2015 MEDIA KIT Celebrating great minds, great movies and great TV
FILM. TV. BIZ. FANS. Photos by Daniel Bergeron / Indiewire Daniel Bergeron by Photos ASSETS
Established in 1996, INDIEWIRE.COM MOBILE Breaking news, film and Indiewire.com is mobile Indiewire is the leading TV reviews, interviews, responsive, offering film festival coverage, optimized experience news and information filmmaker tools, Awards for smart phones and Season and more. tablets. source on independent
NEWSLETTERS SOCIAL MEDIA film, Hollywood and TV. Daily emails, news Indiewire engages alerts, and seasonal heavily on social media Awards newsletters and also offers special customized to our opportunities to engage readers habits with our readers. We reach an early adopter, amazing open rates. tastemaker readership of CUSTOM EVENTS/ ACTIVATIONS film and TV fans, industry, Indiewire can tailor events, activations and content, integrating a and filmmakers. brand’s marketing goals in an organic message.
2 AUDIENCE INDIEWIRE REACHES SAVVY ENTERTAINMENT CONSUMERS INDIEWIRE AUDIENCE DATA (ADULTS 18+) AFFLUENT TASTEMAKERS
EARLY ADOPTERS $100K- Median $150K HHI FILMMAKERS STUDIO EXECUTIVES
25-34 Median PASSIONATE ABOUT ARTS & CULTURE Age ACADEMY & EMMY VOTERS Influential / 133 INFLUENTIAL BLOGGERS Trend Setter DECISION MAKERS More likely to visit 1.4x’s social media sites to DIRECTORS share an opinion PRODUCERS 1.4x’s Post daily on social media sites. ACTORS
CRITICS 15MM JOURNALISTS MONTHLY CAREER-MINDED PAGEVIEWS ACTIVE LIFESTYLE 5MM MONTHLY UNIQUE VISITORS** 53.6% MALE 46.4% FEMALE
*Q1 2015 Comscore Kristen Wiig & Adam Scott by Daniel Bergeron / Indiewire 3 **Q1 2015 Google Analytics. MOVIES From Sundance to Hollywood, our seasoned editors and writers provide comprehensive coverage of the latest indie and studio films premiering on the festival circuit, in theaters and at home. Driven by a passion for great cinema and the people who make it, our coverage offers film fans a one-stop shop for the best and brightest movies.
Bought Movie Tickets Online in Viewed an Indie movie in 158 the Last 6 Months 239 theaters in the last 6 months
Attend Movies on opening Viewed a Foreign movie in 145 weekend. 440 theaters in the last 6 months
Viewed a Comic book movie in Attended 3D movie in theaters 218 theaters in the last 6 months 126 in the last 6 months
* Q1 2015 Comscore
• BREAKING NEWS • ANALYSIS • INDEPENDENT FILMS • INTERVIEWS & PROFILES • HOLLYWOOD FILMS • FILM FESTIVALS • DOCUMENTARIES • PODCASTS • FOREIGN FILMS • BOX OFFICE • REVIEWS • AWARDS SEASON
4 Emma Stone by Daniel Bergeron / Indiewire 61.6% Typically watch TV during the 122 Frequently watch TV shows evening hours 8pm – 11pm ET/PT online.
113 Frequently watch TV while using 157 Subscribe to Basic Cable a computer
142 Search for TV listings/reviews while 167 Purchased TV shows online in watching TV/using a computer the last 6 months.
* Q1 2015 Comscore
William Macy by Daniel Bergeron / Indiewire
• BREAKING NEWS • REVIEWS & RECAPS TELEVISION • EMMYS • INTERVIEWS & Indiewire's TV editors provide in-depth coverage of the best PROFILES shows available on network, cable and streaming platforms. • ANALYSIS • PODCASTS With a focus on series that break new ground and • TCA COVERAGE boundaries, Indiewire champions the best shows on TV. • FALL AND SUMMER TV SEASON GUIDES
5 • FINANCING AND CROWDFUNDING • FESTIVAL AND DISTRIBUTION FILMMAKERS STRATEGY Indiewire is the perfect destination to reach aspiring and • NEW FILMS IN PRODUCTION • TECH TOOLS FOR CINEMATOGRAPHY, veteran filmmakers. Our Filmmaker Toolkit section covers POST-PRODUCTION, ETC. a range of topics (from financing to festival strategy to • FILMMAKING TRENDS • CASE STUDIES, FIRST PERSONS distribution) that are important for filmmakers at all levels. AND SURVEYS
Search online for Say when they find a brand they 57.5% 197 information on photography like, they stick to it film/equipment
Involved in business Purchased a camera online in 156 purchase decisions and the last 6 months 135 recommendations
* Q1 2015 Comscore
Mark Duplass & Jay Duplass 6 by Daniel Bergeron / Indiewire INDUSTRY Indiewire reaches behind the scenes of the film and TV industry, covering the business with our team of veteran editors. Awards Season: Veteran film journalist Anne Thompson offers insider analysis and opinion throughout Awards Season, from the Festival Circuit (Sundance, Cannes, Telluride, Venice, Toronto) to the Red Carpet.
• AWARDS SEASON & EMMY COVERAGE • ACQUISITIONS 133 Influential / Trend Setter • FINANCING DEALS • EXCLUSIVE NEWS Involved in business purchase 135 decisions and recommendations • FILM FESTIVAL COVERAGE 148 Specify which vendors / suppliers • INDUSTRY MOVES to use for business purchases • TELEVISION CRITICS * Q1 2015 Comscore ASSOCIATION COVERAGE • BOX OFFICE
Alejandro Iñarritu by Daniel Bergeron / Indiewire 7 INDIEWIRE
EDITORIAL TEAM
DANA HARRIS ANNE THOMPSON ERIC KOHN NIGEL M. SMITH Editor-in-Chief & General Manager Editor-at-Large Deputy Editor and Chief Film Critic Managing Editor
Dana Harris is the Los Angeles-based Anne Thompson is the Los Angeles-based Eric Kohn is the Deputy Editor & Chief Film Nigel M. Smith is the New York-based Editor-in-Chief and General Manager of Editor-at-Large for Indiewire and runs its Critic at Indiewire. In addition to reviewing Managing Editor at Indiewire, where he Indiewire. She's covered the film industry Thompson on Hollywood blog. She wrote hundreds of films each year and reporting on writes and edits daily for the site. Since for nearly two decades, including 11 years for The New York Times, The Washington the industry, Kohn travels to film festivals joining IW in 2010, Nigel has conducted at Variety in roles that included film Post, Vanity Fair and other outlets and was around the globe, interviews filmmakers and hundreds of interviews and covered reporter, creating lifestyle section Variety a staff writer at Entertainment Weekly manages Indiewire's growing network for virtually every major film festival. He Weekend and editor of Variety.com. before serving as West Coast Editor of professional film critics, the Criticwire can frequently be seen moderating talks Premiere. At The Hollywood Reporter, Network. Prior to joining Indiewire's staff, he with talent in New York and at festivals she founded their first blog, "Riskybiz." wrote for The New York Times, Variety and around the world. other outlets.
PAULA BERNSTEIN LIZ SHANNON BEN TRAVERS Filmmaker Toolkit & MILLER TV Critic Technology Editor TV Editor Paula Bernstein is the New York-based Liz Shannon Miller is the Los Angeles-based Ben Travers is the Los Angeles-based TV Filmmaker Toolkit and Technology Editor at TV Editor at Indiewire, and has been talking Critic at Indiewire, where he covers breaking Indiewire. She covers the intersection of on the internet about television since the news, writes reviews and provides extensive entertainment and technology, including very beginnings of the internet. After awards analysis related to today’s vital transmedia, social media, crowdfunding, studying film at USC, she covered the television projects. Prior to joining IW, Ben new distribution platforms, digital filmmak- online video world as a tech reporter and served as an Assistant Editor at PopMatters ing and other filmmaking tools. served as web editor at Variety. for nearly five years and worked as a production assistant for Walt Disney Pictures.
8 INDIEWIRE BLOGS Our network of blogs offer a unique perspective and voice on the passion and art of independent film, Hollywood, and television.
BLOG NETWORK INCLUDES:
THE PLAYLIST LEONARD MALTIN’S MOVIE CRAZY A one-stop shop for all the latest breaking news From the country’s most recognized and and analysis on Hollywood and indies well-respected film critic
THOMPSON ON HOLLYWOOD /BENT Breaking news with an insider’s perspective and A fun, smart, insightful blog founded by analysis on all things Hollywood Indiewire editor Peter Knegt, covering LGBT entertainment SHADOW AND ACT Covers the latest mainstream releases and indie WOMEN AND HOLLYWOOD films of Black Cinema and television Covers issues and news about women – from the festival circuit to the red carpet CRITICWIRE A hip and savvy blog covering the sharpest film and TV criticism from around the Internet
9 PRODUCTS
HIGH IMPACT DISPLAY & MOBILE
SKINS Background ads that offer high impact visibility and strong engagement rates
PUSHDOWN AD / VIDEO WALLS Interactive, RM expandable video placements
SOV TAKEOVERS A fully synced, rotating takeover – includes all rotational banners and our Skin. (Can include Pushdowns and Video Walls)
PRESTITIAL Landing page ad that appears once to every UV upon entering the Indiewire site. Available on Desktop and Mobile Web
ROS MEDIA IAB banners including 728x90, 300x250, 300x600 sizes
10 PRODUCTS
CUSTOM EDITORIAL Written in the voice and style of our regular editorial content, our editors TIME WARNER CABLE’S INDIE FILM MONTH create custom content that organically Branded articles highlighting a VOD title every day with listicles, explores the themes and subjects interviews, exclusive clips and more throughout the month around a brand’s marketing goals.
Each article includes a full rotational ad
takeover on the individual pieces and is CANON’S “HOW I SHOT THAT surfaced throughout Indiewire, our SERIES” Twelve branded articles highlighting films shot on emails and social media just like Canon at the 2015 Sundance Film Festival that profiled regular content. cinematographers and the gear they use
11 PRODUCTS
SOCIAL MEDIA Indiewire offers custom opportunities to reach our readers via social media, with SURVEYS Indiewire can gather information about our readers targeted ways to engage with and provide this research to brands built around criteria our passionate readership. they provide.
LIVE TALENT CHATS Indiewire Editors can host live chats on Facebook or CONTESTS Twitter, such as a chat with Indiewire can offer a contest to giveaway film items such as Blu-rays, an actor or director to gift certificates, contests, cameras and more. support a film’s release.
12 PRODUCTS
CUSTOM EVENT ACTIVATIONS Indiewire can support event activations with exclusive screenings, moderated conversations with our editors, portrait studios and more to enhance and amplify a brand at film festivals, CANON LOUNGE and other special events and programs. AT THE 2015 SUNDANCE FILM FESTIVAL Moderated chats with Directors, Cinematographers, and talent about technology and storytelling. Conducted interviews with Cinematographers at the Canon Lounge.
AMERICAN EXPRESS SPENT SCREENING AT FILM SOCIETY LINCOLN CENTER NYC CHASE SAPPHIRE LOUNGE Indiewire partnered with American Express to present an exclusive, AT THE 2015 SUNDANCE FILM FESTIVAL one-night event in support of their documentary “Spent: Looking for A Portrait Studio with all of the hottest Sundance filmmakers Change”, executive produced by Davis Guggenheim (“Waiting For and talent. Moderated Chats with Harvey Weinstein as well as Superman”) and narrated by Tyler Perry. filmmakers and actors .
13 PRODUCTS
CUSTOM FRANCHISES Indiewire surveys the entertainment landscape to recognize innovators, thought leaders and influencers who shape and impact the industry. INDIEWIRE INFLUENCERS Recognizes the most innovative and forward-thinking filmmakers and content producers, distributors, financiers and curators who are turning the creative world on its head.
SPRINGBOARD Indiewire’s features profiling up-and-coming filmmakers and actors whose groundbreaking work is propelling them to become the top talent of tomorrow.
AWARDS SPOTLIGHT Indiewire Editors select the year's best actors and directors — from features and documentaries, indie underdogs and studio gems — and honor them with original photography by Daniel Bergeron and video shot by our partner and sponsor Movies On Demand.
14 PRODUCTS
PORTRAIT STUDIO
Indiewire offers original portrait photography that captures the most buzzed about talent and celebrities out of the Film Festival and Awards Season Circuit.
Portraits are published on Indiewire.com, our social media channels and are made available to our brand partners. In the past Indiewire has partnered with Movies on Demand, Chase Sapphire and Canon. Portraits by Daniel Bergeron for Indiewire.
Photos by Daniel Bergeron / Indiewire 15 WHAT OUR READERS SAY
“Indiewire has managed to stay true to its original mission “Without Indiewire I’d be spelunking the spooky caves and while growing up with the independent and specialized caverns of the independent film world alone and in the dark.” worlds: it’s savvy without being cynical, and keenly — BENNETT MILLER, DIRECTOR, “CAPOTE”, “FOXCATCHER” observant of the business scene while never letting us forget that, at the end of the day, it’s the art that matters.”
— JAMES SCHAMUS, PRODUCER, “BROKEBACK MOUNTAIN” “Indiewire has always understood the gestalt of independent filmmaking, especially its sensibilities and its character. They have always had their finger on the pulse of the independent “Indiewire finds all the news regarding the indie field, and world—by reporting from the inside, not the outside.” slaps it all onto one page. No more hunting through the trades for relevant pieces—Indiewire does it for me.” — GEOFFREY GILMORE, TRIBECA INSTITUTE, CHIEF CREATIVE OFFICER. FORMER SUNDANCE FILM FESTIVAL DIRECTOR — KEVIN SMITH, DIRECTOR, “CLERKS”
“I read Indiewire to find out how the films I care about most are doing in the scary world of the movie business.”
— JOHN WATERS, DIRECTOR, “CRY-BABY”, “HAIRSPRAY”
16 PRESS QUOTES
“Our picks for the best entertainment web “Everything you need to know sites. An award-winning site covering the about independent film.” independent movie scene like no other.” — CNN — VANITY FAIR
“The online heartbeat of the world’s independent film community.” “A must read for the indie world.” — FORBES — VARIETY
“The best indie crossroads.” — ROGER EBERT
17 CONTACT
JAMES ISRAEL VP Advertising / Publisher
[email protected] P: 347.742.3440 JAMES ISRAEL JASON GONZALEZ Publisher & VP of Advertising Director of Sales & Sponsorships Indiewire Los Angeles James Israel is the Los Angeles-based Jason Gonzalez is the New York-based 4344 Fountain Ave, Suite G Publisher and Vice President of Director of Sales & Sponsorships for Los Angeles, CA 90029 Advertising for Indiewire, who began his Indiewire. He handles ad sales career at the company in 2001 as campaigns and sponsorships ranging Managing Editor for Indiewire's coverage from theatrical and DVD releases to Awards Season and filmmaker-centric of the Sundance Film Festival. As VP of initiatives. Prior to joining IW, Jason was Advertising, James oversees at IFC Films, where he served as the advertising/sponsorship revenue as well JASON GONZALEZ Marketing and Publicity Coordinator, Director of Sales & Sponsorships as leads the sales development and working on a diverse slate of theatrical business strategies. Indiewire partners and VOD releases, including Cristian [email protected] with a wide range of entertainment and Mungiu's "4 Months, 3 Weeks, and 2 P: 917.243.4409 general consumer brands, including Days," Gus Van Sant's "Paranoid Park," Amazon, American Express, Canon, Guy Maddin's "My Winnipeg," Madonna's Chase Sapphire, Diet Coke, Fox, HBO, "Filth and Wisdom," and Ken Loach's Indiewire New York Paramount, Sony, Time Warner and "The Wind That Shakes the Barley." 665 Broadway, Suite #700 Warner Bros. Also a filmmaker, James New York, NY 10012 has had his films screen at numerous festivals, including South by Southwest, the Hamptons International Film Festival, Woodstock Film Festival and more.