PRINT MEDIA ANALYSIS FACT SHEET - February 2021

Introduction Weekly Newspapers

Monday to Since 2005, ADIC conducts daily surveillance on print media and produce a monthly Sunday analysis of references regarding alcohol, tobacco, cannabis, heroin and other drugs Saturday (ATOD) occurring in selected print media in the three mediums – Sinhala, Tamil and Sinhala English. This “Print Media Analysis” leads to monitoring and identifying the prevailing/ 05 03 current trends and patterns related to alcohol, tobacco, cannabis, heroin and other drug reporting. It also identi es the current attitudes and the behavior of the media English and media personnel with regard to ATOD. This fact sheet contains the analysis of 04 03 Sinhala and English newspapers in February 2021. 04 Tamil 03 The identi ed content are categorized as follows: Classi cation according to Promotion, Prevention, Prevention – Improve correct knowledge on ATOD, its Policy, Law Enforcement & Non Category industries and eective prevention. Tamil Promotion - Glamorizing the substance, industry Sunday English image building, surrogate advertising, social beliefs, Sinhala unfair privileges and promotion through prevention. Law 36 3 Positive policy – Supporting implementation and 1 formulation, of ATOD control policies. Enforcement 3 7 7 0 Negative policy – Undermining formulation & Negative 0 implementation of ATOD control policies. Policy 0

Law enforcement- Legal actions taken by the 0 Positive authorities when ATOD related laws & regulations are 0 Policy 0 violated. 7 1 Non Category –Speci cally does not include policy, Promotion 0 prevention or promotion of any drug but it provides 0 information on ATOD through words or pictures. 1 2 Prevention 1 3 n Monday to Saturday 0 1 2 3 4 5 6 7 8

Tamil English Law 31 Sinhala 27 Enforcement 497 0 Negative 0 Policy 0 0 Positive 0 Policy 3 1 Promotion 3 29 5 Prevention 3 37 n 0 100 200 300 400 500

adicsrilanka.org Classi cation according to Newspapers

Monday to Saturday English Newspapers Sunday English Newspapers

8 8 1 1 8 1.0 7 6 0.8 12 5 0.6 4 8 n n 3 0.4 2 2 2 3 1 1 1 0.2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.0 Daily News The Island Daily Mirror Daily FT Sunday Times Sunday Observer Weekend FT In Monday to Saturday English newspapers, The Island published 02 prevention In Sunday English newspapers, Sunday Observer published one articles and Daily FT published one prevention, Daily Mirror published 02 prevention article. No promotive content was published on either of promotion articles and Daily FT published 01 promotion article. Law the newspapers. Enforcement was the overall most published category in all four newspapers.

Prevention Promotion Policy (Positive) Policy (Negatve) Law enforcement n = Number of articles

Monday to Saturday Sinhala Newspapers Sunday Sinhala Newspapers

150 141 3 3 3 126 3.0 120 61 2.5 94 91 90 2.0 3 n 93 31 n1.5 60 45 72 1 1 1 1.0 2 2 1 30 11 13 0.5 6 6 6 5 6 5 8 0 2 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0.0 Ada Lankadeepa Mawbima Dinamina Divaina Sunday Lankadeepa Sunday Divaina Sunday Mawbima

In Monday to Saturday Sinhala newspapers, ATOD promotion was In Sunday Sinhala newspapers, 05 ATOD prevention was published published the most in Divaina. ATOD prevention was published the in Sunday Lankadeepa and Law Enforcement was the overall most most in Mawbima. Law Enforcement was the overall most published published category in all three newspapers. category in all ve newspapers.

Prevention Promotion Policy (Positive) Policy (Negatve) Law enforcement n = Number of articles

Monday to Saturday Tamil Newspapers Sunday Tamil Newspapers

10 10 9 2 17 2.0 8 7 1.5 2 6 5 1 1 1 1 n n 1.0 4 3 1 2 0.5 1 1 2 10 1 2 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.0 Virakesari Thinagaran Thinakkural Metro News Sunday Virakesari Sunday Thinakkural Sunday Thinagaran

In Monday to Saturday Tamil newspapers, ATOD promotion was In Sunday Tamil newspapers, Sunday Thinakkural published one published equally in Virakesari, Thinagaran and MetroNews. ATOD ATDO prevention article, one ATOD prevention article published in prevention was published the most in Thinakkural. Law Enforcement Sunday Thinagaran. Law Enforcement was the overall most was the overall most published category in all four newspapers. published category in all three newspapers.

Prevention Promotion Policy (Positive) Policy (Negatve) Law enforcement n = Number of articles

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