Nhg-Corporate-Strategy-2019-24.Pdf
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Chief executive’s introduction In April 2018, Notting Hill Housing and to a renewed focus on listening to residents, challenge, and we Genesis Housing Association merged to transparency, health and elected representatives will continue to work 2019 – 2024 create Notting Hill Genesis. This is our first safety, and scrutiny of and colleagues. hard to provide more corporate strategy as a joint entity and sets the social housing sector. affordable housing Most of our residents, as alongside government, out how, together, we will be able to do We spoke to a wide well as those who want local authorities and Corporate Strategy more for our residents and make a bigger range of stakeholders as to live in our homes and private developers. difference for those in housing need. we prepared to merge. use our services, want Their feedback has easier and more reliable Ideally we would like We are planning ahead helped to shape the services. They want a much greater supply over the next five years strategic priorities set out online access through of low-rent, secure and beyond, but our in this document, and their phones and other homes, accessible to “...do more immediate focus is on is reflected in particular mobile devices so that all who need them. successfully integrating in the promises that they can manage their We will protect what ...make a bigger our two organisations we have made both to housing needs just as we have and strive to difference” and strengthening our our residents and our they do their shopping produce additional financial position, at the colleagues. and social lives. We are social homes each year. same time as continuing working to deliver that. to deliver a good service Notting Hill Genesis is Nearly one year on to all our residents resident focused. We The housing market is from our merger, I am and supporting our value our roots and not working properly; confident that Notting colleagues. remain close to our the majority of lower- Hill Genesis has communities. We are income families and emerged as a stronger The external on the side of those many younger people organisation with a environment remains we house, and those in our communities are greater capacity to live uncertain. The full who need our services. unable to afford a home up to our mission and effects of the decision Our staff are motivated of their own. deliver our vision – to to leave the European to provide a caring, be the best housing Union are still to be compassionate, personal Although we cannot association in London. determined, while the and localised service. All meet the increasing Grenfell Tower tragedy of us, from board to the levels of need on and the subsequent front line, spend time our own, we are Social Housing Green in our communities, well equipped to rise Kate Davies page Paper have rightly led working with and to today’s housing Chief executive 1 Who are we? Providing homes for 1960s when our legacy more than 50 years organisations were established by local 2019 – 2024 Our legacy people who shared organisations – a similar vision – to Notting Hill Housing house west London’s and Genesis Housing working poor, providing Corporate Strategy Association – them with a home announced their from which to build intention to merge in themselves and their July 2017 and formally families a secure future. amalgamated to become Notting Hill Genesis Now we are one of in April 2018. We felt the largest housing that our similarities in associations in London terms of size and scope and the south-east, alongside our shared providing over 60,000 history and social homes. purpose made us a great match. Despite our size, we recognise each resident best – whether that’s accommodation and with a clear social Notting Hill Genesis as an individual. Our online or face-to-face. commercial properties. purpose means that works in the services are people- we can plan to reinvest community, providing centred and delivered More than half our We employ more surpluses to build homes for lower- at a local level. We homes are general than 2,000 people, around 20,000 new income households strive to be the best we needs properties, most of whom work homes over a 10-year in and around can, and are committed charged at social or at the heart of our period in places where London. This is our to working with our affordable rent levels. In communities, building people want to live and primary purpose and residents to ensure addition, we offer extra relationships with do our bit to tackle the everything else we do that everyone has a care and supported residents that go housing crisis. supports that aim. safe, secure and good accommodation for beyond bricks and quality home, and older people, as well mortar. We are a new access to high standard as temporary housing, organisation, but our services delivered in shared ownership, Combining a page roots reach back to the the way that suits them market rent, student commercial outlook 2 Along with the value for money is Our mission, commitments set out critical to this. in our staff promise, 2019 – 2024 our values help to guide Our social purpose vision and values our people and inform their behaviours and Our social purpose is as decision-making. important to us today Corporate Strategy They underpin the as when our parent successful delivery of organisations were our strategic objectives formed in the 1960s. As We aim to Based in the by supporting a Notting Hill Genesis, resident-focused we can do more. be the best community, service and helping housing we provide us to work together It’s increasingly successfully as one difficult to produce association homes for organisation. social and affordable housing with limited in London. lower- It is important that we government grants, but challenge and support by continuing to use income each other, and tackle surpluses generated households problems head-on so by our commercial that we can perform activities to plough in and better. back into our core social purpose, we can around The drive for profit is ensure we create the London. important to us, not right mix of Notting for its own sake, but Hill Genesis homes so we can continue – and contribute to to invest in our social addressing the housing purpose by providing crisis in and around more homes for people London. in housing need. Ensuring that each Our colleagues Our Our Our page values visio n missio n area of our business have always been gets results and delivers at the heart of our 3 communities, and we to regular business our people in creating want our merger to planning, performance our new organisation, enhance those links. monitoring and including building new Whether it’s supporting decision-making. teams and developing residents to claim the Understanding and new ways of working. correct benefits, getting achieving value for As part of this, we involved in community money is fundamental have reviewed the 2019 – 2024 events, or just being to the success of our relative performance there for a resident business and should be of similar business to talk to in times of evident in everything streams across our two need, our relationship we do. legacy organisations to Corporate Strategy with those in our identify where we can homes goes beyond A key advantage of be more competitive bricks and mortar. our merger is that we and cost-effective. That relationship has will be able, over time, always been important to reduce operating As we continue to bring for our colleagues and costs and maximise our two organisations residents and it will surpluses so that together, we will take remain so in Notting we can secure new more opportunities Hill Genesis. investment on good to raise standards, do terms and invest in more and increase Many of our new and existing efficiency. shareholders have been homes, at the same involved with us for time as providing a Risk management years, even decades, better service for our and we want to ensure residents. We have a robust that their shared and fit-for-purpose traditions and values, Over the last year, governance framework, which go back more colleagues have which creates a strong than 50 years, continue been working hard control environment. to influence how we to integrate our This ensures we can work in the future. businesses and manage risk effectively structures and to align and respond to Value for money systems and processes. changes in the external The focus has been environment as and We take a value-for- on driving greater when necessary. money approach to efficiency and value all our activities and for money, as well as page ensure that it is central on actively engaging 4 Our strategic priorities 2019 – 2024 Our strategy outlines what our new organisation Within each of these Although we made now we need to focus plans to achieve over the next five years and how themes, our immediate significant headway in on the introduction we will live up to our mission and deliver our focus will be on our first year, progress of the most effective Corporate Strategy vision. It is supported by our staff and resident effectively combining has been slower than structures, systems and promises, several other detailed documents, a our legacy organisations we hoped and could processes to enable our suite of measures and performance indicators, as part of an ambitious, mean we do not realise businesses to deliver our and our integration programme and governance challenging and complex all the benefits until year new operating model framework.