ADAM SOLDINGER 310.488.9837 ∙ [email protected] ​ https://www.linkedin.com/in/adamsoldinger

Tastemaker and video expert with the unique ability to identify, develop, produce, program, monetize, and scale content of all kinds. Deep understanding of the video landscape, emerging tech, and various distribution and monetization strategies across all platforms. Proven track record of creating impactful, win-win partnerships.

KEY INDUSTRY KNOWLEDGE Development and execution of ROI-driven content strategies; content development and programming for digital and mobile video platforms; emerging video tech (VR/AR, 360, interactive, OTT); optimization and monetization across Facebook, Instagram, YouTube and other OVPs; content distribution and syndication; analytics; audience development; marketing & PR; branded entertainment; contracts and legal; partner management; editorial growth and management; product development and user experience; team management; budgeting and forecasting.

PROFESSIONAL ACHIEVEMENTS ● Spearheaded Spotify’s playlist video strategy, creating a new paradigm for video distribution across the platform and a shift in the music industry towards vertical music videos ● Massively scaled HuffPost video consumption through a mix of premium original series and viral social content ● Won the 2015 Digiday Award for Best Video Destination (Complex) and the 2014 Digiday Award for Best Original Non-Scripted Series (Magnum Opus, Complex) ​ ​ ● Grew Complex’s video footprint and oversaw the explosive growth of Complex’s YouTube channel and MCN (pre-Facebook video) ● Developed programming slate for a groundbreaking OTT service developed by Intel (acquired by Verizon) ● Launched and oversaw programming for Sony’s web video portal, Crackle.com ● Developed pilots for cable & network TV (sold into series production for Sony Pictures Television) ● Booked shows for Williams Morris-represented comedians and music clients

CAREER HISTORY SPOTIFY, Los Angeles, CA (2016 - present) ​ Global Head of Video & Non-Music Programming Spotify is the world’s largest streaming music platform with over 150M global MAU and over 60M premium subscribers. In March 2017 we officially launched a mobile-focused video strategy that uses Spotify playlists as a distribution channel for video. ● Built the global programming strategy for all playlist video, video series, and podcasts across 61 markets ● Developed the playlist video distribution strategy for Spotify genre flagships and ecosystem playlists ● Launched vertical music videos from artists such as Taylor Swift, Maroon 5, Selena Gomez, deadmau5, Avicii, and many more in collaboration with major labels and indies ● Worked with content creators to co-produce and license original vertical content ● Built programming strategies around Spotify bundle partnerships with Hulu and Headspace ● Grew Spotify’s podcast audience to over 1.5M MAU ● Built and managed a global team to support local video and podcast programming ● Collaborated with product, design, marketing, and sales to launch and monetize new content experiences ● Measured and optimized performance at all times

HUFFPOST, New York, NY (2015) ​ VP of Video Programming & Operations HuffPost is the #1 news site in the world, reaching over 220M monthly unique viewers across 15 international editions. For several years the entire video strategy consisted only of HuffPost Live (a daily live show) until early ​ ​ 2015 when I helped build and implement a plan to massively scale video creation and consumption. ● Scaled video consumption from 100M views per month to 350M views per month in just three months ● Scaled output of news and originals to over 600 videos per month ● Developed premium original series (Now What, Next Level Living) and viral one-offs including Trump at ​ ​ ​ ​ ​ the Roxbury (21M views), Trump Says China (17M views), and Mass Survey (5.4M views) ​ ​ ​ ​ ​ ● Built a complete video org that included production, development, programming & audience development ● Implemented a development process for features, formats and series across all HuffPost verticals ● Executed native video partnerships with Facebook and Twitter ADAM SOLDINGER 310.488.9837 ∙ [email protected] ​ https://www.linkedin.com/in/adamsoldinger

● Executed production and/or licensing partnerships with NowThis, Above Average, Cut Video, PureWow, Scripps, Jukin Media, and RYOT (later acquired) ● Lead the growth of international video operations through new tools (ie. translation/subtitles), in-language original content and in-house production staff ● Implemented processes for regular communication and execution across product, editorial, BI, sales, marketing and international teams

COMPLEX MEDIA, New York, NY (2013 – 2015) ​ VP of Programming, Development & Distribution Complex Media is the largest and most influential network of sites focusing on lifestyle content relevant to multicultural millennial men. When I left the company, the network included over 140 publishers across music, style, sports, food and pop culture, and reached a total audience of 120M monthly uniques and 1.5B monthly page views. Complex was acquired by a Verizon and Hearst in April 2016. ● Scaled video consumption from 1M views per month to 30M views per month in less than one year ● Increased video output from 50 per month to 250 per month in less than one year ● Licensed and developed original content in collaboration with content producers and record labels ● Closed YouTube MCN partnership and grew Complex channel subscribers by over 10x in one year ● Closed video syndication deals with Dailymotion, Comcast, Vessel, Myspace, and PlutoTV ● Closed content acquisition deals with lifestyle content producers across all verticals including BuzzFeed, TMZ, Mr. Porter, Cool Hunting, Beggars Group, Jukin Media, and more ● Oversaw the curation, syndication and merchandising of video content across Complex Media Network ● Worked with BI and product teams to optimize performance of video across the Complex Media Network ● Worked with sales and marketing teams to sell existing formats for sponsorship and develop bespoke concepts in response to RFPs ● Managed external PR firm to generate press around upcoming video projects

INTEL MEDIA / INTEL CORPORATION, Santa Clara, CA (2012 – 2013) ​ Head of Programming & Development, New Channels Intel’s set-top box and digital OTT television service, OnCue, was acquired by Verizon in the fall of 2013 just before launch. The service was designed to disrupt the traditional model by offering a combination of live linear television as well as a VOD library and “New Channels” (simulated linear channels using digital content) all delivered over IP with a focus on personalization and interactivity. It ultimately became the foundational technology behind go90. ● Created New Channels video strategy across all verticals (music, lifestyle, sports, comedy, news, kids) ● Drove all content partner identification/selection and business development strategies ● Determined priority and rollout strategy of all partners ● Creative lead in all partner pitches and content development ● Worked with partners to develop channel programming and monetization strategies ● Set BI requirements for channel optimization ● Established requirements for programming tools and interactive New Channels feature sets

HOMERUN.COM / REARDEN COMMERCE, San Francisco, CA (2010 – 2012) ​ Head of Content Launched in 2010, HomeRun became one of the leading daily deal platforms in the US, reaching over 2 million registered users daily just prior to being acquired by Rearden Commerce in August of 2011 (now Deem). ● Conceived and implemented overall content strategy for the HomeRun offer platform ● Grew content operation by over 1600% and developed overall brand voice through ROI-driven editorial ● Recruited, hired and trained a nationwide network of over 30+ writers and designers ● Drove programming and optimization of deals across all markets ● Leveraged analytics to optimize content tone, structure and design, as well as increase engagement/ROI ● Worked directly with product and marketing teams to implement new features

ADAM SOLDINGER 310.488.9837 ∙ [email protected] ​ https://www.linkedin.com/in/adamsoldinger

DOMAIN DEVELOPMENT CORPORATION, Los Angeles, CA (2009 – 2010) ​ General Manager & Editor-in-Chief, SkiResorts.com DDC is a leading domain monetization company that manages one of the world’s largest portfolios of domains. One of those is SkiResorts.com, which I officially launched as a full-scale travel publisher in late 2009. In less than one year, SkiResorts had established itself as a trusted authority in the winter travel segment. ● Conceptualized, executive produced, launched and oversaw all elements of a million-dollar domain ● Managed all aspects of the SkiResorts P&L, from budgeting to forecasting, operations and execution ● Increased traffic and revenue by 10x in less than 1 year ● Developed overall content strategy and editorial calendar, site branding, design and development ● Sourced and managed a team of editors and writers across 50 resorts nationwide ● Managed and grew business through successful partnerships and affiliate programs ● Implemented integrated marketing and SEO strategies, social media optimization and PR ● Successfully established SkiResorts as a travel provider and member of the SABRE network

SONY PICTURES ENTERTAINMENT, Los Angeles & Sausalito, CA (2006 – 2009) ​ Sr. Programming Manager, Crackle Crackle, originally called Grouper, was acquired by Sony in 2006 to become their sole web video platform. Officially re-launched in 2007, it featured user-generated content submitted by writers, producers, musicians, animators, and filmmakers from around the world across all verticals. Crackle has since become a distribution platform for library TV and film content as well as commissioned originals. ● Sourced, developed, produced, licensed, acquired and programmed original web series, existing formats and user-generated content across all verticals (comedy, food, music, travel, lifestyle) ● Collaborated with writers, producers, talent, musicians, agents and managers to identify and develop concepts that fit Crackle’s programming strategy ● Managed team of editors to ensure effective content scheduling, promotion and community building ● Implemented daily programming strategy across all verticals and homepage, and drove programming initiatives in concert with ad sales, PR and marketing groups ● Led the movement from a deficit model to a branded entertainment approach to finance production Development Executive, Fanfare Productions Fanfare Productions is a production company created by Jamie Tarses, who had previously been the first female head of a network (ABC) and who then went on to run Pariah with Gavin Polone. Her production company had an overall deal with Sony Pictures Television and several long-running series to its credit. ● Spearheaded overall development of scripted and unscripted pilot projects for broadcast and cable television, including TBS’s first original series: My Boys and Ten Items or Less ​ ​ ​ ● Selected writers, producers and projects for development based on relevant programming needs Exec. Assistant to SVP of Comedy Development, Sony Pictures Television Sony Pictures Television is the independent television studio arm of Sony Pictures Entertainment. ● Participated in overall development of all television comedy pilots (ABC, NBC, CBS, FOX, TBS, BBC) ● Built relationships with top-level network executives, agents, managers, producers, writers and talent

WILLIAM MORRIS AGENCY, Beverly Hills, CA (2001 – 2006) ​ Comedy Agent WMA was the oldest talent agency in the world prior to their merger with Endeavor (now called William Morris Endeavor Entertainment). To this day, their Personal Appearances department (which includes music and comedy) is the largest and most successful in the business. ● Booked performances for all WMA comedy clients including Zach Galifianakis, Daniel Tosh, Kevin James, Wanda Sykes, Wayne Brady, Darrell Hammond, Mitch Hedberg and others across the US Agent Assistant, Music ● Assisted in the representation and nationwide booking of contemporary WMA music clients such as Tool, Stone Temple Pilots, Journey, G. Love & Special Sauce, Blues Traveler, Pete Yorn and others

EDUCATION ● The University of Colorado, Boulder, CO