News Aggregators

MARCH 24, 2015 JULIA LEROUX-LINDSEY

Also Known As…

! Feed Aggregator ! Feed Reader ! News Reader ! RSS Reader ! Aggregator

What is it? A software or that consolidates syndicated web content such as online newspapers, , , and in one location for easy viewing.

Image from http://www.problogger.net/archives/2007/02/14/11-ways-to-find-new--subscribers-for-your-/ Types: News Aggregation

! Uses algorithms to group similar stories together from news sources ! Examples: ! News ! Huffington Post ! Daily Beast ! SmartNews

Screenshot from www.news.google.com

Types: Feed Readers

! Users add their favorite sources (blog, news, etc.) into one, single feed ! Linked to a personal account ! Examples: ! Digg !

Screenshot from www.feedly.com Types: Topic-Based News Readers

! Track and follow topics ! Aggregates related tweets, a wikipedia page, articles, etc. ! Attractive GUI ! Examples: ! Pipes

Screenshot from www.pipesapp.com

Evaluation: As a User

Advantages Disadvantages

! Convenience ! Information Overload ! Smart Suggestions ! Up-Front Time ! Customizable Investment ! Mobile Optimization ! Social Sharing Evaluation: As a Marketing Manager

Advantages Disadvantages

! Convenience for Users ! Loss of Integrity ! Smart Suggestions ! Loss of Site Traffic ! Social Media ! Loss of Individuality Connections ! Algorithms in Charge

Recommendations

! As a Marketing Manager: ! Make sure your site is easily imported/subscribed via these News Aggregators " Add and prominently display ‘RSS Subscribe’ button: " Add other Social Media buttons for easy sharing: ! Make sure your blog/web site feed is compatible with News Aggregators " Requires some XML code standardization and metadata " Already set up for typical site builders like , wordpress, etc. ! Develop a way to make your articles stand out from the rest of the readers’ subscriptions " Photos, media, and headlines are important Future: Social Media Aggregators

! Collects content from social media, news sources, and other sites ! Aesthetics are important ! Optimized for mobile ! Examples: ! ! Nuzzel

Screenshot from www.flipboard.com

Future Trends

! “News About News” ! Even Smarter and More Social Feeds ! Example: Blur ! Apps vs Browser-based ! Pricing

Image from http://www.newsblur.com/ References

! The 10 Best Apps For Those On The Go. Sumply Zesty. Retrieved March 23, 2015, from http://www.simplyzesty.com/Blog/Article/September-2012/The-10-Best-News-Aggregator-Apps-For-Those-On-The- Go ! Cheredar, T. (2013, May 22). Zite's new iOS app update welcomes (but doesn't cater to) mournful users. Venture Beat. Retrieved March 20, 2015, from http://venturebeat.com/2013/05/22/zite-holds-wake-for-google-reader/ ! Feedly. Retrieved March 15, 2015, from www.feedly.com ! Flipbaord. Retrieved March 15, 2015, from www.flipboard.com ! . Retrieved March 15, 2015, from www.news.google.com ! Hansell, S. (2002, September 24). All the News Google Algorithms Say Is Fit to Print. The New York Times. Retrieved March 20, 2015, from http://www.nytimes.com/2002/09/24/technology/24GOOG.html ! Lardinois, F. (2012, July 30). YC-Backed NewsBlur Takes Feed Reading Back To Its Basics. Tech Crunch. Retrieved March 15, 2015, from http://techcrunch.com/2012/07/30/yc-backed-newsblur-takes-feed-reading-back-to-its-basics/ ! LiCalzi O'Connell, P. (2001, January 29). New Economy; Yahoo charts the spread of the news by e-mail, and what it finds out is itself becoming news. The New York Times. Retrieved March 20, 2015, from http://www.nytimes.com/2001/01/29/business/new-economy-yahoo-charts-spread-e-mail-what-it-finds-itself- becoming.html ! NewsBlur. Retrieved March 23, 2015, from http://www.newsblur.com/ ! Perez, S. (2014, October 2). Personalized News-Reading App Pipes Now Smartly Summarizes Articles, Without The Help Of Editors. Tech Crunch. Retrieved March 23, 2015, from http://techcrunch.com/2014/10/02/personalized-news-reading-app-pipes-now-smartly-summarizes-articles-without- the-help-of-editors/ ! Rowse, D. (2007, February 14). 11 Ways to Find New RSS Subscribers for Your Blog. ProBlogger. Retrieved March 24, 2015, from http://www.problogger.net/archives/2007/02/14/11-ways-to-find-new-rss-subscribers-for-your-blog/

Questions or Comments

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