment on the World News, a television drama about a cable-news network. December 5, 2002 The Writers Guild of America, west, presented this Angela Y. Davis: Radical Celebrity? panel, moderated by Lear Center director Martin October 11, 2002 30 31 Kaplan, on the surprising popularity of American USC English professor Cynthia Young presented her ¨ ¨ entertainment in places where American politics are paper on the political, intellectual, and cultural factors reviled. This animated discussion included Aaron that produced Angela Davis as a radical subject and actor Sorkin, writer/producer of The West Wing; Bryce on the international stage. Carol Wells, executive direc-

Zabel, chairman/CEO of the Academy of Television Arts tor of the Center for the Study of Political Graphics, events and Sciences; Laura Ziskin, producer of Spider-man; served as respondent. Alfonso Cuaron, writer/director of Y Tu Mamá También; Tony Bui, writer/director of Three Seasons; Salam S. Al-Marayati, director of the Muslim Public What Are We Doing to Our Kids? Affairs Council; Norm Pattiz, chairman of Westwood October 2, 2002 One; and Diane Watson, member of Congress. Held in partnership with the Writers Guild of America, west, this panel discussion explored the impact of TV shows, film, and advertising on kids. Panelists included president, WB Television Network; Bryce Zabel, Al Jean, writer/executive producer, ; chairman, Academy of Television Arts and Sciences; Michael Borkow, writer/co-executive producer, Malcolm and Martin Kaplan, director, The Norman Lear Center. in the Middle; Douglas Steinberg, consulting producer, Public; Rebecca Collins, senior scientist, RAND; Should Candidates Get Free TV Time? Sharon Lee, co-president, Look-Look; Michael Perry, September 9, 2002 writer/supervising producer, The Guardian; and Lizzy This issue forum, co-sponsored with the League of Weiss, writer, Blue Crush. It was moderated by WGAw Women Voters of Los Angeles, brought together lead- president Victoria Riskin. ing figures to debate allowing candidates for political office to access the airwaves free of charge. Panelists included Arianna Huffington, syndicated columnist; Dan Schnur, Republican strategist; and Paul Taylor, Interviewing Celebrities director of the Alliance for Better Campaigns. Lear September 27, 2002 Center director Martin Kaplan moderated. Film critic John Powers spoke about how celebrities are created and how journalists cover them. Marc Cooper, contributing editor at , responded. Media, Citizens & Democracy New York Roundtable July 25, 2002 Media, Citizens & Democracy The Media, Citizens & Democracy project brought Los Angeles Roundtable together leaders from the entertainment industry September 13, 2002 and beyond to discuss how to improve the accuracy The final roundtable of the Media, Citizens & and depth of representations of government Democracy project met in Los Angeles to discuss how and democracy. to improve the accuracy and depth of representations of government and democracy. Participants included Participants included Robert Batscha, president of Peggy Conlon, president of The Advertising Council; the Museum of Television and Radio; Barbara DeFina, 32 Sean Daniel, producer and partner, Alphaville 33 executive producer, Goodfellas, The Grifters; Stephen Productions; Barbara Dixon, vice president/director, ¨ ¨ Friedman, vice president of strategic partnerships Museum of Television and Radio/LA; Garry Hart, pres- and public affairs, MTV; Frank Greer, president ident, Paramount Television Productions; David of GMMB Strategic Communications and founder Horowitz, president of the Center for the Study of of Amnesty International, USA; Brooke Kennedy, events Popular Culture; Norman Lear; Donna Mitroff, pres- executive producer of Third Watch; Patricia McGinnis, ident of Mediascope; Patricia McGinnis, president president and CEO, The Council for Excellence in and CEO, The Council for Excellence in Government; Government; Amy Robinson, actress (Mean Streets) Mace Neufeld, president, Mace Neufeld Productions; and producer (With Honors, Drive Me Crazy, Autumn Lawrence O’Donnell, executive producer of Mister in New York); Dr. Robert Thompson, director of Sterling; Bruce Ramer, senior partner, Gang, Tyre, the Center for the Study of Popular Television at Ramer & Brown; Victoria Riskin, president, Writers Syracuse University. Guild of America, west; Michael Roberts, senior vice Media, Citizens & Democracy Museum of Contemporary Art; and Joel Sternow, exec- Washington, D.C. Roundtable utive producer, 24. July 24, 2002 At its inaugural roundtable, the Media, Citizens & Sitcom America: What TV Comedies Democracy project brought together an eclectic group Tell Us About Ourselves (Or, Why of leaders and opinion-makers to discuss how to improve Does Everybody Love Raymond?) the accuracy and depth of representations of govern- April 18, 2002 ment and democracy in entertainment media. Are our favorite TV shows the Rosetta stones of our lives, the keys to our culture? Is it a coincidence, say, that Participants included Robin Bronk, executive director of a show about nothing, , was a hit in a decade The Creative Coalition; Claudia J. Kennedy, lieutenant about…nothing? Phil Rosenthal, creator of one of the general (Ret.), United States Army; John Lawson, presi- most popular on the air, and Neal Gabler, Lear dent and CEO of the Association of Public Television Center senior fellow and author of Life the Movie: How Stations; Patricia McGinnis, president and CEO, The Entertainment Conquered Reality, sat down for a dia- Council for Excellence in Government; Sally Quinn, The logue on entertainment, America, and us. Washington Post; and Gene Sperling, Bloomberg News columnist and West Wing advisor.

Critical Issues in Writing About Bioterrorism Jesus as Celebrity April 2, 2002 April 26, 2002 The Writers Guild of America, west, and the Lear Center’s USC history professor Richard Fox discussed his ideas on Hollywood, Health & Society project presented a panel the celebritization of Jesus by looking at cases from both discussion, including Neal Baer, M.D., writer/producer, literature and pop culture. Jack Miles, Pulitzer Prize- Law & Order: SVU; Michael Frost Beckner, writer/ winning author of God: A Biography and Christ: A Crisis producer, The Agency; Jeffrey Koplan, M.D., M.P.H., in the Life of God, served as respondent. director, Centers for Disease Control and Prevention (CDC); and Stephen Ostroff, M.D., associate director for epidemiologic science, CDC. 34 35 Television and the War ¨ ¨ on Terrorism: The Artistic Community Responds to 9-11 Declaration of Independence at the 2002 April 24, 2002 Winter Olympic Games, Salt Lake City, Utah In this Museum of Television & Radio panel discussion, events February 1 - March 15, 2002 leading personalities from the performing, visual, and The Declaration of Independence Road Trip visited popular arts assembled for an in-depth discussion on the the 2002 Winter Olympic Games and was featured as artistic community’s response during times of war and a signature exhibition of the 2002 Cultural Olympiad. other national crises. Panelists included Neal Gabler, With historical and contemporary photographs, video, senior fellow, The Norman Lear Center; Irene Hirano, and music, the Declaration exhibit illustrated the executive director, Japanese-American Heritage Museum; values and ideals embodied by the document. It also Judith Light, actress/activist; Jeremy Strick, director, highlighted social and political movements that helped shape the United States. Frank Capra and the Image of Lessig v. Valenti—A Debate the Journalist in American Film on Creativity, Commerce & Culture March 27, 2002 November 29, 2001 This USC Libraries literary luncheon featured Lear Center In this spirited exchange Jack Valenti, president of author Joe Saltzman, who led a discussion of his book, the Motion Picture Association of America, and Frank Capra and the Image of the Journalist in American Lawrence Lessig, professor of law at Stanford Film, published by the Lear Center Press. This book is part University, probed critical questions about the impact of the Lear Center project, The Image of the Journalist of the new digital environment on intellectual property in Popular Culture, headed by Saltzman. rights, innovation, and creativity. This event was co-sponsored by the Center for the Public Domain, Do Campaign Ads Affect Turnout? a philanthropic foundation. Lear Center director Martin February 28, 2002 Kaplan moderated. Americans are bombarded by television ads as elections approach. What impact do these ads have on voter turnout? University of Wisconsin political science Little Caesar and the HUAC Mob professor Ken Goldstein presented his findings on this September 28, 2002 question. Goldstein collaborated with the Lear Center Actor Ed Asner and USC history professor Steven Ross on its analysis of campaign news and ads in the 2002 led a roundtable discussion on a portion of Ross’ election cycle. upcoming book, Hollywood Left and Right: Movie Stars and Politics. He focused on the fallout from the House Un-American Activities Committee’s pursuit of actor Margaret Mead: Anthropology’s Liminal Figure Edward G. Robinson. February 8, 2002 USC anthropology professor Nancy Lutkehaus examined celebrity anthropologist Margaret Mead by exploring Dramatic Reading of the her ambivalent relationship to fame and her role as Declaration of Independence a mediator between academe and the public sphere. 36 July 4, 2001 37 USC history professor Lois Banner responded. As part of Philadelphia’s Independence Day celebration, ¨ ¨ the Declaration of Independence was read from the 2 0 0 1 steps of the Philadelphia Museum of Art by , , Whoopi Goldberg, Kevin events The Accidental and the Infamous Spacey, Renee Zellweger, Benecio Del Toro, Ming November 30, 2001 Na, Morgan Freeman, Kathy Bates, Edward USC communication professor Marita Sturken looked Norton, , and . at the role celebrity plays in the lives of ordinary citizens Hosted by Diane Sawyer and Charles Gibson, the who, by their own making or by chance, find themselves event also featured musical performances by Garth the focus of public scrutiny. Lear Center senior fellow Brooks and Blue Man Group. Neal Gabler responded. The Declaration of Independence Examples of Excellence: The Best in Road Trip Launch 2000 Broadcast TV Political Coverage July 3, 2001 April 20, 2001 Norman Lear announced the launch of the Declaration This symposium on broadcast political coverage was of Independence Road Trip, a three-and-a-half year tour moderated by Linda Douglass of ABC News. Panelists of an original print of the Declaration of Independence. included Jay DeDapper and John Sparks of WNBC-TV; Speakers included Rob Reiner, Morgan Freeman, Robert Mak of KING; Candy Altman of Hearst-Argyle; Governor Tom Ridge, Chuck D, and Kathy Bushkin, Ken Bode of Northwestern University; Paul Taylor of president of the AOL/Time Warner Foundation. the Alliance for Better Campaigns; Martin Kaplan of the Lear Center, and Norm Ornstein of the American Premiere Screening of Way Past Cool Enterprise Institute, and was held at the National Press May 2, 2001 Club in Washington, D.C. Based on the award-winning novel by Jess Mowry, Way Past Cool is a story about the ‘hood—childhood— produced by Ira Deutchman, with executive producers Artists, Technology & the Ownership Milos Forman, Norman Lear, and Paul Rassam. It was of Creative Content Conference directed by Adam Davidson, whose first film won the March 31, 2001 Palm D’Or at Cannes and the Academy Award for Best In response to one of the biggest issues facing Live Action Short. Hollywood and the entire arts and entertainment industry, leaders from entertainment, government, and Oprah: The Last Intellectual the legal profession convened at USC Annenberg for a April 25, 2001 summit on the issues and solutions to conflicts between USC cinema-television professor Dana Polan discussed creators and distributors of creative content. different forms of knowledge production by focusing on how the media portrays academics and how intellec- Participants included Erwin Chemerinsky, professor tuals tend to ignore popular perceptions of themselves at the USC Law School; David Bollier, Lear Center and their work. USC English professor Alice Gambrell senior fellow; John Perry Barlow, co-chair of the 38 was the respondent. 39 Electronic Frontier Foundation and former Grateful ¨ ¨ Dead lyricist; Marilyn Bergman, president & chair of the American Society of Composers, Authors & First Annual USC Annenberg Walter Cronkite Publishers (ASCAP); Judge Edward J. Damich of the

Award for Excellence in Broadcast Political Coverage U.S. Court of Federal Claims; Jared Jussim, EVP, events April 20, 2001 intellectual property department at Sony Pictures Presented at a gala dinner, this award honored television Entertainment; I. Fred Koenigsberg, counsel to ASCAP; networks, local television stations, and individuals for polit- Paul Mazursky, writer/actor/producer; Nicholas Meyer, ical coverage that excelled at informing viewers about their screenwriter/director; Marybeth Peters, U.S. register electoral choices in 2000. The program featured Walter of copyrights; and John Podesta, chief of staff to Cronkite, Norman Lear, and Katharine Graham. President Clinton. This conference was sponsored by The Norman Lear Neal Gabler: A Theory of Celebrity Center, The Artists Rights Foundation, the USC School of March 8, 2001 Law, the USC Center for Communication Law and Policy, How does fame function? How do stars and celebrities the USC School of Fine Arts, and was funded in part by hold our attention? Provocative speculations by Norman a gift from Alan Sieroty. Lear Center senior fellow Neal Gabler, author of Life the Movie: How Entertainment Conquered Reality.

The 2001 Nancy Hanks Lecture on Arts and Public Policy Arts and Ideas March 19, 2001 February 26, 2001 Frank Rich, columnist for The New York Times, spoke This discussion, the third in the Anti-Defamation League on the role of the arts in public life. This event, at the and the Norman Lear Center’s Power of Media series, John F. Kennedy Center for the Performing Arts in brought together leaders from the Los Angeles art world Washington, D.C., was sponsored by Americans for the to talk about the impact of art on our culture. Arts, with support from the Lear Center and the Richard Participants included Judy Baca, muralist and arts and Linda Rosenthal Foundation. activist; Thomas Crow, director of the Getty Research Institute; Paul Holdengräber, director of LACMA Institute for Art and Cultures; and Ernest Fleischmann, former managing director of the Los Angeles Media & Morality Philharmonic. Lear Center director Martin Kaplan March 19, 2001 served as moderator. The Anti-Defamation League and USC Annenberg’s Norman Lear Center hosted the fourth panel in the Power of the Media series featuring writer Bruce Vilanch; Meryl Marshall Daniels, chairman/CEO Latin Genealogies: Broadway and Beyond Academy of Television Arts and Sciences; Greg Braxton, February 23, 2001 television writer, Los Angeles Times; Lionel Chetwynd, USC English professor David Roman studied John 40 writer/director; and Lisa Schwarzbaum, critic, Leguizamo’s “Freak” and argued that through it, he 41 . forges new models of kinship for Latino culture and ¨ ¨ highlights a spectrum of Latino identities. USC English professor Leo Braudy was the respondent.

A Conversation with Miguel Sabido events and Albert Bandura: Uses of Theory and Media to Change Behavior The Power of Hip-Hop March 9, 2001 January 22, 2001 Media effects and behavioral change are discussed by Part of the Power of the Media series, co-sponsored Miguel Sabido, the internationally-recognized father of with the Anti-Defamation League, this panel discussed entertainment education, and Albert Bandura, founder how hip-hop music affects youth dress and speech, if of the Theory of Social Learning. it reinforces negative stereotypes of , and whether explicit lyrics should be protected by the first amendment. Panelists included Alan Light, and Bernard Weintraub, correspondent, The New York editor-in-chief, Spin Magazine; Todd Boyd, author of Times. The discussion was moderated by Lear Center Am I Black Enough for You: Popular Culture from the director Martin Kaplan. ‘Hood and Beyond; Neb Luv, hip-hop recording artist; and Jonathan Anschell, first amendment/music Politics as Entertainment industry attorney. November 14, 2000 In the aftermath of one of the closest presidential elec- 2 0 0 0 tions in recent history, panelists Neal Gabler, columnist Arianna Huffington, and Norman Lear discussed how The Real Ted Baxter conventions, elections, and campaigns have become December 8, 2000 more theatrical than substantive. Lear Center director USC journalism professor Terry Anzur presented work Martin Kaplan moderated. from her book Strangers in the Living Room: How Local Television News Found Its Audience and Lost Its Soul. She Celebrity and the Logic of Fashion discussed the connections between real-life Los Angeles November 10, 2000 anchormen and fictional anchorman Ted Baxter on the USC art history professor Nancy Troy examined the Show. USC sociology professor Barry relationship between art, theater, marketing, copyright, Glassner served as respondent. and the fashion industry in the early 20th-century through couturier, designer, entrepreneur, collector, and patron Paul Poiret. UCLA history professor Eugen Weber responded. Advance Screening of Thirteen Days December 5, 2000 The Norman Lear Center hosted a free advance screen- ing of Thirteen Days, starring Kevin Costner. Following The Jesse Helms Theory of Art the film, a panel of experts, moderated by Lear Center October 13, 2000 director Martin Kaplan, discussed the making of the USC art history professor Richard Meyer discussed film and the role of White House advisors in times of his work on Robert Mapplethorpe and Dirty Pictures, 42 43 political crisis. The panel included former speechwriter a Showtime movie about Mapplethorpe and the Dennis ¨ ¨ and advisor to Robert Kennedy, USC Annenberg journal- Barrie censorship trial. The respondent was USC professor ism professor Ed Guthman; Thirteen Days screenwriter of political science Mark Kann. David Self; and former White House advisor to President

Nixon, John Dean. events

Improving Broadcast Political Coverage The Politics of Hollywood: Inclusion and Beyond August 15, 2000 December 4, 2000 The Reliable Resources project convened a panel discussion The Anti-Defamation League and the Norman Lear including Cokie Roberts, ABC News chief congressional Center launched the Power of the Media series, which analyst; David Iverson, executive director, Best Practices ran throughout 2001, featuring leaders in art, music, 2000; Paul Taylor, director, Alliance for Better Campaigns; and media. This inaugural panel featured Ron Silver, and Pat Mitchell, president & CEO, PBS. The moderator actor/activist; Sharon Lawrence, actress/producer; was Kathleen Hall Jamieson, dean of USC Annenberg’s Elizabeth Guider, executive editor of Variety; Cable sister school at the University of Pennsylvania. Neuhaus, Los Angeles bureau chief for Entertainment Weekly; and Bernard Weinraub, entertainment colum- Democracy Row nist for The New York Times. Martin Kaplan, director August 14-17, 2000 of the Lear Center, was the moderator. Located in the Los Angeles Convention Center during the 2000 Democratic National Convention, Democracy Row showcased more than fifty nonpartisan groups who work Electronic Commerce and to improve the quality and quantity of information about the Entertainment Industry politics available to Americans. Participants included April 11, 2000 voter.com, the Center for Responsive Politics, the Project At a roundtable moderated by Marketplace’s David for Excellence in Journalism, the American Enterprise Brancaccio, keynote speaker Robert Pepper of the Institute, Rock the Vote, C-Span, the League of Women Federal Communication Commission’s Office of Plans Voters, the Brookings Institution, the Council for and Policy explored the application of e-commerce to the Excellence in Government, People for the American Way, entertainment industry. and the Southwest Voter Project.

Digital Music, Copyright on the Internet, and Higher Education Miguel Sabido—Educating Through Entertainment June 20, 2000 March 5, 2000 USC’s ban on Napster raised law and policy issues regard- Miguel Sabido, while vice president for research at ing copyright and intellectual property rights on the Televisa in Mexico, developed a process to produce Internet. This forum began with a lecture by Harvard Law radio and television drama that wins over audiences professor William Fisher, followed by a panel discussion. while imparting messages and values. In this session, Panelists included Joseph J. Bogdan, attorney at Manatt, he discussed tools used to influence audiences and Phelps, and Phillips; Cara Burns, attorney at Gradstein, modify behavior. Luskin, and Vandalsem; Jerry D. Campbell, USC chief 44 information officer; and Howard King, counsel for 45 Metallica and Dr. Dre. ¨ ¨ Senator John McCain Plays Hardball with Chris Matthews March 1, 2000

Covering Entertainment An episode of Hardball broadcast from USC with events April 17, 2000 Republican nominee hopeful John McCain (R-AZ). The Annenberg School and the American Business Press sponsored a panel discussion on the ins, outs, and ethics of reporting on the entertainment industry. The panel Using Entertainment in Public Health included Jon Horn, senior editor of Premiere Magazine; February 3, 2000 Corie Brown, entertainment editor of the Los Angeles University of New Mexico communication scholar Times; Anita Busch, editor of ; Everett Rogers discussed his findings on the use of Nancy Graham, senior editor of People Magazine;

entertainment media to prevent AIDS and increase family columnist for The New York Times. Martin Kaplan planning in Africa. This event was sponsored by the USC was the moderator. Center for Health and Medical Communication and Population Communication International. News as Entertainment/Entertainment as News March 17, 1998 1 9 9 9 & Before This conference brought together leading figures from academia and the news industry to explore how enter- What is Entertainment? (And If You Know What tainment values are displacing news values, the effect Entertainment Is, What Is Entertainment Studies?) this has on journalism, and what is to be done about it. May 5, 1999 Participants included Leo Braudy, author of The Frenzy USC Annenberg associate Kaplan spoke on of Renown; David Corvo, vice president of NBC News; the themes leading to the founding of the Lear Center. Phil Donahue, former host of Donahue; Elvis Mitchell, radio show host; Bernard Weinraub from The New York Times; Carole Black, general manager of KNBC; Bill Boyarsky, city editor for the Los Angeles Jews in Prime Time Times; Steven Malave, executive producer at KMEX; February 26, 1999 Constance Rice of the NAACP Legal Defense Fund; Ken This panel examined how Jewish issues, , Auletta, writer for The New Yorker; Steven Brill, creator and Jewish characters are handled in prime time enter- of American Lawyer and Court TV; Warren Olney, radio tainment television. Participants included some of show host. This event was co-sponsored by the Project Hollywood’s most prominent executives and creative on Excellence in Journalism, and Martin Kaplan was figures, like Jason Alexander, Chris Carter, Gary David the moderator. Goldberg, David Kelley, Jamie Kellner, Norman Lear, Leslie Moonves, Don Ohlmeyer, Rob Reiner, Peter Roth, Jeff Sagansky, Dawn Tarnofsky, and Grant Tinker. It was moderated by Harvard professor Arthur Is Online Journalism Journalism? Miller and co-sponsored by the American Jewish November 18, 1997 Committee and the Jewish Television Network. Are the norms of journalism relevant in cyberspace? 46 47 A free-wheeling conversation with Matt Drudge, editor ¨ ¨ of the Drudge Report, Michael Kinsley, editor of Slate, and Todd S. Purdum, The New York Times’ L.A. bureau Is Everything Entertainment? chief, on the norms of the news. Martin Kaplan was February 21, 1999 the moderator. events Hardly a realm of human existence is unaffected by the desire to grab and hold an audience. Is this good, bad, or inevitable? This lively panel discussion featured Janet Clayton, editorial page editor for the Los Angeles Times; Neal Gabler, author of Life the Movie: How Entertainment Conquered Reality; Neal Postman, author of Amusing Ourselves to Death: Public Discourse in the Age of Show Business; and Frank Rich, “Campaign-Season Newscasts Contained Little PRESS Campaign News.” The Political Standard, May, 2003.

“Porn Spam? No Thanks, Ma’am.” Los Angeles Times, April 30, 2003.

“Media Regulation.” KPFK-FM’s Morning Show, April 28, 2003.

2 0 0 3 “This ‘Reality’ Show May Have Too Much ‘Juice.’

“Hollywood Defections Leave Agency Low on Tinsel.” Los Angeles Times, April 27, 2003. The New York Times, June 9, 2003. “O.J. Simpson May Be TV’s Newest ‘Reality’ Program.” “Gray Lady’s Troubles Shake Many Circles.” Los Angeles Times, April 24, 2003. San Francisco Chronicle, June 6, 2003. “Speaking Their Peace: For Some Celebrities, Backing

“Who Owns TV? FCC to Rule.” Newsday, June 2, 2003. Peace Has Its Rewards.” San Francisco Chronicle, April 19, 2003.

“The ‘Local’ in Local TV is in Danger.” Christian Science Monitor, June 2, 2003. “War with Iraq: U.S. Nightly News Shows to Make Their Iraqi Television Debut.” Los Angeles Times, “Rewriting the Rules.” Los Angeles Times, April 15, 2003. May 30, 2003. “Coverage You Can Count On, If It’s the Right

“Synergies Emerge in TV Duopolies.” Los Angeles Demographic.” Los Angeles Times, April 9, 2003. Times, May 30, 2003. “The Most Coveted Market.” USC Chronicle, 48 “Media, Inc.” Nightline, May 28, 2003. April 7, 2003. 49 ¨ ¨ “Regarding Media: Ripples of Blair Affair Widely Felt.” “U.S. Nightly News Shows to Make Their Iraqi Television

Los Angeles Times, May 21, 2003. Debut.” Los Angeles Times, April 5, 2003. ess pr

“FCC Looks Set to Support Media Tycoons.” “Regarding Media: A 24/7 War Pulls Viewers to Cable The Inquisitor, May 20, 2003. News.” Los Angeles Times, April 5, 2003.

“Who Owns L.A. Media?” KCET’s Life and Times, “A Program at the Vanguard of Interdisciplinary May 13, 2003. Learning.” Stanford Report, April 2, 2003.

“Reporter Fabricated, Plagiarized, Stories, New York “High Anxiety.” American Journalism Review, Times Says.” Los Angeles Times, May 11, 2003. April 2003. “War Rhetoric.” Morning Edition, March 26, 2003. 2 0 0 2

“Annenberg Announces Political Journalism Winners.” “Ads Trump News.” American Journalism Review, TelevisionWeek, March 24, 2003. December 2002.

“Regarding Media: Online Commentators Are “In Whose Interest?” Boston Phoenix, Seizing the Moment.” Los Angeles Times, November 21, 2002. March 19, 2003. “TV or Not TV? Forum to Examine Medium’s Coverage.” “On Smart Story, Iraq-Weary Media Embrace ‘Good News Providence Journal-Bulletin, November 20, 2002. for a Change’.” Los Angeles Times, March 14, 2003. “Americans Deserve Some Fresh Free Air.” San Antonio “Oscar Contenders Pay Homage to Classic Cinema.” Express-News, November 17, 2002. Daily Variety, March 14, 2003. “An Ad Windfall Raises Fears in Political Coverage.” Review of Frank Capra and the Image of the Journalist Boston Globe, November 13, 2002. in American Film. Journalism and Mass Communication Quarterly, Spring, 2003. “TV Only Muddies Political Dialogue.” San Antonio Express-News, November 10, 2002. “The Real Truth: Reality Shows Taking a Huge Bite Out of TV.” The San Diego Union-Tribune, “Political Ads Beat Election Coverage on TV Stations.” February 16, 2003. Louisville Courier-Journal, November 6, 2002.

“Larry King Fights for Ratings Supremacy.” “Celebrities Jumping on Infomercial Bandwagon.” , February 9, 2003. The Kansas City Star, November 6, 2002.

“Stars Getting Mixed Reviews for Speaking Out Against “Mass Media.” Communications Daily, 50 War with Iraq.” Canadian TV News, February 8, 2003. November 5, 2002. 51 ¨ ¨ “Dangerous Obsession.” New York Daily News, “Read a Newspaper.” Washington Times,

February 2, 2003. November 4, 2002 ess pr

“Idol Producers Busily Trying to Keep the Franchise “Television Politics: An Advertising Flood, An Information Fresh.” USA Today, January 28, 2003. Drought.” Los Angeles Times, November 3, 2002.

“In Reality, There’s Really No Such Thing as Bad “Local Stations Devoting More Time to Political Ads.” Buzz.” Los Angeles Times, January 20, 2003. CBSnews.com, November 3, 2002.

“African Americans at the Top: Where Is Coverage “In Politics, Local Stations Buck the Trend.” The Boston and Context?” Los Angeles Times, January 4, 2003. Herald, November 3, 2002. Interview with Martin Kaplan on Minnesota Senate “Is This News? Most Stations Aren’t Covering the race. CNN’s Saturday Night, November 2, 2002. Election.” TomPaine.com, October 21, 2002.

“American TV Viewers Getting Most of Their “Study: Stations Dropped the Ball in Election Local Political Info from Ads, Not News Stories.” Coverage.” Electronic Media Online, Milwaukee Journal Sentinel, Charlotte Observer, October 21, 2002. Fort Worth Star-Telegram, San Francisco Chronicle, November 2, 2002. “Democracy on TV: Don’t Blink.” Electronic Media Online, October 21, 2002. “Local TV News and the Elections: Ads Infinitum, but Few Stories.” Washington Post, November 2, 2002. Interview with Martin Kaplan. KCET-TV’s Life and Times, October 21, 2002. “TV Viewers Get Most Local Political Information From Ads, Not News.” Minneapolis Star-Tribune, “MIA: Election News on TV.” Los Angeles Times, November 2, 2002. October 17, 2002.

“If You’re Sick of TV Ads, Don’t Watch Local “Local Hopefuls Receive Little Coverage in Newscasts.” News.” The Hotline, November 1, 2002. Washington Times, October 17, 2002.

“Channeling Patriotism into the Voting Booth.” “Pols Get the Hook.” Daily Variety, Los Angeles Times, November 1, 2002. October 17, 2002.

“Airtime for Campaign Ads Analyzed.” Associated “In Politics, TV Sound Bite Becomes a Nibble.” Press, November 1, 2002. News Service, October 17, 2002.

“Judith Light Illuminates Women’s Health.” “Local Stations Give Elections Short Shrift.” USA Today, November 1, 2002. Variety.com, October 17, 2002. 52 53 “Media Abrogating Responsibility to Cover Elections.” “Study: Local News Ignores Campaigns.” ¨ ¨ , October 31, 2002. , Tribune,

October 16, 2002. ess

“Perspectives: Political Malaise Days.”Daily Variety, pr October 30, 2002. “Election Coverage M.I.A.” Electronic Media, October 16, 2002. “California TV Stations Grapple with Election Coverage.” San Francisco Chronicle, The Sarasota “Local News Loves the Govs.” The Hotline, Herald-Tribune, October 29, 2002. October 16, 2002.

“Regarding Media: Power Play Heralds a Print Coup.” “Newscast Lack Campaign Stories, Survey Says.” Los Angeles Times, October 26, 2002. Milwaukee Journal Sentinel, October 16, 2002. “The Enclosure of the Academic Commons.” Academe, “Era of Blockbusters? Not So Fast; Despite Office September-October 2002. Records, More Bought Tickets in the Old Days.” abcnews.com, May 20, 2002. “Plotting A Story, Plotting A War.” Los Angeles Times, September 29, 2002. “Hollywood Shakes Off Fear of Terror Images.” Los Angeles Times, May 20, 2002. Interview of Joe Saltzman on how journalists are portrayed in popular culture. KCRW-FM’s “Once Powerful Superagent Michael Ovitz Sells Air Talk, September 17, 2002. Management Firm.” Associated Press, May 6, 2002.

“‘McPaper’ at 20: A Brief List of Successes.” “The Blake Drama: It’s No O.J.” TVNews.com, Los Angeles Times, September 6, 2002. May 1, 2002.

“As All the Buzz Fizzled, Corporate Synergy Died.” “Robert Blake, The Main Course.” Baltimore Sun, Los Angeles Times, August 14, 2002. April 28, 2002.

Interview of Martin Kaplan on the advertising business. “Other People’s Property: Academics Square Off Against PBS’ The NewsHour, August 5, 2002. Hollywood on Internet Content.” The Village Voice, April 17, 2002. “Small-Screen Sparkle.” The Economist, August 3, 2002. “Speaking Terms: Seeking Words to Express the Shock of “Hollywood Snubs Australian Film.” Australian Mideast Violence.” Los Angeles Times, April 17, 2002. Broadcasting Company’s Lateline, July 30, 2002. “To Infinity and Beyond.” The Economist, “Biz Panel Promotes Civic Duty.” Daily Variety, April 13, 2002. July 12, 2002. “Up the Tube.” The Economist, April 13, 2002. 54 Interview of Martin Kaplan on how American pop 55 culture affects young Muslims. Australian Broadcasting “CDC/Annenberg Project Helps Set Storylines Straight.” ¨ ¨ Company’s Radio National, July 7, 2002. USC Chronicle, April 1, 2002. ess

“Change at Vivendi Universal to Have Little “TV Drama, Pentagon-Style: A Fictional Terror Tribunal.” pr Impact on Film Unit, Experts Say.” Los Angeles The New York Times, March 31, 2002. Daily News, July 2, 2002. “ Has Left Us, but He Left Us Laughing.” “Inevitably, A Non-Reporter News Anchor.” USA Today, March 28, 2002. Los Angeles Times, May 31, 2002. “TV Remains Dominant Source for Americans “Democrats Enjoy Hollywood Cash.” on Medical Information.” Boston Globe, Los Angeles Times, May 28, 2002. March 12, 2002. “The Face of Botox Economics.” Los Angeles Times, “The Gatekeepers: Adept in Politics and Advertising, March 10, 2002. 4 Women Shape a Campaign.” The New York Times, November 11, 2001. “Market Place: Disney Woes Force Leader to Confront Hard Questions.” The New York Times, “Soap Summit Honors Dramatic Health Messages.” March 6, 2002. USA Today, November 6, 2001.

“Ruling on FCC Turns Up Volume on Media Mergers.” “Out & About.” Electronic Media, October 29, 2001. Los Angeles Times, February 21, 2002. “EIC: Guns Are No Office Draw.” The “From Sob Sister to Mary Richards.” USC Chronicle, Hollywood Reporter, October 25, 2001. February 18, 2002. “Yes, They Are Cowards.” Salon.com, October 18, 2001. Norman Lear interviewed on The Declaration of Independence Road Trip. The Today Show, Martin Kaplan interviewed on how 9-11 affected February 8, 2002. comedy, Dateline NBC, October 16, 2001.

“How Enron Stole Center Stage.” USA Today, “Condemnation without Absolutes.” The New York January 23, 2002. Times, October 15, 2001.

“Hearst-Argyle Gives Politicians Time Again.” “Eddie Murphy Goes to Washington.” Malaysia’s New Broadcasting and Cable, January 23, 2002. Straits Times, October 14, 2001.

2 0 0 1 “Pop Culture Shock.” Oregonian, October 12, 2001.

“Boss’s Hands-On Approach to Shake Things Up.” “Fundamentalism: An Eternal War of Mind-Sets.” , December 18, 2001. Los Angeles Times, October 7, 2001. 56 57 “NBC May Lose Viewers on the Way to San Jose.” “Showbiz Economics Shift In Wake of Terror Strikes.” ¨ ¨ San Francisco Chronicle, December 18, 2001. The Hollywood Reporter, September 24, 2001. ess

“Vivendi Universal to Buy USA Networks.” “Commentary: Late Night’s Idle Chatter Yields to pr NPR’s All Things Considered, December 17, 2001. Uneasy Talk.” Los Angeles Times, September 22, 2001.

“America’s TV Liberals ‘Twist Stories to Fit Their Own “Entertainment Shies Away from Reality.” Financial Agenda’.” London Telegraph, December 17, 2001. Times, September 20, 2001.

“Hollywood Deal Making: Vivendi OKs $10-Billion Martin Kaplan interviewed on Hollywood’s Deal to Buy Diller’s USA.” Los Angeles Times, adjustment in the aftermath of 9-11. The Today December 16, 2001. Show, September 18, 2001. Martin Kaplan interviewed on America’s reaction Live reading of Declaration of Independence to 9-11. NBC Nightly News, September 13, 2001. by Kathy Bates, , Michael Douglas, Morgan Freeman, Mel Gibson, “Final Take?” The Scotsman, September 6, 2001. Whoopi Goldberg, Graham Greene, Ming-Na, Ed Norton, Winona Ryder, Kevin Spacey, and Renee “Hollywood Trade Papers Controversial.” Associated Zellweger. Musical Performances by Blue Man Group, Press, August 29, 2001. Garth Brooks, and Peter Nero and the Philly Pops. ABC News, July 4, 2001. “Universal Deal Drives Tie-Ins to New Limit.” Orlando Sentinel Tribune, August 24, 2001. “Rare Copy of Declaration to Go on Display in Texas.” Houston Chronicle, July 4, 2001. “It’s A Total Myth That Movie Companies Boom in Bad Times.” E! Online, August 2, 2001. “Declaration’s U.S. Tour Aims to Inspire Youths.” Los Angeles Times, July 4, 2001. “Witnessing the Final Act: Broadcasters Need to Think Through a Decision to Air an Execution.” American “Like Rock Star, Original Copy of Declaration Goes Journalism Review, July/August 2001. on Tour.” Pittsburgh Post-Gazette, July 4, 2001.

“The ‘Net After Napster: New File-Sharing Systems “Life, Liberty and the Pursuit of Oratory.” Begin To Fill The Void.” NPR’s All Things Considered, The New York Times, July 4, 2001. July 26, 2001. “Rare Early Declaration Coming to Atlanta.” “Life, Liberty and a Lesson in Civics.” USA Today, Atlanta Journal and Constitution, July 4, 2001. July 20, 2001. Declaration of Independence Road Trip launch Interview with Martin Kaplan about summer media feed- broadcast from . Good Morning ing frenzies. KPPC-FM’s Talk of the City, July 13, 2001. America, July 4, 2001. 58 59 “Founders Would Weep to See Tampa’s Moves.” “A Chance to Revive Our Passion for Democracy.” ¨ ¨ Boston Herald, July 10, 2001. USA Today, July 3, 2001. ess

“Jews on TV: Prime Time Portrayals.” Jewish Week “Can Hollywood Save the World? Environmental Issues pr (Washington, D.C.), July 7, 2000. in the Movies.” Sierra Magazine, July 1, 2001.

“Ticonderoga: Declaration Going on Display.” “Artists Unite for ‘America the Beautiful’.” Billboard, The New York Times, July 6, 2001. June 30, 2001.

“A Continental Conquest: Historic Document, “A Nation Longing for a Higher Cause.” Los Angeles Hollywood Hit Road to Promote Activism.” Times, June 24, 2001. Boston Globe, July 5, 2001. “We Need TV Shows That Look Like Us.” “A Cultural Phenomenon.” The Times Union, Los Angeles Times, May 19, 2001. April 15, 2001.

“The Starr Report.” , May 3, 2001. “Both Sides Will Make Sure America’s Culture Wars Continue.” International Herald Tribune, “Man: How Journalism Meets Entertainment at Don April 12, 2001. Hewitt’s ‘60 Minutes’.” Brill’s Content, May 2001. “A False Peace.” Los Angeles Times, April 8, 2001. “TV & Radio: Channel 5 Honored for Election Coverage.” The Boston Globe, April 28, 2001. “Napster on His Mind.” Daily Trojan, March 26, 2001.

“First-Ever Cronkite Awards for Political Coverage Sens. Dorgan and Durbin cite the work on TV.” Christian Science Monitor, April 26, 2001. of the Lear Center in the debate over the McCain-Feingold campaign finance legislation. “The Scene and Heard.” Las Vegas Review-Journal, The Congressional Record, March 21, 2001. April 25, 2001. “When Stories Run Out.” The Age (Melbourne), “Belo Journalists Honored.” The Dallas Morning News, March 13, 2001. April 24, 2001. Walter Cronkite Interviewed About Reliable “Channel 12 Earns Journalism Award.” The Idaho Resources and the Cronkite Award. Larry King Live, Statesman, April 24, 2001. March 9, 2001.

“The Starr Report.” The New York Post, “Study Indicates Improvement in Election Issues April 24, 2001. Coverage.” Kansas City Star, February 28, 2001.

“Station Snags Radio Outsider as Manager.” Milwaukee “Show but Don’t Let ‘Em Tell.” Broadcasting & Cable, 60 Journal Sentinel, April 23, 2001. February 12, 2001. 61 ¨ ¨ “Lear Center Finds TV’s Portrayal of Jews Doesn’t Reveal “An American Story; The Shaq-Kobe Conflict

an Authentic Range.” USC Chronicle, April 21, 2001. Had Deep Roots In Our Culture.” Los Angeles ess

Times, February 11, 2001. pr “Annenberg’s Cronkite Awards Honor Best TV Political Reporting.” USC Chronicle, April 21, 2001. “Culture Wars: A Victim of the Third Great Awakening.” Los Angeles Times, January 14, 2001. “Channel 5 Wins Cronkite Award.” The Boston Herald, April 21, 2001. 2 0 0 0

“WFLA Wins Award for Election.” St. Petersburg Times, “Partisanship Prevails.” The Times Union (Albany), April 21, 2001. December 24, 2000. “Politics: The Unhappy Triumph of Partisanship.” “Film Execs to Screen Marketing Guidelines for Los Angeles Times, December 17, 2000. Senate.” USA Today, September 26, 2000.

“The Unveiling: Behind the Political Curtain.” “Hollywood Braces for a Showdown on Capitol Hill.” The New York Times, December 10, 2000. Los Angeles Times, September 24, 2000.

“A Pundit’s End-of-Semester Thoughts.” USC Daily “News Is Carefully Timed To Steal G.O.P.’s Thunder.” Trojan, December 5, 2000. The New York Times, August 8, 2000.

“Elections: The Demonization of Politics.” Los Angeles “Opting For Hometown Angle at a Slow-News Times, December 3, 2000. Convention.” The New York Times, August 6, 2000.

“Media Pundits in Training Get Ready “The Republican Convention: High-Tech Gadgets, for Their Close-Up.” Los Angeles Times, Gumption Make for New Era of Attacks.” Los Angeles November 22, 2000. Times, August 3, 2000.

“Embracing Defeat: How the Publishing Industry “Web Sites See Convention Bonanza.” Los Angeles Is Failing Readers—And How It Could Do Better.” Times, July 29, 2000. Boston Review, November 17, 2000. “Lear Center Votes for Better TV Politics.” “Panel at USC Discusses Presidential Hollywood Reporter, July 7-9, 2000. Candidates and News.” Daily Trojan, November 15, 2000. “Program Urges Local TV News to Expand Political Coverage.” Los Angeles Times, July 6, 2000. “Hollywood Panel Slams Media for Election ‘Farce’.” Inside.com, November 14, 2000. “Is the Use of MP3 Technologies Harmful to the Music Industry?” Hollywood Reporter, 62 Martin Kaplan interviewed. KPPC-FM’s Talk of the City, June 26, 2000. 63 November 1, 2000. ¨ ¨ “Downloading Music.” Washington Post,

“Casting the President: Our Experts from ‘West June 22, 2000. ess

Wing’ to ‘Glamour’.” Austin American-Statesman, pr October 10, 2000. “What’s Entertainment? A New Multidisciplinary Center Named for Sitcom King Norman Lear Takes a No-Joke “No Fade-Out in Sight for Hollywood’s No. 1 Approach Toward the Study of What’s Amusing.” Defender.” Los Angeles Times, October 1, 2000. Trojan Family Magazine, Summer, 2000.

“Hollywood, Washington ‘Understand Each “California Survey Finds No Harm from MP3 to Other’.” USA Today, September 26, 2000. CD Sales.” Reuters, June 22, 2000. “Survey Says: Napster Is (Your Biased Answer Here).” “A Major Academic Look at How Show Business Affects Inside.com, June 21, 2000. Real Life.” Los Angeles Times, February 23, 2000.

“USC Study Downplays Impact of MP3 Downloads “From Elian to Uncle Ben, It’s a Fable.” The Orange on CD Sales.” Los Angeles Times, June 21, 2000. County Register, February 8, 2000.

“Tristani Raises Specter of Government-Mandated Political “Education Plus Show Biz = That’s Entertainment.” Free Time.” Communications Daily, June 20, 2000. USC Chronicle, February 7, 2000.

“Stations Shun Stumps.” Mediaweek, June 19, 2000. “Entertainment Center Debuts.” USC Chronicle, January 31, 2000. “Commercials Dominating Politics on TV, Studies Find.” The New York Times, June 13, 2000. “Center Looks at Impact of the Industry.” Daily Trojan, January 28, 2000. Martin Kaplan interviewed on political news coverage on local television stations. CNN’s Inside Politics, “Norman Lear Policy Center Set for USC.” Daily June 13, 2000. Variety, January 25, 2000.

“Study: More Spin, Less Talk in Ads.” Associated Press, “Entertainment Impact Studied at Lear Center.” June 13, 2000. Hollywood Reporter, January 25, 2000.

“The New Household Word: Politainment.” “USC Think Tank to Explore Entertainment and NationalJournal.com, April 24, 2000. Culture.” Los Angeles Times, January 24, 2000.

Martin Kaplan interviewed on pandering politicians. “New University Program Takes Serious Look The O’Reilly Factor, April 20, 2000. at Entertainment.” The New York Times, January 24, 2000. 64 “Colleges Offering Cool Majors.” The Early Show, 65 March 30, 2000. ¨ ¨

“Forever Unclean.” National Journal, ess

March 18, 2000. pr

“Norman Lear Donates $5 Million to Create Academic Center on Entertainment.” Philanthropy News Digest, March 7, 2000.

“Super Tuesday Forces Adjustments.” The New York Times, February 28, 2000.

e Entertainment (en’•ter•tan’•ment)e 1. The action of upholding or maintaining. Obs. 1610 Death Rauil. in Harl. Misc. (Malh.) III. 114 Letters patent..for the intertainement of the edict made in Nantes. 2. a. The action of maintaining persons in one’s service, or of taking persons into service. Also, the state or fact of being maintained in or taken into service; service, employment. Obs. 1577-87 Holinshed Chron. I. 78/1 The Saxons..desirous of intertainment to serue in warres. 1601 Shakes. All’s Well IV. i. 17 He must thinke vs some band of strangers, i’th aduersaries entertainment. 1604 Oth. III. iii. 250 Note if your Lady straine his [Cassio’s] Entertainment With any strong, or vehement importunitie. 1647 Sprigge Anglia Rediv. IV. vii. (1854) 269 All officers and soldiers that shall desire to take entertainment from any foreign kingdom. a1662 Heylin Laud II. 259 To undertake some Stipendary Lecture, wheresoever they could find entertainment. b. Provision for the support of persons in service (esp. soldiers); concr. pay, wages. Obs. 1535 Act 27 Hen. VIII, c. 11 1 The kings clerks..haue for their enterteinements and their clerkes, no fees nor wages certaine for those offices. 1596 Spenser State Irel. 89 The which eighteene thousand pounds will defray the entertainment of 1500 Souldiers. 1612 Davies Why Ireland, etc. (1787) 24 The Earl of Stafford’s entertainment was, for himself six shillings and eight pence per diem. 1682 Evelyn Mem. (1857) II. 172 And other officers, with their several salaries and entertainments. 1709 Strype Ann. Ref. Introd. ii. 16 Granting him 20s. a day..towards the entertainment of an hundred horsemen serving there under him. 3. Maintenance; support; sustenance. Obs. 1603 Knolles Hist. Turks (1621) 1391 Lands for the intertainement of them and their horses. 1692 Ray Dissol. World iii. (1732) 36 Most convenient for the Entertainment of the various Sorts of Animals. 1705 Stanhope Paraphr. III. 468 Creatures..designed for the Service and Entertainment of Mankind. 1754 Erskine Princ. Sc. Law (1809) 89 The expence laid out upon the minor’s entertainment. 1761 Hume Hist. Eng. III. 71 James..erected a college at Chelsea for the entertainment of twenty persons. 4. Manner of social behaviour. Obs. 1531 Elyot Gov. II. xii, With hir good maners and swete enterteinements. 1572 J. Jones Bathes Buckstone Pref. 3 The maners that to Phisicions belonged, are that thei be of gentle entertaynment. 1598 Barret Theor. Warres IV. i. 118 Gouerne them with convenient speeches, and good entertainment and curtesie. 5. Treatment (of persons). Obs. 1568 Grafton Chron. II. 669 He was of the Nobilitie receyved, and with all honorable entertainement conveyed to the Kinges presence. 1645 E. Pagitt Heresiogr. (1662) 45 This [viz. burning] was the entertainment that these sectaries had in times past. 1660 Boyle Seraphic Love 74 The savage entertainment He met with in it [the World]. 6. Discussion of a subject. Obs. 1675 R. Burthogge Causa Dei 329 To conclude this tedious Entertainment of the Gentile Divinity, I will add, etc. 7. Occupation; spending (of time). Now rare. 1551 Robinson tr. More’s Utop. I. iiijb, What familiar occupieng and enterteynement there is amonge ye people. 1588 Shakes. L.L.L. V. i. 126 Sir Holofernes, as concerning some entertainment of time. 1860 Motley Netherl. (1868) I. iii. 91 A dallying entertainment of the time. 8. a. The action of occupying (a person’s) attention agreeably; interesting employment; amusement. 1612 BRINSLEY Lud. Lit. xxviii. (1627) 282 An Oration by the highest, togiue the visitours intertainment. 1756- 7 tr. Keysler’s Trav. (1760) III. 123 A person who is fond of seeing natural curiosities cannot but meet here with the highest entertainment. 1824 COLERIDGE Aids Refl. (1850) Introd. 47 He who seeks to find instruction in the following pages, will not fail to find entertainment likewise. 1857 WILLMOTT Pleas. Lit. xxi. 123 Biography..furnishes entertainments to the reader. b. That which affords interest or amusement. 1659 Gentl. Call. (1696) 83 Other Mens [Affairs]..are the usual entertainment of those that neglect their own. 1683 DRYDEN Life Plutarch 80 It [history] has alwayes been the most delightful entertainment of my life. 1713 STEELE Spect. No. 423 1 Gloriana shall be the name of the Heroine in to Day’s Entertainment. 1756 BURKE Subl. & B. III. iv, These fine descriptive pieces..have been the entertainment of ages. 1788 REID Aristotle’s Logic iv. 3. 81 His appetite for this kind of entertainment. c. esp. A public performance or exhibition intended to interest or amuse. Johnson (1755) assigns to the word a specific application to the lower comedy; in recent use it often denotes an assemblage of performances of varied character, as when music is intermixed with recitations, feats of skill, etc. 1727 J. THURMOND (title), The Miser; or Wagner and Abericock. A Grotesque Entertainment. 1806-7 J. BERESFORD Miseries Hum. Life (1826) V. xiii, The entertainments at Astley’s or the Circus. 1847 EMERSON Repr. Men, Shaks. Wks. (Bohn) I. 353 Importunate for dramatic entertainments. 1881 SAINTSBURY Dryden 18 Davenant succeeded in procuring permission from the Protector..to give what would now be called entertainments. 9. The accommodation of anything in a receptacle. Obs 1697 POTTER Antiq. Greece III. xx. (1715) 152 Harbours were Places render’d..commodious for the Entertainment of Ships. 1721 PERRY Daggenh. Breach 122 Sufficient room for the Entertainment of Ships in this Harbour. 10. Reception (of persons); manner of reception. 1589 GREENE Menaphon (Arb.) 66 Hath your hot intertainment cooled your courage? 1606 SHAKES. Ant. & Cl. III. xiii. 140 Get

“Entertainment.” The Oxford English Dictionary. 2003.