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Your Pocket Guide to Ittee Enter your pocket guide to ittee enter e Explore The Norman Lear C What W Norman Lear Martin Kaplan Fellows Staff USC Advisory Comm 02 02 03 04 04 06 07 About The 2002 Sentinel for Health Awards 31 Projects 31 Angela Y. Davis: Radical Celebrity? We Hate You (But Please Keep 30 Publications Sending Us Baywatch) 31 What Are We Doing to Our Kids? Events Falling Through the Cracks: 30 lture Press Stories of America’s Uninsured 33 Media, Citizens & Democracy Roundtables 01 Page Number The Future of Interdisciplinary Studies 29 chive ment Desk 34 Jesus as Celebrity nalist in Popular Cu News Ar Second Annual USC Annenberg 29 Entertain Walter Cronkite Award 35 Sitcom America: What TV Comedies tizens & Democracy esources Tell Us About Ourselves e e y The Tyranny of 18-49 28 35 Critical Issues in Writing about Bioterrorism bal Image of the JourLear Center LocalMedia, Ci Marketplace Reliable R 14 15 16 17 18 Warners’ War: Politics, Pop 28 Public Life ce & Cultur oes Glo ews Archive Culture & Propaganda 35 Declaration of Independence at the 2002 Winter Olympics , Commer d, Health & Societ 37 Lessig vs. Valenti Celebrity, PoliticsCreativity & Declaration of IndependencEntertainment GEntertainment NHollywoo 08 09 10 Road Trip11 12 13 37 Dramatic Reading of the Declaration of Independence 19 Local TV News Coverage of the 2002 General Election 38 Oprah: The Last Intellectual tion 19 How to Improve Television Political Coverage 2004 hews 38 First Annual USC Annenberg The Power of Hip-Hop 41 ris Matt Walter Cronkite Award 20 Artists, Technology & the Ownership of Creative Content 39 Artists, Technology & the The Real Ted Baxter 42 net & Higher Educawith Ch Ownership of Creative Content ealth 20 Frank Capra and the Image of the Journalist in American Film Politics as Entertainment 43 Hardball 40 Media & Morality Celebrity & the 43 yright on the Inter ainment? ent in Public H Logic of Fashion 21 Lessig vs. Valenti—A Debate on 41 Neal Gabler: A Theory of Celebrity 2003 48 Creativity, Commerce & Culture Prime Time The Jesse Helms 43 Theory of Art 22 Toward a New Definition of Celebrity 41 Latin Genealogies: Broadway & Beyond Digital Music, CopSenator John McCainUsing PlaysEntertainm Jews in Is Everything Entert Democracy Row 44 44 45 45 46 46 22 Building Arts Audiences in the Age of Entertainment 27 Television News Coverage of the 1998 CA Gubernatorial Election 23 We Hate You (But Please Keep Sending Us Baywatch) 2002 51 23 23 24 24 25 26 27 age ifesto Jews The Norman Lear Center s Global 0 Elections USC Annenberg School for Communication cal Coverage enter Man Los Angeles, CA 90089-0281 ment Goe 2001 2000 n Politi f the 200 [email protected] Survey of MP3 Us 56 61 www.learcenter.org Soaps, Storytellers & Society Entertain Tel 213.821.1343 Fax 213.821.1580 ove Televisio The Norman Lear C ©2003 The USC Annenberg Norman Lear Center ’s Changing Image of American Local TV Coverage o How to Impr evision Tel Think of entertainment differently. contents Think of it not just as leisure activity, ABOUT but as the way that messages grab and hold our attention. Think of ›2-7 entertainment not just as a sector of the economy, but as a driving PROJECTS force—maybe the driving force— of daily life in this brave new ›8-18 world. News, politics, education, PUBLICATIONS religion, commerce, the arts…today there is scarcely a domain of human ›19-27 existence unaffected by the battle for eyeballs, the imperative to EVENTS amuse, the need to stimulate and › titillate, to tell us stories, to play 28-47 with us. The stakes for society are PRESS enormous. This is the terrain The Norman Lear Center is mapping. ›48-65 ABOUT The Norman Lear Center Founded in January 2000, the Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertain- ment, commerce, and society. On campus, from its base in the USC Annenberg School for Communication, the Lear Center builds bridges between schools and disciplines whose faculty study aspects of entertainment, media, and culture. Beyond campus, it bridges the gap between the entertainment industry and academia, and between them and the public. Through scholarship and research; through its fellows, conferences, public events, Norman Lear and publications; and in its attempts to illuminate The Lear Center was named in appreciation for a major gift and repair the world, the Lear Center works to be at the from television writer, producer, and director Norman Lear, forefront of discussion and practice in the field. a pioneer of a more candid, socially realistic genre of tele- vision programming and a champion of democratic values. What We Explore boundaries: the shifting borders between what The founding of the Center celebrates the artistic is entertainment and what is not innovation of such Lear shows as All in the Family, Mary 2 creativity: imagination, illusion, and the art Hartman, Mary Hartman, and The Jeffersons; his willing- 3 ness to take extraordinary creative and commercial ¨ of attention-getting ¨ the political economy of entertainment: its history, risks in the name of quality; his passion for wrestling ownership, production, marketing, distribution, with issues of conscience while building a remarkable and globalization entertainment career; and his leadership in founding about audiences: how entertainment gets consumed— People for the American Way to defend core First what it does to us, and what we do with it Amendment freedoms and the Business Enterprise Trust technology: what it makes possible, and what to celebrate businesses that advance the public good it makes different while achieving financial success. One of Norman Lear’s ethics: the rights and responsibilities of creators, recent projects is The Declaration of Independence Road producers, consumers, investors, and citizens Trip, which takes an original copy of the Declaration on a practice: implications for pedagogy, policy, advocacy, three-and-a-half year cross-country tour to encourage cit- entrepreneurship, and social change izens—especially young Americans—to register and vote. Martin Kaplan impact of new digital technologies, and the effects of The director of the Lear health and safety regulations. He has worked on projects Center is Martin Kaplan, with People for the American Way, the John D. and associate dean of the Catherine T. MacArthur Foundation, the Ford Foundation, USC Annenberg School and the Turner Foundation. Bollier has a B.A. from Amherst for Communication. He College and a J.D. from Yale Law School. was a summa cum laude graduate of Harvard in Neal Gabler molecular biology, has Neal Gabler is a senior fellow at the a First in English as Lear Center, and an author, cultural a Marshall Scholar at Cambridge University in England, historian, and film critic. His first and a Ph.D. in modern thought & literature from book, An Empire of Their Own: How Stanford University. He was an Aspen Institute program the Jews Invented Hollywood, won officer; a federal education staffer; vice president Walter the Los Angeles Times Book Prize. His second book, F. Mondale’s chief speechwriter; a Washington journalist Winchell: Gossip, Power and the Culture of Celebrity in print, television, and radio; deputy campaign manager was named non-fiction book of the year by Time maga- of Mondale’s 1984 presidential campaign; a Disney zine. His most recent book is Life the Movie: How Studios vice president of motion picture production; Entertainment Conquered Reality, and he is currently at and a film and television writer and producer. His film work on a biography of Walt Disney. credits include The Distinguished Gentleman, starring Eddie Murphy (screenwriter and executive producer), Gabler has contributed to numerous publications includ- and the screen adaptation the play Noises Off, directed ing The New York Times, The Los Angeles Times, Vogue, by Peter Bogdanovich. and The New Republic. He has appeared on television programs including The Today Show, The CBS Morning Fellows News, The NewsHour, Charlie Rose, and Good Morning David Bollier America. Gabler held fellowships from the Freedom David Bollier is a senior fellow at the Forum Media Studies Center and the Guggenheim 4 Lear Center and the author of Silent Foundation. He graduated summa cum laude from the 5 Theft: The Private Plunder of Our University of Michigan and holds advanced degrees ¨ ¨ Common Wealth. This book, and in film and American culture. much of Bollier’s recent work, provides an analysis for reclaiming “the commons”—things that are available Laurie Racine about to everyone as a civic or human right, but are rapidly Laurie Racine is a senior fellow at the being privatized and commercialized. To help protect Norman Lear Center. She is also the the commons of culture, science, and the Internet, president of the Center for the Public Bollier co-founded Public Knowledge, a public-interest Domain, devoted to exploring the advocacy organization. balance between intellectual property rights and freely reusable knowledge that is the basis of Bollier is the author of six books exploring subjects like our cultural and scientific heritage. She is the co-founder social innovation in U.S. business, the social and economic of Public Knowledge, which works to sustain a vibrant information commons. Racine is president of Doc Arts, USC Advisory Committee Inc., which produces the Full Frame Film Festival. Full Jonathan Aronson, Professor, School of International Frame is the largest exclusively documentary film festival Relations & Annenberg School for Communication in the country, committed to showcasing documentary Warren Bennis, Distinguished Professor of Business film as an essential art form. Administration, Marshall School of Business Leo Braudy, University Professor & Leo S. Bing Prior to joining the Center for the Public Domain, Racine Professor of English was the director of the Health Sector Management Erwin Chemerinsky, Sydney M.
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