University of Pennsylvania ScholarlyCommons Departmental Papers (ASC) Annenberg School for Communication 1-1990 Interacting With "Dallas": Cross Cultural Readings of American TV Elihu Katz University of Pennsylvania,
[email protected] Tamar Liebes Hebrew University of Jerusalem Follow this and additional works at: https://repository.upenn.edu/asc_papers Part of the Broadcast and Video Studies Commons Recommended Citation Katz, E., & Liebes, T. (1990). Interacting With "Dallas": Cross Cultural Readings of American TV. Canadian Journal of Communication, 15 (1), 45-66. Retrieved from https://repository.upenn.edu/asc_papers/159 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/asc_papers/159 For more information, please contact
[email protected]. Interacting With "Dallas": Cross Cultural Readings of American TV Abstract Decoding by overseas audiences of the American hit program, "Dallas," shows that viewers use the program as a "forum" to reflect on their identities. They become involved morally (comparing "them" and "us"), playfully (trying on unfamiliar roles), ideologically (searching for manipulative messages), and aesthetically (discerning the formulae from which the program is constructed). Keywords TV Disciplines Broadcast and Video Studies | Communication This journal article is available at ScholarlyCommons: https://repository.upenn.edu/asc_papers/159 INTERACTING WITH "DALLAS": CROSS CULTURAL READINGS OF AMERICAN TV * Elihu Katz Tamar Liebes Hebrew University of Jerusalem and Annenberg School of Communications, University of Southern California *An early version of this paper was prepared for the Manchester Symposium on Broadcasting, March 5-6, 1985. We wish to thank Peter Clarke, Dean of the Annenberg School of Communications at the University of Southern California, for support of the research project on which the paper is based.