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Data Communications; Market Information Sources. INSTITUTION Department of Commerce, Washington, D DOCUMENT RESUME ED 067 140 LI 003 887 AUTHOR Young, Randal K. TITLE Data Communications; Market Information Sources. INSTITUTION Department of Commerce, Washington, D. C. Bureau of Domestic Commerce. REPORT NO Ref -BDC-720-09-022 PUB DATE Jul 72 NOTE 58p.;(0 References) AVAILABLE FROMSuperintendent of Documents, U. S. Government Printing Office, Washington, D. C. 20402 (Stock No. 030801510 $0.60) EDRS PRICE MF-$0.65 HC-$3.29 DESCRIPTORS *Communications; Data; Directories; *Electronic Equipment; *Information Services; Marketing; *Merchandise Information; Merchandising; *Telecommunication ABSTRACT Sources of marketing information and services in the broad and rapidly growing field of data communications are listed in this guide. Most of the entries are concerned with communications and electronics equipment and services but their products and services are produced in a number of industries. The organizations are listed under the following categories: market research, trade and professional associations, trade publications, U. S. Government publications and data sources, major future users of data communications, foreign production and trade statistics, and product codes. The name, address, and a brief description is given for each entry. (SJ) U.S. DEPARTMENT OF HEALTH, EDUCATION & WELFARE REFERENCE NUMBER OFFICE OF EDUCATION THIS DOCUMENT HAS BEEN REPRO- BDC 720-09-72.022 DUCED EXACTLYAS RECEIVED FROM O THE PERSON OR ORGANIZATION ORIG. INATING IT POINTSOF VIEW OR OPIN IONS STATED DONOT NECESSARILY REPRESENT OFFICIAL r'"4 OFFICE OF EDU N CATION POSITIONOR POLICY ..0 DATA COMMUNICATIONS 111/11316ET INFORIDATION SOURCES U.S. DEPARTMENT OF COMMERCE Peter G. Peterson, Secretary James T. Lynn, Under Secretary Andrew E. Gibson, Assistant Secretary-Designate for Domestic and International Business Hudson B. Drake Deputy Assistant Secretary and Director Bureau of Domestic Commerce JULY 1972 For sale by the Superintendent of Documents, U.S. Government. Printing Office, Washington, D.C. 20402. Price 60 cents. Foreword This publication is intended as a guide to sources of marketing information and services in the broad and rapidly growing field of data communications. Most of the entries are concerned with communications and electronics equipment and services but their products and services are produced in a number of industries. While the Bureau of Domestic Commerce has listed all of the market studies, associations, and services in the specialized data communications field of which itis presently aware, there is no assurance that these listings are complete. Since the rapid growth and technological develop- ment of this new service will require periodic updating of this compilation, changes or omissions should be brought to the attention of the Communications-Electronics Division for inclusion in future revisions of this publication. This publication has been prepared by Randal K. Young of the Communications-Electronics Division of the Office of Business Research and Analysis, Bureau of Domestic Commerce. iii 2 Contents Page Chapter 1. Market Research Studies and Services 1 2. Trade and Professional Associations 10 3. Trade Publications, Newsletters, and Directories 19 4. U.S. Government Publications and Data Sources 28 5. Major Future Users of Data Communications 33 6. Foreign Production and Trade Statistics 44 7. Production and Trade Product Codes 47 3 Chapter 1 Market Research Studies and Services Audits and Surveys, Inc. typewriter, voice response, alphanumeric displays, terminals, and facsimile equipment. One Park Avenue New York, New York 10016 (212) 689-9400 Battelle Memorial Institute Columbus Laboratories Designs and conducts custom surveys for clients 505 King Avenue for market research and other areas utilizing its 250 Columbus, Ohio 43201 field interviewers and experienced professional staff. (614) 299-3151 Has conducted studies of the Data Communications Market, 1971-75 and Interstate Private Line Tele- Battelle, one of the world's largest not-for-profit printer Market for clients. Not available to the public research institutions, specializes in custom-designed but techniques, and staff available to conduct similar studies using capabilities such as its Communication surveys for other clients. Research Panel, BASIS-70--Computer Based Infor- mation Systemsand other resources. The Panel was Auerbach Publishers, Inc. formed in 1970 and brings together staff members with research experience and capabilities related to 121 North Broad Street electronic communications. Specific data communi- Philadelphia, Pennsylvania 19107 cations capabilities include: Traffic theory and engi- (215) 491-8200 neering; transmission engineering; switching theory, design, and engineering; systems design, communi- Data Communications ReportsCost $325. cations terminals, teleprinters, CRT devices, modems, A complete looseleaf reference service on data com- and lineprinters. munications equipment, systems design, and common Also, facsimile design and utilization; optical char- carrier facilities. Three volumes updated bi-morithly. acter recognition research; computer hardware and Comparison charts itemize more than 1,000 differ- software design; communication economics investi- ent devices including communications terminals Ind gation related to corporate and market planning; processing equipment, multiplexers, data sets, tele- diversification studies; technological forecasting; en- 1 gineering and production economics research; com- levels; quantitative and qualitative criteria for assess- munication utilityregulation analysis; and human ing data communications activities and programs; factors research. and the types and estimated costs of data terminal equipment and transmission facilities. Basis-70Computer-Based Information Systems. The Domestic Data Transmission Market in Cost: depends on utilization rates. Has a computer- the 1970's (1970).Notavailable to the public. ized information storage and retrieval service. Users This study was designed to assist in developing a can couple their teleprinter or high-speed CRT termi- marketing strategy fora microwave digitaldata nals to a time-shared computer housed at Battelle to transmission network.It focused on seven major search and retrieve data from Battelle's extensive economic segments including manufacturing, retail- data banks. Users can also store and retrieve their ing, finance, and information service sectors. own data with security safeguard. Conversational The study identified major data transmission ap- modes are provided and system has several different plications within each of these segments, developed search capabilities. conceptual overviews for each application, and pro- Typical data communications studies (not avail- jected market demand in terms of number of calls, able to the public) include: hold times, number of terminals, and other user A Preliminary Survey and Analysis of Com- requirements. munications as an Opportunity(May 1969) This company has clone several additional pro- A Survey of Communications as an Opportunity prietary data processing/data communications studies Area(April 1970) forindustry and government clientsutilizingits Identification 14 Possibk Diversification Oppor- established data base. tunities in the Area of InformationExchange (June 1971) A Preliminary Evaluation of Potential Markets Coenen and Company for Optical Transmission Systems(November 280 Park Avenue 1970) New York, New York 10017 Review of Technical and Marketing Information (212) 661-4550 on Facsimile and Video Record Playback Devices(July 1971) Data Communications and the Specialized Common CarriersCost$500. A 170-page anal- Booz, Allen & Hamilton, Inc. ysis of the market for communications equipment 245 Park Avenue and services from 1970-80: Data communications trends, major segments and suppliers, analysis of New York, New York 10017 potential new common carriers, regulatory atmos- (212) 967-1900 phere, present microwave transmission market and suppliers, future microwave transmission markets The Data Processing Industry (1967)Not and transmission requirements, requirements and available to the public. An analysis of the growth maiAet forecasts for long-haul microwave communi- and composition of the U.S. information processing cations, switching and terminal eqUipment, short- industry and, in particular, the use of communica- haul transmission equipment and communications tionsfacilities for data processing. Describes the consulting markets. significant computer systems used by major indus- tries, the expected future developments in electronic data processing. and identification of present meth- Creative Strategies ods of maintaining information privacy and security. Incorporated Data Communications Requirement (1967). Not available to the public. Analyzes data com- 1032 Ewell munications systems directly connected to computers Palo Alto, California 94303 (on-line), and data transmission systems between (415) 964-8900 noncomputer terminals (off-line). Contains infor- mation on the current status of voice and message Investment Planning Service ReportsCost communications equipment; projected future data $300 each, annual subscription $2,400. A monthly communications activities at division and corporate report series covering high technology industries. 2 5 Each report contains a discussion of the industry, the functional specifications and quantitative market forecasts of the market and its main segments, de- requirementsfor network-interconnected telecom- scriptions of important technological
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