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**************************************************************M******** * Reproductions Supplied by EDRS Are the Best That Can Be Made * * from the Original Document DOCUMENT RESUME ED 334 418 CE 058 467 AUTHOR Miller, W. Wade; And Others TITLE Marketing Agricultural Products. Curriculum Guide Developed for Secondary and Post Secondary Agriculture Programs. INSTITUTION Iowa State Univ. of Science and Technology, Ames. Dept. of Agricultural Education. SPONS AGENCY Iowa State Dept. of Education, Des Moines. Bureau of Career Education. PUB DATE Jun 88 NOTE 403p. AVAILABLE FROM Iowa Curriculum Assistance System, N008 Lagomarcino Hall, Iowa State University, Ames, IA 50011 (guide and related diskettes). PUB TYPE Guides - Classroom Use Teaching Guides (For Teacher) (052) EDRS PRICE MFOI/PC17 Plus Postage. DESCRIPTORS *Agricultural Education; *Agricultural Production; Behavioral Objectives; Classroom Techniques; Course Content; Distributive Education; *Exports; Learning Activities; Lesson Plans; *Marketing; Postsecondary Education; Secondary Education; Teaching Methods; Test Items; Transparencies; Units of Study; Vocational Education IDENTIFIERS *Pricing ABSTRACT This curriculum guide can be used by secondary and postsecondary agriculture instructors for a semester course in marketing agricultural products or individual units can be incorporated in other courses. The curriculum guide consists of six units of study made up of two to eight lessons each. The unitscover the following topics: (1) marketing principles; (2) analyzing marketing and pricing alternatives; (3) marketing, pricing, and grading agricultural products; (4) sources of market information and use of marketing advisory services;(5) world export marketa; and (6) developing and expanding agricultural markets. Lessons contain objectives, materials/references needed, transparency masters, interest approach, questions and answers, student activities, tests with answers, and a conclusion. (Diskettes are available for this course for economic: simulation games and Appleworks spreadsheets.) (n) **************************************************************m******** * Reproductions supplied by EDRS are the best that can be made * * from the original document. * *************************************u********************************* r-icbi . t T-.:r---77-7- I1MARKETIN AGRICULTURAL .:-::....:4 ...::L.:. : . 1 I .......... : ..:;. : . : : '67= ..........-.... :......3.:. ;. ... .... .:-.1:.:..!7: !PRODU g. s ... ......_.3 . t . ." " i . 3,7 1-:." --:-; 6.- ...+.* ........... '''".,. 4"---1---.--;",-..... .....- ... .....""'' ::::,:.: ..... ..... :.172..7 -....3-.=-.71....;. 1 ......... ..-..... '. 1. ; : :".. ;.;; ..;;""'; ....... _ t . 4 . : . :.-..;:- :.. 64 il- I1:::- ":- :"F.:: 3113 Irr.-,:f. ,.-:---i--7..... _... .. ... :::,::,..-.... ::3: 3 :.:_:1:.:-.1;.: --:1---...-. ::.:-.7':!::. 11:, ... 1 .......... t. -PERMISSION TO REPRODUCEma U S DEPARTMENT OP EDUCATION Off veof EthiC4194341;Rimattc4 an.0 /iftreo.emem MATERIAL HAS BEEN GRANTED BY E CATION*. RESOURCES INFORMATION CEterR fERICI Thr3 60Curnent hi, NW ,C0f043uted SS ,ece,ved from the pe,tkon or otgan.tat,on orlprtetmg ,1 . r Minor c-Pranges have been modeIC ITCNC141 ,eproduchon Quality TO THE EDUCATIONAL RESOURCES Po.ritt & veew or oDeuont silted .n flus Clcx ,..0 moil; do not twestar.sv eosefero"(,01 INFORMATION CENTER (ERIC).- I. 0.1. OE Ri Dostlron or Pohcv 40t- t..........4-4 - -1---Curricuium Guide for Secondary/I. Post ttecondaryAgricUlture Programs:. k-T:a .cosiRA. Oft- "..1:- . - 2000: .14 ; .... .... T: ............ 1:. ... VIt 6. " 21 2sit'S:-.11nreier-ei re i3 i07-4 Milli111111111 Ikrill ill1:11172 11 4 Iis 11 18 25I 8 5 _2I__61.13 1_1011-.113111._117"24 8 HAY JUN JUL AUG SEP OCT NOV DEC Agr BEST COPY AVAILABLE MARKETING AGRICULTURAL PRODUCTS Curriculum Guide Developed for Secondary and Post Secondary Agriculture Programs Developed by: Department of Agricultural Education Iowa State University Ames, Iowa 50011 Funded by: Department of Education State of Iowa Des Moines, Iowa 50319 Authors: W. Wade Miller, Project Director Larry D. Trede, Project Director Martin J. Frick, Project Coordinator John A. Anderson, Writer Charles E. Boese, Writer Steven K. Vogelzang, Writer Additional Copies Available From: Iowa Curriculum Assistance System N008 Lagomarcino Hall Iowa State University Ames, IA 50011 (515) 294-8919 June, 1988 MARKETING AGRICULTURAL PRODUCTS TABLE OF CONTENTS Section Unit 1: Marketing Principles 1.0 Lesson 1: Marketing and marketing system Lesson 2: Factors that affect marketing Lesson 3: Marketing plans Unit 2: Analyzing Marketing and Pricing Alternatives . 2.0 Lesson 1: Price Risks Lesson 2: Marketing Alternatives Lesson 3: Basis Lesson 4: Cash Markets Lesson 5: Understanding the Futures Market and Hedging Lesson 6: The Options Market Lesson 7: Forward Cash Contracts Unit 3:Marketing, Pricing and Grading Agricultural Products 3.0 Lesson 1: Understanding Price Trends and Price Cycles Lesson 2: Slaughter Livestock Lesson 3: Feeder Animals Lesson 4: Milk and Dairy Products Lesson 5: Eggs and Poultry Meat Lesson 6: Corn, Soybeans and Oats. Lesson 7: Forages Lesson 8: Wool Unit 4: Sources of Market Information and Use of Marketing Advisory Services 4 0 Lesson 1: Sources of Market Information Lesson 2: How is Market Information Compiled? Lesson 3: Using a Marketing Advisory Service Unit 5: World Export Markets 5.0 Lesson 1: Trends in World Ariculture Commodity Trade? Lesson 2: Major Exporters/Importers of the Major Ag. Commodities Lesson 3: Foreign Exchange Rates and Trade Lesson 4: Governmental Policies that Affect trade Lesson 5: Bio-technology and Trade Unit 6: Developing and Expanding Agricultural Markets. 6.0 Lesson 1: International Markets Lesson 2: New Products and By-products MARKETING AGRICULTURAL PRODUCTS HOW TO USE THIS CURRICULUM GUIDE This curriculum guide is intendedto be used by secondary and post secondary agriculture instructors. It can be used in total as a semester course in Marketing AgriculturalProducts or individual units and lessonscan be used in existing courses. This curriculum guide is not intendedto be self-contained or all-inclusive. The lessons are basedon the technical content from the references listed for eachlesson. Before using any lesson from this curriculum guide,the instructor is advised to purchase and read the references for thatlesson. In addition, the instructor should examine thestudent activities listed for each lesson and decide whichones may be feasible to accomplish. Each unit includes objectives,materials/references needed, visual masters and/or handouts, interest approach, questions, student activities, anda quiz. A suggested procedure for developing a lesson is listed below: 1.Select and read a lesson from theguide. 2.Obtain and read the references listedfor the lesson. 3.Select appropriate activitiesfor thelesson. 4.Write a teaching plan for thelesson;include the following a. Objectives or study questions b. Student references andinstructional materials c. Interest approach d. Learning Activities (studyquestions, reading assignments, problems, activities) e. Summary, Conclusion, Application (activitiesand assignments) f. Evaluation (assignments and/ortest) Since economics and marketing isnot a "hands-on" subject when compared to some otherareas of agriculture it is suggested that the instructor use a teaching methodother than the lecture. Reading assignments and studyguides, class discussion, andclass activities should be employed. A suggested teaching procedure could include the following: 1. Use an interest approachto get the students' attention and develop their interest. 2. Have the students read theappropriate references andanswer specific questions. 3. Discuss the questions andanswers with the students. 4. Use one or more activitiesto involve the students. 5. Provide the studentsan opportunity to demonstrate their understanding of the topic. MARKETING AGRICULTURAL PRODUCTS FUNDING AND ACKNOWLEDGEMENTS Project Funding: Funding for the development of this curriculum guidecame from the Iowa Department of Education througha grant to the Department of Agricultural Education. It was developed by the project staff of Iowa Agriculture and Home Economics Experiment Station, Project 2617. State of Iowa Department of Education Grimes State Office Building Des Moines, Iowa 50319-0416 Office of the Director: William L. Lepley, Director David Bechtel, Special Assistant- Policy and Budget Mavis Kelly, Special Assistant- State Board and External Relations Division of Instructional Services: Sue Donielson, Administrator Phyllis Herriage, Chief, Bureau of Career Education Roger Foelske, Assistant Chief, Bureau of Career Education Margaret Ellibee, Agriculture Consultant Alan O'Neal, Agriculture Consultant Wayne Nattress, Agriculture Consultant Charlie Moench, Chief, Bureau of Area Schools Jerry Lamers, Agriculture Consultant State Board of Education: Karen Goodenow, President Ronald McGauvran Dianne Facet, Vice President Mary Robinson Betty L. Dexter Ann Wickman Thomas Glenn George Wilson Francis Kenkel Project Advisory Committee: The following persons and the organizations they represent made valuable contributions to this project. Craig Chase, Extension Specialist, Iowa State University Nancy Degner, Iowa Beef Industry Council Ron Deiter, Economics, Iowa State University Jim Green, Agriculture Instructor, Riceville Brad Greiman, Agriculture Instructor, Algona and Agriculture Curriculum Cadre. Marshall Inman, Iowa State Dairy Association Ed Lowe, Director, Marketing Division, Iowa Department of Agriculture Wayne Nattress, Agriculture Consultant, Department of Education Steve Peterson, Iowa Soybean Association Bob Skinner,
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