University of Miami Law School Institutional Repository University of Miami Entertainment & Sports Law Review 4-1-1986 Sports on the Superstations: The Legal and Economic Effects Thomas Joseph Cryan James S. Crane Follow this and additional works at: http://repository.law.miami.edu/umeslr Part of the Entertainment and Sports Law Commons Recommended Citation Thomas Joseph Cryan and James S. Crane, Sports on the Superstations: The Legal and Economic Effects, 3 U. Miami Ent. & Sports L. Rev. Iss. 1 (1986) Available at: http://repository.law.miami.edu/umeslr/vol3/iss1/3 This Article is brought to you for free and open access by Institutional Repository. It has been accepted for inclusion in University of Miami Entertainment & Sports Law Review by an authorized administrator of Institutional Repository. For more information, please contact
[email protected]. Cryan and Crane: Sports on the Superstations: The Legal and Economic Effects SPORTS ON THE SUPERSTATIONS: THE LEGAL AND ECONOMIC EFFECTS THOMAS JOSEPH CRYAN* and JAMES S. CRANE** As the sports industries continue to grow during the next cen- tury, television will be the force which will drive this growth. The television industry has been a dynamic, evolving, and flexible insti- tution during its short, fifty year history. Constantly thirsting for the new technology which will broaden its market, the television industry is constantly creating new levels of marketing in an at- tempt to generate additional revenue. Some of the developments within the industry which have ushered in this new era are cable television, pay television, and video cassettes. In the process of providing the consumer with desirable en- tertainment, the television industry has found that the American public has a seemingly insatiable desire for sports programming.