One thing leads to another… [yah, yah] 1

DATES Brief: Design three TYPE BASED book covers in a series. Your challenge is to create a visual system* that unifies all three covers in the series. The design on each cover should relate Intro S/27 to the subject matter of the book. The imagery does not necessarily have to relate to the other covers in your series because your visual system will unify the work. The sky's the book synopses, limit! I will be giving you logos for Penguin Classics and you will be expected to incorporate those into your covers. brainstorming, 10 concepts *A visual system might incorporate all or some of the following: a common grid, common type, common headers, common graphic element, common colors, etc. + thumbnails due O/2 refined sketches (series) O/9 Background: Here is a short blurb about serial book design taken from The History of Graphic Design by Philip Meggs: roughs of covers O/11

revisions of covers O/16 “The concept of serial painting—a­ series or sequence of independent works unified by common elements or an underlying structure—was applied to graphic design by [Alex- ander] Rodchenko. In 1924 his series of ten covers for the Jim Dollar...”Miss Mend” books used a standard geometric format printed in black and a second color. The title, revisions O/18 number, second color, and photomontage change with each edition, conveying the uniqueness of each book. The standardized elements bring consistency and economy to the first final covers O/23 whole series.” visit: http://covers.fwis.com/, http://punkrockpenguin.net/waste/amuse/badcovers/index2.html, http://www.flickr.com/photos/joekral/sets/72157594264351021/, http://www.flickr.com/groups/paperbacks/pool/, final covers O/25 http://nytimesbooks.blogspot.com/, http://www.kottke.org/03/03/book-cover-design, http://www.book-by-its-cover.com/, http://us.penguingroup.com/static/pages/classics/index.html

Research: Choose and research your group of three books from the list that below. Pick one group of three:

SEX: CRAZIES: A Spy in the House of Love: Anaïs Nin One Flew Over the Cukoo’s Nest: Ken Kesey Lady Chatterley’s Lover: D.H. Lawrence Wide Sargasso Sea: Jean Rhys Venus in Furs: Leopold von Sacher-Masoch Notes From the Underground: Fyodor Dostoyevsky

VIOLENCE: SPINE TINGLERS: A Clockwork Orange: Anthony Burgess The Strange Case of Dr Jekyll and Mr Hyde: Robert Louis Stevenson Hell’s Angels: Hunter S. Thompson Frankenstein: Mary Shelley In Cold Blood: Truman Capote Dracula: Bram Stoker

DRUGS: Junky: William S. Burroughs Confessions of An English Opium Eater: Thomas De Quincey The Subterraneans: Jack Kerouac

SUBVERSION: 1984: George Orwell The Monkey Wrench Gang: Edward Abbey Bound for Glory: Woody Guthrie T1 One thing leads to another… [yah, yah] 2

Suggested book cover specs:

Book Size: 6” x 9” I won't limit you and tell you where these items HAVE to go. But do Size of document with bleeds front and back be aware of where they usually go and why. For example, the spine 12.25” (+ spine) x 9.25” usually has the title, author and publisher so that when the book is stacked on a shelf we can identify it. Book Size: 8.5” x 11” Size of document with bleeds front and back Think about paper choice for the cover (glossy, matte, colored, 17.25” (+ spine) x 11.25” textured, non-fibrous, etc). Even your choice of paper can make a statement about your concept. Book Size: 6.625” x 10.25” Size of document with bleeds front and back Presentation: 13.5” (+ spine) x 10.5” Print the layout below on 13 x 19 inch paper (may need more than one sheet).

Book Size: Landscape, 9” x 7” Size of document with bleeds front and back 18.25” (+ spine) x 7.25”

Book Size: Square, 7.5” x 7.5” Size of document with bleeds front and back bc s fc 15.25” (+ spine) x 7.75”

Book Size: Pocket Size, 4.25” x 6.875” Size of document with bleeds front and back 8.75” (+ spine) x 7.125”

Required elements: barcode (UPC) I can provide one or you can make your own at http://www.freebarcodes.com title author publisher Penguin logo price blurb (summary of book and/or author) you may write your own blurb, or find one from an existing edition of this book—visit­ the library

EVALUATION (100 points total) Research/Exploration of layouts Success of final designs (does series WORK as a series) 1 Appropriateness of illustrations/type for each book Craft T One thing leads to another… [yah, yah] 3

Create a title page, preface/table of contents and chapter open- ing page for one of the novels that you redesigned earlier in the semester.

Your goals are to: 1) break the norm of book design (norm= boring) 2) make your design reflect some aspect of the novel or genre of novels 3) pay special attention to type size, leading, justification, punctuation, hyphenation, hierarchy, balance, legibility and spatial relationships. your end product should be refined and elegant.

You are required to use InDesign. You are encouraged to use style sheets.

EVALUATION (50 points total) creativity Success of final designs 1 Appropriateness of design for book Craft T