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The Food and Beverage Market Entry Handbook: Iran The Food and Beverage Market Entry Handbook: Iran A Practical Guide to the Market in Iran for European Agri-food Products and Products with Geographical Indications July 2017 Prepared by: Enjoy It’s from Europe – Market Entry Handbook The Exporter’s Handbook: Iran: How to use this Handbook EUROPEAN COMMISSION Consumers, Health, Agriculture and Food Executive Agency Promotion of Agricultural Products Unit E-mail: [email protected] 1 | P a g e Enjoy It’s from Europe – Market Entry Handbook The Exporter’s Handbook: Iran: How to use this Handbook Europe Direct is a service to help you find answers to your questions about the European Union. Freephone number (*): 00 800 6 7 8 9 10 11 (*) The information given is free, as are most calls (though some operators, phone boxes or hotels may charge you). This document has been prepared for the Consumers, Health, Agriculture and Food Executive Agency (Chafea) acting under the mandate from the European Commission. It reflects the views only of the authors, and the Commission / Chafea cannot be held responsible for any use which may be made of the information contained therein. More information on the European Union is available on the Internet (http://europa.eu). Luxembourg: Publications Office of the European Union, 2017 PDF/Volume_01 EB-06-17-135-EN-N ISBN 978-92-9200-772-0 DOI 10.2818/876680 © European Union, 2017 Reproduction for commercial purposes is not authorised. 2 | P a g e Enjoy It’s from Europe – Market Entry Handbook The Exporter’s Handbook: Iran: How to use this Handbook Table of Contents The Exporter’s Handbook: Iran ........................................................ 8 How to use this Handbook ......................................................... 8 Country Overview ......................................................................... 10 Iran at a glance ...................................................................... 10 The Iranian Food and Beverage market ...................................... 17 Operating in the Iranian market ................................................ 24 Logistics services and infrastructure ..................................... 24 Distribution ....................................................................... 31 Business environment ........................................................ 32 Consumer profile ............................................................... 34 Market Access and Entry ................................................................ 36 SWOT analysis ........................................................................ 37 Market information .................................................................. 38 Cultural sensitivities ........................................................... 38 Market size, market share, growth drivers and trends ............. 38 Market access and market entry strategy .............................. 40 Key Markets by Geography ................................................. 41 Legislation, Regulations and Administrative Information ................ 46 Import – Export rules ......................................................... 47 GI and IP protection ........................................................... 48 Customs, SPS requirements, and Labelling ............................ 49 Iran’s relationships with the GCC 6 and other regional bodies ........ 53 Market snapshots ......................................................................... 55 Beverages .............................................................................. 55 Consumption ..................................................................... 55 Offer ................................................................................ 59 Distribution ....................................................................... 61 Summary ......................................................................... 62 Products with Geographical Indications ....................................... 64 Consumption ..................................................................... 64 Offer ................................................................................ 68 Distribution ....................................................................... 76 Summary ......................................................................... 79 3 | P a g e Enjoy It’s from Europe – Market Entry Handbook The Exporter’s Handbook: Iran: How to use this Handbook Fresh meat ............................................................................. 80 Consumption ..................................................................... 81 Offer ................................................................................ 83 Distribution ....................................................................... 87 Summary ......................................................................... 87 Processed meat ...................................................................... 88 Consumption ..................................................................... 88 Offer ................................................................................ 90 Distribution ....................................................................... 94 Summary ......................................................................... 95 Olive Oil ................................................................................. 96 Consumption ..................................................................... 96 Offer ................................................................................ 99 Distribution ..................................................................... 104 Summary ....................................................................... 104 Fresh Fruit and Vegetables ..................................................... 105 Consumption ................................................................... 106 Offer .............................................................................. 108 Distribution ..................................................................... 114 Summary ....................................................................... 115 Processed Fruits and Vegetables .............................................. 116 Consumption ................................................................... 117 Offer .............................................................................. 120 Distribution ..................................................................... 124 Summary ....................................................................... 125 Dairy Products ...................................................................... 126 Consumption ................................................................... 127 Offer .............................................................................. 132 Export ............................................................................ 133 Distribution ..................................................................... 137 Summary ....................................................................... 137 Processed Cereals ................................................................. 139 Consumption ................................................................... 139 Offer .............................................................................. 143 Export ............................................................................ 144 4 | P a g e Enjoy It’s from Europe – Market Entry Handbook The Exporter’s Handbook: Iran: How to use this Handbook Distribution ..................................................................... 148 Summary ....................................................................... 148 Baked Goods ..................................................................... 150 Consumption ................................................................ 150 Offer ........................................................................... 152 Distribution .................................................................. 155 Summary ..................................................................... 156 Chocolate .......................................................................... 157 Consumption ................................................................ 157 Offer ........................................................................... 159 Export ......................................................................... 160 Distribution .................................................................. 163 Summary ..................................................................... 163 Confectionery .................................................................... 165 Consumption ................................................................ 165 Offer ........................................................................... 168 Import ......................................................................... 170 Distribution .................................................................. 174 Summary ..................................................................... 175 Honey Products .................................................................. 176 Consumption ................................................................ 176 Offer ........................................................................... 177 Export ......................................................................... 179 Distribution .................................................................
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